Work-Study Programme with BSc. (Honours) in Business Management and Marketing by UoR by eduCLaaS

Work-Study Programme with BSc. (Honours) in Business Management and Marketing by University of Roehampton

BSc. (Honours) in Business Management and Marketing (Top-Up) is conferred by University of Roehampton in partnership with Lithan Academy.

Pearson BTEC Level 5 Higher National Diploma in Business (Marketing) is conferred by Pearson Education Limited in partnership with Lithan Academy.

WORK-STUDY PROGRAMME Start earning as a Digital Business Talent or a Full-Time Apprentice in 12 Months Upon completion of 1-year boot camp. Terms and Conditions apply.

Up to 3 Years of International Work Experience before graduation Earn up to USD 16,200 with an income assurance scheme Terms and Conditions apply.

1 YEAR BOOTCAMP + 3 YEARS APPRENTICESHIP

REPARING YOU FOR P IN-DEMAND JOBS IN DIGITAL BUSINESS DIGITAL MARKETING SPECIALIST Average income of up to USD 64,893 per year

DIGITAL BUSINESS DEVELOPER Average earnings of up to USD 80,760 annually

ECOMMERCE ENTREPRENEUR

Average annual income of USD 111,199

Source: Glassdoor (May 2022) These are some of the possible career opportunities that the students may choose to pursue upon completion of the 1-year boot camp and after gaining 3 years of work experience.

With 61% of companies planning to hire a digital marketer, there are more opportunities than ever for those with the relevant skills and experience. – McKinley (2019)

With candidates having access to more available offers than ever, companies have become more competitive when sourcing talent. Whether it be offering higher salaries or unique benefits, the current landscape favours digital marketers – The Left Bank (2019)

Ecommerce is growing so quickly that it’s expected to make up a whopping 22% of retail sales worldwide by 2023. – Oberlo (2021)

On average, 52% of online stores have omnichannel capabilities. Omnichannel is the next level up – and it’s the future of eCommerce. – Oberlo (2021)

PROGRAMME OVERVIEW This programme is an action-packed 4-year journey that guides and develops you into a GLOCAL (Global yet Local) digital business talent. It comprises a 1:3 learning approach, which includes 1-year intensive skills boot camp and 3 years of part-time studies with workplace experience.

1st year: Learn the knowledge and skills relevant to a Digital Business Talent or a Full-Time Apprentice

2nd - 4th year: Embark on your career as a Digital Business Talent or a Full-Time Apprentice

1st Year: Full-Time Digital Business Skills Bootcamp A full-time Bootcamp (5 days a week, 8 hours a day) and over 2,000 hours of guided learning and mentoring from industry experts. Learners will gain an understanding of the digital economy and business models to create digital commerce ventures using the Lean Canvas methodology. Learners will identify innovative solutions, establish digital commerce strategy, facilitate product positioning, set up an online store, and implement digital sales and marketing processes to engage customers and stakeholders in a digitally enhanced environment.

PROGRAMME OVERVIEW 2nd - 4th Year: Full-Time Digital Business Talent or Industry Apprenticeship After the Bootcamp, embark on your digital career, and choose from the two different routes into the digital business world. Digital Business Talent

Full-Time Apprenticeship

Set up your eCommerce

Apply your knowledge

shop or a digital marketing

and innovation skills

consultant agency

Build a communication

Plan your business strategies

network

Apply the insights gained

Interact with clients and

from the skills Bootcamp

professionals

Survive and thrive in the

Carve your future success

market with expert guidance

in the digital industry

4th year onward: Continue to pursue your career as a Digital Business Talent with the knowledge and work experience that can aid businesses in digital transformation.

BECOME WORK-READY BY THE TIME YOU GRADUATE Your studies won’t be compromised as our programme is designed to allow fulltime work and part-time study. In addition to your 3 years of work experience and with your commitment, you’ll be equipped with future-ready skills that employers require which can give you a competitive edge upon graduation.

CHOOSE YOUR PATHWAY DIPLOMA COURSE OPTIONS FOR YEAR 1 & 2

Higher Diploma in Digital Business (Diploma in Digital Business & Advanced Diploma in Digital Business)

Awarded by Lithan Academy

Pearson BTEC Level 5 Higher National Diploma in Business (Marketing) Awarded by Pearson Education Limited

CHOOSE YOUR DEGREE BACHELOR'S DEGREE OPTIONS FOR YEAR 3 & 4

Bachelor of Science (Honours) in Business Management (Top-Up)

Awarded by

Bachelor of Science (Honours) in Business Management and Marketing (Top-Up)

3,750 HOURS BLENDED LEARNING JOURNEY 1 YR BOOTCAMP = 2,500+ HOURS

3 YR ADVANCE SKILLS = 1,200+ HOURS Note: This is a blended journey for Higher Diploma in Digital Business and Bachelor of Science (Honours) in Business Management / Bachelor of Science (Honours) in Business Management and Marketing.

E-Learning 240 Hours

Projects or Assignments

Hours are subject to change according to industry requirements.

