Marketing, Works WHY GREAT MARKETING WILL GET YOUR DEVELOPMENTS SELLING FASTER
EEROSPACE DESIGN
WHAT SEPARATES GOOD MARKETING FROM GREAT MARKETING IS THE WILLINGNESS TO TAKE RISKS.
Contents Eero Marketing
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Marketing, Works
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Our Services
09
Social Media & Websites
11
eBooks & Magazines
13
Photography & Videography
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Showflat Marketing
17
Logos & Branding
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3D & 2D Rendering
21
Service Summary
23
How We Work
25
About Eerospace
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Contact
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eerospace marketing
Eero Marketing COMBINE INTUITIVE DESIGN & MARKETING The easiest way to increase off-the-plan sales is to give your project a voice
My 30 years in interior design and construction has taught me some incredible lessons–a lot of which will be lost without the right voice. That’s why I’m so passionate about marketing for developments, and creating your story, because I know it works. And much like interior design, many people see marketing as an added extra. It’s only when you see the benefits yourself you know how valuable it is.
Davied Patterson DIRECTOR, EEROSPACE 020.7228.9516 info@eerospace.co.uk www.eerospace.co.uk
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Marketing, Works LET YOUR PROJECT STAND OUT Use our marketing services as your competitive advantage
Creating a project identity is just as vital to sales as the product itself. And an inspired marketing plan will help you connect with your audience, boosting sales and revenue. We want to create value around intangible assets, because we know people will pay more than your brand is worth. They value something in addition to the product. So whether it’s a digital campaign, a website, eBook, or a complete brand package –marketing works.
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Our Services Move your story forward Every marketing strategy we build is tailored around your development. We offer a number of digital marketing services, enabling you to decide upon the one you think works best. From websites, social media, photography and videography, 2D and 3D rendering, show flat marketing, eBooks and magazines, we craft your narrative to help increase sales and revenue. Each of our services has been proven, time and time again, and we make sure your marketing package aligns with your business strategy. Our incredibly passionate marketing and design team take the time to understand your project and the direction you see it going. We understand your goal will largely to be to increase off-the-plan sales, and achieve a greater return on investment, so every decision we make in the process is carefully planned and unique to your vision. This means less stress for you, and a development that stands out.
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eerospace marketing
Social Media & Websites GROW YOUR NARRATIVE Reach your audience through the loudest social medium
No one knows your business better than you. And there’s no better avenue to communicate your project than through a website and social media. But without a clear strategy, creating an online identity can be a drain on your finances and time. Our team will help you curate an appropriate website and social media strategy to streamline your objective and vision. We invest our time creating this identity for your project across a number of channels–Facebook, Instgram, LinkedIn, WhatsApp–to ensure your audience stays engaged and knows where to find you. These channels will direct clients back to you, largely through your website, ensuring site traffic keeps flowing. We’ll ensure your voice is honed across all channels, providing a true reflection of your development. This integrated approach will help achieve faster sales and a boost in revenue.
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eerospace marketing
eBooks & Magazines BUILD YOUR DEVELOPMENT CREDIBILITY Ensure your audience understands your creative vision
Longer form content, like an eBook or editorial styled magazine, helps your project establish credibility and further enhance your vision. They can also be used to discuss the entire project, highlighting the theme, interior finishes and the team behind the development. THEY ARE ONE OF THE BEST WAYS TO ENHANCE YOUR CREATIVE VISION.
They’re also incredibly cost effective when compared to publishing a book. Our designers can create stunning eBooks that are completely accessible from a smart phone, ensuring your audience is connected seamlessly to your marketing.
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eerospace marketing
Photography & Videography BUILD A VISUAL NARRATIVE Combine imagery with your story to grow development appeal even further
HOW OUR PHOTOGRAPHERS WORK
It’s simple. By adding photography and videography to your project, your audience will be more engaged. Our photographer will make sure your project is the benchmark for comparison, because we understand the important of the visual medium for not only design, but sales too. You want the imagery to represent your brand and what your project is, and so, the curation of such images is incredibly vital to a development’s success. By outsourcing to our team of professionals, we ensure your images will be consistent, and in line with your outlined tone of voice and style of your website, saving you both time and money.
