10/4/2019
Certificate in Customer Centric Marketing for Entrepreneurs - Edukite
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Certi cate in Customer Centric Marketing for Entrepreneurs ( 9 REVIEWS )
547 STUDENTS
It is not uncommon for students, executives and business owners to feel overwhelmed by the myriad of marketing solutions available …
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1 YEAR LEVEL 2 - CERTIFICATE COURSE BADGE COURSE CERTIFICATE
21
NUMBER OF UNITS NUMBER OF QUIZZES
0
1 HOUR, 46 MINUTES
HOME
CURRICULUM
REVIEWS
It is not uncommon for students, executives and business owners to feel overwhelmed by the myriad of marketing solutions available today. How do you decide if social media, direct sales or perhaps event marketing is right for business? This course helps you understand how to build a brand and reach your potential and current customers in the most effective and ef cient manner.
Assessment This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.
Certification Edukite courses are free to study. To successfully complete a course you must submit all the assignment of the course as part of the assessment. Upon successful completion of a course, you can choose to make your achievement formal by obtaining your Certi cate at a cost of £49. Having an Of cial Edukite Certi cation is a great way to celebrate and share your success. You can: Add the certi cate to your CV or resume and brighten up your career Show it to prove your success Course Credit: Babson College https://edukite.org/course/certificate-in-customer-centric-marketing-for-entrepreneurs-bc/
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Certificate in Customer Centric Marketing for Entrepreneurs - Edukite
COURSE CURRICULUM
Getting Started
About the Course
00:04:00
Professor Beth Goldstein
00:03:00
About Babson
00:01:00
Chewbacca’s Colossal Cookie Company
00:04:00
Week 1: Customer Discovery
Week 1 Overview
00:11:00
Customer Surveys
00:12:00
Field Research Exercise 1
00:07:00
Week 1 Wrap-Up
00:04:00
Week 2: Marketing Mix
Week 2 Overview
00:11:00
Field Research Exercise 2
00:03:00
Week 2 Wrap-Up
00:04:00
Week 3: Brand Design and Value Propositions
Week 3 Overview
00:08:00
Interpersonal Relationships
00:07:00
https://edukite.org/course/certificate-in-customer-centric-marketing-for-entrepreneurs-bc/
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Certificate in Customer Centric Marketing for Entrepreneurs - Edukite
Field Research Exercise 3 – Rocket Pitch Design
00:04:00
Week 3 Wrap-Up
00:05:00
Week 4: Campaign Design and Measurement
Week 4 Overview – Marketing Campaign Design & Business Alignment
00:05:00
Metrics for Designing your Marketing Campaign
00:09:00
Field Research Exercise 4 – Marketing Campaign Design
00:01:00
00:03:00
Conclusion
Course Wrap Up
Assessment
Submit Your Assignment
00:00:00
Certi cation
00:00:00
COURSE REVIEWS
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https://edukite.org/course/certificate-in-customer-centric-marketing-for-entrepreneurs-bc/
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Certificate in Customer Centric Marketing for Entrepreneurs - Edukite
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