660 Hours

Flipped Class or Mentoring 360 Hours

Self Learning 1,280 Hours

Summative Assessment 10 Hours

Advance Skills Practice 1,200 Hours

CURRICULUM 1

Website Development

Digital Marketing Fundamentals

Social Media Marketing

Digital Communication

Content Marketing

Website Development will introduce learners to the use of content management systems (Wix & Weebly) as website development tools. Learners will go through the process of planning the contents of the website, designing the user interface, and setting it up for Search Engine Optimization.

Learners will learn digital marketing principles, digital marketing channels, and digital marketing techniques to launch digital marketing campaigns with effective content for supporting each stage of the customer lifecycle using Facebook and Google.

Learners will acquire social media marketing skills including strategies and techniques to build a strong presence on social media using Linkedin, blogs, Instagram, etc. They will also learn how to conduct social listening and influencer marketing and use various tools & techniques for executing campaigns and Social Analytics to measure results.

Digital channels (search engines, websites, social media, email, mobile, etc.) and technology have transformed what it means to be a communication or marketing specialist. Learners will acquire advanced communication skills for digital engagement across online to offline digital channels including visual design for compelling content, and writing with embed keywords that deliver optimized search results.

Learners will gain an understanding of content marketing strategies to develop a content plan for supporting seamless customer journey and engagement. Learners will learn inbound marketing planning and content creation, content promotion, and optimization to include a visual design for compelling content development.

CURRICULUM 6

Marketing Analytics & SEO

Omni-Marketing Campaign

Omni-Marketing Project (Capstone)

Solution Marketing & Sales

The Search Engine Marketing and Optimization module enable the learners to master SEO strategies and on-page & off-page optimization and understand the role of content in SEO. The learners will be able to execute ad campaigns in Google Ads. The learners also learn how to set up Google Analytics and gain insights from various reports, set up dashboards, customize reports, create and track goals and perform conversion rate analysis and analysis of user behaviour on websites.

This module introduces the learner to the functionalities in Omni Comm that grow and nurture your community (Content Marketing). The learner will learn how to manage profile data and the process to upload/importing contacts from external systems. The learner will also learn about Campaign Management using EDM (Mass emailing). By the end of the modular course, the learner will be able to design, document, and configure Content Management Processes and promote every customer-facing page using online mediums such as Facebook & LinkedIn.

Learners will practice Digital Marketing skills and learn how to develop a marketing plan, monitor email marketing and digital marketing campaigns on Social Media, Google Ads & Facebook, optimize campaigns and provide recommendations for improving ROI.

Learners will define product-market fit using the sales canvas methodology to identify buyer persona, establish the problem statement, design solution mapping, predict sales objections, formulate sales & marketing channels, and determine market viability. Learners will prepare a sales pitch and presentation guided by Sales Canvas developed to support full sales cycle engagement from sales discovery, solutioning & sales closing to customer advocacy.

CURRICULUM 10

Marketing & CRM Applications

Industry Projects 1

Industry Projects 2

Agile Management

This module describes the marketing theories to develop sales support and customer management programs. Implement sales and marketing activities. Learners will also dive into lead management, marketing forms and pages, segmentation, and email marketing messages. All these pieces are tied together through interactive customer journey design, including event and survey configuration.

Learners will apply the knowledge and skills that they gained in all the 10 modules of digital marketing, digital sales, and marketing in the given real-time scenario of the organization. Learners who are attached to the client/workplace learning will do this project for the attached company. They will execute all the tasks given in the project brief in the real-time scenario of the organization.

This industry project will be performed in continuation to industry project 1. Learners will apply the knowledge and skills that they gained in all the 10 modules of digital marketing, digital sales, and marketing in the given real-time scenario of the organization. Learners who are attached to the client/workplace learning will do this project for the attached company. They will execute all the tasks given in the project brief in the real-time scenario of the organization.

Future talents have the agility to work in an ambiguous environment where one “Fail-Fast, Fail-Safe” for responsiveness rather than perfection Learners learn the fundamentals of agile principles and best practices including scrum methodologies for more effective project and business management in an innovative environment.

CURRICULUM 14

Business Accounting

Business Accounting is an introductory course in financial and managerial accounting. It provides an understanding of fundamental concepts used in accounting and their role in business. Students will learn the basic knowledge and skills to analyze and apply accounting information to support decision-making.

Human Resources Management

Students will learn about the principles of effective Human Resource Management (HRM). You will explore the tools and techniques used in HRM to maximise employee contribution and how to use HR methods to gain a competitive advantage.

Business Ethics & Responsible Management

Branding

This module introduces learners to theories and tools for how to think ethically about business and business practice. Almost every day, we see examples in the media of businesses, and business people, that ‘behave badly’. But what is it to behave badly – is it breaking the law? Or is it transgressing some ‘rule’ on what is acceptable behaviour? And if it is the latter, how do (indeed can) we agree on what the ‘rules’ are and what ‘good behaviour’ is?

