An Insight Into Gift Cards Industry – S Analsis - eGiftAfrica.com
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Gift cards are a multi billion dollar industry and it’s only growing! CardCash took a consumer survey and compiled the most up to date statistics so you can have a clear picture of what’s really going on.
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MOST REQUESTED GIFTS
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BY THE YEAR OF 2015, gift cards will account for over 18% of holiday purchases. 77 PERCENT of consumers say they spend the same amount when giving a gift card as they would on a traditional gift. NEARLY HALF of consumers received a gift card on Christmas.
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MOST POPULAR GIFT CARDS
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GIFT CARD INDUSTRY 77% OF AMERICANS have given a gift card in the last year and more than two thirds of survey respondents plan to give a gift card in the next quarter of a year. GIFT CARDS & HOLIDAYS According to Forbes, retail purchases made with prepaid cards will top U.S. $200 BILLION DOLLARS IN 2014. Around 25% of this is purchases made with gift cards.
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