BikeBIZ Subat 2008 by egoaktif

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FEBRUARY 2008

FOR EVERYONE IN THE BICYCLE BUSINESS

A NEW VIEW ON GLASSES

THULE CARRIERS LAUNCHED

PARTY WITH MADISON

Giro Eyewear will be available to the UK public for the first time from March 2008. Have you ordered yours yet?

Thule’s market-leading carriers and carrier accessories are to be ranged in depth by Madison.

After a long day doing business at iceBike*, what better way is there to wind down than by going to a dealer dinner?

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So, what’s in store at iceBike*? A record number of registrations for this year’s iceBike First chance to see new brands and products such as Giro eyewear, OGIO luggage, Thule and the expanded range from SKS

There will be offers on all of Madisonʼs brands – and something for everybodyʼs needs…

MADISON HAS INVESTED more than ever to ensure iceBike* is the unmissable show for the independent bike dealer. It has created a show offering the IBD generous financial incentives, access to over 50 brands, the chance to meet many of Madison’s

suppliers and listen to keynote speeches held by retail and cycle industry experts. It is your chance to be introduced to Madison’s many Point of Sale programmes, to see and order the many new brands and products being launched and to, above all else, enjoy the social side of the UK bicycle industry.

IBDs will be given a show offer book with exclusive access to profit-boosting promotions. Upon arrival, each IBD will be given a show offer book with exclusive access to profitboosting promotions only on orders placed at the show. There will be show offers available on

all Madison brands – something to suit everyone’s needs. If you haven’t registered for iceBike* yet, you can still take advantage of the 3-2-1 countdown to iceBike* offer

and receive one per cent cash back on purchases made in the month of February right up to the opening day of the show. Travelling to all the trade shows at this time of year can be an expensive business, so this cash back should help cover it and still ensure you get the benefit of exclusive show offers. In today’s economic climate you need to be a smart retailer if you want to get ahead. Madison is able to help the retailer get competitive advantage and has arranged keynote speeches at iceBike* geared around helping you create memorable retail experiences for your customers with the information needed to communicate the brand messages effectively to maximise sales. If all this wasn’t enough, Madison is pleased to announce the addition of new brands and categories being launched at iceBike* including a leading GPS brand yet to be announced, Giro eyewear, OGIO luggage, Wheels Manufacturing, Animal technical cycle clothing, Shimano clothing and easy access to the market-leading Thule brand, plus all of the new products from its unrivalled current portfolio of brands.

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THE WORLD’S BEST BRANDS

HOT NEW PR ODUCTS

MADISON’S BIGGEST EVENT EVER

EXCITING NEW BRAND LAUNCHES

2 6 th - 2 8 th F e b r u a r y re g i s t e r a t w w w. i c e b i k e . c o . u k

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FEBRUARY 2008

FOR EVERYONE IN THE BICYCLE BUSINESS

BikeBiz POWACYCLE INTERVIEW

HOW GREEN IS THE TRADE?

CORE REVIEW

The power assisted cycle has made cycling accessible to many new consumers, but does the innovation end here?

Another year, another CoreBike. Flick to page 27 to view the highlights of this year’s show.

With emission levels sinking polar bears faster than ever, isn’t it time the IBD went green? BikeBiz investigates...

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Beware the scammer Pay as you go mobiles, registered to false addresses are being used to order bikes on company accounts, with gangs looking to intercept deliveries at local depots Scott Sports employee spots scam Yet police claim they are powerless to act Suppliers warned to be on their guard over fraudulant orders shop, which is simple, obtainable public knowledge (i.e. name and address) they pretend to be that particular dealer. Upon ordering product in the shop’s name on the shop’s account with the product supplier, they then try and obtain consignment details of the pending delivery. “What is important to understand here is that the scam will only succeed if they are given the intended delivery consignment number and the local delivery depot details. “I understand they attend the local courier depots and intervene the delivery of product. They simply tell the depot that they are from the named shop and seem to be successful in this

defraud Scott. During the attempt to order a number of expensive bikes in the name of Kudu Bikes, Carly recognised that this individual was not a regular member of the shop. “Without raising suspicion, Carly carefully extracted the mobile phone number and the name 'Keith' on behalf of Kudu Bikes. Carly’s excellent telephone manner left this fraudster non the wiser, still thinking he was about to collect a batch of high-end bikes the following day." The fraudster is still at large as a result of the 'pay as you go' mobile being registered to a false address. Police who visited Kudu Bikes told the retailer that there is very little they can do to trace

The fraudster involved in this scam is still at large as a result of the mobile phone being registered to a false address. PHONEY CALLS: Suppliers are warned to double check their orders for signs of fraudulent activity by Mark Sutton A SCAM so simple, yet virtually untraceable, has been detected by Scott Sports, with the supplier now urging the rest of the trade to beware of in-transit cycle thefts. The swindle, which revolves around intercepting deliveries made in the name of a bike shop, via a 'pay as you go' mobile, works by the fraudster obtaining the consignment number of the delivery and picking the order up

at the local depot before the bike shop is aware that one has been placed to its account. The trick was discovered when Carly Currie of Scott Sports noticed an unusual pattern in orders from what was believed to be Hawes-based retailer, Kudu Bikes. She then had the foresight to check the autenticity of the order with the dealer. Scott Sport’s SA credit manager Dave Rainsford told BikeBiz: "I can

confirm that numerous attempts have been made to obtain Scott product in the name of Kudu Bikes. These enquiries were not made by the genuine shop. "There are conmen/ professional debtors presently operating in the UK using untraceable 'pay as you go' mobile phones, attempting to obtain product from bike suppliers in the UK. While in possession of the basic facts of an operating bike

scam, thus leaving the bike shop and the bike supplier out of pocket. I have even heard of a situation where the fraudsters sent their own courier/van to collect from the legitimate bike shop’s local courier depot. "Fortunately for Scott Sports our dedicated customer services and sales executive Carly Currie intervened one of these types of calls made to our offices during mid-January. This is the first and only attempt of this kind to

the offender. Russell Merry of Hot Wheels Distribution added: “I’ve not heard of this scam before. It would be pretty easy to pull off. Sometimes when a staff member leaves, the boss of the company calls and directs us not to take orders from the former employee anymore.” Scott has informed BikeBiz that it will be working with the police to investigate if further instances arise.

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iceBike*update

iceBits* Grab and go Every day at iceBike* there will be two tours of Madison’s distribution facility taking place. Make sure you have a good look for where the best products are because at 4pm every day someone, drawn at random, will be let loose on a trolley dash.

Giro Eyewear to be available for all IBDs have a chance to stock them for the first time

Madison to launch GPS brand at iceBike* Madison is to launch a leading GPS brand at iceBike* and will be taking orders at the show, with stock available in the week following the event.

Dedicated clothing brands expo Madison now offers a wide range of cycle clothing from commuting to the extreme and have dedicated a large expo area to the Thor, Animal, Shimano and Madison collection at iceBike* to help you choose the line that best suits your store.

Evening entertainment

BROUGHT TO YOU by the same people who produce some of the world’s finest cycle helmets comes this fresh range of eyewear for 2008. True, you may have seen the ‘Semi’ and the ‘Havoc’ grace the eyes of numerous Pro Tour riders in last year’s Tour de France (including the overall winner, Alberto Contador), but as of early March 2008 they will be available to the UK public

Giro considered a factor that many other manufacturers overlook when designing cycle glasses: the helmet.

through cycle dealers for the very first time. A long time coming? Maybe. Worth the wait? Definitely! Giro sunglasses are packed full of progressive forward-thinking features to ensure they are a cut above the rest. For starters, Giro teamed up with renowned lens aficionado Carl Zeiss to bring you the ultimate in optical performance lenses. Secondly, and maybe somewhat obviously, Giro considered a factor that many other manufacturers overlook when designing cycle glasses – the helmet. Giro recognised that eyewear and helmets are often worn at the same time and as such should work together for optimum performance. Therefore, every pair of Giro glasses is designed using Super Fit Engineering™ to give the rider the ultimate in helmet compatibility and prevent interference with helmet straps and fit systems. Good eh?

Thule launches to IBDs at iceBike* The popular range of carriers and roof boxes arrives

Madison dealer dinners are well known for their social aspect: good food, accompanied with good booze and followed by a live band, or for those of you that fancy yourselves as the next Freddie Mercury, the Shimano Karaoke Lounge!

iceBike* February 26-28th

Last year’s feedback at iceBike* has helped influence the bikes in the Genesis and Ridgeback ranges today. iceBike* is an opportunity to discuss current trends, the direction of the range and how your bike business is going in general, and Madison looks forward to seeing to you there.

Genesis evolves Genesis is to show some prototypes of next year’s range at iceBike*, which includes an evolution of the Altitude 853, inspired by riding steel XC bikes on alpine single-track where most are using 5”+ of travel, a new sibling to the Vapour with Reynolds tubing – one bike for many paths and a low-cost 700c single-speed with flat bars and room for 23-35c tyres.

Ridgeback at iceBike* It’s Ridgeback’s 25th year and it’s showcasing something special – the Ridgeback R25 street bike, limited to a run of 100. Featuring a triple-butted frame and carbon forks with 25th Anniversary XT servo wave disc brakes, 105 compact double transmission and disc-only rims, it’s a unique bike and typical of Ridgeback’s style over the years – never a brand to do the expected

Have an Adventure

Petrol head? For the first time Madison has a dedicated expo marquee for the action sports division where you can see the launch of the brand new Easton EXP bar system (just one week after the worldwide launch at Indianapolis,) as well as ranges from leading brands such as Thor, Utopia, Animal, Asterisk, White Brothers, Cycra and so on.

UK bikes, made by you

NEW from iceBike*, Madison will be adding another marketleading brand to its portfolio in the form of Thule of Sweden, the world’s most popular range of carriers, roof boxes, and carrier accessories.

Madison will range Thule in depth, make availability visible via B2B and allow customers to order what they want when they want it. Thule will be easy to access for IBDs and it’ll be a great addition to the brand line-up.

Thule is a market leader in the development, manufacturing, and marketing of car rack systems – complete and functional transport solutions that let your vehicle expand to match your needs.

At iceBike*, Adventure will be launching a range of new products that will allow the transportation of a wide variety of items, including that most valuable of cargo, kids. Every adventure requires a safe and secure starting point, and the new Adventure Base-Camp bicycle-mounted child seat series offers children such a start to their cycling adventures. The range will consist of four products, including front and rear mounted seats, offering the perfect solution for every child’s need.

www.icebike.co.uk

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EDITORIAL FEBRUARY ISSUE 25

Love bicycle freedom 2007 was a weird year. It was wet for much of the summer, yet cycle use in urban areas didn't sink. In London, cycle use continues to sky-rocket despite the fact that it's still a nightmarish place to ride a bike. For all the millions pumped into cycling by Ken Livingstone, there's not been a huge change in infrastructure. Much of the increase in cycling is down to providing information about cycling and shouting about it from the roof-tops. Londoners have been bombarded with posters, bike adverts and bike events. As more cyclists join the fray, cycling becomes more visible, leading to more people becoming cyclists. Well, maybe not 'cyclists' - that's not a label everybody wants to wear - but 'people who just happen to ride bicycles'. And, by all accounts, cycling is soon going to become more visible than ever in the Capital. The finishing touches are being put to a Velib-style scheme that will be the biggest in the world. Last year Paris installed 20,000 Velib bicycles (standing for velo liberty, bicycle freedom) and the scheme has been a

40, 000 rental bikes in London would transform the capital into a major cycling city pretty much overnight. runaway success. During transit strikes, the world's media reported that Parisians switched to Velib pedal power instead. London wants to have 40, 000 rental bikes on the streets, something that would transform London into a major cycling city pretty much overnight. London already has the OYBike scheme but this has less than 100 bikes. A bike rental scheme for the masses would enable cyclists to take over London, slowing down the motorised traffic, civilising the city. London isn't alone. Copenhagen's Bycyklen was started in 1995; Lyon has had its scheme - Vélo'v - for two years, and Dublin initiated its own scheme last year. Other cities are eager to jump on the bandwaggon, including San Francisco, Geneva, Barcelona, Rome, Portland, Chicago, Moscow, Washington, Sydney and, to service the Olympics, Beijing. Most of these cities get the bikes 'free' via deals with outdoor advertisers such as Clear Channel and JCDecaux. These companies pay good money for the robust rental bikes. The 22kg bikes used in Paris are sourced from Bikes Lapierre of France and Orbita of Portugal. Short-term city rental bikes aren't taking sales away from bike shops, they're turning newbies into ‘maybes’. Velib-style schemes create bike shop customers. Not straight away – it'll be a slow burn, but there's no better way to demonstrate cycling's urban effectiveness than test rides. And 40,000 rental bikes is a lot of test rides.

Carlton Reid, Editor

NEWS 6-8

A round-up of the month’s biggest stories and exclusive analysis of the major events

DIARY EVENTS 14 CONSUMER EVENTS 14 QUOTE UNQUOTE 15

BIKEBIZ INTERVIEW

BikeBiz checks in with Powacycle, an electric bicycle brand branching out of traditional territories

CORE

Core review: The show’s product and entertainment highlights

FOCUS ON…

HELMETS

The helmet sector guide takes a look at the lids and full-face helmets that will be protecting heads in 2008

PARTS The customisation market is having a growth spurt. BikeBiz has a look at frames, forks, brakes gears and chains

GREEN Who’s making a contribution to save the planet?

REGULARS INDUSTRY OPINIONS

ICEBIKE

A round up of what to expect from Madison’s house show..

