northern spirit TORONTO 2017
northern spirit e sto n ian fa s h i o n & d e s i g n e xperi en c e
To ro nto 2017
Northern Spirit: an Estonian Fashion and Design Experience September 29 - October 2, 2017 Toronto, Canada
Friday, September 29 9 a.m. – 2 p.m. Estonian Fashion & Design Showroom open for media and guests @ Tartu College (310 Bloor St. W) 7 p.m. Fashion Showcase EstoStyle: Northern Spirit @ Royal Ontario Museum (100 Queens Park)
Sunday, October 1 2 p.m. Fashion Showcase Northern Spirit + Estonian Fashion & Design Showroom @ Tartu College (310 Bloor St. W) 7 p.m. Fashion Showcase Northern Spirit + Estonian Fashion & Design Showroom @ Tartu College (310 Bloor St. W)
Monday, October 2 10 a.m. – 1 p.m. Estonian Fashion & Design Showroom open for media and guests @ Tartu College (310 Bloor St. W)
Canada and Estonia are northern countries and share similar values. Northern Spirit is the result of an artistic vision showcasing the best of Estonian fashion and design for the first time in Canada. It celebrates Canada’s 150th and the Republic of Estonia’s 100th birthdays. This joint effort develops bonds between creative and talented designers in Estonia with Canadians who share their interests, creating sustainable cultural ties between Canada and Estonia. The Northern Spirit project includes a show at the Royal Ontario Museum (ROM), a popup showroom, a fundraising event, meetings with fashion industry wholesalers, buyers as well as the media. Northern Spirit is truly a unique Estonian fashion and design experience.
Northern Spirit is made possible by EERO (Estonian Ecumenical Relief Organization) with the cooperation of ESC/VEMU (Estonian Studies Centre/Museum of Estonians Abroad) and the EFBA (Estonian Fashion Brands Association). EERO is a registered Canadian charity supporting health, education and community programs in Estonia. ESC/VEMU is a registered Canadian charity that promotes the advancement of Canadian-Estonian cultural heritage and cultural contacts between Canada and Estonia. EFBA is a non-profit organization representing well-established Estonian designers and internationally recognized fashion brands.
oksana tandit baltman
Photos: Kertin Vasser
ivo nikkolo
sangar tanel veenre
monton d’difference
the lands with the cleanest air
Photo: Arne Ader
ivo nikkolo Ivo Nikkolo is one of the most loved designer brands in the Baltics. It was one of the first luxury fashion brands created when independence was restored in Estonia. Known for effortless elegance, Ivo Nikkolo collections have been presented at Paris Fashion Week, Riga Fashion Week and Washington Fashion Week and worn by many remarkable women throughout the Baltics and Scandinavia. The collections are sold in Estonia, Latvia, Lithuania and Finland.
About Ivo Nikkolo and the collection: ivonikkolo.andmorefashion.com Wholesale and franchise information: baltikagroup.com/wholesale
Ivo Nikkolo’s design brand delivers Northern European aesthetics and architecturally inspired shapes with disruptive detailing. The architectural aesthetic allows rebellion, organized disruption of forms and layers, giving the designer freedom to create something genuinely sculptural. The aim of the design is to create a balanced sharp look with clean cuts celebrating the essence of power in a feminine style. Ivo Nikkolo Head Designer Britta Laumets: “It’s not only about where fashion trends are heading, but also about changes in society and interpreting these changes into fashion design. Fashion evolves with new ways of thinking, making the collection exciting and fresh.”
ivonikkolo
Ivonikkolo baltika@baltikagroup.com +372 630 2801
oksana tandit Established in 2010, Oksana Tandit offers a range of women’s business attire, special occasion and evening wear, demonstrating an uncompromising attitude to design and creativity. The Oksana Tandit style can be described as an endless dialogue between the Slavic temperament and Scandinavian pragmatism with luxurious fabrics, clear silhouettes, classic but very modern bold designs for women with a unique sense of style and personality.
