Design Portfolio 2017

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productdesignpor tfolio


Recall

SmartSkate

Moby

Design Week

Mongrel

Rogue Whale

About Me


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Recall Brief

Form Board

Design and prototype a unique ‘Internet of Things’ device including a branding device. For this project I was keen to go for a more calculated rather than organic design. I wanted to focus on proportions and how different features and elements of the design would complement the overall form and function. I decided to design an easy to use, compact camera that would constantly record and subsequently delete footage unless the user opted to save it. This would allow people to retain footage of events that they may have otherwise not had time to react to.

The form board is a highly refined collection of products that embody the stylistic direction I wanted to pursue.

Once the stylistic direction was determined via the form board, I began ideating solutions to the brief that would best suit the function. Complementing 2D sketch work with 3D sketch models introduced a more tactile way for potential users to interact with my ideas. This gave me useful feedback to develop the design into a calculated, final form.


Scenario The slider on top of Recall is used to turn the device on. As soon as it is turned on it begins recording. Recall will only save footage (to an external server) if the ‘Save’ button is pressed.

Recall’s dial sets the length of footage that will be saved each time the ‘save’ button is pressed. Full rotation of the dial would save 1 hour of footage, and no rotation would save 30 seconds.

Recall has a clip on the back to allow it to be universally mounted. Once Recall is mounted, the user can then go about their activity as usual.

Just after something unexpected happens, the user can press the ‘Save’ button. This will save previous footage leading up to the moment.

The user can then use the Recall app to view saved videos from an external server, and videos can be saved to the user’s device.


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SmartSkate Brief

Design and prototype a mobile app to enhance users’ experiences in Smart Cities. The mobile app I designed is for the skating community in urban areas. It would enhance the user’s skating experience by making it easier for them to find new places to skate that suit their needs. This project relied heavily on extensive user research. Interviews, questionnaires and field research all fed into initial iterations of the app which were then tested, reproduced, and refined until users were confident navigating through the low fidelity wireframes. Axure RP was then used to prototype the app in high fidelity to give a representation of the furnished, functioning app.

Initial User Research Interviews Questionnaires Visiting skate locations Research Analysis Affinity diagrams Problem sorting and defining

App Ideation Low fidelity wireframing User journey identification User Testing Low fidelity prototyping using ‘POP’ app On site user testing Adjustment to low fidelity wireframes Design Finalisation High fidelity wireframe creation Functional prototyping using Axure RP

This project relied heavily on extensive user research. Interviews, questionnaires and field research all fed into initial iterations of the app which were then tested, reproduced, and refined until users’ were confident navigating through the low fidelity wireframes. Axure RP was then used to prototype the app in high fidelity to give a representation of the functioning and furnished app.


Low fidelity wireframing was an integral part of developing the app. Loading the wireframes onto the appropriate device (an iPhone 5S in this instance) allowed potential users to realistically navigate through the app. From their comments and concerns I then did more iterations of low fidelity wireframes until the user feedback was all positive - only then would I begin building the final prototype in Axure RP.


Splash Screen

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Log In or Sign Up

Feed

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Map

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Filters

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Share Options

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The splash screen simply remains visible until the app has loaded, after which it will transition into the Log In page.

1 The username and password text entry boxes will display the words ‘username’ and ‘password’ until the user begins typing in the relevant box. 2 The ‘Go’ button will log the user in if their username and password combination is correct.

The create account button would link to a new page where the user would be able to create a new SmartSkate account. 3

1 ‘Feed’ is one of the global navigation tabs that will be visible on the majority of the app pages. When not visible, there will be obvious back buttons to get back to a stage where the global navigation is visible again.

1 The map page is accessible via the global navigation tabs at the top of the app. The active tab’s name becomes bright blue when tapped, and the other tabs are washed out.

By tapping the search symbol, the user will be taken to the filters and smart search page. 2

2 All the updates from skate spots that the user follows will be visible in the feed page. The names of the spots will be linked to their relevant spot pages. 3 The user will be able to interact with content by liking or commenting on the videos. By pressing the play icon, the video will play in a new window with more information (who posted it, how many likes, other comments etc.).

3 Before filters are applied, all the skate spot pins in the area are shown. Tapping on them would take the user to the specific spot page. 4 The whole map can be scrolled in any direction to reveal more pins.

Tapping the magnifying glass symbol on the map page brings up the filters page.

The refined map page now only displays pins that comply with the filters that the user set.

The filters page retains the global navigation system from the previous display.

The filters page will be minimised into the small symbol in the top right of the map section of the page.

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Tapping on a pin in the map page will take the user directly to the spot’s profile. 1 A summary of the spot will be at the top of the spot’s profile. This is the summary that can be shared to other platforms. 2

When pressed, the share option reveals a drop down menu displaying the platforms that the spot summary can be shared across. 1

The large icons are easy to see at a

glance.

The smart search feature incorporates the same symbolism as is found on its link in the map page.

The ‘take me there’ option would take the user to the map page where a route to the spot would be shown.