PEOPLE

ASSOCIATION VIEWS 57 The Association of Cycle Traders’ update

Are the rumoured price increases going to become a reality? We ask the trade

Who’s moved, who’s moving and who’s starting from scratch

LETTERS

Industry opinions on all the month’s happenings, including the best of the forum

SPOKESMAN

Spokesman explains the advantages of having a fully trained in-house mechanic, who doubles up as a web salesman

TEL: 01992 535646 AD SALES TEL: 01992 535647 EXECUTIVE EDITOR

DESIGN

FINANCE DIRECTOR

Carlton Reid Carlton.Reid@intentmedia.co.uk

Claire Brocklesby Claire.Brocklesby@intentmedia.co.uk

Hilary Cole

STAFF WRITER

CIRCULATION

EDITORIAL Mark Sutton Mark.Sutton@intentmedia.co.uk

GROUP AD MANAGER Chris Buckley Chris.Buckley@intentmedia.co.uk

ADVERTISING EXECUTIVE Carly Bailey Carly.Bailey@intentmedia.co.uk

PRODUCTION MANAGER Helen French Helen.French@intentmedia.co.uk

Douglas Wood bike.subscriptions@c-cms.com

BUSINESS DEVELOPMENT Dave Roberts Dave.Roberts @intentmedia.co.uk

MANAGING EDITOR Lisa Foster Lisa.Foster @intentmedia.co.uk

PUBLISHER/MD Stuart Dinsey Stuart.Dinsey @intentmedia.co.uk

Benton Bridge Cottage, Jesmond Dene, Newcastle upon Tyne NE7 7DA Tel: 0191 265 2062

ADVERTISING Tel: 01992 535647 Fax: 01992 535648 Bike Biz is mailed FOC to 3000+ trade addresses every month

BikeBiz is a member of the PPA

ISSN 1476-1505

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bikebiz update

NEWS

cycle EU withdraws green paper shorts on trade defence tools Park Tools granted colour trademark Park Tools has been granted trademark for its iconic shade of blue used across its ranges of work stands, tools, pumps, measuring and cleaning equipment. "A good number of our competitors started to produce blue bicycle tools, intent on capitalizing on our reputation and status. In order to end this confusion it was necessary for us to secure federal registrations to better enforce our famous colour brand," said Eric Hawkins, president of Park Tool.

UK Singlespeed Championships date announced The Singlespeed Championships will be held at Drumlanrig, Dumfries over the weekend spanning May 3rd to 5th 2008. Entries are limited, so log onto www.ssuk08.com to sign up for the race.

Coloured parts bandwagon expands Hoffman bikes, Proper and Alienation have launched some bright new products in a variety of colours. Hoffman Bikes has developed coloured chainrings, stems, setaposts and clamps, as well as coloured stunt pegs. Alienation has launched a red and a blue anodised rim, while the entire Proper range is available in more colours than the rainbow has to offer.

Avocet expands capacity Avocet Sports Limited has taken the Unit adjacent to its existing warehouse, increasing the company’s capacity by 30 per cent on the site to cope with the increased demand for Coyote & Viking branded products.

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European Bicycle Manufacturers Association delighted with Mandelson U-turn THE EU trade commissioner Peter Mandelson has withdrawn his green paper proposal to reduce the European Union’s use of trade defence instruments, including current anti-dumping duties on bicycles manufactured within China and Vietnam. Speaking about Peter Mandelson’s decision to withdraw the proposal, president of the European Bicycle Manufacturers Association Brian Montgomery, was overjoyed with the decision to cease progression with the controversial paper. “The Mandelson green paper has been withdrawn by Mr. Mandelson himself with no changes to anti-dumping,” Montgomery said.

Peter Mandelson has done a U-turn on the green paper

Brian Montgomery, President of the EBMA "We in the cycle industry, as well as those from numerous other industries, have spent two years strongly opposing the Mandelson proposal.

“Manufacturers across Europe have opposed change to the current rules since the proposal was made. However, I believe what convinced the EU to

backtrack, was the intervention by both the French and German governments, made on a government level. “Having authority like this on our side no doubt leveraged our message further.” Speaking on behalf of the industry, he added: "We’re all very happy because we have a situation where the rules are not going to be altered at all – exactly why we were lobbying for two years. The current rules are correct, generous and have kept trade steady for many years.” Currently anti-dumping charges of 48.5 per cent are applied on all bicycles made within China’s borders and 34.5 per cent on the majority of Vietnamese manufactured bicycles.

Hutchinson brings first tubeless to 29’er market UST stamped tyre available now HUTCHINSON Tires has launched the first 29-inch MTB tyre with the official UST stamp of approval. Weighing in at a competitive 645 grams, the tyre is offered with a supple 127 tpi casing and measures at a true 2.1 inch width. Hutchinson worked closely with Mavic during the ‘90s developing the tubeless technology, creating the

international tubeless standard (UST). Hutchinson and Shimano also developed the first and, to date, only Tubeless Road tyres. With the popularity of 29inch mountain bikes gradually rising, the company has recently released a high volume, small tread block Python tyre in a 29-inch size. The tyre was launched earlier this year at the Sea

Otter Classic, together with the new C29ss max tubeless wheel set. The new UST tyres are all manufactured as Tubeless Ready and the company recommends its Fast’Air latex aerosol to properly install the tyre. The tyres feature the UST stamp and should be available to the public through bicycle dealers in January.

The tyre was launched earlier this year at the Sea Otter Classic, together with the new C29ss max tubeless wheel set.

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Universal standard for Bellelli launches Poly chains agreed foldable child The four main players dabbling in the poly chain revolution have met to agree on universal production measurements

transport device

THE four main Poly Chain players have met and agreed a standard width and pitch, prior to the system being manufactured in mass. In a three-day meeting held in mid-January at the Gates UK HQ in Dumfries, the new standard was hammered out with representatives of Gates, Orange, Carbon Drive Systems and gearbox innovator Karl Nicolai of GBoxx fame. The fledgling synchronous Chain Drive market will now operate to a width of 10mm and a depth of 11mm. Transmission multi-national Gates of the US has been working with Orange in the UK and Carbon Drive Systems of the US, an off-shoot of Spot Bikes. The US Gates factory was producing carbon-

Waterproof, foldable and highly protective, the new Bellelli designs have all bases covered

corded belts in a different width and pitch to the UK Gates factory. The belt drive is one-piece composite protected with a rubberised outer. Gates calls it the Poly Chain GT Carbon belt and says it ‘outperforms a roller chain in even the most demanding hightorque applications’. Orange first displayed its prototype belt drive bikes at Eurobike last year, with Spot Bikes following up at Interbike. Bonney said the plan was for production bikes to be available this spring, but this has now been pushed back. The next outing for the technology – now in a standardised width and pitch – will be on the Nicolai Bikes stand at the Taipei show.

FOR those out there who have ceased to ride as often as desired since the arrival of children, Bellelli have created a new trailer, capable of transporting two small children. The foldable carrier has five point safety belts to secure the passenger, as well as a cushioned hard plastic base to prevent injury in the event of a crash. Rollbars protect the child from any side or rear impacts, while the link to the bicycle has a safety lock to ensure the trailer stays firmly attached. Protection from the elements comes in the form of waterproof nylon, with a window sewn in so the child can view the road ahead.

A spacious rear pocket completes the offering, enabling the rider to stock up on the supplies needed for each journey. Products are available in the UK via: Moore Large Tel : 01332 274200 Reece Tel : 0121 622 0180 Avocet Tel : 0161 727 8508 Hykeham Wholesale Tel : 01522 801 550

Boca bearings expands its range Lightning fast bearings, designed to competition specification, now available as standard for all niches THE Boca Bearing Company has recently expanded its range of ceramic bicycle bearings to cover the mountain, road, velodrome and BMX bike markets. Boca now offers Lightning Ceramic Hybrid bearings, Lightning Premier Ceramic Hybrid bearings and Full Ceramic bearings for bikes across all the sectors.

BIKEBIZ.COM

Boca Bearing’s Lightning Ceramic Hybrid bearings are competitively priced, allowing every rider the opportunity to use ceramic technology that traditionally has been reserved for only pro team riders. Full complement style ceramic hybrids are also being introduced to provide more protection in abused areas such as bottom

brackets. Full complement bearings have no retainer and a full complement of ceramic balls and are therefore capable of handling much heavier loads. Boca’s Lightning Premier Ceramic Hybrid bearings have high precision, Grade five ceramic balls, closer ABEC-5 tolerances and highspeed polymite retainers. The more precise a bearing is, the truer it will

spin, resulting in a decrease in rolling resistance. Following industry requests, Boca Bearings is now also carrying a full range of full ceramic bearings. Full ceramics races and balls have been introduced as a further enhancement to take riders greater distances with less effort. They come with teflon reinforced retainers, specially designed seals

that are designed to be run minus oil or grease. Full ceramics are also lighter than both standard and ceramic hybrid bearings, being two-thirds the weight of steel. A full cross reference guide with all of the popular hubs, bottom brackets, headsets and pivot points is available from Boca upon request. International and dealer discounts are available.

BIKEBIZ FEBRUARY 7

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bikebiz update

IBDs 2008 CTC York Cycle Show close Trade invited to showcase goods at the York racecourse, from June 21st to 22nd

Three established retailers close their doors for the final time IN BETWEEN this issue and the January issue of BikeBiz going to press, three prestigious IBDs have ceased to trade. Last month saw the demise of Waltham Abbeys, Cyclone Cycles, a major player in the BMX scene and trade.

It just isn't feasible to keep the shop open anymore. The store was known for its ‘beyond the call of duty’ customer service and being a stockist of John Dye’s Bicycle Union brand, which is still in existance and available via 4Down distribution. Unfortunately the closure, according to sources, is down to the shop owner’s ill health. It has also been reported, by The Warrington Guardian that Firm Bikes, a similar riderowned business, has shut up shop just prior to Christmas. The website is certainly down, the phone rings and rings, and threads on net forum BMXtalk suggest the store owner, Dylan Clayton, may have run into debt. Additionally, the 80-year stretch of Worcester-based MyCycles, previously Hammonds cycles, has ended. Worcester News reported that the landmark store has closed down due to high business rates, vandalism and increased competition. Store owner Clive Cam, said: "It's a great shame but with competition from Halfords and the other big boys, it just isn't feasible to keep the shop open anymore."

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THE DATES and location for the York cycle show have been announced. The annual show will take place at York Racecourse from June 21st to 22nd 2008. Cycle companies are invited to showcase their goods and services at the CTC national event and are advised to obtain a booking form from the show website in the coming weeks. The 2008 event will include a retail trade show, the CTC Ron Kitching Challenge Ride, several club exhibitions, a purpose built cycle accessories supermarket, camping arrangements for the weekend, several scheduled arena events, as well as a full programme of, varied pace, day rides for family, children and racers alike.

There will also be a minster service and grand cycle parade through the City of York for those who desire to see the sights of the historic city. Catering services, offering a variety of cuisine, will be on offer over the weekend. Highlights of the weekend include the cycle polo competition and the under 18s Young Rider's Challenge. Entry to show site is free. Entry to the trade show is by programme, at a cost of £2.50. Under16s gain free entry. Trade Bookings are now available, see www.ctc.org.uk for a booking form, or alternatively contact the shows organisers via email at yorkcycleshow@ctc.org.uk or call 07765 070120 to register.

Cycle Surgery to open new stores Seven new stores shape the beginning of the chain’s expansion outside London and into new territories

CYCLE SURGERY has announced seven new stores, some far outside London, the chain’s only covered territory to date. Last year's takeover by outdoors chain Snow+rock has provided Cycle Surgery with several new locations in which to set up shop. There are now plans to roll out the spate of new stores by the end of May. The move is planned to coincide with the end of the ski season, at which point the bikes will move in permanently. CycleSurgery general manager, Mike Cunningham, said: “We’ve got the experience and the support of the leading brands in

the industry to make this ambitious expansion work. Our stores in London are widely regarded as some of the best around and we love what we do. We’re all looking forward to this opportunity. "Cycle Surgery will continue to grow over the coming years and will review opportunities as and when they become available. We are focused on offering the best products and service and maintaining our core objective of being a true bike specialist. We want our customers to leave our shops more excited about cycling than when they came in. “As far as the change in

ownership is concerned the transition has been seamless and it is business as usual for all at Cycle Surgery. Roll on summer and the warmer weather." The first store is set to open in Romford at the end of February, followed by Wirral in early March, Birmingham during midMarch, Didsbury, also mid-March, Port Solent TBC, Bristol toward the end of April and Chertsey in May. All stores will continue to operate a full workshop as a central feature. For more info see www.cyclesurgery.com or email enquiries@cyclesurgery.com

Style for miles

MASSI has updated its line of extreme sports eyewear and sunglasses. Many of the new models are supplied with interchangeable lenses to suit your style, each of which is made from an impact resistant Polycarbonate. The sunglasses range all provide 100 per cent UVA and UVB protection. The Cyber, Fiber, Pro and Matrix models all come with a protective carry case and a lens cloth, as well as variety of interchangeable lenses. The range begins at £13.99, for the Matrix model and tops out at £27.99 retail for the Fiber model.

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bikebiz does taiwan

Postcards from the Far East... Sutton During December, BikeBiz’s Mark and travelled to Taiwan to get a first-h om the glimpse of where, how and by wh majority of our bikes are made. Detailed on this pages are the shing manufacturing processes, the fini es behind touches, innovations and the fac the rigs on the shop floor... , the etition held at the Taipei Cycle Show As part of a yearly innovation comp all from ns desig of reds hund an takes Cycling and Health RND centre in Taiw ufacturing man for er winn a picks and 1:5, of over the globe, all in a ratio

Precision engineering has been take n to a new level. Giant has one of the few air forming machines in existence , purpose built for making clean cut frames and components, as shown here .

