AL Alignment: Principles of Business Marketing and Finance 1a/1b

Page 1

eDynamic Learning Course Title: Principles of Business, Marketing and Finance 1a / 1b

State: AL

State Course Title: Business Essentials

State Course Code:

State Standards: Business Management and Administration

Date of Standards: 2021

Percentage of Course Aligned: 100%

Foundational Standards

1. Incorporate safety procedures in handling, operating, and maintaining tools and machinery; handling materials; utilizing personal protective equipment; maintaining a safe work area; and handling hazardous materials and forces.

2. Demonstrate effective workplace and employability skills, including communication, awareness of diversity, positive work ethic, problem-solving, time management, and teamwork.

3. Explore the range of careers available in the field and investigate their educational requirements, and demonstrate jobseeking skills including resume-writing and interviewing.

Principles of Business, Marketing and Finance 1a Unit 7: The Role of Government Lesson 1

Principles of Business, Marketing and Finance 1b Unit 8: Business Careers Lesson 3

Principles of Business, Marketing and Finance 1b Unit 8: Business Careers Lesson 2

Lesson 1 discusses the role of government in creating safety standards and the laws that ensure that workers are protected, including using safety equipment.

Lesson 3 explains how to evaluate your own skills, including using an interest inventory and a section on communicating via social media. Critical

Principles of Business, Marketing and Finance 1a

Unit 8: Data and Its Growing Importance in Business Lesson 3

Critical

Thinking 1

5. Participate in a Career and Technical Student Organization (CTSO) to increase knowledge and skills and to enhance leadership and teamwork.

Principles of Business, Marketing and Finance 1b

Unit 7: Employment Skills in a Business Center Activity

Lesson 3 Section Is My Information

Truly Private? Discusses the subject of how companies can mine for big data and use it for business reasons without violating ethical standards.

Unit 7 Activity assigns students to create a group of 3 students, including themselves. The student should play the role of the project manager creating an employee handbook.

Critical Thinking 3 Fully Met

Activity Fully Met

6. Discuss and demonstrate ways to value diversity.

Principles of Business, Marketing and Finance 1b

Unit 7: Employment Skills in a Business Center Lab

Unit 7 Lab Assigns students to identify common problems in the workplace and to outline expected behaviors that should be expected in the workplace for a simulated employee handbook.

Lab Fully Met

Standards Course Title. (a or b), if applicable, e.g. Game Design 1a Unit Name(s) Lesson(s) Numbers How Standard is Taught How Standard is Assessed Comments Standard Rating (Fully Met / Partially Met / Not Met)
Fully Met
Critical Thinking 3
Fully Met
Thinking 4
Lesson 2 describes the categories of careers and the outlook for business careers in the next decade. It also discusses the pay levels for different business career categories. Fully Met
4. Advocate and practice safe, legal, responsible, and ethical use of information and technology tools specific to the industry pathway.

Budgeting and Finance

1. Create and maintain complete, accurate, and necessary financial records including cash flow statements, balance sheets, income statements, and check registers. Examples: budgets, bank reconciliations, payroll, taxes, invoices, purchase orders

2. Evaluate various types of business budgeting methods and design a plan for money management. a. Identify and establish financial goals for a business. b. Describe sources of income for a business venture. c. List fixed and variable expenses. Examples: utilities, payroll, repairs, advertising, savings, profits, loan payments d. Describe various types of financial statements and how they are used to make business decisions. Examples: balance sheets, income statements, cash flow statements e. Analyze a balance sheet to determine the financial health of a business. f. Differentiate among assets, liabilities, and owner’s equity on a balance sheet. g. Differentiate between revenue and expenses on an income statement. h. Examine an income statement to determine whether the business has incurred a net income or a net loss.

Business Concepts

3. Define and describe basic business concepts and how they are applied to business activities. a. Explain the roles of business in society. b. Describe types of business activities. c. Gather and share information on major causes of business failure. d. Describe how government policies affect businesses including spending, interest rates, and regulations. e. Identify and describe issues and trends in business.

