Webmasters + Google Analytics
ď‚– ď‚™ Google Analytics is one of the most widely used web analytics applications. Some of the information, you will learn to derive includes:
Visitor Reports
Web traffic Reports Details of Keywords
Content Conversion Rate
Google Webmaster Tools reveals how Google looks your site online. Webmasters use this tool to fix problems with the site if any.
It offers lot of tools for webmasters with which one can improve the visibility of the site and fix problems if any. Some of the topics covered in this course are:
Crawl Errors Search Queries
Links Blocked URLS
Malware
HTML errors
Fetch as Google
Upon completion of this course, students will be;
Analytics course training will help you to discover the importance of Analytics in Digital Marketing; What is the use, How to use this tool and How to get maximum benefit for your Business online? Effectively measure the performance of your website, digital marketing channels and user behavior on your site
Able to set-up, implement and track pros-cons effectively in Google Analytics tool Help you to interpret data & fix different loop holes, and support you with various opportunities for better ROI or increase traffic or sales Evaluate, monitor and innovate your online strategies to get better results
ď‚– ď‚™ Improve your website usability, Digital Marketing support & customer engagement
ď‚™ Provide guidance to think through advanced web marketing strategies with a global and local perspective
This course is applicable for everyone who is good in analytically thinking, mathematics, statistics, and not restricted to anyone who is passionate to pursue a Digital Marketing career; Students/Freshers Offline Marketer’s
SEM / PPC Analyst
Non-Digital Marketer
Start-Up organization willing to introduce Digital Marketing
Product & Brand Managers
Candidates confused in deciding on a job career can take this as their future career
Small Business Owners, Start-Ups & Entrepreneurs targeting for instant visibility
MIS executives
CEOs / CTOs
MBA / MCA / B.E (Comp Science) students
B.Com / BBM graduates
There is no eligibility criteria for this course as such. You can take up this course if you are : Sales and Marketing Professionals Digital Marketers IT Professionals
Working Executives who want to switch to a career in Digital
Executives who want to enhance their marketing knowledge
Small Business Owners looking at adopting digital tools to enhance their businesses
Flexible (read freelance) career seekers. Work from home professionals
Students passing onto their Final year of graduation
Graduates from any discipline
COURSE STRUCTURE
What Is Google Analytics? What Is Google Webmaster?
Setup Analytics & Webmaster Account Set Goals
Add Filter
Track Following Reports
Organic Social Media Paid Referral