Lo, stood in sident of Giant,Tony Shown here is the pre nt 2008 models. Press were told Gia front of some of the new factory in t Giant will open a during the meet tha g 2008. Tianjin, China durin

If it wasn’t for the print along, what is soon to be, the sidewalls, you’d never guess that these were about to be folded into the latest Kenda downhill tyres.

stream of rubber tube which is Inner tubes originate from one long chopped into even slices via machine, and belt propelled along a conveyor d. the sliver before it’s sealed and teste before a valve is hand punctured into

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bikebiz does taiwan

alignment process shortly after the Each and every frame goes through an used to ensure the dropouts, head welding is complete. A specialist jig is and more are all correctly positioned. tube down , tube, bottom bracket shell

by the Taiwanese ques are being developed A variety of welding techni smooth ro mic ed call e is a technique based Kinesis. Shown her once painted. d wel a of sign any ely welding, which leaves bar

The production line moves a lot faste r than you would expect and the mechanics build the bikes at a rate of one every 30 seconds – while they ’re moving! Geometry testing follows the alignmen t process. Again, a specialist jig is created to each frame’s geometric spec ification. This process is one of the final stages before the frame is spray ed and finished.

ldn’t eel builders combined cou Ten of the UK’s fastest wh y. tor fac nt Gia girls in the lace a wheel as fast as the rally thrown onto hubs. Handfuls of spokes are lite

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bikebiz ibd profile

Cycleworld Arbroath, Scotland

Owner: Chris Feltham Established: 16 years ago (I bought it four years ago) Telephone: 01241 876034

12 BIKEBIZ FEBRUARY

Email: chris@cycle-world.co.uk Opening times: Seven days a week, late night on Thursday. 12 till 4pm on Sunday.

Which complete bikes sell best in your store? Orange P7s and P5s, Felts and Giants are our bestsellers.

How many staff work in your store? Three full-timers and two parttimers.

What components sell best in your store? Shimano, Hope and Sram do best in our store.

What percentage of profit is taken from cycle repairs and builds? 20 per cent, approximately.

How well do you do from apparel/accessories sales? Very well! We deal with Zyro, Fishers and Madison mainly for both clothing and accessories. It's becoming a larger part of the business each year.

Do your staff ride? Yes, all but two of them. (one's a 63 year-old woman who’s never ridden)

What product that you once saw as an underdog, is now surprising you in sales? It changes all the time. At the moment BMX bikes and spares are really good, better than ever. There’s a lot of interest in higher end kit and bikes.

What cycling facilities do you have located locally? Do you believe they help business? Cycling facilities are pretty woeful locally. There are bike lanes outside all the schools that are full of parked cars. And a bike path that leads out of town built to a walking path spec. They’ve not impacted much on our business.

Year on year, has the trade become easier or harder to survive within? And why? We’re growing so it’s hard to tell. It does seem to be harder to get money in. The website has been excellent for us as it means extra turnover from outside our area. The rising cost to trade is a concern. We pay £200 a year just for our bins alone. I’m a strong believer that if you remain focussed on being creative, different and offer a quick friendly service, there’s always going to be a place for you. The town I border with only has 40,000 population; out of that number, probably only five per cent have an interest in cycling. So for me to grow I have to go after different markets. Enjoying what you do also helps. I’ll jack it all in when that feeling changes.

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chain reaction

Don’t ignore half your market! For women who live and breath the bicycle, shopping for a rig that doesn’t fall into the leisure category often draws a derogatory expression, followed by the suggestion of a ‘more suitable bike.’ Jacquie Phelan warns retail not to miss out on significant sales... PEOPLE who aren’t being reached include the mature reentering cyclist, as well as the aged, yet fit rider and, most amazingly, the expanding group of older people who are shaky, or who never learned to cycle. Let's not forget millions of decidedly ungnarly women who have gotten into cycling thanks to the mountain bike’s upright posture and comfy, bombproof tires-testimony to the bike’s universal appeal. In today’s competitive retail environment, that should be unalloyed good news. Still, it’s no secret that many women who would like to buy a bicycle have been stopped cold in their tracks at the bike shop. Alas, simply announcing this fact might put you, the shop insider, on the defensive. If you bristle upon reading this, brew up a cup of tea, sit down, and listen to one more industry insider have her say. I’m backed by 25 year’s worth of feedback from women I’ve taught, so I know what I’m talking about. There are barriers, invisible perhaps to you, keeping us from becoming dyed-in-the-wool pedalheads. Just because you can’t see them doesn’t mean they are not there. Barriers in the print media, barriers in store, barriers in the culture that encourages girls to be one way and boys another. Help the industry over some of its own stereotyping barriers. Need I enumerate? Create guidelines to help bike shop owners sensitise employees to the perspective of a woman customer who is not yet an enthusiast.

BIKEBIZ.COM

Stay in touch with a letter sharing our views about how to best serve the womens market. Initiate a task force to study ways to encourage girls and women to use their bicycles more. Media awareness for female athletes, innovators, and plain ol’ cyclists has been growing steadily, however, there is still the need for more womenfriendly activities. For example, make instructions for women to teach cycle technique and safety to little girls. Get racers or female bike cops to talk to elementary schools. We don’t particularly resonate with the “cooler than thou” approach, but we definitely want to hear more about women making a difference, and our own history. Vendors bought advertising that killed several birds with one

Jacquie has recently launched a Cycling arts and photography calendar available via www.lulu.com

stone, paying artists and copy writers to frame cycling as a safe activity that was perfectly suited to women as opposed to being a hazard to the fairer/weaker/gentle sex (to

borrow the language so often used back then). To do this, builders ‘gendered’ the machines by making both male and female models. The advertising was put in

magazines that women read and the market doubled. Bike companies cannot afford ads in the plush women’s magazines, which ostensibly is where women ‘go’ when picking up a magazine. Women rarely bother with the mens mags, often disguised as bicycle lifestyle rags. You can hear it when yet another Marzocchi ad thrusts a fetish-clad rubbermaid into our face: the shared groan of the industry’s women, another ‘golden testicle prizewinner’.

How about following our lead? I created the first bicycle skills camps in the world, as a way to grow a grassroots organisation. Our ‘Fat Tyre Finishing School’ has overseen thousands of women’s induction to the magic of mud. This past autumn, the Pedal Queens of Sante Fe, New Mexico hosted a gathering Pedal A Go-Go, and a couple hundred women attended the all-day event, meeting local shops, vendors and riders at the booths and activities. This sort of community-created, grassroots effort brought in local sponsors, but left the organizing and the choices of where to focus up to the women themselves. When I was new to bicycling, the obvious barriers seemed immovable. But 25 years of steadily growing interest means we’ve come full circle from a world where the industry had to pay to persuade women to try the bikes, to a world where the women are begging to simply be taken seriously. Find out who the leading women are, or cultivate a few. They don’t have to be top athletes. In fact, it’s better that they're not. I speak from experience. Give them a place and a time to meet. Welcome them...

Jacquie Phelan is a central player in the USA cycling scene and has become an evangelist for female cyclists worldwide, promoting the sport to women through her cycling schools for over 25 years.

BIKEBIZ FEBRUARY 13

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events

bikebiz diary 2007/2008

Events is sponsored by TCR

MARCH

APRIL

MAY

JUNE

JULY

AUGUST

TAIPEI CYCLE SHOW

BIKE ASIA 08

GIRO D'ITALIA Italy May 10th – 1st June www.gazzetta.it/Speciali/ Giroditalia/2008/ (Italian only)

95th TOUR DE FRANCE

OLYMPICS

Singapore April 13th-24th www.bikeasia.org

LONDON TO BRIGHTON BIKE RIDE

Taiwan March 13th-16th taipeitradeshows.com.tw

CHINA NORTH Tianjin, China March 28th-30th norbicycle.cn

SEA OTTER CLASSIC California April 17th-20th seaotterclassic.com

CHINA CYCLE Shanghai, China April 25th-28th www.chinacycle.com.cn

FORD RANGER GREAT LAKELAND CHALLENGE 2008 Lake Windermere May 16th www.spoonchallenges.com (charity ride)

CHINA CYCLE

SPEZI 2008

March 13th-16th, Taipei

April 25th-28th Shanghia

April 26th-27th Germersheim, Germany

If you fancy a few days in Taiwan to browse new bikes and new cycle technologies, then visit the Taipei Cycle Show. The show will be held at the TWTC Nangang Exhibitoon Hall www.taipeitradeshows. com.tw

China Cycle Show is the international trade fair for bicycles and components. Well-known manufacturers of mass products, OEM producers, as well as produces of top quality brands are represented. www.chinacycle.com.cn

Spezi is Europe's largest Show for recumbents, recumbent tricycles, quadracycles, folding cycles, tandems, family cycles, velomobiles, transporters, electrical bikes, special needs bikes, adult kick scooters, child and load trailers, customized designs and accessories. www.spezialradmesse.de

TAIPEI CYCLE SHOW

England June 15th www.bhf.org.uk

CTC YORK CYCLE SHOW York Racecourse June 23rd-24th www.ctc.org.uk

BRIGHTON NAKED BIKE RIDE

France July 5th-27th www.letour.com

LONDON TO PARIS BIKE RIDE WITH MEDICINS DU MONDE July 12th-15th www.medicinsdumonde. org.uk (charity ride)

Brighton June 7th http://nakedwiki.org/wiki/

95th TOUR DE FRANCE July 5th-27th, France Last year’s Tour will be a tough one to follow. This year’s Tour will not set off from London as in 2007. So if you’re looking to get involved this year, you’ll be boarding a ferry. The ride kicks off from Brest and finishes in Paris www.letour.com

China August 8th-24th www.beijing2008.com

OLYMPICS (ROAD RACE - MEN's) China August 9th www.beijing2008.com

OLYMPICS (ROAD RACE WOMEN'S) China August 10th www.beijing2008.com

EUROBIKE

INTERBIKE

September 4th-7th Friedrichshafen, Germany

October 16th-18th Location TBC

Eurobike 2007 saw 34,280 trade personnel gather in Friedrichshafen, Germany to view a comprehensive range of products from dealers across five continents. According to a visitor survey, 93 per cent of visitors say Eurobike is an essential calender date. www.eurobikeexhibition.de

Following on from this year’s Las Vegas show, Interbike is contemplating a mmove to the East Coast. Show management hopes an East Coast demo will attract retail stores and store employees who do not attend Interbike. www.interbike.com

SEND EVENTS TO CARLTON.REID@INTENTMEDIA.CO.UK OR MARK.SUTTON@INTENTMEDIA.CO.UK 14 BIKEBIZ FEBRUARY

BIKEBIZ.COM

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say what?

quote

unquote

“When we (the consumer) shop for flatscreen TVs, game consoles and MP3 players, we pay hundreds and rightly expect excellence. But, when we're buying a bike, somehow our mentality morphs into one that delights in buying a ‘bargain’ lot of nylon knickers at a street market stall.” Matt Seaton, Guardian Health and Lifestyle column

“Congratulations, you won, now go and get a proper bike” “You go and get a proper car then” Top Gear presenter, James May, while test driving an Fiat 500 and professional BMX riders Baz Keep and Dan Lacey in response. The Top Gear presenter was challenged with beating both BMX riders in a race through Budapest. Needless to say, the BMX riders took many shortcuts and beat the Fiat at the post

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15 FEBRUARY BIKEBIZ

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industry opinions

An increase too far?

Claims from a diverse bag of sources suggest that the overall cost of stocking up is set to rise heavily by mid-2008. Mark Sutton talks to a handful of dealers involved in the cycle supply chain to see what, if any, cost increases have been noted â&#x20AC;&#x201C; and if any strategies have been implemented ahead of a speculated 20 per cent rise in costs... I haven't seen any evidence of the rises filtering through to retail within the last quarter. I'm predicting that it will take until late summer and maybe even into 2009 for the first retailers to make the bold move to rise prices. Everyone will hold prices steady for as long as competitors can. Rises will be gradual, as nobody wants to stand out as the most expensive. Prices have been too cheap for too long, though. One major positive of the increases is the fact that, with any luck, it will sway non-bicycle exclusive outlets to reconsider how viable the bicycle is within their business. Traditionally, these type of outlets are the ones driving prices down on low-end bikes and it is these retailers that are to blame for making niches, such as children's bikes, virtual loss leaders to the IBD whose priority is to retain a loyal customer base no matter what. Children's bikes are a surrendered sector that delivers only negligible profits.

16 BIKEBIZ FEBRUARY

I don't feel that it's an option for the IBD to change where product is sourced. Investment in the Far East has reached the point now where the industry is now in their hands, whereas many UK/EU/American manufacturers have either disappeared or reduced production hugely. For the future, the IBD will increasingly move away from bargain bikes and toward mid to high-end cycles. The low-end market is becoming far too hard to compete within. IAN CUSHING, Trailblazer Bikes, Swansea Lead times are by far my biggest concern. In the Far East, prices have been steadily rising for a long time now and they claim it is all down to raw material costs of both rubber and steel/aluminium as well as electricity bills rising. The industry has been in the hands of the Far East for up to 20 years now so there's not much damage limitation we can do.

Margins have been slimming, slowly but steadily, yet business is growing, so it really is the lead times of ten to 12 months on some bikes that's wreaking havoc. No longer can you open up a manufacturing plant in the UK; those days have passed. I'm expecting prices to start affecting retail at the beginning of the 2009 model year, so early-mid summer. Currently, the only thing holding the market steady is the strength of the pound against the dollar. It's a shame, but the bicycle is often up against rough competition from other consumer goods, such as games consoles. RUSSELL MERRY, Hotwheels Distribution, Dorset It was Kenda who told me about the rubber prices going up. We work mainly with carbon fibre and alloy and have seen year on prices rise in excess of 20 per cent before. However, that as a percentage of finished goods cost, does not equate to a 20 per cent

across the board increase. If prices go up for us they go up for everyone, so we try to work on not increasing prices more than twice a year. We always keep our clients fully informed, well before production, so they can plan their sales around this." STEVE FENTON, Pro-Lite I've been telling my suppliers for some time now that prices have to rise, as the consumer has been dodging a fair retail price for some time. Come the new catalogues, us retailers have to keep an eye on whether trade price has gone up and whether the retail price reflects this. Costs have been rising for some time, due to strong economic growth, yet the industry has maintained prices by constantly sourcing cheaper product. I'm concerned that if we raise prices and the economy dips, the trade will be in real trouble.