This module introduces learners to the key theories and practices of branding in contemporary society. The module examines what brands are and the challenges they are facing nowadays, as well as fundamental concepts in brand management including consumerbased brand equity, brand elements, brand positioning, brand communications, brand experience, brand extensions, brand architecture, and corporate branding. (This module is exclusive for Bachelor of Science (Honours) in Business Management)

CURRICULUM 18

Sales, Advertising and PR Sales, Advertising and PR are critical tools for effective marketing communications. The communication, engagement, and activation of customers whether B2B or B2C is critical for SMEs as well as large organisations. This module will delve more deeply into relevant models, concepts and practices whilst also contextualising them within the wider portfolio of our Marketing Communications degree. (This module is exclusive for Bachelor of Science (Honours) in Business Management and Marketing)

Business Management Dissertation (Part 1)

Applied Corporate Strategy

Managing Innovation

The Business and Management Dissertation and Business Readiness module consist of an individual student-led investigation into an applied business problem or an issue selected by the student. The dissertation is an individual piece of work that presents a thorough and critical review of literature relevant to the research area under consideration.

This module will give learners a clear understanding of what Strategy is all about and how organisations develop it. You will also learn how to apply the essential concepts and tools of strategy that will be useful in your business career whichever sector you choose.

Innovation is critical for the survival and growth of all organisations. In this module, learners are offered an opportunity to explore how various forms of contemporary organisations are able to develop and manage their innovation activities. The module examines what is meant by innovation, why innovation is critical for organisations, and how innovation activities are developed and employed in contemporary organisations as a means of driving and shaping their business. (This module is exclusive for Bachelor of Science (Honours) in Business Management)

CURRICULUM 22

Global Marketing This module will provide learners with practical and valuable marketing skills that can be deployed in a globalizing world. The module responds to frequent calls for more small and medium-sized enterprises (SMEs) to grow via export and cross-border partnerships to improve the balance of trade in goods. (This module is exclusive for Bachelor of Science (Honours) in Business Management and Marketing)

Business Management Dissertation (Part 2) The Business and Management Dissertation and Business Readiness module consist of an individual student-led investigation into an applied business problem or an issue selected by the student.

Note: This is a curriculum for Higher Diploma in Digital Business and Bachelor of Science (Honours) in Business Management / Bachelor of Science (Honours) in Business Management and Marketing. Modules 1-23 are subject to change according to industry requirements.

CRITERIA ELIGIBILITY Minimum 1 credit in GCE A level or its equivalent IELTS 5.5 or its equivalent, or candidates who completed school education in English as a medium of instruction IELTS - 6.0 (with no elements lower than 5.5) is the criteria eligibility for BSc. (Honours) in Business Management and Marketing (Top-Up) conferred by University of Roehampton.

A financially lowrisk degree with a potential earning of up to USD 16,200, through the 3-year apprenticeship Terms and Conditions apply.

WHAT OUR STUDENTS SAY

"I am thankful to eduCLaaS for equipping me with the right skills and offering me the chance to earn while I learn. Highly recommend eduCLaaS to any student who wants a digital career." - Wai Yan Kyaw Lin (Pearson BTEC Level 5 HND Diploma in Computing in partnership with Lithan Academy)

"With the help of eduCLaaS, I got a fulltime apprenticeship just after 1 year. This helped me put my conceptual knowledge into real-time projects, enhance my skills, learn about the work environment, build a strong communication network, and earn to support my degree study. I highly recommend eduCLaaS’ Workstudy programme to all who wish to become a Software engineer!" - Aung Naing Win (Pearson BTEC Level 5 HND Diploma in Computing in partnership with Lithan Academy)

WHERE OUR LEARNERS WORK

Earn up to USD 16,200 with income assurance scheme eduCLaaS has over 2,000+ partners. What's more, you can potentially earn up to USD 16,200 plus a minimum income assurance where you can earn 50% of your total course fee. Terms and Conditions apply.

WEBSITE

@eduCLaaSInternational @eduCLaaS_Global /company/educlaas @eduCLaaS

eduCLaaS is a Pan-Asia Digital Learning and Talent Platform which aims to deliver talent and enterprise growth with CLaaS® for inclusive digital economy transformation. We connect higher education students, working adults, enterprises, employers, and post-secondary institutions for digital upskilling, digital career induction, and digital workforce development. CLaaS® delivers Competency Learning as a Service to bridge the digital skills gap with a competency-based curriculum, workbased learning pedagogy and blended work2learn journey. CLaaS® courses are registered with education regulatory bodies and accredited by over 100 international universities. eduCLaaS, with a network of 100+ campuses, has served over 50,000+ learners, and 2,000+ enterprises across Asia with CLaaS®.

> 50,000 Learners > 2,000+ Enterprises

100+ Pan-Asia Campuses

> 90% Completion

OUR GLOBAL AWARDING BODIES

Bridging Digital Talent Crunch and Income Inequality Globally

Lithan Academy Registration No.: 200202841R Registration Validity Period: 06 Aug 2022 to 05 Aug 2026 BSc. (Honours) in Business Management and Marketing (Top-Up) is conferred by University of Roehampton in partnership with Lithan Academy. Pearson BTEC Level 5 Higher National Diploma in Business (Marketing) is conferred by Pearson Education Limited in partnership with Lithan Academy.