Principles of Business, Marketing and Finance 1b Unit 5: Basic Financial Management Lesson 5

Lesson 5 discusses fundamentals of budgeting and discusses terms like fixed expenses, variable expenses, expenses versus income, tracking these data, and how to adjust.

4. Identify conflict management strategies to resolve workplace conflict.

Principles of Business, Marketing and Finance 1b

Unit 6: Business Finance Lesson 3

Lesson 3 describes different types of budgets, their components and how they are combined into the overall budget. It describes how to create formulae for accurately reflecting business activities in budgets.

5. Compare advantages and disadvantages of different configurations of businesses, including sole proprietorships, partnerships, corporations, franchises, and cooperatives. a. Explain how a business's structure affects management decisions.

Principles of Business, Marketing and Finance 1a

Unit 1: Fundamentals of Business Lesson 2

Critical Thinking 4

Principles of Business, Marketing and Finance 1b

Unit 7: Employment Skills in a Business Center Lesson 2

Lesson 2 discusses the fact that all businesses should have a policy in place for resolving conflicts--a way for employees to report problems and the company's procedure for solving them. Fully Met

Principles of Business, Marketing and Finance 1a Unit 1: Fundamentals of Business Lesson 4

Lesson 4 describes different forms of business, including sole proprietorship, partnerships, LLCs, corporations, co-op. Critical Thinking 2

Fully Met

7. Explain the importance of developing and organizing a successful business plan. a. Describe the process of developing a business plan. b. Identify the components and format of a business plan. c. Explain the advantages of a well-prepared business plan. d. Identify types of assistance offered to new or proposed businesses by local, state, and federal agencies. e. Develop a business plan for a proposed business.

Principles of Business, Marketing and Finance 1a

Unit 2: Classifications and Types of Businesses Lesson 2

Critical

Lesson 2 explains different types of firms depending on the functions that they work with, from raw materials to inventory and the types of marketing needed for each. Fully Met

Fully Met

Critical Thinking 1, 3 Fully Met
Critical Thinking 4, 5 Fully Met
Lesson 2 lays out the roles and contributions that businesses play in our economy and in the greater social fabric. It describes various levels of companies, from local to international. Fully Met
Critical Thinking 5
6. Classify various businesses according to whether they market goods, provide services, or a combination of the two. a. Explain the principles of supply and demand. b. Explain the importance of using different marketing strategies for goods and for services.
Thinking 1
Principles of Business, Marketing and Finance 1a Unit 1: Fundamentals of Business Activity Unit 1 Activity assigns students to write a business plan for the fictional business that they will develop throughout the course. Activity

Business Management

8. Explain the importance of organizational skills needed to manage business operations and maintain an orderly flow of work. Examples: maintaining schedules and calendars; organizing documents, forms, and manuals; following workplace policies and procedures

Entrepreneurship

Principles of Business, Marketing and Finance 1a

Unit 8: Data and Its Growing Importance in Business Activity

Unit 8 Activity assigns students to organize and develop a website for their fictional business, and in the process research the best platform to use as well as making decisions about the content, developing it, and planning the security measures that they will put in place.

9. Describe characteristics and actions of the successful entrepreneur.

Principles of Business, Marketing and Finance 1b

Unit 8: Business Careers Lesson 1

Lesson 1 offers case studies about two entrepreneurs doing very different things, but who share certain personal characteristics that have helped them to succeed. Lesson 4 discusses education, and it also includes a section on Advancement that describes the career path for entrepreneurs.

10. Discuss the ethical responsibilities of consumers and businesses in commerce. Examples: Identify consumers’ legal accountability associated with credit, consumerism, and insurance. Identify various liabilities of businesses related to employees and consumers.

Principles of Business, Marketing and Finance 1a Unit 5: The Role of Ethics in Business Lesson 1

Lesson 1 explores various types of ethical violations in business settings and the need for each business to develop their standards of ethical behavior. Lesson 3 approaches ethics from an individual perspective and describes how personal ethics affect how employees conduct business at work.