Generally, most rises that I have noticed have come from European sourced product, probably as an effect of the Euro doing well. Unfortunately, I'm starting to feel that I have no control over my earnings. For a 22 plus year-old minimum wage is ÂŁ5.52 per hour, while for a 16 year-old, ÂŁ3.40 per hour can be paid. Sadly, the cycle trade doesn't generate enough revenue to pay any better than minimum wage. As for the customer, In my opinion, I don't think they would notice, or be bothered, by a small price increase. Generally, the customer comes in knowing how much they want to spend and then buy what they can afford. As for your clued-up, high-end consumer, they've been getting away with reduced prices for too long and most are aware of this. Rumours of massive increases have lingered time and time again, so I'm reluctant to brace myself. PAUL KEMCHINGTON, The Bicycle Chain, Somerset BIKEBIZ.COM

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New UK distributor for Litespeed, Merlin & Quintana Roo - Paligap Ltd

Litespeed Iconâ&#x201E;˘ With the Archonâ&#x201E;˘ heading the line for 08 you would think the next bike in our line would need to be something special... and it is! The Iconâ&#x201E;˘ represents all we have learned from the Archonâ&#x201E;˘; WRAP Technologyâ&#x201E;˘ Bi-Planar chainstays and a ride like no other. If you are looking for the definitive workhorse of a racing frame then look no further, an insane balance of strength to weight performance and a ride that can only be Litespeed Titaniumâ&#x201E;˘. Geometry design from the Brad DeVaney school of incredible handling combined with a â&#x20AC;&#x153;snapâ&#x20AC;? of performance never before seen in titanium. This is the stage bike that should be in every serious cyclists garage... or bedroom. FRAME, FORK AND HEADSET: ÂŁ2499 XS, S, M, ML, L, XL, XXL Custom geometry available: call for details COLOURS: WHITE, BRUSHED TI, YELLOW FRAME WEIGHT: 1180 grams - 2.6 lbs

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Merlin Works XLM The XLM is the definitive titanium hard tail racing bike. It boasts very light weight, but extremely quick acceleration due to the oversize tubing. The custom double butted MTS size specific titanium frame is the finest racing hard tail possible. Whether you are riding tight single track or open trail, the XLM is perfectly balanced. t &YUSBMJHIU .PVOUBJO t %FTJHOFE GPS NN 'PSL t .FSMJO T PSJHJOBM 4 #FOE DIBJO TUBZT (one of the most copied designs in cycling) provide solid power transfer. t 7 #SBLF PQUJPO FRAME ONLY: ÂŁ1799 15â&#x20AC;?, 16.25â&#x20AC;?, 17.50â&#x20AC;?, 18.75â&#x20AC;?, 20â&#x20AC;? Custom geometry available: call for details COLOURS: BRUSHED TI FRAME WEIGHT: 1400 grams - 3.08 lbs

Please call Paligap for details on how to become a stockist You can now order all of Paligaps products on-line: www.paligapdealer.co.uk rdering s /N LINE ORDERING s 3TOCK INFORMATION ->line oler.co.uk n o p a s 4RANSACTION HISTORY s 0RODUCT IMAGES DETAILS palig aligapdea www.p

Paligap - W: www.paligapltd.co.uk E: info@paligapltd.co.uk T: 01179 823673 F: 01179 825500

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consumer press

Starting this month, BikeBiz will publish a guide to of what the consumer press recommends following their testing processes. This week Cycling Weekly, Pro Cycling, Mountain Biking UK and What Mountain Bike are analysed...

Mountain Biking UK

Cycling Weekly

Pro Cycling

What Mountain Bike

Big Value Award: Endura - Lobster Gloves £29.99 Big Value Award/ Most Wanted Award: Cat Eye Strada wireless computer £39.99 Most Wanted Award: Formula The One hydraulic brakes £177- £223 per brake (prices alternates with rotor size) Big Value Award: Giro Hex Helmet £49.99 Most Wanted Award: Selle Italia Yutakk saddle £66.99

Recommended Award: Garmin Etrex Vista CX GPS unit £299.99 Recommended Award: Specialized S-works 2d Helmet £109.99 8/10 rated: Rapha Gilet £120 8/10 rated: Vuelta Carbon Pro WR Tub wheelset £1,250 8/10 rated: DeMarchi Contour Plus Pro Bid Short £84.99

Wish List Products: FSA K-force Aero TT chainring £109.95 Van Nicholas Long Sleeved jersey and bib shorts £54 Endura Ultralite Gilet £44.99 SealSkinz Ultra Grip gloves £25 Chance TTX Time Trial Bike £2,999.99

Gold Award: Giant Trance x2 complete bike £1500 Gold Award: Trek Fuel EX8 complete bike £1700 Value Award: Specialized StumpJumper FSR Expert complete bike £1799 Gold Award: Marin Mount Vision complete bike £2095 Overall group test winner: Trek Fuel EX8 complete bike £1700

BIKEBIZ.COM

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IceBike

Ice to see you...

Madison Distribution Centre, Milton Keynes. Are the winds of change blowing through your business model? Is it time to revise the stock on your shelves and drop the brands that are losing their cool? Visit IceBike and see over 40 cycle brands showcase their 2008 offerings... Seminars There will be three keynote speeches/seminars taking place throughout iceBike each day, designed to discuss ways in which businesses are able to boost sales by focusing on the retail marketing techniques relevant to the cycle trade. Jay Townley: Jay is something of a retail guru for bicycle dealers across America, drawing from his 50 year’s of varied experience in the cycle trade. Jay attracts hundreds of dealers to the talks that he gives every year at the Interbike show, and the reason that they attend is because they will always learn something that can make their

BIKEBIZ.COM

Jay Townley will be sharing his trade tips over the weekend

business more successful and increase profits. Those who have attended Jays' speeches are often impressed by the plethora of thought-provoking ideas and useful facts that are provided, and so Madison has booked a slot for its house show. Other than the odd talk at the Taipei Cycle Show, Townley has not performed outside America. From previous patterns the industry knows that what happens in America, often happens over here shortly afterwards, so here is a great opportunity to get advance notice of what is coming our way. If you own a cycle shop or hold a senior position within one, then you owe it to yourself to

This year’s IceBike will have 50 per cent more space than last year’s show

hear what Jay has to say; he will be talking on each day of the show and will also be available for further discussions throughout the show.

Calvin Jones is scheduled to talk about the IBD workshop

Calvin Jones of Park Tool: The background of Jones's planned chat is that service and repairs are often given low priority within a business, yet a good workshop is a major point of difference between IBDs and internet retailers or even larger IBDs. The theme is making the service department part of your business work and the discussion will focus on the taking of profitable repairs. What are the best practices when selling service? How can these be worked into your bike shop?

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IceBike

Retail Display Specialist: Madison has enlisted the services of a, yet-to-be-named, retail display specialist to talk about how to achieve and make the most of effective in-store merchandising methods. Retail merchandising is all about creating a better retail experience for the consumer, communicating the brand in the right way and ultimately generating increased sales. Contact Madison for more information on seminars and events.

Also on the Ice IceBike will also stand as the launch platform for a number of new brands to Madison, including Thule, Wheels Manufacturing and Ogio. Madison will show the Thule range in-depth, make availability visible via B2B and allow customers to order just what they want, when they want it. Thule will become easy to access for Madison customers from IceBike fowards. Ogio offers an incredible range of backpacks, duffels, cargo and flight bags, as well as messenger bags, laptop bags and briefcases. The company has a fantastic positioning and branding within the action sports arena. Its sponsored athletes read like a ‘who’s who’ of the BMX, skate, MX and snowboarding. Madison is introducing the brand to the mountain bike market. Ogio reportedly has a few

Madsion staff will be on hand to assist, take orders and direct visitors around their 75,000sq ft, purpose built, distribution centre in Milton Keynes. Pre-registered attendees will recieve a detailed email update prior to the event.

sponsorship announcements due to be made at IceBike. The product offering is comprehensive and is a soughtafter brand by discerning consumers. Directions to the Ice Located in Milton Keynes, Madison will be holding the 2008 IceBike event in the grounds of its purpose built 75,000 sq ft distribution centre facility. Please see the below for information on travel and directions to IceBike. If you are travelling in by plane to Luton or by train, Madison can arrange pick up if contacted in advance. Address : Madison Distribution Centre 74 Alston Drive, Bradwell Abbey Milton Keynes, Bucks MK13 9HA Directions: By Bicycle Bradwell Abbey is on the Redway, Milton Keynes pathway system for cyclists and walkers. Directions: By Car From the north of England via the M1 Leave the M1 at Junction 15 up the slip road and turn right at the roundabout. Join the A508 and follow the signs to Stony Stratford. The A508 will wind its way through the small town of Roade and the village of Grafton Regis. After seven miles you will

22 BIKEBIZ FEBRUARY

arrive at the intersection with the A5, which is controlled by traffic lights. Turn left on to the A5. Take the first exit from the A5 (about three Kilometres or two miles) which is signed A422 up the slip road to the traffic lights, take the second exit, H3 Monks Way, down H3 to the first roundabout, the Stacey Bushes Roundabout. Turn right into Alston Drive Madison is at towards the end of the road on the left From the south of England via the M1 leave the M1 at junction 14 up the slip road and turn right at the roundabout and join the A509 to Newport Pagnell – do not follow the signs to Milton Keynes. Follow the A509 to the first roundabout, turn left into H3 Monks Way which also the A422. Follow the H3 Monks Way across five roundabouts (Blakelands, Grt.Linford, Redbridge, Stantonbury and Bancroft) past the Concrete Cows on your right which you can just glimpse through the bushes, pass under the railway bridge. Turn left at the Stacey Bushes roundabout into Alston Drive. Madison is at towards the end of the road on the left Parking Notes: All visitors should park on the roads around our warehouse in Milton Keynes. Limited parking may also be available at one side of the warehouse. Limited overflow parking will also be in use at the local Bradwell Abbey public car park (free). Please be considerate to our neighbours, do not park in their facilities - many have clamping policies. On approach to the Madison building you will be greeted by

Trendsetting brands, such as Ogio, (shown) will show their updated apparrel and accessory lines.

some parking marshalls. They will direct you to an available parking space. Space is pretty limited, so please do be patient. Directions: By Train Milton Keynes railway station is 3.3 miles (5.3 km) from our distribution centre. Travel by bus (Numbers two, five and 15) all travel from Central Milton Keynes Station to Bradwell Abbey. Milton Keynes sits on the same line as London Euston station. Taxis are also readily available from the rank outside the station.

Need A Lift? For three days of the Madison IceBike show we will be running a collection service to and from Luton airport, Milton Keynes railway station, Milton Keynes bus station and Milton Keynes coach station. Should you want to be collected and returned using this service, please contact Martin Lane at icebike@madison.co.uk and send him the following information:

Directions: By Air Milton Keynes is located 27.7 miles (44.5 km) from Luton airport, and 55.5 miles (89.3 km) from London Heathrow. If you plan to travel to iceBike by air, please notify your normal Madison contact to discuss what travel / collection options are available to you from your destination airport.

The location you wish to be collected from Arrival time Departure time Shop name Madison account number Number of people and their names A mobile phone contact number

On receipt of this information, Madison will contact you to confirm your collection details.

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BIKEBIZ INTERVIEW

Powa to the people The power-assisted cycle traditionally has a reputation of being synonymous with the elderly. But with a range of commuter-friendly folding bikes and an off-road rig in the works, the market is expanding, thanks to Powacycle. Mark Sutton puts a crank in and investigates the potential of the power cycle... UK ELECTRIC bicycle company, Powacycle, has a lot to shout about in this sector. The introduction of lighter, efficient and more discreet batteries has led to an innovation explosion, which is bringing the weight of Powacycles rigs close to that of a modern non-motorised machines. With the recent announcement that Powacycle is currently developing one of the world’s first multi terrain, off-road electric bikes, it's clear that this Harlow based company is driving the power cycle revolution in what has been something of a slow-to-take-off market. The days of the heavy lead-acid battery are slowly disappearing. Powacycle is putting pedal to the metal with a series of new technologies, while building an extensive list of stockists. In the three years since Powacycle began business, the electric cycle, like many other sectors in the industry, has been on a strict diet in the hope of achieving full potential in what could be a lucrative market. The electric cycle has opened a door for retail to access the elderly who believe the days of endurance events into town are long gone. To acquire a licence as an electric bicycle in the UK, the bike must weigh in at under 40kg and to emphasise the development in the Powacycle factory in the past three years, it's worth pointing out that since the launch of the company’s first 38kg rig, many of the current catalogue’s models have slimmed down, on average, an astonishing 16kg and are almost in line with the (16-20kg) weight of the average bicycle. Marketing manager, Geoff Pick explains to BikeBiz: "We are already predicting to go below the average bicycle weight in the next year or two. We will soon see the introduction of a magnesium alloy metal to our range, that will weigh in at far under the weight of the same aluminium bicycle. Our aim is to reach 14kg and we predict that the means to achieve this are there." Currently this is a sector which, according to Pick, has doubled in size year on year since the power-assisted cycle revolution was born. He added: "Stock management has become a problem; we always inform dealers when shortages are looming and are generally always capable of keeping things consistent. But demand is increasing rapidly as word gets around." Chief executive Humayn A.Mughal is extremely enthusiastic about the future

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powacycle

ENERGY EFFICIENT: This bike combines the efficiency of a folding bike with the ease of use provided by the power assisted cycle. Within the mayhem of a crowded city, these are a commuter’s dream and was keen to demonstrate the consistent developments in power assisted cycling. The latest lithium polymer batteries available on high end Powacycle bikes far out-perform lead asset batteries and come at a fraction of the weight. From one fourhour charge it is possible to achieve up to 27 hours of power assistance. Gradually the technology is branching out into different areas to create some hugely commuter friendly cycles. For example, Powacycle has developed two electric folding bikes retailing at £599, of which the Puma LPX model weighs in at a record 18kg, the lightest electric bike currently available. “Lithium Polymer is a real winner as it does not require the conventional cylinder

style battery form, and that’s the reason behind its greater power density. Lithium Polymer is 20 per cent lighter than Lithium Ion, and less than half the weight of NiMH. A battery based on Lithium Polymer is also safer," explains Mughal "The customer demographic for Powacycle bikes is still broadly in the 50plus age bracket. However, with commuters needing the speed of a moped, yet the convenience of a bicycle, our two folding bikes are perfect. Power assisted cycles give the elderly the freedom of cycling, minus the worry of over exerting themselves. With power bicycles, the rider can decide how much exercise they put in before switching to semi or full power mode."

