ecofashion-week.com
AUTUMN WINTER 2011 Mike Chard
Program
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ponsor
presented by
public supporter
supporting sponsors
front row supporters
official web supporter
preferred hotel partners
media partners suppliers
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Myriam Laroche & Evie Ponce President of EFW
VP of EFW
Welcome to the second edition of Eco Fashion Week (EFW) presented by AVEDA. This time we’re bringing you the latest responsible fashion and trends for the 2011 Autumn/Winter season. After a successful fall show, it is our firm believe that Vancouver with its location on the West Coast is the perfect city to host Eco Fashion Week and we are extremely proud to be part of the City’s Green Action Plan: an initative to make Vancouver the greenest city in the world by 2020.
The Official Volunteer & Program Sponsor
This season it is our mission is to increase awareness of the full cycle of fashion production, what we like to call the 4 r’s: Reduce, Reuse, Recycle & Refuse. It’s about being responsible and conscious about the way the design, production and distribution of your clothing and accessories are made. EFW strives to inform and educate while providing a platform to discover eco conscious products to further the industry. Thanks to all of our talented designers, speakers, partners, buyers and media, thank you for being open to the change and believing in us. You rock our worlds! Our last words are going to our fabulous team! We are blessed to be surrounded by such amazing people that have the same mission as us, to be part of the change!
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Jaime Kowal Photograph
Table of Contents 4 7
Sponsors
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Gregor Robertson Mayor of Vancouver
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Myriam LaRoche President of EFW EVIE PONCE Vice-President of EFW Ray Civello President of AVEDA Canada Lee Malleau CEO – VEDC Eco Criteria Schedule Conference Speakers Designers Tradeshow Exhibitors Jaime Kowal Photography
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Gregor Robertson Mayor of Vancouver
The City of Vancouver is once again proud to support Eco Fashion Week for the year 2011. Eco Fashion Week’s mission to position Vancouver as the global capital of eco-friendly and sustainable fashion, nicely aligns with the City of Vancouver’s goal to be the “World’s Greenest City” by 2020.
Welcome letter City of Vancouver
Our great city is the perfect location to host the exposition of responsible trends in fashion, to educate others about sustainable and ethical practices in the industry, and to explain the local, international and personal benefits from adopting these practices. The team at VEFW are talented, experienced and energetic and have a compelling vision and a global audience. The City of Vancouver is proud to be part of the change! Year after year, Vancouver enjoys a worldwide reputation as being the world’s most livable city, which was reinforced again in the 2010 issue of The Economist. With one of the smallest carbon footprints of any city in North America, Vancouver’s economic strengths include: world-leading expertise in advanced energy technologies, green buildings, and a plethora of environmental services. By supporting Eco Fashion Week, the City of Vancouver is enhancing this economic growth, as well as providing a platform for the development of creative and new employment opportunities. Eco Fashion Week is a bi-annual event, that follows perfectly with Vancouver’s other related objective of moving towards an environmentally sustainable economy, creating a hotbed for the development of “green” commerce and business innovation. It continues to be an honour for Vancouver to host Eco Fashion Week.
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Ray Civello
Lee Malleau
We’re thrilled to partner with Eco Fashion Week once again and inspire awareness around sustainable style. Aveda has a long relationship of working with fashion designers to reduce the environmental impact of their shows and it’s a natural step to support and promote eco-friendly fashion through Eco Fashion Week.
As the economic development agency for the City of Vancouver, the Vancouver Economic Development Commission (VEDC) is proud to support Vancouver Eco Fashion Week (VEFW) in their quest to position Vancouver as the international capital of ecofashion. The City of Vancouver is now defining “green” for the future – as a business focus for growth. “Green Capital” is the City’s business brand for economic development and is part of a strategic effort for the City to take advantage of the shift in the global economy to address issues relating to Climate Change and other environmental challenges. Your efforts in helping Vancouver become the international hub of responsible and ecologically sustainable fashion is a strong contributor to our “Green Capital” strategy and will help Vancouver lead the world into the new “green economy” – a hub for green jobs and green economic development.
