Enumerate communication
Explain AIDA Model.
What is significance
Explain various types of Media,
What is copy writing for Print?
Explain "client relationship",
Discuss significance
Name three methods to measure effectiveness
Discuss main objectives of Sales Management.
c)
d)
e)
f)
g)
h)
i)
j)
k)
Enumerate methods to control' sales force.
Write significance
11) .
0)
..._--
a Distribution ChanneL
Explain 'Sales Budget',
m)
rJf
Whatis
Contest.
of ethics in Advertising.
of Advertising Budget"
I)
a Sales
Discuss social implications
b)
75
I~T.0,
(15 x 2 = 30)
Marks:
in Advertising.
models of Advertising.
Define Advertising,
a) of Advertising,
A
from Section - B,
Section.
Attempt any Nine questions
2)
D-372X [1299]
Ql)
Section - A is Compulsory.
1)
to Candidates:
Maximum
ADVERTISING & SALES MANAGEMENT
03 Hours
Instruction
Time:
(Pleuse rill this Paper III in O.••.. IR !ihcct)
Paper ID [B0239]
[Total No, of Pages: 02
MBA (MB - 502) (S05) (LE) (Sem .. 4'h)
Total No. of Questions: 13]
Roll No .•.......•.......•.....
---------------~--------_
-
Write a detailed note on Brand Positioning.
Q5)
Explain role of consumer protection in Advertising.
Discuss structure and functions ofAdvel1ising Agencies.
(9 x 5 = 45)
----------------
--
2 --- _._-
Q13) Write note on Managing Distribution Channels.
Q12) Write modes of motivating sales personnel.
Qll) Discuss sales dept!. rapport techniques vis-a-vis other departments.
Ql0) Examine efficacy of sales related marketing policies.
Q9)
Q8)
Q7Y Discuss need and importance of guidelines for copy-writing.
06) Highlight multi-media strategies.
E:xplain Marketing strategies inAdvertising Campaign.
Q4)
D.372X ------
Discuss concept of Integrated Marketing Communication.
Q3) Discuss role of Advertising in Marketing Mix.
Q2)
ScctiQn . B
." .,
J.:
:
i •••••••••••••••••••••
,
"
"
~'.'
.'.
,. -
',ci~c';
.;,".::",;"""'.~;~:"
...
\
,.
,
.-
'
1'~"" ".
'.'...:
't~~sohs f61".th~gro\iithof
(15 x 2 = 30)
75
.:~
Bridfly'~xplain types of servicescapes.
Briefly explain srrategies for effective delivery through intermediaries.
Discuss the role of pricing in the marketing of services.
EXplaill what 'is meant by customer-focused
Briefly explain services marketing
Bfiel1y explain different approaches of pricing
Briefly expiain how capacity can be managt:d
j)
k)
I)
Ill)
n)
, 0)
_----..
--
P Til.
III servIces ll1<lrkt'tlllg
cOl1llllunicatio1l1111:\
pricing.
What is meant by a service failure? Cite an example from your personal experience of a service failure.
i)
h) , Identify the response moderators of individuals to the servicescapc Cite . 1. . . ex";"ples you. have seen of each type of response.
g)
Whatis, meant by service recovery?
f)
, ....
Ideritify',ihe'levels of consumer expectations and give examples of each,
.sefVlpe.
Identify post'piiiciiase behaviors of customers who are satisfied with a
What are the service qualitydimensions?
the services sector
e)
d)
'~f<',~".,_,.;,' :","
Lisl':the
D-550X /1299/
/
c)
, b)
Maximum
between marketing products and
",' " Section - A
'.,'.a): ,Cit"el\amPIes.,<>f,the.differefices marketil1gserVic;,; " ..•.... '.' .
Qi).' ' .
.
. ~)'. Attempt any Nine q\lesti6nsttom. Section - B.
',.':
..'1) ;S~cti6n - A is.Qompulsory.
InstruCtIon to Candidates:
S~RVICE1J MARKETING Marks:
(Total NO.'ofPages: 02
(LE) (Sem. _ 4th)
,(please fm this,Paper lD' in OMR sheet)
'.Paper 11>[B0240)
MilA (MB-503)(S05)
Time : ()3.H6urs .' .
..,'
,,'iF", '<~,i'
.,'"
'"
',Roll'N9.
..TotilieNi"ofQuestions': 131
--------------------------"'--_
..--
.,'
:)
done and why? .
(9X5~4J) of services is
Discuss in detaiJ the process of servlce recovery
/ •
• -.r."
._
.
.._
, .. D-550X
ofa communications
2
ODD
.
-
Discus,S when each method should be used
------------------- - - _._-.
program,
QI3) Identify the various methods available to firms to measure the effectiveness
QI2) IdentifY methods individuals use to deal with conflict. Compare and contrast the methods used by service employees and customers
QIi). What are the pricing objectives service firms can use? G,ve an illustratIOn of a service finn that uses each type of objective.
QIO) IdentifY the. principles of managing customer waiting and queues Explain . how a service can.effectively manage each of the principles. f.