Of the Powacycle portfolio, commuter and folding bikes make up roughly a quarter of all sales, while the Windsor LPX is Powacycle’s best seller, retailing for £499 (NiMH 18-25 mile duration battery) or £599 (lithium polymer-27-37 mile duration battery). Every cycle in the catalogue comes with a two-year frame warranty, as well as one-year on all other main components and six months warranty on the battery. For the customer on a budget, the Powacycle range begins at £199 for the 'Powablade' model, which features a lead acid battery, that will provide the cyclist with 8-12 miles of assisted or power only riding per charge. So now Powacycle’s goal of bringing the weight of the power assisted cycle down to that of a typical bike is within reach, what new technologies are in the works? For 2008 PowaCycle’s in-house design team has developed a new battery, new motor as well as electrical components for the new PowaCycle Extreme bikes. These will be the first of the new range to be launched in February 2008. “The first model to be launched is a hybrid-style, electric mountain bike. The MTB will be lightweight and powered by a new Lithium Polymer battery,” adds Mughal. “The 2008 range will see the introduction of the third generation of motors, which are lighter, quieter, with higher efficiency and with greater torque than the previous generation. The new range brings high power efficiencies of up to 82 per cent. “The range will feature electric bikes that offer power-assisted cycling with ranges of between 25 and an outstanding 100 miles on a single charge. That’s a huge improvement on anything currently available, and the 2008 range is also extremely lightweight weighing between 16 to 20kg."

The future off-road model will disguise the battery in the form of a mudguard/storage rack

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core review

CORE BIKE BIKES, BULLS AND SUMOS Core Bike invites the cycle industry’s distributors, dealers and manufacturers to gather under one roof. This year’s show, again, drew massive numbers and an impressive exhibitor list. So why is Core so successful? Mark Sutton observes from the bucking bronco…

LATE January saw the trade gather at Whittlebury Hall in Northampton to consume the latest offerings from 150 brands from 15 companies. This year’s show had several additional reasons to attend: entertainment, seminars, a buffet lunch and dinner, as well as increased numbers of both exhibitors and dealers in attendance. The exhibitor list consisted of the majority of the UK’s major distributors, all of which had prototypes and their 2008 ranges on show for dealer delectation. Brands such as Fox, Orange and Buff, to name a few, were also in attendance. Buff in particular, made impressive use of their floor space, setting up a bamboo jungle within its allocated room and inviting IBDs to toy with the head gear, while sipping fruit juices. News from the event It was announced over the weekend that Paligap would be taking on three new brands to complement its 2008 range. Merlin, Quintana Roo and Litespeed have all signed deals with the distributor to bring their ranges to the UK. The ABG brands will be overseen by European sales director Chris Hewings. Peter Hurley, CEO of the American Bicycle Group, said: “Paligap will bring a high level of service and domestic focus that our dealer base requires, and will handle all aspects of business relating to Litespeed, Merlin and Quintana Roo. All outstanding orders will be forwarded to Paligap and supplied by them.” Protec has made a connection that the modern rider has been crying out for since the mp3 revolution – built-in headphones. The new lid style helmet, which will retail for £50, (VAT free, due to cycle helmet classification) has a zip-in/zip-out pouch, which connects to your mp3 via a supplied cable, enabling the rider to forget

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the days when earphones constantly fell out of the ear. Among other Paligap updates, Vancouver-based brand Sombrio and Kona both had a massive range of clothing updates, borrowing influence from snowboard and urban cultures. Kona has hired the experience of Michelle Gault, previously a snowboarding clothing designer, to design the 2008 line. Kona will also be offering an organic range of T-shirts, of which a portion of the sale will go to a charity providing bicycles for under-developed African regions. Finally, Paligap has introduced a PowerTap 2.4 hub for MTBs, using the same electronics as the road bike version. All PowerTap products will also be available in a store rental package for hire or loan to customers wishing to trial power measurement on their own bikes. Prototypes were seen in almost every room, including the revamped Orange P7, complete with the belt drive system. The new P7 utilises a Shimano eight-speed hub and Race Face components to finish the drivetrain. From reception, one of the first things to catch many prospective buyers’ eyes was the Ferrari Colnago road bike, however with a price tag of £5,499.95 and extremely limited availability, the chances of owning, or indeed stocking, the model will be slim for many. There are only 60 of the ultra-lightweight, carbon wheel specced rigs worldwide, only three of which are currently in the UK. Shok Bloks, a new jelly energy source from Clif Bar, has also landed in the UK after a recipe modification. Six flavours have previously been available in the US. However, three of the flavours best suited to the UK market will initially be chosen, prior to availability. These new boost bites

Chris Hewlings of Paligap, holds up a soon to be distributed, Litespeed frame

Shown here is the standardised belt drive system aboard an Orange p7 prototype

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core review

BOTTOMS UP: Ice Toolz has launched a bottom bracket re-threading kit

BOTTOMS DOWN: Selle Italia filled two display boards with their ‘08 range

Ison brand, Gusset, has added additional colours to the popular ‘Slim Jim’ pedals

KHE turned heads at Core with a series of new complete bikes and components

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will be available through 2Pure in the coming months. American Micki Kozuschek, founder of Truvativ, was much in demand in the Upgrade room for his shiny and innovative new accessories brand, Lezyne. Stand visitors were gifted with a small Lezyne multi-tool. Windwave brand Ice Toolz has launched a bottom bracket threading kit that was seen among the extensive range of professional tools. The tool kit contains rethreading taps for both standard and Italian bottom bracket shells. Also under the Windwave portfolio, Marzocchi suspension had plenty to shout about with the launch of the Rocco rear shocks now available and a definitive catalogue of dirt, XC, race and DH-specific forks. The new Dirt Jumper three model was a particular highlight as it answers the demand for a budget friendly, impact competent fork. Additionally, the original Bomber model has hit its ten-year anniversary, prompting Marzocchi to launch a commemorative edition. Cinelli gave Chicken customers a wide range of new carbon seatposts and a carbon bottle cage to get excited about. Also under the Chicken label, Mavic wheels had an impressive stack of mid to high-end builds new for 2008, while Selle Italia had two large display boards filled with saddles to cater for those on a budget, and those with an unlimited budget. Ison brands, KHE and Gusset, have a range of products designed around the emerging trends in the extreme sports world. Gusset has worked new colours and tidy designs into its range, consisting of the popular Slim Jim pedal, now available in six colours. Several heavily machined, lightweight sprockets, a range of luminous grips and the popular crankset were also present. Many of the products made appearances on the Identiti bikes present in the Ison distrbution room. KHE bikes had a heavily revamped range of BMX specific components and complete bikes on show. The flatland models appeared alongside some new street and dirt bikes, while the display of components included some new stitched saddles. Alongside this, the increasingly popular freecoaster cassette hubs are now beginning to appear in new colours. TSG were also present in the Ison room, displaying some new signature models from Timo Pritzel, Cameron Zink and others, all of which retail for £34.99 with no VAT. Ison’s Lloyd Townsend was especially pleased with an aluminium LED lamp bracket extender, designed to place an LED lamp on the rear rack when the seatpost is blocked by a bag. This was displayed opposite a rather older innovation, a hundred-year-old track bike ridden by

Townsend’s grandfather and built by the family firm Light Blue Bicycles of Cambridge. It featured a mammoth, eyewatering front chainwheel. ”Grandad used it for commuting,” said Townsend Hope’s Lancashire engineers have been working with DT Swiss on the PRO3 SPXC3 and SP-AM4. The XC model - £350 retail for the pair - switches back to threebolt affixing, shedding some material needed on the disc, yet retaining strength. The front weighs 714g, the rear 853g. It’s designed to be a competitor of Shimano’s XTR wheelset. The SP-AM4 four-bolt wheelset is aimed at the downhill rider. The front weighs 954g, the rear 1094g and retail price is £350. Topeak’s Jango bikes will be shipped in March/April, said Extra’s Brian Stewart. ”IBDs need to commit to the range to make it work. We never overload our IBDs, but Jango will need a representative range of in-store products. Dealers can choose which kinds of accessories to major on, commuter add-ons for urban shops, for instance.” The minimum order value has yet to finalised. Extra has also taken on distribution of Nikwax, the British waterproofing and cleaning products range for tech clothing, footwear and equipment, ubiqitous in

DROPPING BOMBS: The Marzocchi Bomber fork is now ten years-old BIKEBIZ.COM

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core review

TSG: The protection specialists have a new line of signature helmets (VAT free) outdoor shops in the UK and US. The latest addition to the range is Nikwax Travel Solutions, smaller pack sizes for travel. Silverfish had one thing in particular to be proud of. From what BikeBiz saw, managing director Darren Mabbott took charge of the bucking bronco, while marketing manager Pete Drew was everywhere with his camera. Also representing the team on the entertainment-filled Monday night was new operations manager, Dan Maker. In other Silverfish news, Race Face had the 2008 range on show following the launch of their new website, www.raceface.com. "It was important for us to maintain the ease of use so many people loved about the old site," explains Craig Pollack, president and CEO of Race Face. "We've retained the navigation style and function that worked so well, while introducing a

host of new features. For example, all product information and tech specs are available in four languages for Race Face's ever expanding international market." THE industries previewed the hotly anticipated THE One line of full face helmets at Core, including the heavily styled composite ‘Vegas’ model and the Carbon-built, ‘Legion’. Silverfish UK now has the complete range of mudguards, accessories and helmets in stock. Entertainment There were Chinese whispers circulating that Ruby Wax was seen entering the spa and thus a rumour was created that she was going to be performing an impromptu show at the venue. BikeBiz saw no evidence of this. However with the introduction of a Bucking Bronco, sumo wrestling suits, Scalectrix and Sega arcades present, on top of copious amounts of

Dan Maker, operations manager at silverfish, works hard booze, the industry probably didn’t miss the comedienne. A buffet style dinner was served prior to the kick-off of the evening’s entertainment, giving the trade opportunity to discuss both work and play in an informal environment. Post-dinner, the room slowly edged towards the bucking bronco and the sumo suits, with many shy to step up at first.

NO BULL: Silverfish MD, Darren Mabbott, plays hard However, as the night progressed and the booze consumed multiplied, the prestigious Whittlebury Hall began to resemble a scene from the Wild West. The competition for longest bull ride was won by Hope’s Neil Arnold, who took home a bottle of Jack Daniels for his efforts, which concluded with a styled, horizontal 360 degree spin to faceplant dismount.

Industry opinions on Core Bike “We already deal with 13 of the present dealers, so for us the show wasn’t so much about finding new places to source product, but to put names to faces, discuss up and coming brands and potentially expand the business we do with our existing suppliers. “I thought Core had reached what should be the peak this year. It doesn’t want to be getting any bigger. I think for the two days we, and many others spend there, the show is of a suitable size. Any larger and it would be crowded and a rush to see it all. “The entertainment was spot-on. I also heard the rumour that Ruby Wax was spotted. We went out on the Monday night, which seemed to be the night that pulled the crowds. I was told that Sunday

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was not so spectacular, but from what I saw the entertainment was miles better than last year. The Whittlebury Hall venue is a simply a case of jumping on a motorway from pretty much all directions. We took advantage of the hotel’s facilities. There was talk of perhaps organising a bike ride, but sadly, it didn’t happen.” Mark Scott of The Bicycle Shed, West Yorkshire “For Fox, the show was a great success. We came away from the show with lots of prospective leads and future stockists for the brand. The blend of distributors and top customers over the two evenings was, in my opinion, a great success and the second night my staff enjoyed thoroughly.

“After coming away from the show and reflecting over the three days, I can say that Fox will be signing up to attend the event next year. The Core bike organizers should be applauded for the hard effort that has been put in over the last four years to make the event one of the best trade events I have been part of over the past 18 years in the cycle trade.” Adrian Philips, UK sales director at Fox “I thought that the layout is restricted by the hotel structure, but quite liked having to hunt people down and the atmosphere of the individual rooms. Although, without the background 'buzz' of a normal show, it was hard to have a discreet conversation with a supplier. I saw private conversations going on in hallways.

