10/8/2019
Certificate in Global Hospitality Management - Edukite
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Certi cate in Global Hospitality Management ( 9 REVIEWS )
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Globally, 1 in 11 jobs are in the hospitality industry, with predictions for continued job growth. Hospitality careers are often …
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FREE
1 YEAR LEVEL 2 - CERTIFICATE COURSE BADGE COURSE CERTIFICATE
58
NUMBER OF UNITS NUMBER OF QUIZZES
0
3 HOURS, 26 MINUTES
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CURRICULUM
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Globally, 1 in 11 jobs are in the hospitality industry, with predictions for continued job growth. Hospitality careers are often stereotyped as low-wage and entry-level with little opportunity for advancement, but with constant innovation, opportunities for talented individuals are vast, and growing. Are you wondering if a career in hotel management, restaurant management, hotel asset management, or services marketing would be bene cial for you?
Assessment This course does not involve any written exams. Students need to answer 5 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work.
Certification Edukite courses are free to study. To successfully complete a course you must submit all the assignment of the course as part of the assessment. Upon successful completion of a course, you can choose to make your achievement formal by obtaining your Certi cate at a cost of £49. Having an Of cial Edukite Certi cation is a great way to celebrate and share your success. You can: Add the certi cate to your CV or resume and brighten up your career Show it to prove your success
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Certificate in Global Hospitality Management - Edukite
Course Credit: C. U
COURSE CURRICULUM
Module: 01
Explore the Hospitality Industry video
00:02:00
What Is the Hospitality Industry?
00:06:00
Globalization in hospitality
00:05:00
Hospitality is global
00:02:00
Opportunity and the Hospitality Industry
00:05:00
Module: 02
Innovation in the Industry
00:05:00
A Strategic View of the Hospitality Industry
00:05:00
What Is Strategy?
00:03:00
Interview with Bill Minnock of Marriott Worldwide
00:03:00
Corporate vs. Business Strategies
00:02:00
Module: 03
Growth Strategies
00:04:00
Interview with Dan Coleman of Walt Disney Company
00:03:00
Creating Value
00:06:00
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The Options Matrix
00:04:00
The Strategic Management Process
00:04:00
Module: 04
Strategic Direction Setting
00:04:00
Interview with Sandeep Bhalla of the Berkeley Hotel
00:02:00
Situation Analysis Using HCAT
00:04:00
Analyzing HCAT Results
00:05:00
What Is Innovation?
00:02:00
Module: 05
Views on Business Model Innovation
00:07:00
How Do Owners Evaluate a Potential Investment?
00:05:00
Choosing the Level of Branding
00:02:00
Introduction to Project Evaluation
00:01:00
Introduction to Exhibit B
00:05:00
Module: 06
Exhibit B for the Spanish Playa
00:03:00
Evaluating the Spanish Playa Hotel
00:04:00
Evaluating the deal, part 2
00:03:00
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Certificate in Global Hospitality Management - Edukite
The Rules of Engagement
00:04:00
Contract Negotiation
00:03:00
Module: 07
Interview with Luc Delafosse of the Hotel de Crillon
00:04:00
Interview with Imran Changezi of Jumeirah Hotels
00:02:00
Interview with Dan Coleman of Walt Disney Company
00:02:00
Why Franchise?
00:04:00
Ask the Experts about Franchises in the Future
00:02:00
Module: 08
Interview with Martin Key of the Cachet Group
00:02:00
The Hospitality Brand Promise
00:04:00
Target Markets for the Hospitality Enterprise
00:04:00
Hospitality Value Creation and Price
00:04:00
Viewpoints on Competitive Positioning
00:03:00
Module: 09
Hospitality Industry Intermediaries
00:06:00
Ask the Expert About eCommerce in Hospitality
00:05:00
New Media Challenges
00:03:00
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What Is Marketing’s Job?
00:05:00
Measures of Marketing Performance
00:08:00
Module: 10
Hospitality New Media Marketing
00:03:00
HR Is Key to the Success of the Hospitality Organization
00:02:00
Approaches to HR Management
00:02:00
Ask the Experts About HR Management
00:07:00
Experts discuss careers in hospitality
00:04:00
How Smart Hospitality Organizations Attract Talent
00:02:00
ow Smart Hospitality Organizations Select Talent
00:02:00
Module: 11
Essentials of Talent Development
00:04:00
Talent Assessment
00:02:00
Ask the Experts About Rewards and Incentives
00:05:00
Course Wrap-up
00:02:00
Assessment
Submit Your Assignment
00:00:00
Certi cation
00:00:00
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