Oksana Tandit Concept Store Tallinn, Tornimäe 5, MON-FR 11-17, Welcome! +372 515 3401
The brand develops the ‘affordable luxury’ concept with a strong fashion look at a more accessible price. Oksana Tandit is adored for her signature pieces including statement jumpsuits, tuxedos and Le Smoking dresses. Oksana explains, “I love the idea of a woman in a tuxedo, I create them for powerful women!” Oksana Tandit, CEO & Creative Director at Oksana Tandit: “Today people all over the world need a unique, different vision of beauty. I am fascinated by the diversity of interpretations and this is what creator-driven brands can offer! Fashion is a language, I hope we speak the same language as Canada :)”
info@oksanatandit.ee oksanatandit.ee oksanatanditfashion oksanatandit
where the sun stretches the shadows
Photo: Rando Kall, RMK
baltman Baltman is the fashion brand that Estonian, Latvian and Lithuanian men have worn for over 25 years. Since the reinstatement of Estonian independence, Baltman is a symbol of fearlessness - as exemplified by the entrepreneurs who became the foundation of the new economy. Baltman’s innovative product development team uses cutting edge fabrics that do not fear wrinkles, long flights, cell phone waves or pouring rain.
About Baltman and the collection: baltman.andmorefashion.com Wholesale and franchise information:
Baltman is elegant and stylish, classic yet modern and stays in touch with the current zeitgeist. We use our tailoring heritage and the finest fabrics from renowned producers such as Loro Piana and Dormeuil to offer only the best to our clients. Today Baltman is keeping alive the legacy of the Estonian textile industry, while producing modern suits resulting in 60 years of unique tailoring traditions. Baltman Head Designer Aivar Antonio Lätt: “Baltman´s core concept is Nordic simplicity and functionality in design married with the soft and warm elegance of Italian fabrics. Scandinavia meets Mediterranea – you can call it Scanditerranea, if you wish. Our design philosophy is strongly based on protecting these elements, a concept very well understood in Canada, which shares the same latitude as Estonia.”
baltikagroup.com/wholesale
baltman.eu
baltmanbrand baltika@baltikagroup.com +372 630 2801
sangar Sangar is a company with a family heritage and has been producing shirts for more than sixty years. We’ve made more than fifty-five million shirts, which translates into billions of stitches, buttons and hours. In other words we have tons of experience. There was no opportunity to learn from the best so we had to become the best ourselves. All our finely tailored shirts are crafted in Estonia. Call us control freaks, but this is the only way we can be sure that the shirt you’re wearing meets the quality standards that you demand. Wear it without wearing it out.
Kristjan Essenson +372 522 5289
Jaanus Vahtra, Designer: “Our focus today is to find balanced and sophisticated solutions for the modern day gentleman - a nomad who is always on the go, whose need for comfort is balanced with his respect for elegance and timeless style.”
kristjan.essenson@sangar.ee sangar.ee sangar.quality.shirts sangarshirts
lightness of being that sings along the beat of the trees
tanel veenre jewellery Tanel Veenre jewellery is designed to be both whimsical and dreamlike. The slogan “Kingdom of Dreams” captures its essence – the allure to believe in fairies and miracles, winged seahorses and berries covered with cosmic dust. Tanel Veenre’s mysterious, enchanting art jewellery is internationally acclaimed. Hundreds of exhibitions showcasing his work have been held across the globe. His creations are loved by stylists and celebrities and have appeared in several high-profile international publications like Vogue and L’Officiel.
Tanel Veenre Jewellery info@tvj.ee
Tanel Veenre: “Our colour palette is limitless – sensitive graduations and unusual colour combinations distinguish my work from any other contemporary designer, making my creations perfect for a sensitive Nordic eye.”
www.tvj.ee Follow the dreams: tvjewellery tvjewellery
monton Monton is a leading brand in Estonian fashion design, their every collection depicts how the fusion of different sources of inspiration creates something talented and innovative. We encourage people to express themselves through our collection and to demonstrate their versatility both at work and during spare moments. Tastefully, but always with a twist. Only through talented self-expressions do our quirks finally become accepted, the role of our brand is to encourage this self-expression.