“Core had a very strong social atmosphere, especially at mealtimes and in the bar. It was a great show for catching up with suppliers, competitors, suppliers and brand managers. “The sumo suits and bucking bronco were not my cup of tea, but Dave Watson smacking Paul Lasenby in the face was as much entertainment as I could handle! “Improvements could be made, for starters get everyone out on bikes, test rides, social rides. That would be a good move from my perspective. We all used to go for a spin at Harrogate, ride down to a pub and it was great. Apart from that, more clinics and more hands-on tech training.” Clive Gosling, Bikelabs, Poole

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core review

BAMBOO BAR: The Buff crew utilised their floor space to stunning effect and to top it off, they had their own private bar...

must have been in d distributor, Windwave, Peter Nesbit of Hants-base Ferrari bike o nag Col h those ogling the high demand at Core wit

HUNGER STRIKES: The eve ning dinner was an ideal way to wind down after the dayâ&#x20AC;&#x2122;s business and learn more about the fac es behind the trade

ld be found consuming executive Carly Bailey cou BIG BAILEY: Advertising dinner... fet buf at the all you can eat vast amounts of chicken

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core review

GET IN MY BELLY: The sum o wrestling suits resulted in one broken nose and a muscle tear, but that nev er stopped anyone from getting up and trying aga in sive tactics /luck to ter Mark Sutton used eva BIKEBIZ IS PHAT: Staff wri victory,without g nin gai s their own suit, thu see his opponent trip on any real wrestling getting too involved in

close to Silverstone. Core bury Hall venue sits very SILVERSTONE: The Whittle of the entertainment t replica track inside as par event organisers placed a

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FOX, BULL OR SUMO: On e of the Fox crew decide d to sample the bucking bronco, minus the ability to hold on, to hila rious effect

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www.professionalcycles.co.uk PROFESSIONAL CYCLE MARKETING Professional Place, Hodgson Way, Wickford, Essex SS11 8YX TEL: 01268 574040 / FAX: 01268 573270

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helmets

YOU ONLY GET ONE HEAD Customers will never be too happy about buying a product that is designed to break. However, risk takers and parents worried for their kids’ safety, have no choice but to invest - if they want to avoid injuries. BikeBiz looks at the market’s protective lids and full-face helmets...

Madison (1&2) THE ALL-NEW, Bell Drop full-face helmet, was designed by the same team who designed the legendary MX Moto-8 helmet. This entirely new design will be available from March 2008, retailing at £99.99 in five colours. Those attending Madison’s house show, IceBike, will get one of the first glimpses of the Drop. Also new, The Giro Xen brown is for the

style conscious rider. The helmet offers all round protection, but now with a matt brown fabric covering. This limited edition helmet will be launched at IceBike and will retail for £89.99. Madison will introduce the X3, new limited edition Giro Remedy colours, during Feburary. Gold/black, red/black, and blue/white, all priced at £99.99, will be available in the fibreglass shell model only.

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Universal Cycles (3) Bellelli A LICENSED Disney Cars design is worked onto Universal’s latest safety offering. A second model, the Lazy Town Safety Helmet, is also available. Both models retail for £14.99 and come in all sizes from 48-52cm. The new designs come with removable foam pads and two spare pads, which are secured with Velcro to the inside of the helmet. CE standards are met.

The Bellelli range of kids’ helmets come in bright colours in order to make safety more attractive to kids. Exciting graphics are present on many designs too. Various colours are available for girls and boys. All helmets exceed CE, TUV and GS standards. The Bellelli helmet range comes with six airflow vents and in various sizes to suit all heads.

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helmets Stash Kit (4&5)

Raleigh (6&7)

The Stash Kit multi-sports helmet, when not in use, can be easily folded for quick storage. It is a very simple yet innovative patented concept, where the sides of the helmet invert making it smaller to put away when not in use. It reduces in width by 30 per cent and instantly transforms to a convenient crescent shape. Attractive organic styling is used for the injection-moulded ABS outer shells, bonded to EPS liners. These exo-skeletal shells are structurally, both ultra-strong and light-weight with integral pivots and click mechanisms. At first sight it is not even obvious that the helmet folds away. Stash helmets conform to the stringent EN1078 safety standards having impact absorption over 45 per cent below the maximum permissible level.

THE RALEIGH helmet 2008 ranges sees the launch of several new models, graphics and technologies. The Raleigh brand portfolio now provides answers for all sectors of the market young to old, extreme to leisure. The all new Raleigh X-treme has14 vents, which give great breathability. Sizes range from 54 to 61cm and the lid weighs in at approximately 275 grams. The moulded helmet has sealed inner pads and a side lock strap adjuster. The X-treme will retail for £24.99. For 2008 Uvex has invested in two new in-moulding machines at its plant in Bavaria to cope with the increasing demand. Finally from Uvex, the Supersonic RS continues to be Uvex’s best selling model Europe wide. It benefits from a double in moulded micro shell, the lower section of which fully encloses the EPS, meaning that this helmet will take the day to day abuse better than most. Available in two sizes, the Supersonic will fit head sizes from 52 to 63cm.

Met (8&9) MET helmets are100 per cent Italian designed and manufactured, with 20 years of experience, 30 strict controls, and three years warranty on all helmets. METS Volo and Formula are now industry standards and have built up a reputation for consumers demanding quality on a tight budget. With plenty of ventilation and superb comfort, the volo is a traditional road helmet with a great look RRP £19.99. The peak Formula is an ideal entry level Offroad helmet featuring In Mold construction at a light 260gsms. RRP£24.99 Additonally, METs Cracker Jack helmet for youth market and for those with smaller heads, comes in seven colour choices, from flame designs to stylish white and silver combinations. The one hand retention system allows fast and easy adjustments. RRP £24.99

Contacts Helmets

Ison (9&10)

Silverﬁsh (11&12)

TSG LAUNCHED its 2008 range at Core Bike, during January. Among the new range is the Sam ‘Leopardhead’ Pilgrim Signature Evolution helmet. This makes Sam the first UK dirt jumper to get a signature helmet. Further new additions to the Evolution range include the Skyline and Graveyard designs, which also have very distinctive graphics. The list of Signature helmets has increased and now features new designs for Timo Pritzel, Cam McCaul, Ricardo Laguna and Cameron Zink. Two new ‘special’ surface models have been introduced to the range – the Disco and Carbon. The Disco has a prism effect and the Carbon looks as though it is made with carbon fibre. The world’s lightest potty style helmet, the Evolution Superlight, has received a small makeover with new feather graphics. For riders with larger heads TSG have produced an XXL version of the Evolution, which now gives riders a wider choice of sizes to ensure they get the best fit.

SILVERFISH UK has recently become the exclusive UK distributor for THE products. THE manufactures both full face and half lid helmets and have plenty to offer, from £24.99 to £189. Top of THE line comes a full carbon fibre, full face helmet, containing a dual EPS liner for increased comfort, as well as generously sized double D rings for strap adjustment, minus the need to remove gloves. 15 vents provide more than adequate ventilation all the while exceeding CPSC and CE standards. The same model is also available in a composite shell for £129. Sizes range from 54 to 62 cm. 17 different designs are available, from the brightly coloured ‘Vegas’ to a more plain carbon look. THE Industries also has a lid retailing at £24.95. Ten vents and four air channels provide cooling, while the ABS injected shell is padded out and incorporates steel mesh vent protection.

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Madison 0208 385 3385 www.madisonb2b.co.uk Universal Cycles 01268 247 007 www.universalcycles.plc.uk Bellelli +39 0425 594953 www.bellelli.com Stash Kit 44 (0)23 9252 9982 www.stashkit.com Ison Distribution 01223 213800www.isondistribution.com Silverfish 01752 843882 www.silverfish-uk.com Raleigh 01773 532 600 www.raleigh.co.uk MET, Fisher Outdoor 01727 798345 www.fisheroutdoor.co.uk

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green credentials

NEWS

Lean, mean, green machines Cycling itself is green, but the bicycle business isn’t always. Carlton Reid profiles a selection of companies, throughout all stages of the supply chain, and sheds light on those leading the way in saving the planet...

Merlin Matthews of Re~Cycle (left) shaking hands with world’s most famous cycling comedian Alexei Sayle. Matthews said: “There is a lot of embodied energy in a bike (e.g. to manufacture and ship it), so Re~Cycle's work extending the bike's life is very effective.” IN DECEMBER 2007, Ethical Consumer magazine recommended bikes from Pashley and Brompton because these were made in the UK. Most other bikes are made in the Far East and, closer to home, Eastern Europe. China has recently banned the use of plastic bags to carry shopping but, in many areas, Chinese manufacturing businesses are a long way behind European and US manufacturing businesses which have to comply with tough environmental strictures. European sporting goods chain Decathlon buys tens of thousands of bikes from the Far

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East and audits its suppliers. The French company has put in place regulatory checks in bike factories, but it's one of the few companies to make this much fuss.

reduce its impact on the environment. US ski resorts crow about their massive carbon offsetting schemes and now ski retailers and manufacturers are following suit.

industry's overall carbon footprint. "The processing might create a bigger carbon footprint than just burying it," said Ingemie. "The key is, how do we collect it."

There are still many areas for improvement to become a truly eco-conscious industry. Bike industry types may feel they're selling a green product, and they are, but there are still many areas for improvement when it comes to being truly eco-conscious as an industry. The ski industry leads the way in finding ways and means to

David Ingemie, president of the Snowsports Industries of America, said: "We want to establish measurable goals." The SIA wants to create an industry-wide product recycling scheme, but it mustn't be just a PR stunt, it must reduce the

One solution could be to add an environmental fee on to the price of skis, boots and snowboards. Most bikes sold in the UK are part of the Bike Hub levy scheme, which pays for procycling initiatives, but is there

scope for an additional (small) levy to pay for product recycling? In the bike trade, there are a number of not-for-profit cycling recycling schemes (there's a directory of them at, www.bikerecycling.org.uk) and they get a steady stream of bikes and bits from British bicycle companies. But Merlin Matthews of Re-Cycle of Colchester, which has sent 26,000 refurbed bikes to Africa, said: "We'd love to have more contact from companies in the bike trade. Some donate stuff already, but we could always do with more."

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green credentials

GREEN RETAIL BEFORE it - sadly - ended up in the bike shop graveyward in 2001, the Liverpool Cycle Centre was a beacon of ecoconscious retailing. In 1996 co-owner Simon O'Brien (he played Damon in Channel Four’s Brookside) used a grant from the Department of Transport and European Objective money to create an arty, eco-conscious bike shop that was years ahead of its

time. £200,000 was spent installing solar energy panels, lots of reclaimed wood, tonnes of insulation, and rainwater collection butts to flush the loos. The furniture in the Hub, the shop's veggie cafe, was all made from recycled bike parts. The shop folded because Liverpool city centre couldn't sustain a trendy, four-floor bike shop with 13 staff. It didn't fold because the

shop was eco to the core. O'Brien said: "We installed a passive solar power system. I turned it off for a period of three months but then turned it back on again very quickly when I did the figures. It saved us £2,000 a year in gas; it paid for itself in three years." IF you have an eco store to boast about, get in touch with BikeBiz for the chance to have it featured in the magazine.

RESOURCE REVIVAL GRAHAM BERGH founded Resource Revival, based in Oregon during 1994. The company reworks disused bike parts into picture frames, bottle openers, clocks and several other everyday products. Resource Revival products feature in many online and offline product catalogues, from eco-conscious retailers, big and small. "We collect tons of discarded bicycle parts every year from bike shops all over the United States. Every old component is cleaned using mild detergents, then we sort

them into more categories than you could possibly imagine, and craft them into cool products," says Bergh. "Our mission is to create innovative products from recycled materials, to provide meaningful, living wage jobs, and to have fun." The bike parts used by Resource Revival might have otherwise clogged up landfill. "Bike shops put the parts in a box and call us when it’s full. We arrange to have UPS pick up the parts and we pay the freight. We used to pay by the pound and have shops pay the freight, but this system is

easier for both ends and costs about the same," adds Bergh. Will there always be enough discarded old bicycles to feed passionate recyclers like Resource Revival? "People have no idea how much aggregate waste there is for everything because they just see their own trash can or dumpster. 300 million Americans equals lots of waste. There are millions of chains, tubes, handlebars, cassettes, and so on, plenty for us to work with.” One man’s trash, is another’s gold, as the old saying goes.

Shown here are Graham Bergh (left) and business partner Jim Hassert of Resource Revival

BIKEBIZ.COM

GREEN LUBES IT’S still niche, but there are a growing number of bike lubes that are said to be friendlier for the environment than the lubes derived from petrochemicals. Ernesto Lube of the US is made from soy beans. This is said to have ‘better adhesion [so] reduces amount of product required’ and it is said to ‘out-perform conventional petroleum-based oils.’ It contains no toxic chlorine or sulfur or regulated chemicals. Pedros, also of the US, produces CHAINj, ‘a product that is safe to make, safe to use and completely biodegradable.’ It has a rapeseed oil base. "The tremendous initial demand for an earth-friendly lubricant is an impressive reminder of the bike industry’s relationship with the environment. At Pedro’s, we have vowed to our customers and our employees to make top performing products that maintain our commitment to the environment. CHAINj is something that does not require drilling in sensitive areas or doing business in politically questionable places. It is safe for people and safe for the planet." says the company. The UK also now has an eco-friendly bike lube, Green Oil. This is a patent-pending "chain lube that's good for you, your bike, and the environment," reports Green Oil's Simon Nash. "It contains no solids like wax, Teflon, graphite or plastic." Green Oil is manufactured from naturally occurring oils and plant extracts. The Green Oil bottle is reuseable and recyclable. The Green Oil label is made with recycled paper. Green Oil also has a refill policy. Consumers get a 20p rebate via bike shop stockists.

www.ernestolube.com www.chainjisgood.com www.green-oil.net

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Green credentials

GREEN N CLEAN X-LITEâ&#x20AC;&#x2122;s Muc-Off may be pink but it's also green. It's alkaline-based and contains no harmful acids, CFCs or solvents and is fully biodegradable. Additionally, Muc-off has launched a two litre, refillable pack. www.muc-off.com

FREE ENERGY

GREENER CLOTHES US fleece manufacturer Polartec has been making recycled fleece fabrics since 1993, made into garments by the likes of Berghaus. The energy saved when producing recycled Polartec is equal to approximately two litres of oil per 500g of yarn. Cannondale started using Cocona fabric last year. Specialized is using it in its 2008 apparel range. Cocona is a fabric enhancer derived from coconut husks blended with activated carbon for wicking capabilities. The coconut waste

is a product of the water filter industry. UK companies such as Howies have been using organic cotton and other eco-friendly fabrics for some years.