Président of AVEDA Canada
Especially exciting is that this event takes place in Vancouver, home to our new flagship Aveda Institute Vancouver. AIV is located in a National Heritage property at 101-111 Water Street and incorporates a number of green design features. Vancouver is an exhilarating place to be right now in terms eco beauty, fashion, and design! At Aveda, we are constantly striving to set an example for environmental leadership and responsibility. We keep asking, “Can we do this better and how?” It’s integral to our mission and we truly believe that Beauty is as Beauty Does.
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CEO – VEDC
The VEDC believes that the Vancouver Eco-Fashion Week can grow into an international showcase event for our City and strengthen its position as the “Green Capital.” We wish the VEFW team all the best success in executing on its vision for this event and becoming a world-class destination event that is a “must-see” for the global fashion industry calendar. 13
ECO CRITERIA
CUSTOM/TAILOR MADE Also called demi-couture or made-to-order. This is a way of encouraging quality and “slow fashion” over mass-produced disposable fashion. Craft / Artisan: products that have been crafted using artisan skills such as embroidery, which preserve the perpetuation of ancestral traditions.
LOCAL
RECYCLED/REBORN
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responsibility towards human rights, reasonable work hours, no child labour, the right to unionize, a fair living wage, higher environmental and social standards. No direct environmental influences that impact on people in the workplace in the form of vapours, gases, dust particles, noise, temperature, etc.
Woven/fabric from natural sources like bamboo, SeaCell® (seaweed) Ingeo™ (corn), milk fiber , hemp, nettle, wool, peace silk, soy silk, wood, rubber, cork ,cupro and other exotic sustaining plants. Natural fibers that have been grown without any pesticides and other toxic materials, preserving the health of humans and the environment. The process of organic growth can be certified by various organizations.
VINTAGE/SECOND HAND
Designed and constructed in your local community.
FAIR/ETHICAL TRADE
ORGANIC/NATURAL TEXTILES AND MATERIALS
Created with reclaimed, recycled or repurposed materials. Anything that has been made from already existing materials, fabrics, metals or fibers. These are often reclaimed from previously made clothing and accessories and reworked into new ones. Fibers can also be re-purposed from pre-existing fabric, re-spun and reused for new garments.
Vintage is a generic term for new or second hand garments created in the period from the 1920’s to 1980’s. However, the term is often used more generally for second-hand clothes or up-cycled clothes. Articles of clothing that has been given a new life through some sort of customization).
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In the production cycle, less fabric wastage as possible in cutting and sewing process
VEGAN/ ANIMAL FREE/ CRUELTY FREE Involving no animal testing or unjust labour practices. Products that have been made without the use of leather or animal tissue products e.g. fur, milk fibers, silk and low impact/natural/vegetable dying. Dyes are made from a class of colorants extracted from vegetative matter and animal residues: berries, seeds, vegetables, leaves, plants.
ECO PRINTING
SOCIALLY RESPONSIBLE
Use of environmentally responsible printing process
Promoting an awareness of environmental and/or social issues. Participating in eco program like 1% for the planet.
RESOURCE EFFICIENCY GREEN MARKETING Offsets, Packaging, labeling, promotion, business cards.
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Generate the greatest possible benefit using the smallest possible quantity of natural resources. Waterefficient closed loop, no substances that enter the waste water path via a wet process.
ECO - CERTIFICATION Is your brand granted with an Eco Certification?