..Q9). Discuss importance and strategies for effective delivery throngh customer . participation.
on behavior.
i_~_
Explain in detail the process of service development and design Discuss in ~eta!I servicescape effect on behavior.
Q8); '. DIscuss .,' in detailservicescapeeffeet
Q7)
(6). Explain in detail tIie role o'f Marketing Research in understanding customer ex~ectation and perception.
Q5)
phase, .the service enc011nt~",and the post-purchase phase.
Q4) Briefly outline the role of consumer expectations dnring the pre-purchase
eayh gap and the marketing strategies firms can use to redl:ce the size of each gap .,
(3) IdentifY the gaps .in the evaluation of service quality Identify the causes of
Q2) Discuss characteristics of services. How thec!assification
Section - B
Roll No
.
i)
h)
g)
f)
e)
d)
c)
b)
a)
-----._-----------
'. ----.-
---.
Define Viral marketing.
0)
!12991
Differentiate
n)
sun-agate buyers and opinion leaders.
Define culture.
What is meant by affluent consumer?
What is a group?
Explain components of communication.
Explain attribution theory.
Explain deceptive advertising.
What is c.onditioned learning?
Does subliminal advertising works?
Define Brand Personality.
m)
I)
kJ
and limitations of secondary data?
Explain market segmentation.
What are the advantages
(15
75
2 =.10)
P. T. O.
x
Marks:
[Total No. of Pages: 02
Maximum
and retention.
Defme Marketing ethics and social responsibility.
Define customer value, satisfaction
A
from Section _ B.
BEHAVIOUR
Section.
Attempt any Nine questions
2)
j)
D-55JX
QJ)
Section - A is Compulsory.
1)
Time: 03 Ho'urs Instruction to Candidates:
CONSUMER
(S05) (LE) (Sem .. 4")
{Please 1111this Paper 10 in OMR Shcel}
Paper ID [B0241j
MBA (MB-504)
Total No. of Questions : 13/
communication process in consumer behavior.
How marketers seek to take control of the opinion leadership process.
.2
QI3) Explain model of consumer decision making.
QI2) Explain the adoption.process in detail.
D-55IX
=
45)
Define & explain meaning of attitude . Explain in brief factors affecting the relationship between attitude beliefand behavior. Explain the two theories of attitude?
Explain behavioral learning and cognitive learning theories.
Discuss in detail elements of perception.
Discuss in detail theories ofpersonality.
Discuss in detail model of the motivation process.
QIO) Discuss in detail family life cycle. QII)
(9 x 5
How market segmentation, targeting and positioning are interrelated" How they can be used to develop marketing strategy for' a product"
Explain model6f consumer decision making in detail.
Q9)Explain
Q8)
Q7)
Q6)
Q5)
Q4)
. Q3)
. Q2)
Section - B
INTERNATIONAL
Attempt any Nine questions from Section _ B.
2)
Write a short note on MMTC.
What are Marketing Tactics?
What is Forfeiting Transaction?
What is Mixed Basket Economy?
Discuss the principle of WTO.
What are Trade Barriers?
c)
d)
e)
f)
g)
h)
Describe the significance
I---~-_~--------_
MJrkcting
Research.
(IJ x
.. _--_
.. _---------_ .. _----
75
2 =3(1)
R7:o.
of Marketing Information System (M IS)
What are Services Exports?
Discuss the scope ofInternational
What are Export houses?
Write a short note on Bill of Exchange.
What is role of Pro forma Invoice?
D-621X /1299/
0)
n)
m)
I)
k)
j)
Differentiate between Pre and Post Shipment finance.
Write the 13P's oflntemational Marketing.
b)
i)
Define [ntemationa! Marketing.
a)
Section .. A
Section ..A is Compulsory.
Maximum Marks:
MARKETING
'1)
Time: 03 Hours Instruction to Candidates:
Q1)
(Pkase fill lhi~ I'apu ID ill O:\IR Sheen
Paper ID [B0242]
fTotal No. of 1)~lgcS: 02
MBA (MB .. 506) (S05) (LE) (Scm. _ 4"')
Total No. of Questions : 13)
Roll No.............â&#x20AC;˘......... =
45)
What are the functions of Commodity boards?How International Marketing?
are they helpful in
What are the objectives of EX 1M Policy 2002-07 and what arc the highl ights of EX1M Policy 2002-07.
(9 x 5 How does International Marketing differ from Domestic Marketing?
Discuss the global crisis of2008.
Tariff is sometimes used as a device to improve a country's terms of trade and there by secure a large share of gains from trade. Discuss.
Explain the structure and function of WTO.
What are the stages bfNational Market Development and what percentage of world income is found in each of the stages?
Discuss different types oflntenmediaries: Direct Channel.
D-621X
--
---~-,.~-----
----_ .. _-----
2
Q13) Export is like any other commercial transaction and hence there justification for any direct or indirect incentives for exports. Discuss.
IS
no
QI2) What is the need and importance of market research for export business')
QIl)
QIO) What are key documents used in International Trade?
