MARKETING MANAGER: ALL KINDS OF BRANDS
LESSON PLAN OVERVIEW
Career: Marketing managers create advertisements to get buyers to like and buy their products or services
Lesson: This lesson plan provides activities for students to learn about marketing managers and how they target buyers to purchase their products and services.
Grade Level: Elementary Grades
Learning Objectives:
〉 Students will be introduced to the career of a marketing manager and how they promote their products and services to buyers.
〉 Students will learn how marketing managers target buyers to buy their products and services.
〉 Students will learn about the work of a marketing manager by creating a collage of advertisements focusing on a theme.
Materials
Activity #1: Spotting Brands
〉
〉 Overhead
Activity #2: Ad Collage
〉 Student worksheet
〉 Magazines, print advertisements, catalogs, newspapers, etc.
〉 Scissors, liquid glue, paste, or tape
TABLE OF CONTENTS
TEACHER GUIDE
Lesson Instructions: The following activities will help you introduce students to how marketing managers create ads to get buyers to buy their products or services. Begin the lesson by reading the Class Message below to your students, then have them watch the recommended career video. Afterwards, facilitate discussion using the Class Questions listed below.
After the discussion, students will work on two activities. Each activity has a printable worksheet with student instructions and areas to record their work. Have students read their worksheets before beginning each activity.
You should also familiarize yourself with the student worksheets to provide assistance when needed, help demonstrate any procedures, and help in facilitating the discussion that ends each activity
Class Message: Today, we are going to learn about a marketing manager and how they get us to want and buy their products and services. Do any of you know what an advertisement or a commercial is? You would usually see them on tv, online, or hear them on the radio trying to get you to buy a toy, try a food item, or go somewhere fun like the zoo!
Marketing managers spend a lot of time creating ways to get you to want and buy their products. In this lesson, you will learn how marketing managers target buyers to buy their products and services You will learn what a marketing manager does by creating a collage of ads focusing on a theme.
Let’s watch this short video to learn more about a marketing manager.
Marketing Manager - All Kinds of Brands (http://tn-caps.com/r/K2MMV)
Class Discussion Questions:
〉 What do you think a commercial or ad is? - Response Suggestions: a commercial is trying to sell you something, it is showing you something you may need or want, it is wanting you to buy their product, etc.
〉 When you watch TV, drive down the street, or go online with your parents, what are some of the commercials you remember seeing? - Allow students to share experiences.
〉 What are some toys you have seen advertised on TV or online? - Response Suggestions: stuffed animals, robots, cars, bicycles, etc.
〉 What types of shows were you watching when you saw these commercials?Response Suggestions: cartoons, educational shows, etc.
Activities Overview: This lesson plan includes two student activities. Activity #1 challenges students to identify products and the company (i.e. brand) that produced them to learn how marketing managers target buyers. In Activity #2, students will learn about the work of a marketing manager by creating a collage of ads focusing on a theme.
Read and familiarize yourself with the student worksheet for each activity.
Activity #1: Spotting Brands
Students will learn how marketing managers target buyers to buy their products and services through branding.
Activity Instructions:
〉 Hand out the student worksheet.
〉 Introduce the activity and guide students as needed.
〉 Project each image on the board and guide a discussion on which companies sell the product or service. See questions and answers in Teacher Guide below.
〉 After completion, facilitate a discussion using the questions for the activity.
Activity Results: This activity introduces students to the career of a marketing manager and illustrates how the companies they work for use brand recognition to advertise their products.
Image Teacher Questions
What is this picture? Hamburger
Which company makes this?
McDonald’s, Burger King, Wendy’s Have you seen commercials that advertise this product?
What made you remember this brand? i.e. colors, shapes, words, people, etc.
How often do you see commercials for this product?
What is this picture? Soft drink, soda, coke, etc.
Which company makes this? Coke, Coca Cola, Pepsi, etc.
Have you seen commercials that advertise this product?
What made you remember this brand? i.e. colors, shapes, words, people, etc.
How often do you see commercials for this product?
What is this picture? Doll, Barbie Doll, toy doll, etc.
Which company makes this? Barbie
Have you seen commercials that advertise this product?
What made you remember this brand? i.e. colors, shapes, words, people, etc.
How often do you see commercials for this product?
Activity Discussion:
What is this picture? Band aid, bandage, etc.
Which company makes this? BANDAID, Nexcare, Curad, etc.
Have you seen commercials that advertise this product?
What made you remember this brand? i.e. colors, shapes, words, people, etc.
How often do you see commercials for this product?
What is this picture? Bowl of cereal, Fruit Loops, Tootie Fruities, Fruit Spins, etc.
Which company makes this? Kellogg’s, Great Value, Malt-O-Meal, etc.
Have you seen commercials that advertise this product?
What made you remember this brand? i.e. colors, shapes, words, people, etc.
How often do you see commercials for this product?
〉 Did you recognize all of these brands? How many of you have these brands at home? - Allow students to share their experience.
〉 What could a marketing manager do to get you to buy these products? - Sample answers may include: give away samples for free, give out coupons to buy the products, reduce the cost of the product, offer new designs/flavors, etc.
〉 Think about some of the things you use every day, what are some of these products? - Sample answers may include: a specific type of cereal, toothpaste, clothing, lunch item, etc. (i.e. Fruit Loops, Crest for Kids, Converse shoes, Jell-O, etc.)
Activity #2: Ad Collage
Students will learn about the career of a marketing manager by creating a collage of ads focusing on a theme.
Activity Instructions:
〉 Hand out the student worksheet.
〉 Provide magazines, print advertisements, catalogs, newspapers, etc.
〉 Students will also need scissors, liquid glue, paste, or tape
〉 Introduce the activity and guide students as needed.
〉 Optional – have students explain their collage to the class
〉 After completion, facilitate a discussion using the questions for the activity.
Activity Results: Students learned about the career of a marketing manager by choosing ads focusing on a theme to create a collage and presenting their theme to the class.
Activity Discussion:
〉 What was your theme? How difficult was it to find pictures to show your theme?Allow students to share their experience.
〉 Your theme is your product, what can you do to get others to like your theme?Sample answers may include: tell others why you picked the theme, explain why you like it, benefits of the theme, etc.
〉 What do you think are some other things you can do to sell your theme? - Sample answers may include: advertise, give out samples, post or promote on social media, tell everyone you know, have a celebrity endorse/use it, etc.
CAREER INSIGHT
Career Highlight: This lesson plan highlights some of the concepts and skills a Marketing Manager uses to get buyers to purchase their products and services. See the Employers in My Area section to contact businesses and organizations in your area about classroom demonstrations, on-site visits, or other additional career exposure opportunities
Featured Career: Marketing Manager
Career Descriptions: Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors and identifying potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products, innovation, and services.
Marketing Managers typically do the following:
〉 Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media or channels
〉 Plan and implement promotional campaigns such as contests, coupons, or giveaways
〉 Plan and pitch advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
〉 Negotiate advertising contracts
〉 Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
〉 Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
〉 Develop pricing strategies for products or services marketed to the target customers
〉 Meet with clients to provide marketing or related advice
〉 Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities
Other Names for this Career: Business Development Director, Business Development Manager, Commercial Lines Manager, Market Development Executive, Marketing Coordinator, Marketing Director, Brand Manager, Product Manager, Account Supervisor, Marketing Manager, Advertising & Promotions Manager