ECO
FABRIC WASTE REDUCTION
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SCHEDULE FASHION SHOWS / TRADE SHOW
CONFERENCE
Wednesday, February 23
Thursday, February 24
Friday, February 25
Friday, February 25
Salt Building (except Press Conference & Jason Matlo show)
Salt Building
Salt Building
Salt Building
OPENING press conference
ECHO RAIN, ANNA TALBOT, FILLY
6:00pm
JESICA MILTON, BATTALION, ADHESIF
7:00pm
NICOLE BRIDGER
8:00pm
ALTERNATIVE APPAREL, SITKA, WESC
9:00pm
1:00pm
Shangri-La Hotel
JASON MATLO - Invitation Only
2:00pm
Shangri-La Hotel
DAHLIA DRIVE OPUS BIKES PRESENTS: TONIC LIFESTYLE APPAREL, SOFIA CLOTHING DOWNTOWN BETTY
6:00pm
7:00pm
KENDOR TEXTILES PRESENTS: We3, Lav&Kush, Red Jade
8:00pm
(ZERO.O.LAB), PERIDOT KISS, KIM CATHERS
9:00pm
TRADESHOW PROPHETIK
10:00am-4:00pm Cocktails 8:00pm Runway Show 9:00pm
Registration
9:30-10:00am
Carly Stojsic
10:00-10:50am 40 min / 10 min Q&A
WGSN
Scott McDougalL
11:00-11:50am 40 min / 10 min Q&A
TerraChoice
Michael Smith
12:00-12:50pm 40 min / 10 min Q&A
Sears Canada
Break
12:50-1:20pm
Linda Mitchell, Christina Klee & Mandy Quinsey
1:20-2:10pm 40 min / 10 min Q&A
NAFTA Import Specialists, Department of Homeland Security (U.S)
Dr. Rick Smith
2:20-3:10pm
Environmental Defence Canada
40 min / 10 min Q&A
Denise Taschereau, Scott McDougall & Dr. Rick Smith
3:20-4:00pm
Panel on Education
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ecofashion-week.com
EFW Team President Myriam Laroche Vice-President Evie Ponce
Production Team
Fashion Show Team
Consulting Producer Robin Bancroft-Wilson
Creative Director Matthew May
Producer/Production Manager Tim Furness
Stage Manager Robin Bancroft-Wilson
Operations Manager Shauna Biggar
Associate Producer Mitra Mansour
Front of House Manager Caroline Allard
Assistant To Myriam Jillian Bagan
Jr. Producer Mishar Briones
LX Shannon Handley
Assistant To Myriam Kaela Stewart
Technical Director Drew Bennett
Audio Mark Fredrick
Assistant To Evie Lucia Martinez Guerrero
Volunteer Coordinator Sarah Vickery
Volunteer Coordinator Sarah Vickery
Creative Coordinator Ashleigh Said
Assistant Volunteer Coordinator Zoe Peled
Hair & Make-up Marta Mury (AVEDA)
Assistant To Ashleigh EVAN DUcHARME
Accreditation Coordinator Lucia Martinez Guerrero
Backstage Hair & Make-up AVEDA Team
Designer Coordinator Sheryl Sharkey
Lucy’s Assistant Marlon Vizcayno
Venue Contact Kevin Johnston
Assistant To Sheryl Marlee Worthen
Production Intern Amy-Lynn Corse
Prophetik Coordinator Kevin Jervis Conference & Speaker Coordinator Mary Hanlon Sponsorship & Program Coordinator Chrissy Chrzan Shoe Coordinator Jenn Regehr Buyer Coordinator Jenna Breti Marketing Coordinator Alex LeRose Marketing Coordinator Caroline Allard
Aveda Opening Party Team
Salt Tradeshow Team Production Stage Manager Rachel Bland
Producer Lana Malenica
Vendor Coordinator Sheryl Sharkey
LX Randall Cook
Conference Coordinator Mary Hanlon
Audio Conrad
LX Shannon Handley
Hospitality Refinery/Licious
Audio Mark Fredrik
Venue Contact Dominic Trilokekar
Buyer Team Dena Koutsogiannis
Shangri-La Team
Buyer Team Kate Pickering
Shangri-La Producer Christa Meister
Buyer Team Andrea Hill
Stage Manager Lyndi Barrett
Senior Graphic Designer Michelle McKendry
PR Jill Killeen
Graphic Design Intern Carolina Wong
LX Mark (Showmax)
Production Intern Beril Kaleli
LX Randal Cook
Minor Sponsorship Tania Parisella
Audio Conrad
Gift Bags Alison Macdonald
Venue Contact Joyce Liu
Media And PR Media Liaison Jennifer Shaw, Collen Kirk
Sponsorship Sponsorship Liaison Heather Martin Assistant Sponsorship Liaison Brittany Lanigan Media Sponsorship SimonE Lovell
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ecofashion-week.com
Carly Stojsic
Scott McDougalL
Michael Smith
RICK SMITH
Denise
Market Editor, WGSN
President and Chief Executive Officer, TerraChoice
Manager, Eco Business Development, Sears Canada
Author and Environmentalist, Environmental Defence Canada
CEO and Co-Founder of Fairware
As President of TerraChoice, Scott McDougall ensures that clients – genuine environmental leaders get the expert advice and innovative solutions they need to grow their businesses.Scott is a well-known writer and speaker in the environmental and business communities on topics including green marketing, the role of markets in sustainability, and greenwashing.