RECYCLED BAGS BIKES have used pedalpowered dynamo lighting for many years, much greener than using batteries. In Germany, use of dynamos is ubiqituous, in the UK less so. But consumers can still get power for free with recent product introductions, Reelights and Pedalites. Reelights (available from 2Pure) are always-on, fit-and-

forget LED lights powered by wheel-mounted magnets, which generate a current. Pedalites harvest and store a small amount of the cyclistâ&#x20AC;&#x2122;s energy, enabling the lights to stay flashing for up to five minutes, even after the pedalling stops. www.reelight.com www.pedalite.com

GREEN SUPPLY HOT Wheels of Poole has an eco-charter. It's green and it's win-win. "An increase in cycling for transport will reduce single car usage and reduce carbon omissions," says partner Russell Merry. "There is much more we can do as a company to help and we are just at the start of our journey." Hot Wheels encourages its employees to cycle to work by

42 BIKEBIZ FEBRUARY

providing covered cycle parking and shower facilities. Currently eight of the firm's 21 office staff regularly cycle to and from work. The BMX and MTB supplier commissioned an Envirowise survey to provide an assessment of the environmental impact of the business, as well as installing one watt lightbulbs all over their HQ. www.hotwheelsinternational.com

ARKEL of Canada makes the world's toughest, longestlasting bicycle panniers. It also makes a bike bag that's greener than green. The Sakaroo pannier is made from a fabric produced by Consoltex in Canada. It's a polyester yarn made up of converted post-industrial fibre waste and post-consumer

plastics. The Sakaroo back plate is made from a regrind of polyethylene scraps and trimmed waste that would have otherwise ended up in a landfill site. US bag manufacturer Timbuk2 has started recycling PVC trade show banners, making them into bags. Pedro's of the US has been

making its Blowout saddle bags for ten years. They were initially made from postconsumer recycled inner tubes collected from bike shops, but are now made from remnant materials sourced at the factory which makes the bags. www.timbuk2.com www.arkel-od.com www.pedros.com

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parts and accessories

KEEP ROLLIN’, ROLLIN’, ROLLIN’ Customising a bike has become a fashion statement and vital repair jobs now consist of more lightweight bling than your favourite rapper. So if you’re into all that staying fashionable stuff, let BikeBiz give you a guided tour of the latest hot componentry to land in 2008. Read on to see a diverse range of in-demand frames, forks, brakes, gears and chains...

Raleigh (1&2) THE Raleigh portfolio consists of offerings from KMC and Quad. Both companies have some niche offerings at prices revised since last year. KMC has launched a track specific chain, designed to be highly stable, while shedding the pounds needed to keep it competitive. The Devil 101 chain has tensile strength of up to 1200 Kgf and is also compatible with 1/2" x 1/8" internal gear hubs. It’s designed with a specific new outer plate and bush, which has reduced clearance/spacing between plates and bushes. This new technology is called SLX

BIKEBIZ.COM

and enables grease to be retained between the pin, bush and plate. Also the contact area of pin and bush is enlarged, so stress is distributed evenly. The chain is fitted with open outer and innerplates. So it’s not only lightweight, but also it will certainly help to reduce chain wear. The D101 chain will be available in gold and silver and available with a length of 112 links, including connector link. For 2008, the Raleigh brakes and levers category has been totally revamped to respond to current market trends. The range has been designed around the need to offer value and quality in the same package. Raleigh now offers additional products such as Cyclo-X cantilevers, long drop dual pivot callipers and a comfort lever with rubber insert suitable for V-brake use. During 2008, Quad technology will be launching two new brake calipers. The ‘Axis’ replaces the, now obsolete, SP caliper.

It is competitively priced at £59.99 retail for a bled system with a stainless steel rotor. The caliper features a monobloc body for flex free strength, the master cylinder is still a flip flop design, yet is now much smaller than the outgoing model. The system is supplied with 160mm rotors for the front and rear. Additionally, the ‘Dime XC’ model is designed with cross country racing in mind, using the monobloc caliper of the ‘Axis’, the ‘Dime XC’ is delivered with a stainless steel hose, banjo and a bleed nipple hose fitting at the caliper, to allow it to follow the lines of the frame exactly. Phenolic pistons

save weight and reduce heat at the pad. You have a ready to race, brake system that is sport styled and performs to race standards. The ‘Dime XC’ system weighs 460 grams inclusive of 160mm ‘PULSE’rotor, IS bracket and fixing bolts, all for £79.99 Higher in the Quad range are the QHD-1 Sting and the Deuce models retailing at £89.99, while the original QHD-1 price falls to £109.99. The Deuce, with its new 16mm deep lever blade, has dropped £10 in price and now retails for £129.99.

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parts and accessories

Moore Large (3&4) SR Suntour's 2008 highlights include the 26” XCM Suspension Fork and the new KMC chains. Firstly, the XCM suspension fork, retailing at a budget friendly £59.99, comes with 80mm of travel built around a coil spring, complete with lockout functionality to give a firmer ride on smoother terrain. The lower legs are formed from a new monocoque alloy and accommodate both V and disc brake lugs, which are built into the design. The fork has preload adjustment and comes in black only. KMC has introduced a super light, nine and ten speed specific chain for 2008, which will retail for £44.99. The 'Ti-n Gold' coated chain makes for less friction against the cogs and means lower maintenance. X SP heat treatment is used to increase the strength of the metal, while an XBridge outer plate, gives the chain smooth, fast shifting, ideal for those who need a consistently sharp gear change. The Xsuper light, weighs in at 228 grams with the full 110 links.

Nicolai (7) ALTHOUGH Nicolai is not a 'custom' manufacturer, it does operate differently to other manufacturers, as most frames are made to order specifically to the customer’s specifications. The entire range is partly customisable to suit the customer’s colour choices and styles. All milled parts are made in-house from raw aluminium or from semi-finished extruded aluminium profiles manufactured specifically for Nicolai. Nicolai uses several butted tubesets from the brand Easton, as well as aircraft grade 7020 and 7005 aluminium tubing. A selection of RAL powder coats with matt,

Cycle Division (5&6)

SUNRACE has a lot of drivetrain product due to appear in the UK in the coming months, including both right and left hand shifter/brake combinations. Right hand shifter/brake levers will be eight, nine and ten speed. The compatible left hand shifter/brake levers will be available for two or three speed. Specific chainsets, cassettes and chains will be available too, which will correspond to each particular drivetrain group. Sunrace also has an additional range of shifters (both thumb, twist & Dual Lever), chainsets, freewheels, cassettes and chains. The company is beginning to outsource many of its components to production bicycles and race teams. The Cycle Division will soon have the entire range in stock. For availability call on 0845 0508 5000.

gloss, glitter and camo options are available, as well as anodized finishes. Customers can also spec a number of different options from thru axles to alternative cable routing. All frames are available with full custom options. Nicolai can redesign geometry, tube lengths or even supply the frame aligned but unfinished for the customer to polish or have painted. This service costs £250.

8 Witcomb Cycles (8)

7 FLOWER POWER: Nicolai custom frames can be finished to suit your style in matt, gloss, camo or glitter coats, as well as annodized finishes

46 BIKEBIZ FEBRUARY

WITCOMB Cycles is the only remaining frame-builder in London and one of the very few left in the country. The company was founded in 1949 and has a long tradition of excellence in craftsmanship. Not only are Witcomb steel bicycle frames hand-crafted in the company’s

Deptford workshop, they are custommade and fine-tuned to their owner's measurements, riding style and requirements. Witcomb also provides a frame repair service to the general public and other bike shops. The company is currently developing a range of branded merchandise and accessories due for late spring. BIKEBIZ.COM

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parts and accessories

Fisher (9)

Rock Shox has revamped the popular Rock Shox SID fork for 2008 to mark its ten year anniversary, increasing the size of the fork legs by 4mm. The iconic SID blue has been retained and can now be paired with the Avid ‘Juicy Ultimate’ model (£199.99), also available in the colour. The ‘Juicy Ultimate’ model will be available from late March. Sram has also launched a commemorative edition of its X.O rear derailleur. The X.O 20th anniversary edition features a gold anodized aluminium B-bolt and gold X.O graphics. The shifting system weighs in at 203 grams as a result of a new tough, yet light, carbon and aluminium cage design. The X5 range, consisting of trigger shifters and front and rear derailleurs, is also available via Fisher.

Soma (12) SOMA started out doing limited production bicycle frames in 2001 and today, the US-based company has a range of frames across the road and track sectors. The Soma Juice 29er frame is made from heat-treated steel and CrMo and can be run single speed or geared, with disc brakes or cantilever brakes. Alternatively, Rush fixed gear frames will

Rigida (10) Rigida rims, imported by Spa Cycles, all feature machined sidewalls, wear lines and double eyelets. The carbide supersonic system used on the top of the range Grizzly model offers greatly increased lifetime and braking efficiency, especially when used with Koolstop ceramic pads. The rim has a weight of 560 grams for the 36 hole version. The Grizzly model retails for £60. Rigida also offers two budget friendly rims, the Chrina and the Sputnik for £18 retail price, both in either black or silver.

be offered with removable decals in 2008 to facilitate customisation. Also from Soma, the Smoothie 'Extra Smooth' road frame offers sizes 46 to 64cm and has mounts for caliper brakes. For all Soma frames, the material of choice is durable Tange Prestige CrMo with retail pricing starting at around $375. The company is currently looking for European distributors. However Fine ADC distribute the frames in the UK.

14 GO BIG OR GO HOME: Giant’s new super-light ALUXX SL alloy frames feature plush fox shocks.

11 Giant (13&14) Coyote (11) THE Coyote range features a diverse range of brake levers including V brakes, Canti lever and Caliper brakes as well as a full range of brake accessories including brake blocks, disc pads, ends caps and noodles from Alligator. The 'Yaban' range of chains from Coyote is an economical price range of replacement chains for five speed through to nine speed. All chains are individually boxed, with ten chains in an outer

48 BIKEBIZ FEBRUARY

aftermarket boxed display. All Coyote frames come complete with FSA Impact Headset and 48 splined Bottom Bracket with sealed bearings and cromo axle, with only a headtube decal. All models are 100 per cent 4130 cromo with machined head tube with replaceable roto tabs and six millimetre cromo micro dropouts. Trade price on all models is £79.99. To complement the range, Coyote offers cromoly forks with or without brake pivots with six millimetre dropouts.

GIANT’S new Trance X frame is designed to conquer relentless climbs and tame rough descents with ease. The super-light ALUXX SL alloy frameset produces a plush five inches of Maestro travel, which remains fully active over the widest range of impacts, fully independent of braking and pedalling forces. The fluid-formed aluminium frame uses a Fox Float RP23 shock and comes in sizes 14.5”, 16”, 18”, 20” and 22”. Additionally, Giant’s pure downhill race rig, the Glory DH, is designed from the wheels-up for maximum performance against the clock. It takes advantage of 8.8

inches of Maestro equipped travel. Again the frame is made from fluid formed, ALUXX aluminium and this time utilises a Fox DHX 5.0 coil shock. Available sizes are 16.5”, 17” and 18”. Last of all, Giant’s dedicated multi-sport race frame, the Trinity Alliance, offers a blend of composite and aluminium, with a highly efficient compact aero road influenced design. Giant’s experience of advanced mixedmaterial technology results in a bike that balances weight, stiffness and ride compliance. Sizes are 43, 46.5, 50 and 55.5cm and the frame comes complete with a carbon composite aero seat pin. BIKEBIZ.COM

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parts and accessories

Madison (15) First off, the brand new Cervélo RS Frameset, retailing at £1599.99, comes in as a reply to requests from less flexible pro-riders for a frameset with a higher handlebar position than the R3. The revamped design has a longer headtube length and corrected geometry to match. The RS frameset’s strength-to-weight design brief caters for these more upright positions, while retaining all the high performance of a race bike like the R3. The frame will be offered in an XS size (48cm) for exclusive use with 650c wheels. Also under the Madison portfolio, Genesis has released the new Altitude frameset, which weighs in at 2.1kg/4.7lb, has 100 to130mm suspension allowance, with down tube cable routing and mud guard mounts for hassle-free winter riding. Oversized 853 tubes gives you spring in the right places, without unwanted flex under hard cornering. Genesis claims the chain stay design is, laterally, the stiffest currently available. Retail price is £349.99. Madison’s largest brand, Shimano, has the industry’s attention and with their 2008 line-up hitting the UK now, getting orders in early has never been so important The ubiquitous XT range has been updated and the Servo Wave Hydraulic Disc Brake offers increased stopping power of 20 per cent over previous generation M765 XT brakes. As the brake lever is pulled, it operates a cam. This multiplies the leverage ratio and therefore increases stopping power even though the pad started further away from the rotor. The Servo Wave levers (£79.99 a pair) also come with easy reach adjustment, improved cable routing and still uses an eco friendly mineral oil. The mono-body calipers (£44.99 each) provide increased rotor clearance. The XT rapidfire shifter (£54.99 pair) now comes with a removable indicator window as well as the host of other features, like two way and instant release functions. The super thin profile of the XT and XTR rear derailleur and tucked away position, (when compared to conventional rear mechs) minimises the chance of rocks and roots claiming your gearing as a victim. It is available in top-normal only and both GS and SGS versions (£44.99 XT / £99.99 XTR). BIKEBIZ.COM

Contacts Maintenance

Raleigh 01773 532 600 www.raleigh.co.uk Moorelarge 01332 274200 www.moorelarge.co.uk Nicolai 0207 733 7819 www.nicolai-uk.com Cycle Division 0845 0508 500 www.thecycledivision.com Witcomb Cycles 0208 692 1734 www.witcombcycles.co.uk Coyote 01617278508 www.avocetsports.com Soma 01506 203 978 www.somafab.com, Fine-adc Giant 0115 9775900 www.giantbicycles.com Madison 0208 385 3385 www.madisonb2b.co.uk Fishers 01727 798345 www.fisheroutdoor.co.uk Rigida Rims 01423 887003 www.spacycles.co.uk

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fishers trade show

Fisher Outdoors trade expo ‘08 The trade were invited to Edgbaston cricket ground in January to oggle the 2008 fisher line up. Mark Sutton gives the guided tour through several of the newly launched products...

