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TIME TO hydrate

When you hear the word hydration, I’m certain hair is not the first thing that comes to mind. It has been ingrained in our minds that drinking enough water is crucial to help regulate our basic body functions - like keeping our joints lubricated, preventing infections, and delivering nutrients to cells. Being well-hydrated also improves sleep quality, cognition, and mood. Overall the body does not function well without water. Hair is the same. Oftentimes we overlook this basic need. I cannot stress enough… before putting any product in your hair, you must first

Joico’s Curl Confidence Defining Crème

Curls are all the craze. And the more you understand them, the easier life will be. The biggest ‘miss’ when working on curly hair is that we tend to remove more moisture than required to speed up the styling process. In reality, water acts as the transporter, distributing your product evenly for best end results. Joico’s Curl Confidence Defining Crème helps maintain that moisture. You all know we are a big fan of layering product. When working with 3A – 3C hair, we added a leave in conditioner prior to applying Joico’s Curl Confidence Defining Crème. This was only to create a solid foundation and eliminate wasting of product. As always, less is more. We started with a loonie size of product, really working it in from root to end to bring out the true definition of each curl. This allows us to leave hair to air dry or diffuse. When working on 4A hair we also added a medium hold gel for more control and definition.

start with WATER. Water acts as a transporter to get your product to the right places in your hair. It also acts as a buffer, equalizing the porosity for even distribution. Colour, product, and even shampoo and conditioner. Have you ever tried lathering without an accurate amount of water? It’s not a thing. Whether you’re at the shampoo basin or in the shower… Let’s make WATER your best friend.

Authentic Beauty Concept Hydrate Mask

Prepping hair for success starts at the sink. We all know that if hair is lacking moisture, it is also lacking protein. However, it will not accept protein without adequate moisture. The Hydrate Mask by Authentic Beauty Concept hits hair just right. It caters to a very wide range of hair types: 2C – 4C. It was fascinating to witness each curl type respond to the mask. Hair was softened and curls were defined. Remember - this is a mask, not a conditioner, and you need to give it time to work its charm. Apply a generous amount, sit your client under the dryer or steamer and wait for the magic to happen as it detangles, hydrates and makes hair manageable for any style. Products like the Hydrate Mask are foundation setters and should be incorporated into your client’s regular hair routine. It’s perfect for backbar use, but do not miss the opportunity to retail this item for at-home use.

If you don’t have this product at your station, you are truly missing out. It detangles, hydrates and sets hair. Depending on your hair type, less is more, and more is more when needed. For straight hair, it will eliminate fly-aways. For clients with curls, it will literally bring out every spiral. This is a foundational product, it will equalize the porosity in the hair and create a platform for you to do whatever is next. For best results, apply to damp hair for maximum distribution.

Bc bonacure peptide repair rescue sealed ends by schwarzkopf

Seal away all your hair problems with Peptide repair rescue sealed ends. We all know the ends of your hair really determine the finished product. Tattered, fried ends make it impossible to curl, flat iron or even give shine. This is something that affects all hair types. Your hair type will determine your approach. On coarse hair (4A –C) we recommend that you set the foundation. Prep the hair with water or leave in conditioner. This will ensure the hair has the proper hydration to accept products and reap the benefits. And on super fine hair, less is more. Sealed Ends brings life to any hair type. The results are immediate, and who doesn’t love to have some instant gratification? This product gives beautiful bouncy curls or an amazing blowout.