Michael works on the Sustainability team at Sears Canada, helping to make it easier for Canadians to live green. His current projects focus on working internally with various Sears business teams on procuring, sourcing and building partnerships, and as well as marketing a growing selection of eco products to customers.
Rick Smith is Executive Director of Environmental Defence Canada and coauthor of “Slow Death by Rubber Duck: How the Toxic Chemistry of Everyday Life Affects Our Health”, Regarded as one of the country’s leading environmental campaigners he has lead efforts to achieve protections such as Canada’s ffederal Endangered Species Act; the world’s largest Greenbelt & Canada’s decisions to ban the toxic chemical BPA in baby bottles.
Carly Stojsic is Canada’s Market Editor for Worth Global Style Network and is a freelance trend forecaster. She joined WGSN, the world’s leading online service for global trend analysis, as a Market Editor in December 2007. Her extensive background in sourcing, trend forecasting and as a color specialist greatly augments WGSN’s customized consultancy services in creative intelligence. 22
Taschereau Denise is the CEO and Co-Founder of Fairware, a Vancouver based company specializing in custom branded sustainable products. Fairware’s clients include leading sustainable brands and organizations such as AVEDA, Seventh Generation, Patagonia, UBC, Canadian Federation of Students, and David Suzuki Foundation. Previously to launching Fairware, Denise spent 7 years as the Director of Sustainability and community for Mountain Equipment Co-op.
Linda Mitchell Christina Klee Mandy Quinsey NAFTA
are import specialists at U.S. Customs and Border Protection (CBP) with the Department of Homeland Security. This high-powered session will provide a general overview of importing textiles/ wearing apparel into the U.S, country of origin marking and classification, rules of origin for NAFTA, and information regarding Tariff Preference Level (TPL) claims. 23
Proud Print Media Sponsor of Eco Fashion Week VANCOU VER’S
FR EE SEPT. 2-8, 2010
URBAN WEEKLY
READ MORE ONLINE AT
westender.com
Main & Broadway after the fire 7
+
AINMEN NEWS • ENTERT
Never mind the landlord, let’s plant a garden! 10
T • LIFE
\
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Vancouver’s dining scene gets butchered 15
The season’s need-to-know trends 16
+
A Canadian fashion icon heads downtown 17
IN ST YLE FOR FALL Get wrapped up 16 in the coolest looks
VANCOUVER’S URBAN WEEKLY
24 NEWS • ENTERTAINMENT • LIFE
Jason Matlo is a Vancouver fashion designer who aspires to bring his art form to an international audience. His goal is to set a benchmark for Canadian made ready-to-wear women’s fashion, and to bring international acclaim and recognition to his brand as the most luxurious and sophisticated women’s line that is designed and manufactured in Canada. Each collection is an expression and extension of his artistic vision; each garment is painstakingly crafted and finished to the highest standards.