International Business

11. Describe the impact of international business activities on the local, state, and national economies. a. Trace the history of U.S. involvement in international trade. b. Identify small business opportunities in international trade.

Principles of Business, Marketing and Finance 1a Unit 6: Global Impact on Business Lesson 1

Critical

Thinking 1, 4

12. Identify and discuss legal issues related to government regulation of commerce and the potential effect of these legal issues on consumers. a. Describe procedures for documenting compliance with law, rules, and regulations. b. Describe procedures a business would use in a variety of business law cases. Examples: filing a suit, filing for bankruptcy c. Distinguish between civil law and criminal law. d. Identify different areas of civil law that impact business. Examples: tort, contracts, property law

13. Describe types of crimes committed against businesses. Examples: arson, forgery, embezzlement, computer crimes

Principles of Business, Marketing and Finance 1a

Unit 7: The Role of Government Lesson 4

Lesson 4 introduces the topic of government laws that regulate competition, enforced by the Federal Trade Commission. The laws of fair competition are outlined.

Critical Thinking 3

Fully Met

Principles of Business, Marketing and Finance 1a Unit 7: The Role of Government Lesson 5

Lesson 5 describes the various types of risks that businesses face and how these events can threaten the firm's livelihood.

Critical Thinking 5

Fully Met

Activity Fully Met
Discussion 2 Fully Met Ethics
Critical Thinking 5 Fully Met
Lesson 1 addresses how and why trade happened in the past and how the expansion of international trade and globalization has accelerated this century. Fully Met
Legal Issues

Management

14. Describe the primary functions of management, ways of implementing them, and their integration within the business environment. a. Differentiate among the planning, organizing, leading, and controlling functions of management.

Principles of Business, Marketing and Finance 1a Unit 1: Fundamentals of Business Lesson 5

Lesson 5 describes different kinds of management structures and how they function.

15. Explain how effective decision-making skills can influence business decisions in a variety of areas. Examples: product development, marketing, distribution, insurance, organizational development

Principles of Business, Marketing and Finance 1a

Unit 8: Data and Its Growing Importance in Business Lesson 4

Lesson 4 explains the process of employing information management systems to make many crucial decisions. The lesson describes the types of decisions that are made using data and the types of Integrated Business Software Application Packages that businesses often use.

16. Interpret research results to determine factors and trends affecting recruiting, training, and retention of employees in the workplace.

Principles of Business, Marketing and Finance 1a

Unit 4: Economics of Business, Part II Lesson 4

Lesson 4 uses the use case of Costco to present the concepts of hiring, training and retaining employees, and it discusses the differences between Costco and Walmart and Amazon.

Marketing

17. Explain marketing concepts and functions. a. Describe various marketing strategies and give specific scenarios to explain the importance of each. b. Explain the difference between retail and wholesale, giving examples and identifying the roles of retailers and wholesalers in a private enterprise system. c. Explain market segments, target markets, marketing strategies, and the relationship of marketing to consumers and commerce.

Principles of Business, Marketing and Finance 1b Unit 1: Marketing Lessons 2-4

Three lessons provide an overview of marketing concepts and functions. Lesson 2 begins the discussion of marketing with the topic of market concept, followed by brand creation and creating a distinct impression. Lesson 3 continues with more functions of marketing; Lesson 4 discusses broad categories business to customer and business to business.

Risk Management

18. Determine risks involved in operating a business, and identify various risk protection strategies available to companies. a. Assess options to protect against risk and financial loss for businesses. b. Evaluate protection options against risk and financial loss for consumers.

Principles of Business, Marketing and Finance 1a Unit 7: The Role of Government Lesson 5

Lesson 5 describes the general risk encountered by businesses and how to protect companies from these risks

Discussion 2 Fully Met

5 Test Your Knowledge Fully Met
Lesson
Critical Thinking 2 Fully Met
Lesson 4 Knowledge Check Fully Met
Critical Thinking 3, 5 Fully Met

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