About Monton and the collection: monton.andmorefashion.com Wholesale and franchise information: baltikagroup.com/wholesale
Montonfashion
montonbrand
Head of Monton Collection Pille Lauring: “Our uniqueness is duality – the synergy between two opposites. It is an honour to share our language of expression.”
baltika@baltikagroup.com +372 630 2801
where the silence at sunrise sparkles in the morning fog
Photo: Arne Ader
d’difference More than a decade ago, a group of biochemists and scientists led by Ruth Oltjer, M.D., who specialized in internal medicine, began to search for skincare products that respect skin’s natural defence system and are based on natural ingredients. At first, creams for hospital use were developed, and after excellent results were achieved on damaged skin, a full line of products for all skin types was born. It is a sophisticated, different kind of skincare, based on a scientific medical approach and in touch with nature. We use the best and most innovative natural ingredients, in low molecular weights when possible, to ensure deeper penetration and visible results. Ruth Oltjer, Founder of D`DIFFERENCE “As a doctor and as a woman, I have a strong desire to help others. Skincare, although considered a part of the beauty world, does so much more than make us groomed and confident. With the right product and right use, there is the possibility to change the way our skin behaves and looks.”
Carmen Kibur +372 52 80 388 carmen@ddifference.com ddifference.com ddifferencebrand ddifference_brand
Estonian Fashion & Design Film “Northern Spirit�
Kristina Viirpalu
Oksana Tandit
Roberta Einer
Monton
Ivo Nikkolo
Sangar
Photos: Kertin Vasser
Baltman
TIINA Talumees
Film credits Concept & Art Direction: Helen Sirp DOP: Kertin Vasser Cinematography: Andri Peetso Camera assistance & Editing: Tony Hitrov Sound: Mart Männik (mrds)
Styling: Oksana Tandit Hair: Helen Heinroos Hair & Goldwell MUA: Aigi Põllu Lana Vallo Aljona Borovik Marii Lotta
Models: Liis-Kristin , Ave / MJ Model Management Ellu, Erko / AL Model Management Aasmäe, Kreeta, Ken / EMA Production: Helen Sirp Risto Merimaa
Assistant: Birgit Naska Design props from Estonian Design House Kindly supported by: HeyDay Organic Amserv/ Toyota Goldwell
This film is made in collaboration with Estonian Fashion Brands Association (EFBA), Estonian Association of Designers (EAD) and Estonian Design House (EDH) and it is supported by Kaubamaja
cloudscapes building universes in the silent mirrors of lakes
Photo: Arne Ader
Promoter of Estonian Design How can a national design distinguish itself in today’s globalised society, and what kind of impression does Estonian design leave with bystanders? Is it an exemplary Baltic phenomenon or more like the little brother of the Scandinavian countries? Estonian cultural identity is largely based on the sense of being part of the Finno-Ugric peoples, who are scattered from the Urals to Hungary. One of the crucial factors in preserving a unified cultural identity has been the Estonian language. Estonian designers value acquiring international experience through connections with the outside world. The Estonian Association of Designers (EAD) brings together over 150 designers from fields like products, textiles, fashion and graphic design. It promotes Estonian talents in its home country as well as abroad; it initiated the development of a national design policy. EAD regularly organizes educational seminars, workshops, competitions and presents the BRUNO product design award (part of the Estonian Design Awards). EAD participates in the work of larger design organizations and has been a member of the board of various organizations (WDO, BEDA, EIDD Design For All Europe). It collaborates in projects focused on issues like inclusive design, health care design, human cities, design management and also initiated the Tallinn For All project, which received the DME award. The main annual design event for the past 12 years has been the international Tallinn Design Night Festival (DISAINIÖÖ) organized by EAD and Disainiöö MTÜ (www.tallinndesignfestival.com). The festival has been awarded the European Quality label EFFE. In order to make Estonian design more visible, EAD established the Estonian Design House in 2010, housing the Estonian design shop and representing 100 designers and their studios. www.estoniandesignhouse.com In 2014 EAD created a concept of a travelling exhibition called Size Doesn’t Matter which contrasts the smallness of the land, the density of its designers and the abundance of its achievements. The aim of the movement is to introduce Estonian design abroad and present a cross-section of the contemporary design world in Estonia. The exhibition Size Doesn’t Matter, presenting 50 Estonian designers, has been exhibited in Brussels, Vienna, London, Stockholm, Caen and London. The exhibit has won an award from the Estonian Ministry of Foreign Affairs in 2017. Estonian Association of Designers: www.edl.ee Estonian Design House e-shop: www.estoniandesignhouse.com Tallinn Design Festival: www.tallinndesignfestival.com
The Estonian Fashion Brands Association (EFBA) is a voice and uniting platform for the most established Estonian fashion & design brands, from couture to ready-to-wear to accessories to beauty. Each of them is known for its unique signature and is ready for export markets. Our mission is to take them jointly abroad, based on professional export concepts and choosing the appropriate entry & marketing strategies for each priority market. More about us, our design brands and joining us: www.efba-fashion.com
PAR T N E R
Follow your dreams! We wish Northern Spirit great success.