Q9)
Q8)
Q7)
Q6)
Q5) . What is the difference between export credit and export credit insurance"
Q4)
Q3)
Q2)
Section - B
-
(Please rill this Paper ID ill
OI\lR Sh.tt)
Paper ID [B0243]
What is "contract fanning"?
Media for rural communication.
Rural credit institutions.
Cooperative marketing.
Define Cottagelndustry.
Write a note on ~arket segmentation.
Give an account ofIndian
Define Marketing Research.
Define durable and non - durable products.
Discuss the problems in rural marketing.
Draw a comparative
Explain the role ofNGOs in rural marketing.
di
e)
1)
g)
h)
i)
j)
k)
I)
m)
n)
0)
{/299j
Explain the term AGMARK?
c)
05x2=3~
profile of rural and urban consumers.
75
R T.O.
in rural marketing.
Define Rural Index.
b)
companies specialising
What do you mean by the term agriculture marketing?
Maximum
a)
DC622X
Q~
Attempt any Nine questions from Section - B.
2)
Section - A
Section - A is Compulsory.
1)
Time: 03 Hours Instruction to Candidates:
RURAL MARKETING Marks:
ITotal No. of Pages: 02
MBA (MB - 507) (S05) (LE) (Sem. - 4")
Total No. of Questions: 13J
Roll No ..••......•......•.....
co-operative Marketing in India?
What do you mean by co-operative marketing? Evaluate the effectiveness of
heterogeneity of the market.
Discuss the product strategies for the rural market, in view of the vast
Explain the concept of research and its steps used in agricultural marketing"
FMCG Companies?
Discuss in detail various rural distribution strategies adapted by major Indian
in detail?
Explain the concepts of Thompson - rural market index and their parameters
behaviour for rural and urban markets.
Identify the key differences in the environment factors affecting buyer
If the same marketing principles are applicable to all markets than why there is a need to study rural marketing as an area of separate study"
Explain in detail the factors contributing the change of demand in rural market.
(9 x 5 ~ 45)
(b)
Detergents.
like ITC.
"Corporate enterprises, as a part of social responsibility should develop rural areas", Do you agree with this view? Suggest an action pian to a company
- -----_. ----------------""-
D-622X
artisan product in India?
-----
2
.- _ ..-
----_.
--~.. ~-.---_.
Q13) What initiative the government has taken to promote cottage industry and
QJ2)
QJ 1) Discuss the role of government in rural marketing.
products (a) Toilet Soaps.
QJ 0) Considering rural urban differences make different message decision for the
Q9).
Q8)
Q7)
Q6)
Q5)
Q4)
Q3)
Q2)
Section - B
--
PRODUCT
Define Product Mix.
Write four stages of Product Life cycle (PLC).
Write shorl note on Product differentiation.
Define Product Line.
What is Perceptual Mapping?
What is Concept Testing?
Discuss the methods of generating New Product ideas.
Briefly discuss the main pricing strategies.
Write short note on concept of product testing.
Define Brand Equity.
Define Brand Recall.
Write short note on Brand positioning and repositioning.
Discuss the importance of packaging.
Define Brand Extension.
b)
c)
d)
e)
t)
g)
h)
i)
j)
k)
1)
m)
n)
0)
D-623X fl299f
Define Product.
a)
Section cA
Section - A is Compulsory.
Attempt any Nine questions from Section - B.
1)
75
P. T. o.
(15 x 2 =30)
Maximum MarkS:
AND BRAND MANAGEMENT
2)
Time: 03 Hours Instruction to Candidates:
QI)
(Please fill Ihis Paper ID in OMR Sheet)
Paper ID [B0244J
ITotal No. of Pages: 02
MBA (MB - 509) (S05) (LE) (Scm. - 4'")
Roll No . Total No. of Questions: 13]
..
------._--_ _-~.-._-----------------------
D-623X
.._-------
2
.-
-.~_..-
Q13) Discuss the importance of labelling both from the sellers as well as the buyers point of view.
Q12) Discuss the importance of packing as a tool for product differentiatinn and market cultivation.
Do you agree or disagree substantiate your answer.
Qll) Creation and management of Brand equity revolves round the consumer.
of a product in the Indian context. What makes segmentation strategy have a direct implication on the positioning strategy?
How can the sales history of existing products guide the new product's sales forecaster?
What are the steps involved in new product launch? Discuss with help of a suitable example?
What factors determine the decision to offer new products by the marketer?
What factors should be considered while making pricing decision? Would these factors change in case of a new product? Why?
Explain the methodology of constructing BCG Matrix.
Ql0) Discuss the term 'Positioning'
Q9)
Q8)
Q7)
Q6)
Q5)
Briefly describe each of the four stages of product life cycle by taking an example each from consumer and industrial product Y0lt are familiar with.
Comment on the demerits with Line Extensions.
Q3) Q4)
(9 x 5 ~ 45) Discuss the Scope of a product. Elucidate the term taking two products of your choice and comment on the satisfaction you derive by adoption.
Q2)
Section - B