Brand book

Page 1


RESEARCH // INSPIRATION


Darjeeling tea is known as the “Champagne of Teas� black tea grown at the goot of the Himalayas fights cancer, obesity & stomach ulsers best with milk



CONCEPT


Key Words classy elite royal natural


Audience // Bertha 43 Has four kids Whats to feel like royalty Tea is her afternoon pick me up Enjoys Micheal Buble Admires Dutches Kate


RESEARCH THUMBNAILS // SKETCHES



PROTOTYPE // MOCK-UP IMAGES



COLOR STUDIES



TYPE STUDIES



PATTERN STUDIES



FINAL PACKAGE DESIGN





by Edith Galicia


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