Thursday, February 23 2:00 pm Shangri-La Hotel jasonmatlo.com
jason matlo
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Launched in 2002, Prophetik is an allsustainable fashion lifestyle brand designed by, Jeff Garner from Leiper’s Fork, Tennessee. Jeff’s mission is to bring awareness to the principles of how clothing is produced, dyed, and distributed and the effect these processes have on the planet, and to challenge the design practice known as “planned obsolescence.” Prophetik is stocked in over 40 highend boutiques throughout fifteen states including Fred Segal in America; Eco Age and My Sugarland in London; and in Japan and Switzerland. A media favourite and a prominent voice in the ethical fashion arena, Jeff dresses Sheryl Crow, Taylor Swift, Kings of Leon, and the Jonas Brothers, and recently dressed film producer and prominent VOGUE.COM UK contributor, Livia Firth for the 2011 Golden Globes.
Prophetik
Friday, February 25 8:00 pm Cocktails / 9:00 pm Runway Show Featuring music by Viper Central
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Salt Building prophetik.com
Nicole Bridger was born and raised in Vancouver, BC. She obtained her BAA in fashion design from Ryerson University in Toronto ON. She then went to London, UK to intern at Vivienne Westwood where she learned the art of sculpting fabric and returned with an understanding of doing more than just making clothes. Bridger came back to Vancouver looking to learn some of the business side of things and paired up with the owner of Lululemon Athletica to co-create Oqoqo, a casual eco clothing line. She was then ready to put her design and business sides together to create her own label of socially conscious contemporary women’s wear, Nicole Bridger.
Thursday, February 24 8:00 pm Salt Building nicolebridger.com
NICOLE BRIDGER
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WHERE STYLE & SUSTAINABILITY MEET
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presents
Opus Bikes
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Tonic Lifestyle Apparel
SOPHIA CLOTHING
DOWNTOWN BETTY
WE3
LAV & KUSH
RED JADE
Wed / Feb 23 7:00 pm Salt Building
Wed / Feb 23 7:00 pm Salt Building
Wed / Feb 23 7:00 pm Salt Building
Wed / Feb 23 8:00 pm Salt Building
Wed / Feb 23 8:00 pm Salt Building
Wed / Feb 23 8:00 pm Salt Building
mytonic.ca
sophiaclothing.com
downtownbetty.com
we3.ca
lavandkush.com
wearredjade.com
kendor textiles 31
Are you taking Eco Friendly Footsteps in the right direction?
Why
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ECO FRIENDLY
Reusable & Recyclable, Good for the environment!
HYGIENIC
Special SIGG liner tested 100% safe!
GREAT TASTE
No taste or scent transfer, Drink what you want!
UNBREAKABLE
Rated "World Toughest Bottles"
Phone: (905) 267-3812 Email: naomi.roberts@sigg.com
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Zero.o.lab
Peridot Kiss
Kim Cathers
Echo Rain
Anna Talbot
Filly
Wed / Feb 23 9:00 pm Salt Building
Wed / Feb 23 9:00 pm Salt Building
Wed / Feb 23 9:00 pm Salt Building
Thurs / Feb 24 6:00 pm Salt Building
Thurs / Feb 24 6:00 pm Salt Building
Thurs / Feb 24 6:00 pm Salt Building
zerolab.ca
peridotkiss.com
kimcathers.com
echorain.ca
annatalbot.ca
fillydesigns.wordpress.com 35
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Jesica Milton
Battalion
Adhesif
Thurs / Feb 24 7:00 pm Salt Building
Thurs / Feb 24 7:00 pm Salt Building
Thurs / Feb 24 7:00 pm Salt Building
jesicamilton.com
thebattalion.us
adhesif.com
Alternative Apparel Thurs / Feb 24 9:00 pm Salt Building alternativeapparel.com
Sitka
WESC
Thurs / Feb 24 9:00 pm Salt Building
Thurs / Feb 24 9:00 pm Salt Building
sitkasurfboards.com
wesc.com 37
Join the eco-Minded trendsetters May 13–15, 2011 VancouVer conVention centre West
connect with 17,000+ potential customers. sell your products right on the show floor. Build brand awareness quickly with your target audience. MaxiMize exposure through Fashion shows, a Green Wedding showcase, Feature areas and Media events. ParticiPate in Western canada’s largest sustainable shopping event! contact the ePic sales teaM today: phone 604.695.5010 email sales@epicexpo.com
www.epicexpo.com An initiative of: SUSTAINABLE EVENTS Ltd.