Käsmu, Estonia – Aleksey Stemmer
40 Old Kingston Rd. Scarborough ON M1E 3J5 Registered Charity #10169-0436-RR0001 All donations welcome 416.284.0828
EERO
supports health, education and community projects in Estonia.
“Think about a seed. Once it lands, it’s stuck. It can’t move to find better soil, moisture or sunlight. It’s able to create every part of itself to grow and reproduce with the help of air, water and sun.” David Suzuki
Community Projects under consideration: • Centre for children with disabilities • Centre for adults with disabilites • Seniors and long term care centres
Contact:
Registered Canadian charity
Mari Ann Tammark
#89233 8369 RR0001
eeroesimees@gmail.com
17 Tufton Crescent Toronto, ON, M4A 2E2 EERO estostyle
PAR T N E R
Photo: Sven Zacek
Ongoing Projects: • Tallinn Children’s Hospital (since 1990) • Tartu Children’s Fund (since 1990) • Tallinn Technical University Eelnurme Scholarship (since 1992) • EERO – Rotalia Fund
Want to do business in EU? Become an e-resident of Estonia. With e-residency you can get everything done online: • establish a location independent European Union business • manage it from anywhere in the world • digitally sign documents and contracts • declare taxes Apply here: e-resident.gov.ee
Foto: Kaido Haagen
Anyone can be Estonian at the Estonian Studies Centre/VEMU! Located in downtown Toronto at Tartu College, the Estonian Studies Centre aims to preserve and introduce Estonian history and culture to all those interested. The Museum of Estonians Abroad (VEMU) is one of the ESC programs and works to connect Canadian and Estonian communities through rich and vibrant cultural programming including concerts, lectures, seminars, workshops, exhibitions, films screenings, theatre, and more in both Estonian and English. VEMU also acts as a cultural bridge between Canada and Estonia by participating in a variety of cultural and research projects. The VEMU archival, library, and museum collections are the biggest Estonian collections outside of Estonia. VEMU has been a member of the group of cultural institutions along one of Toronto’s main streets, the Bloor St. Culture Corridor, since 2014.
Contact: Piret Noorhani
Registered Canadian
310 Bloor St. W.
Chief Archivist
Charity:
Toronto, ON M5S 1W4
piret.noorhani@vemu.ca
#80412 0020 RR0001
Canada
vemu.ca
PAR T N E R
Most of us, living in a foreign country for one reason or another, want to preserve our nationality. In order to do so, we have to create our own cultural environment to suit our needs. Libraries, archives, and museums are part of this environment. VEMU is becoming a museum in the best and most modern sense: a memory and culture institute that collects, organizes, researches, and mediates. Far from home, VEMU inevitably fills the role of a cultural representative for Estonia. The best way to use compatriots living in a foreign country is in the interests of Estonia. VEMU has its own resources and opportunities to do this. Piret Noorhani in an interview with Kaarel Tarand, Sirp, 22.06.2012
Kaubamaja the leading department store in Estonia. Wide variety of Estonian design products and quality brands from all over the world. kaubamaja.ee
Best of Estonian fashion right at your doorstep Explore andmorefashion.com
thank you Northern Spirit Team Canada: Mari Ann Tammark, Piret Noorhani, Sirje Järvel Lautens, Annika Lautens, Kristi Sau Doughty, Ene Migur, Viive Tork, Marika Mayfield, Taavi Tamtik
Northern Spirit Team Estonia: Maire Milder, Oksana Tandit, Evelin Ojamets, Helen Sirp, Tanel Veenre, Helen Illend, Karin Ă•un, Birgit Naska, Margit Argus
„Design creates culture. Culture shapes values. Values determine the future“ Robert L. Peters