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eerospace marketing
Showflat Marketing INTRODUCE CONTEMPORARY MARKETING TO STUNNING DESIGN Promote your development in the best possible light
A showflat is the intersection of design and marketing. Our creative team combine their knowledge and understanding of what makes a beautiful interior, with your understanding of what is involved in selling a luxury development. It’s an incredibly delicate process in finding the right balance between your concept, and something the audience will find visually attractive– without crowding their mind. You want to leave room for imagination.
We collaborate with you to create a theme for the showflat, and this will generally be guided by an audience profile–that considers all the metrics of the surrounding area. Once the show flat is complete, visitors will view it and be taken on an experience–rather than just an open house. This involves demonstrating how the project came to be, why the particular interior styling was chosen, and how the development separates itself from contemporaries.
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eerospace marketing
Logos & Branding GIVE YOUR DEVELOPMENT A STORY Build your project recognition with incredible branding
Your brand will be built from the emotions you want the audience to perceive. This includes the tone of voice, the imagery, the logo and the typeface. A brand is every single detail that goes in to your vision. That’s why it’s so important to consider using an external team to help guide you–they can offer fresh perspectives and help unearth what it is you really want your development to feel like. Our design team will help curate a brand, making an immediate impression on your audience. It will make your project distinguishable from competitors and provide a true representation of how you want your development to be perceived. All too often you see developments with poorly planned branding–it’s generally the first thing people notice. That’s why we place such importance on creating your personality–because we know it will be instantly recognisable and increase business value.
IF YOU DON’T GIVE YOUR MARKET A STORY TO TALK ABOUT, THEY’LL DEFINE YOUR BRAND STORY FOR YOU.
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2D & 3D Rendering SELL A VISION BEFORE IT’S BUILT Let your audience put themselves in your development with incredible renders
We collaborate with our design partners to create incredible 2D and 3D imagery–that give your audience a real-life indication of how your project will look, bringing your concept to life. These images give clients the ability to see how the development will look, and can be used for hoardings, brochures and websites. The power of our renders will dramatically improve any marketing campaign, as it becomes a shareable tool that can help spread your conceived idea. GREAT DESIGN IS THE SILENT AMBASSADOR OF YOUR BRAND.
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Service Summary Each of our offerings are there for a reason. If it didn’t work, we wouldn’t use them. It’s important to build your marketing story across a number of mediums, ensuring there are no gaps that could be letting potential clients slip through. And while we know not every service will be relevant to your project, it’s important for us to give you an understanding of each so you can decide for yourself. In doing so, you allow yourself a greater insight into how marketing works, and why it is such a powerful thing.
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How we work The best marketing won’t feel like marketing. Just like intuitive design.
Your marketing strategy will begin with a face-toface meeting. We’ll discuss your ideas, where you see your project going, your timelines, budgets and the vision you want to create. We’ll create a draft plan, relay it back to you, ensuring your vision aligns with our concepts. The process is recursive, meaning it’s a combination of small successes that work together for the bigger picture.
Marketing is about the story you tell.
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About Eerospace
eerospace marketing
Where design meets contemporary marketing
Eerospace is a leading interior design studio based in London, focused on bringing incredible interior design to the city’s best developers. Each member of the Eerospace team has a personal interest in every project they undertake, an interest that opens themselves to even more visually stunning ideas. Our team of designers, architects, digital marketers and copywriters will create a story unique to you, as we know a space will only feel comfortable when it reflects the personality of its owner. Davied Patterson Director, Eerospace
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Contact EEROSPACE w w w.eerospace.co.uk London, UK 020.7228.9516
We are a boutique design studio focused on creating beautiful interior spaces for London’s best developers.