S.O.S. SALON

Scott Moon founded Salon S.O.S. to bring his 20+ years of beauty industry experience, plus impressive marketing prowess, together to create incredible business development tools specifically designed for the salon industry. A marketing Major from McGill University and former General Manager of Canada’s #1 professional products brand, Scott’s strategic, consumer-centric approach has helped numerous salons and spas, distributors and manufacturers grow their businesses. Scott is dedicated to adding value to the salon industry. A sought-out speaker and thought leader, Scott infuses his passion and energy into innovative and empowering solutions for salons and spas across North America.

Who I am:

I consider myself a servant to the professional beauty industry. I started in the beauty industry in 1999 and worked for many years with the top manufacturer and brands in the industry. But my passion was with the people in the industry. I loved that people were down-to-earth, genuine, often family oriented, and truly cared about working together to make progress. I deeply care about making a difference in this industry and felt I could impact more salon professionals by focusing on real industry needs and developing solutions. I am a proud partner with Green Circle Salons and obviously the founder of Salon S.O.S.

What does Salon S.O.S. do?

Salon S.O.S. is a leader in digital marketing resources specifically designed for the salon and spa industry. We believe we exist to make a difference in the lives of salon professionals. We do this by providing simple, affordable, impactful digital marketing tools to help them grow faster than ever before. Our services include website design and creation, Google search rankings (SEO), salon apps that serve as a loyalty program and communications platforms with guests, e-commerce, social media management, managing blogs, email campaigns and more!

How do salons benefit?

Salons benefit from working with a company that has the unique skill set of having both a wealth of industry experience AND marketing expertise. We are FROM the industry, FOR the industry. We understand the various challenges of the beauty industry and know how to implement marketing solutions to address those challenges. We hold salon professionals’ hands when needed to guide them through the complex world of digital, but best of all, we usually take care of everything for them so that they can focus on what they do best – serving their salon and spa clients. Best of all, we are priced very affordably for the industry, unlike most marketing agencies that really want to work with bigger companies and bigger budgets.

Are there any free resources?

Absolutely! Salon S.O.S. shares lots of valuable strategies, tips, ideas and tools for free! We have a marketing academy on YouTube, an industry podcast called The Salon Scoop, and a blog section on our website with articles on every marketing and business topic imaginable. You can see full details about these resources at www.salonsos.ca/digital-marketing-academy

We also have a unique digital diagnostic tool so that you can benchmark yourself against industry averages when it comes to your social media and online presence. We offer a free Google ranking audit to show where you rank on important keywords as well as the problem areas that might be holding you back from ranking higher. We also have several free guides such as a social media content calendar and IG bio checklist. You can request any of these tools for free by emailing info@salonsos.ca

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