DESIGN & IDENTITY MANUAL
These brand guidelines are designed to ensure a consistent look and consistent tone in all of its projections.
The following pages will help you understand our brand, what it stands for and how to use it the best possible way.
MANUAL
HI! DESIGN & IDENTITY
Content 13. Outline 14. Bleeding Isotype Colors 15. Grayscale Backgrounds 16. Background Colors 17. Partner Lockups 18. Opacity 19. Iconography Style 20. Logotype (bleed) Style 21. Brand Pattern 01. Graphic Built 02. Construction Elements 03. Clear Space 04. Color Palette 05. Vertical Orientation 06. Logo Reversal 07. Minimum Size 08. Add Sub Text 09. Typeface Built 10. Typeface 11. Primary Background Color (blue) 12. Primary Background Color (red)
DESIGN & IDENTITY MANUAL
GRAPHIC BUILT Logotype Construction Elements 193 O H 193 O CUT / STRETCHED 193 O 0.4
CORNER
01
cm
RADIUS ROUNDING
193 O
JORESTECH 193 O
02 CONSTRUCTION ELEMENTS
JORESTECH
EUROS STILE LT Std Type
Base Unit
Base Unit
A designated clear space consistently surrounds the logo. No text, graphic elements, symbols, logos, etc. should be placed in this protected area.
03 CLEAR SPACE
O O O O
O O
O
O
COLOR PALETTE 04 BLUE #2E307C RGB CMYK 237 62 48 HSB 0 46 48 124 100 98 17 5 % % RED RGB CMYK 357 87 92 HSB 0 237 28 36 % #ED1C24 0 100 100 0 %
VERTICAL ORIENTATION
VERTICAL ORIENTATION 05
LOGO REVERSAL 06
WARNING: Always wear fastened. The High Visibility properties of this garment must be kept clean to be e ective. If faded or permanently soiled it must be replaced with a new one. Re ective Side In Compliance With Maximum wash cycles: 25 Machine Wash, Warm Delicate Cycle Do Not Use Bleach or Softener Tumble Dry Low Do Not Iron Do Not Dry Clean SEWING AREA SEWING AREA INSTRUCTIONS CARE WWW.JORESTECH.COM Type R Class 2 Not FR 100% Polyester 300D Oxford / PU Coated Item#: S-VL-10-LM XS ANSI/ISEA 107-2015 This garment is not ame resistant as de ned by ANSI/ISEA 107-2015 Section 10.5 Made in China RN 154002 2 in MINIMUM SIZE 07
ADD SUB TEXT 08 Base Unit WWW.JORESTECH.COM
TYPEFACE BUILT EUROSTILE LT STD DEMI ABCDEFGHIJKLMNO PQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+.,” Typeface name MONTSERRAT 09
MONTSERRAT MONTSERRAT To install: https://fonts.google.com/specimen/Montserrat https://github.com/JulietaUla/Montserrat ABCDEFGHIJKLMNO PQRSTUVWXYZ abcdefghijklmno pqrstuvwxyz ABCDEFGHIJKLMNO PQRSTUVWXYZ abcdefghijklmno pqrstuvwxyz 1234567890 !@#$%^&*()_+.,” 1234567890 !@#$%^&*()_+.,” Aa Typeface name TYPEFACE 10 abc abc abc abc abc abc abc
MONTSERRAT
The primary background color palette is derived from the brand color palette. Depending on the background color of the communication, use the appropriate JORESTECH color logo shown here.
PRIMARY BACKGROUND COLOR
11
PRIMARY BACKGROUND COLOR 12 PRIMARY BACKGROUND COLOR
OUTLINE 13
Backgrounds Application
BLEEDING ISOTYPE 14
A. For black values up to 30% use the Technopack blue-red version of the logo.
B. From 30% to 84% in black use the white version.
C. For black values over 84% use the blue-red version.
Use the JORESTECH logo on backgrounds that guarantee optimal visual contrast and readability. Use either the blue-orange or white version depending on the shade and saturation of the background.
C.
A. B. C.
30% 0% 20% 25%
15 GRAYSCALE BACKGROUNDS 84% 30% 40% 60% 90% 50% 60% 65%
BACKGROUND COLORS 16
Base Unit
PARTNER LOCKUPS 17
MAXIMUM OPACITY 18
Red
Blue Black Grey
20%
19
ORIENTATION IN COMPOSITION
LOGOTYPE BLEED 20
21 BRAND PATTERN
DESIGN & IDENTITY MANUAL 2022