2 There is a back button at the bottom of the menu if the user decides not to share the spot.

3 The text in the smart search text entry box will disappear when I user begins typing.

3 The ‘follow’ option would ensure that future updates or posts on the spot page appear on the user’s feed.

4 A series of button sliders will easily indicate whether or not a filter is applied, the names of the features will also change colour - becoming a bright white when they are selected.

4 Content on the page would be interacted with in the same way as content found in the feed page.

3 Everything behind the menu is blurred so that buttons behind the menu do not get confused as controls for the menu (like the back button on the spot profile page).

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5 A bar at the bottom would have buttons to allow the user to return to a page with global navigation, or to add their own content.


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Brief

Design and surface model an elegant housing solution for predetermined electronic speaker components. In a crowded marketplace, like that of portable bluetooth speakers, form and stylistic direction can actively promote a certain device. The final design of Moby ended up unapologetically embodying the stylistic direction of a whale. Quick sketching to materialise ideation was critical in this project to cradle an initial stylistic notion into a thought through design.

After extensive form development, I used surface modelling within SolidWorks to create Moby. The complexity of the 3D curved surfaces made the project challenging, as the end result needed to represent the intended form accurately whilst maintaining curvature and tangency between joined surfaces.


Marketing campaign for Moby bluetooth speaker.


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Design Week Brief

Design a product to improve domestic household chores. This could be to add greater enjoyment to a task, convenience or functionality. The product should add value to either cleaning or kitchen activities in the home. It should lead to task improvement, improve sustainability credentials, and have a high risk aesthetic.

Duration

1 Week


Aesthetic faux bolts also enable user to remove top section of the rocket more easily. Soft polymer element heats the egg. Sustainability: No water is required to cook an egg, and no pots or pans need to be washed up which also saves water. This one device does the entire process that would normally require multiple products. Energy is used more efficiently as it directly cooks an egg without having to heat water first. Egg is heated through the soft black polymer pouch as demonstrated by James Seddon in 2006. At the end of the product’s life, the dock can be disposed of and recycled (it’s primarily made from HDPE) and the rocket element can be reused as a novelty container. Whole device is compact to reduce the amount of material used. Cooks egg accurately every time - no eggs thrown away.

Delicious egg cooked perfectly. Just add soldiers. Main casing is made from injection moulded HDPE to be tough and resistant to knocks, drops, and general accidental abuse. E Ink display in window to display how well done the egg is without consuming much energy.

Benefits & Advantages: Aesthetically unique. Does not require pot, hob, or kettle. Wear resistant for accident prone students. Small volumetric footprint - will fit in any student accommodation. RRP only £12 - very affordable for students, achieved by making the product small and out of only a few different materials. Available in a range of colours to suit individual tastes.

Dock will turn itself off after 30 minutes.

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Enclose egg within device and mount the device onto the dock.

Press the ON button on the dock. The device will turn itself off after 30 minutes if it is accidentally left on.

The round screen implemented into the rocket window will display how well done the egg is.

Once the egg is cooked as desired, the rocket can be taken off the dock to wherever the user wants to eat.

By removing the top half of the rocket, the lower section can be used as an egg cup.


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I co-founded and launched roguewhale.co.uk in August 2016. Rogue Whale is a contemporary clothing brand with an emphasis on strong graphic apparel.

Creating a brand identity involved extensive market research to determine what people were after, and what was already available. All the designs are done by myself or my business partner, and the garments are manufactured ethically (fair wages and no sweatshops) before being printed in the UK.


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Edwin Towler Education Ecole Yenzi, Gabon British School Muscat, Oman Me, Myself, Design Uppingham School I am a 2nd year BSc Product Design and Technology student at Loughborough University Loughborough University looking for a placement to showcase and develop my skillset. I have a keen interest in the entire design process from ideation through to manufacture, especially for quality, tangible Qualifications products with explicit attention to detail. Design and Technology A A Levels Physics A Business Studies A Work Experience Co-founder of roguewhale.co.uk Mathematics C Stash designer/representative for Loughborough Design School. GCSEs 6A*, 3A, B Work experience at Michigan Design & Print, Manchester. Luxury clothes stall, Chatsworth Country Fair. IT Skills Barman/Kitchen Staff at The Roebuck, Leek. Design Adobe Photoshop Manned artisan market stalls in Macclesfield, Wilmslow, Buxton. Adobe Illustrator Logo design: Campervan Coffee, Oil Company Finance Initiative. Adobe InDesign Renovated a 1984 Austin Mini to MOT standard. Sketchbook Pro 3D CAD Solidworks Blender Other Interests Video making Rendering Keyshot Guitar and piano App Prototyping Axure Craftwork (wood/metal work) Automotive mechanics Other Skills Logo design Physical Prototyping Luthiery Mechanical analysis Surfing Sketching Tennis Basic coding (Language: C) Circuit design and prototyping Presenting/Pitching ‘98 - ’05 ‘05 - ’10 ‘10 - ’15 ‘15 - Present

Higher Hollins, Horton, Leek, Staffordshire, ST13 8PY epctowler@gmail.com +44 (0) 7703 3811 75


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