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TRADESHOW
Chi’s Creations
a Fortes Design
chiscreations.com
fortesdesign.com
Bronsino bronsino.com
ashley Watson ashleywatson.net
Alternative Apparel alternativeapparel.com
Ashenzi ashenzi.com
anna Talbot
annatalbot.ca
Colourful Grass colourfulgrass.com
Dominic Design dominicdesign.ca
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Dahlia Drive dahliadrive.com
TRADESHOW ERIN Templeton
JASON Matlo
erintempleton.com
jasonmatlo.com
Kaia and ME kaialingerie.com
kendor Textiles kendortextiles.com
downtown Betty DOTTED Loop
downtownbetty.com
dottedloop.com
FUSION Clothing fusionclothinginc.com 42
Jesica Milton jesicamilton.com
Filly fillydesigns .wordpress.com
KEEP takefivetrading.ca/brand-keep.html
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MANE STYLE Prophetik
Runway Show featuring
Ridding the world of unfortunate design one logo, one layout, one website at a time.
emenemdesign.com 44
.CA
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TRADESHOW
Nicole Bridger nicolebridger.com
Lav & Kush
Peridot Kiss peridotkiss.com
lavandkush.com
LARRY wearelarry.com
Paired Hummingbirds pairedhummingbirds.com
Me + You meandyou.ca
Kim Cathers kimcathers.com
Neuaura neuaurashoes.com
PURE Magnolia
Pure Pod
puremagnolia.ca
purepod.com.au
TRADESHOW S2s nation s2snation.com
Battalion thebattalion.us
Sitka
Take Five takefivetrading.com
sitkasurfboards.com
SOFIA Clothing sofiaclothing.com
Red Jade wearredjade.com
Social Alterations
Spark Jewelery
socialalterations.com
sparkjewelry.ca
Respecterre respecterre.com 48
TONIC Lifestyle Apparel mytonic.ca
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Building strategic partnerships for your business
TM
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Client: HELIJET / Size: 2.8” x 5” / CMYK / Eco-Fashion Week Program Ad
STYLE WITH SUBSTANCE
Painted Turtle is proud to support ECO FASHION WEEK
Spectacular views, comfort and carbon neutral too
Vancouver - Victoria in just 35 minutes
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Social Alterations
An Education Lab for Socially Responsible Fashion Design
death debt social poverty torture illness abuse equal rights deforestation aid landfill supply chain water suicide arms control rape benifits soil errosion environment non-discrimination overtime compensation hiv-aids social conditions fairtrade freedom of association human rights health empowerment animal rights gender equality wages forced labour labour issues hours of work child labour harassment violence safety
LEARN // www.SocialAlterations.com Photo: Sarah Murray
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The Taste of a pure Mountain Spirit
Double Gold Organic Vodka Pot Distilled in Small Batches
Word’s only organic potato vodka. Handcrafted in British Columbia from locally grown potatoes & pristine mountain water. Distilled to sip on its own terms.
A L W A Y S
T H E
S M A R T
C H O I C E !
SANDMAN HOTEL VANCOUVER CITY CENTRE IS PROUD TO BE THE OFFICIAL HOST HOTEL FOR ECO FASHION WEEK!
180 W Georgia St Vancouver BC T 604 681 2211 HAC’s Green Key Eco-Rating Program has awarded Sandman Hotel Vancouver City Centre four Green Keys for their environmental initiatives!
1+800+SANDMAN sandmanhotels.com
‘95.3 POINTS’ World Spirits Awards
SUPERB! HIGHLY RECOMMENDED 2010 Spirit Journal
schrammvodka.com 56
1 SMOOTH LOOK 12 SMOOTH HOURS
Tame frizz and defend against humidity for 12 hours. Proven in salons. Prove it at home. facebook.com/AvedaCanada
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program design by emenemdesign.com