y o u ’ r e t h e b r a n d expert.
We just help you see things more clearly.
Our research experience encompasses practically every product and service category spanning both the consumer and business-to-business arenas. Our analysts come from diverse backgrounds, trained in a variety of disciplines including business and marketing, real estate development, education, banking and psychology. Our clients rank among the most well-known brand and business names in the world in financial services, retail, entertainment and media, telecommunications, technology, stationery, gifts and keepsakes, apparel and footwear.
Consider us an extension of your organization’s VISION. We’re
large
enough t o of f er innovative tools
and handle large-scale programs, ye t
small
enough t o prov i de flexible solutions w i t h senior-level involvement in every project. Through a process o f collaboration and consultation, we’ll design and manage your projects f o r you.
Today, the term digital strategy Is thrown around quite a bit, but there is still some confusion of what a great creative strategy really means. Our Lay Flat VR Viewers provide unique real life experiences placing your clients & consumers into a virtual world.
CREATIVITY
Virtual inspiration can be achieved by creating a user experience where the fascination can build even before the concept ever hits the consumer. This process starts with some cool creative, visualization and some clever marketing concepts. If a picture is worth 1000 words, A video is worth 1,000,000 words, A Virtual Experience could be worth a BILLION
INNOVATIO .
Our qualitative plan delivers powerful insights you can leverage to build strong brands, successful products and powerful communications. Using a full toolbox of solutions and techniques, we help marketeers articulate their ideas, thoughts, opinions, motivations across multiple chanels. Our Designers & VR techs have extensive experience with creating campaigns which focus on both in-person and virtual qualitative processes. We start by having one-on-ones, focus groups, ethnographies, with a focus on your short-term and long term goals., then present a proposal which makes sense.
We have been described as “tireless business partners” “easy to do business with” “resourceful & innovative”
We take pride in all we do. Our dedicated group of consummate professionals pride ourselves on unsurpassed responsiveness, dependability all with one main focus, achieving your
GOALS
YOUR VISION OUR VIEWERS
AUTOMOTIVE - BRANDS - COLLEGES MEDICAL - REAL ESTATE - SPORTS TOURISM - TRAVEL & LESIURE
WHERE DO I BEGIN?
We can support your team in developing a set of Consumer Insights • Gain a Deeper Understanding of Your Audience • Identify & Develop Resonating Messages • Understanding Your Consumers Dreams • Bringing their Ideas and Aspirations to Life
Understanding Your Audience Content Marketing is used by Colleges & Universities, where the focus is on generating enough engaging content for the audience helping them educate themselves on your unique offerings. The question, of course, is how to nurture an audience when you don’t know them or their interests? Leveraging Real Time Visualation through the use of VR places your audience inside of your communication as they move through their decision making journey.
Engaging Your Audience By offering the most relevant cutting edge content to your entire audience, you achieve higher conversion rates Based on their Virtual Experience each visitors individual characteristics & behaviors are captured. Analyzing these patterns provide insights for your marketing team when the potential student is engaged. Reality is built within the Human Brain
Communicating Your Message Leveraging Real Time Virtual Experiences takes that extra step of placing your offering with your audience. As they move through their journey, the data and analytics are stored so once the potential student becomes known, you can use nurturing, marketing automation or a personalized message to extend your relationship.
DREAMS
Experiencing Their Dreams For centuries people have pondered the meaning of dreams. Early civilizations thought of dreams as a medium between our earthly world and that of the gods. In the nineteenth century that Sigmund Freud and Carl Jung put forth some of the most widelyknown modern theories of dreaming. Since then, technological advancements have allowed for the development of many theories with one simplistic explanation, we all have them.
Brought To LIFE Dreams seem to help us process emotions by encoding and constructing memories of them. What we see and experience in our dreams might not necessarily be real, but the emotions attached to these experiences certainly are. Virtual Reality is how we train astronauts, military pilots, surgeons and maybe one day students. Why? Because, the science shows, our brains respond to second hand stimulus “a virtual world” in ways that mirror first person experiences.
Brought To LIFE The great virtue of VR is that it allows you to fully step into an artificial world perceived to be real life with many benefits. LEARNING: More neurochemicals show up during a VR experience keeping that memory alive. RETENTION: This neurochemical cocktail significantly amplifies memory as studies by DARPA have shown. GROWTH: once you add immersive VR capabilities to your marketing efforts & perhaps teaching, the possibilities are limitless
Overview  FIRST: Directed VR will review all your marketing efforts. SECOND: We will prepare an overview of how VR can become a part of your integrated marketing plan.  THIRD: Upon review and approval we will prepare a scope of work, cost analysis and value proposition outlining processes. FOURTH: We will execute a plan based on your requirements. COMPLETION: All projects range from 60-150 days depending upon which services are selected; VR Creation, APP, Viewers, Marketing Materials, Metrics & Analytics
Pushing Innovation To New Depths
Extreme depths, cold water, crushing pressure and challenging currents. Experts agree; easy oil is gone. We reply that innovation isn’t. Chevron has implemented a suite of breakthrough technologies in some of the world’s most complex reservoirs. Jack/St. Malo is our signature deep water project in the U.S. Gulf of Mexico. Through innovation and technology, more than 500 million oil-equivalent barrels expected to be recovered.
How to watch Chevron’s V.R. film with your viewer:
1 Fold Fold the viewer according to the directions.
2 Download Download the NYT VR app. If you have an iPhone, you can find it in the App Store; if you have an Android device, go to Google Play. The app is free. Welcome to Jack St. Malo
3 Watch Follow the instructions in the app to place your phone into the viewer and play the video. Please note that the video will respond to your movements — try turning your head and looking up and down as you encounter different environments.
Chevron’s innovation of deepwater technology is redefining what is possible in the Gulf of Mexico. Travel by helicopter over the ocean, about 280 miles south of New Orleans, to Jack St. Malo, a deepwater offshore platform. Tour the massive operation and see how Chevron is helping to produce energy to move the world forward.
LAY FLAT VR VIEWERS
WWW.DIRECTED-VR.COM ES@DIRECTED-VR.COM TEL:917.589.8900