I.Dean's Message

Quality of Life between the Physical and the Digital

Effat College of Architecture and Design (ECoAD) has always been visionary in extending the conventional boundaries of experiential learning in architecture and design to meet the challenges of diverse communities through interdisciplinary instruction and innovative research while accommodating the demands of digital transformation.

We take pride in graduating creative thinkers, designers, builders, film creators, and directors, who have achieved significant levels of accomplishment and recognition in the early to middle stages of their careers locally and globally and exhibited exceptional talent and promise in the fields of architecture, design, and cinematic arts.

As our path forward, our strategic plan will be based on two main pillars: innovation and digitalization that foster creativity, facilitate realization, and achieve efficiency in all physical and non-physical aspects of human life. These goals have shaped our upcoming strategic plan theme to be: “Quality of Life between the Physical and the Digital,” in alignment with Effat University theme: “Innovation and Digital Transformation.”

To reach this milestone, we have conducted an engaging and inspiring strategic planning process that would confidently lead us to achieve excellence in all aspects of teaching and learning, innovative and interdisciplinary research, and community service.

Our commitments of maintaining the distinguished profile of world-class faculty coupled with our core values shall provide the framework needed to effect change through developing our curricula and delivering them in innovative, unconventional modes, to engage diverse communities in ways that elevate their broader values, aspirations, and collective identity.

II. College Vision, Mission, and Goals

Mission

Effat College of Architecture and Design offers a Effat College of Architecture and Design offers a unique group of programs dedicated to the investigation, interpretation, and creation of physical, social, and sensory environment. Through its interdisciplinary instruction and ongoing research, the college graduates architects, designers, producers and film makers who extend the conventional boundaries of theory and practice to meet the challenges of a changing world locally and globally.

Vision

Effat College of Architecture and Design aspires to address local and global societal needs and future ambitions through unique and distinguished architecture, art and design education that reinforces a culture of diversity and creativity in research, practice and community service.

Goals

Description automatically generatedWe aspire to construct a prosperous, healthy, inclusive, and equitable educational context where we combine our strengths and ambitions to ensure a thriving society, aiming at embracing ambiguity, accelerating solutions, creating new partnerships, and increasing real impacts locally and globally.

Goal 1: Empower the presence of Effat College of Architecture and Design (ECoAD) as a contributor to the creative culture nationally and internationally by ensuring the attainment of the strategic planning goals measured by tracking the achievement of the mission and vision aligned with the university and the Saudi Vision 2030.

Goal 2: Cultivate a dynamic and collaborative work environment through effective and inspiring leadership that promotes integrity in managing all the college activities within the approved governance model to ensure the best organizational performance; and achieve national and international accreditation for ECoAD

Programs to reach a satisfactory level of national and international recognition.

Goal 3: Provide excellence in all ECoAD distinctive academic activities, which inspire the students’ innovative, creative, and intellectual engagements and ensure dynamic learning environment that foster creativity among ECoAD students, faculty, staff and external community through state-of-theart learning and information resources and services.

Goal 4: Qualify the ECoAD graduates to be the Ambassadors of Queen Effat Legacy and agents of change by improvising the student-life quality and by attracting and retaining a diverse body of students.

Goal 5: Enhance ECoAD efforts to recruit, nurture, and retain a diverse faculty and staff in order to strengthen the programs.

Goal 6: Obtain up-to-date studios, workshops, and digital labs that encourage ECoAD faculty and students to practice hands-on and practicum creative projects; and maintain constructive financial management by creative use of budget and resources.

Goal 7: Create a vibrant, creative, and interactive research community that generates artistic and innovative ideas worthy of implementing in the national industry, as inspired by the Saudi Vision 2030.

Goal 8: Enhance the ECoAD culture of service through national and international productive partnerships and collaborations that support the community and the college.