Established Italian brand,Santini, has landed in the UK

The new MET helmets,weighing in at

195 grams

BikeBiz sales exec, Carly Bailey, admires some nice legs...

50 BIKEBIZ FEBRUARY

FROM THE 20th to 22nd of January the trade were invited to attend Edgbaston cricket ground to view two rooms full of Fisher’s 2008 products. With 12,000 square foot of display space, split among 50+ brands, attendees were given a diverse range of new stock to drool over. The show saw the launch of the Santini brand to the UK, following Fishers’ appointment as the brand’s distributor. As of January, Fisher will offer the Giro d'Italia racing range, which is a product of ten years of Santini’s official involvement in the Giro d'Italia race. The new shorts and jerseys feature innovative fabrics, including Gore Windstopper, Lycra and Santini's own ‘twist gel’ padding, which uses an 'active technology' designed to evenly distribute the rider’s weight across the gel pad, creating comfort while in the saddle. The 2008 range includes racing mitts, vests, jerseys, jackets, bibs and shorts.

The show saw several glimpses of revamped designs which will likely cause a storm in the coming year, including the new Rock Shox SID fork revamp, which has seen a 4mm stanchion diameter increase, making the model stiffer and stronger. However, BikeBiz was told weight has not been compromised in the development. Three models of the fork are due to hit shelves soon – the Race, the Team and the World Cup model – retailing from between £399 to £699. The traditional SID blue has been retained on all models and additionally, a custom Avid disk caliper has been designed in the iconic colour for those who want to mix and match colourways. Other innovations include a new MET helmet, the Kaos, which has broken the 200 grams barrier, weighing in at 195 grams. The company, about to celebrate its 21st anniversary,

LOOK AT ME: Look bicycles break the habit and expand into the off-road

told BikeBiz that when the Cannondale team first held the helmet they asked: “Can we have this to race in, as of tomorrow?” Spokesperson Vincent Lamoureux added: "8,000 units of this helmet have been pre-sold in Germany already." Look Bikes, which invented the clipless pedal, also had plenty to shout about, with the company's expansion into the off-road market. Traditionally, road bikes have been the company’s chosen market, yet the new high-spec, carbon offroad rig was turning many heads at the show. The bike is something Fisher gave centre stage at the show. The £3,999 rig, weighs in at a stunning 940 grams, being one of the first to break the sub-1000 gram mark in this sector. Finally, among the previews at the show, was a demonstration of the Fisher b2b website, due for launch during late spring to early summer.

sector with this styled, carbon hardtail

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Continentals 2008 MTB tyre range includes the new Rubber Queen & Race King, both available Spring â&#x20AC;&#x2DC;08.

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customer service

Swinnertons Cycles, Stoke-on-Trent Each month, Fisher Outdoor nominates an IBD which goes beyond the call of duty to serve the customer. This month is the turn of Swinnertons Cycles, a retailer who has been on the map for nearly 100 years...

Swinnertons cycles, Stoke Established: 1915 Owner/founder: Founder Ted and Bertha Swinnerton to 1952; Roy and Doris Swinnerton to 1990; Paul Swinnerton 1990 to date. Stores/employees: Four staff, two mechanics, two part time store staff.

What makes Swinnertons Cycles stand out from the crowd? 1. The volume and diversity of quality stock. 2. The amount of brands. 3. The fully trained knowledgeable staff. 4. Each member of staff has a specialty. 5. We are able to source almost any product available in the bike trade and will readily locate any product no matter how small. 6. We will open the shop out of hours for genuine customers who cannot get to the shop during opening hours. 7. We have two vans and a pick-up for deliveries both local and national. 8. Cycling is our sport, our passion and our business. 9. Our staff have been involved in all types of cycling including BMX, track racing, road racing, cyclo cross, all aspects of mountain biking, cycle touring and indoor cycling. 10. We involve local cycling clubs in our shop projects. 11. Finally, we give local cycling clubs products to test and to pass around.

53 BIKEBIZ FEBRUARY

How did Swinnertons Cycles establish its reputation? We established our name in the early part of the last century by running a no quibble, hire service one penny, per bike, per day. Delivery and collection was free. In the ‘50s the second generation of Swinnertons, Roy and Doris, helped to develop new cycling and racing clubs in the area and Roy became the local cycling hero with his formidable grass track performances all over the country. His wife, Doris, became the area’s most prominent organiser of cycle races, too. They also were two of the founder members of the North Staffs cycling association, which brought together all the local clubs who eventually progressed to raised the money to build the local cycle track which still remains in use today. What makes the Swinnertons Cycles name such an enduring brand? Now the business is run in two parts. The shop is run by Paul Swinnerton who has worked there from a young age and was trained in mechanics by his father Roy (mechanic to world and Olympic

teams). He also raced for several years, representing Great Britain on the track in the sprint, tandem sprint and one kilometre time trial. This enables customers to talk to Paul about parts of cycling, from old hub internals through to having their cycle anatomically fitted correctly, not to mention help with training schedules. The internet site was set up and is run by Craig Shuff, who himself learned his trade at the shop and went on to gain further experience in the trade through companies such as Raw, Dawes and Madison. Craig uses his expertise and persuasiveness in sourcing kit and through endless contacts in the trade, enabling him able to get almost anything for the shop and its customers. What level of customer service can the customer expect, having purchased and left the shop? We give all bikes a thorough free service before they leave the shop and ask the customer to return the bike when it has had four to six weeks use so we may check it over again and discuss any problems they may have encountered. We also, with the customer’s permission, add them to our

database for future offers and news and ask them if they would like their local area club details. We also keep a record of all customer’s purchases once they have bought a bike so if a customer has any warranty issues and has lost their receipt we can reprint it and also deal with lost and stolen insurance claims. Although we service any bike that a customer brings into the shop, our own customers are prioritised on all repairs and servicing which are normally turned around on the same day. What training do staff complete in order to work at Swinnertons Cycles? All workshop staff receive full Cytec training, once we have trained them ourselves in the basics. All shop staff receive external retail and computing training and certification. We also ask all of our suppliers to give our staff training seminars annually, with reference to new products. All staff are encouraged to attend trade bike shows at the company’s expense. On top of this we run our own staff training sessions and each member of staff has their own

staff demo bike to ride and look after. Each month we take all the staff out on a different ride which can be anywhere in the country. On these rides we will exchange bikes and test different ones over varying terrains. Once back at the shop we have a de-brief session. Why should the customer to shop with Swinnertons Cycles over other stores? Each time a customer shops with us we see it as an opportunity to put another cyclist out there. So each sale is not about selling a bike, but encouraging a person to take up cycling as part of their way of life and keeping them ‘on the road, so to speak. We do this by finding out the customer’s requirements and budget and then sourcing the product to match. We will also invite customers to go on rides with us or our sponsored riders. How is Swinnertons Cycles tackling environmental issues? We attend our local council cycling meetings, which discuss sustainable transport issues. We advise, from a trade point of view, both possibilities and customer opinions.

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ACCOUNT MANAGER SOUTH EAST Ongoing growth needs extra people and we have the opportunity for an enthusiastic salesperson to join the Greyville team.

About you:- Self motivated with extensive contacts throughout the retail cycle trade in the southeast. About us:- Well established national distributor for a wide range of exclusive brands. The deal:- Good basic salary with commission on all sales within the area, company car (or mileage allowance) and mobile phone. Interested? Send in up to date C.V with current salary details, all in strictest confidence of course.

Attention Alan Pritchard Greyville Enterprises LTD, 20/21 Europa Way Lichfield, Staffs, WS14 9TZ E-MAIL SALES@GREYVILLE.COM

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people and recruitment Send your recruitment news to mark.sutton@intentmedia.co.uk

People & Recruitment is Sponsored by Halfords

IMBA gains two new executives Meanwhile, sports commentator Anthony McCrossan plans to start his own company, while remaining a freelance commentator for cycling.tv, following its takeover by Jump TV... continue to work as a freelancer for the business as its headline commentator on 120 days of live racing. He is also set to create a new company over the coming weeks focused on cycling.

Anthony Mccrossan ANTHONY MCCROSSAN Cycling.tv commentator, Anthony McCrossan has left his role as commercial director following the sale of the business to Jump TV. McCrossan will

PAUL DAMATO Damato has been hired to SRAM’s marketing and communication team to cover the position of North American technical marketing specialist for road products. Damato will work from SRAM’s Chicago-based headquarters and serve as a team liaison and expert technician. Additionally, he will serve as an internal and external product educator for audiences ranging

from OEMs to end-users. “The opportunity to work with our professional athletes, travel and help communicate the SRAM road message is a fantastic one,” he said. “From establishing a solid foothold with domestic road and ‘cross athletes, to our growth at the ProTour level and international triathlon, it’s a super-exciting time for SRAM.” “Paul’s demonstrated a solid work ethic in his work with dealers, and has the right mix of talent to help us maintain a world class standard of product and partnership support,” said SRAM’s sponsorship manager Alex Wassmann.

ALAN LEATHER Leather has joined the IMBA Executive Committee. He brings with him a wealth of partnership and funding expertise. Additionally, Tony Williams, the IMBA contact for the SouthEast, has joined the IMBA Exec, bringing his experience and enthusiasm to the board. ROLAND TEN BRINKE New Dutch wheel brand FFWD, has appointed Roland Ten Brinke as its general manager. Owner and founder of FFWD, Henk Schipper said of Ten Brinke’s appointment: “With his extensive talents, experience and network in the European bicycle

Roland Ten Brinke industry, I’m very confident that Roland will grow FFWD into a global wheel brand.” His last position was road sales manager for Europe at SRAM Corporation.

What got you in the saddle? “From the mean streets of North London to the dizzying heights of the Sierra Nevada (and I really do mean dizzying), wherever I’ve gone my bike’s gone with me. And that’s what got me hooked on cycling in the first place: the lure of going where no bike has gone before!” However you ended up in the saddle, one thing’s for sure, you love it. And wouldn’t it be great if you could share that passion and turn it into a great career?

Bikehut Specialists COMPETITIVE SALARY EXCELLENT BENEFITS NATIONWIDE

Whether you’re recommending new products to those in the know or getting kids started on their first bike, you’ll be talking about the thing you love the most and getting paid for it. In addition you’ll need the energy and enthusiasm to deliver truly exceptional customer service - making sure every customer gets the right machine and right gear - but when you’re finding perfect bikes,

helmets, clothes and accessories, it certainly won’t feel like hard work. Sounds good? Then get in touch. You’ll need a talent for talking to people, the practical skills to build and repair bikes and plenty of enthusiasm to learn about our huge product range. And Halfords is expanding rapidly, with new ranges and more stand alone Bikehuts so this could be the start of a great career. In return, you can look forward to a competitive salary and benefits including generous staff discount, free uniforms and sales based bonuses.

To find out more about the roles and just what Halfords can offer you, get yourself to

www.halfordscareers.com Tel: 0121 702 0700

55 BIKEBIZ FEBRUARY

We go the extra mile

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people and recruitment

Peter Clegg PETER CLEGG Silverfish UK has appointed Peter Clegg to cover to the northern territory. Peter has a long background within the bike industry and will bring great wealth of experience of both the trade and their respective sales areas to the new position. SEAN IGOE Future Publishing has appointed Sean Igoe to head up its cycling portfolioâ&#x20AC;&#x2122;s advertising team. With over a decade of experience,

Igoe moves to the cycling titles, following two years as ad director on Futureâ&#x20AC;&#x2122;s computing titles. Sean will take responsibility for increasing revenue within the existing cycling portfolio, which includes established websites www.bikeradar.com and www.cyclingnews.com. Sean will bring his expertise to the digital portfolio, as well as expertise in the print side of the business, with MBUK, Cycling Plus, What Mountain Bike and Procycling being his focus. On his new position Igoe said: â&#x20AC;&#x153;Itâ&#x20AC;&#x2122;s exciting to be back working in the cycling portfolio. â&#x20AC;&#x153;I have always thoroughly enjoyed working on these titles and I am proud to be involved with them once again. Itâ&#x20AC;&#x2122;s a great market to work in, with some great characters and Iâ&#x20AC;&#x2122;m looking forward to getting out and meeting as many people as possible in the coming months.â&#x20AC;? With the addition of two new websites and the respected Procycling, Igoe will play an integral part in making the titles a success.

$UE TO OUR ONGOING EXPANSION #YCLE3URGERY HAVE OPPORTUNITIES AVAILABLE FOR iÂŤ>Ă&#x20AC;Ă&#x152;Â&#x201C;iÂ&#x2DC;Ă&#x152;Ă&#x160;-Ă&#x2022;ÂŤiĂ&#x20AC;Ă&#x203A;Â&#x2C6;Ă&#x192;Â&#x153;Ă&#x20AC;Ă&#x192;]Ă&#x160; iVÂ&#x2026;>Â&#x2DC;Â&#x2C6;VĂ&#x192;Ă&#x160;ANDĂ&#x160;Ă&#x160; ->Â?iĂ&#x192;Ă&#x160;-Ă&#x152;>vv BASED IN 3NOW 2OCK STORES 0ASSIONATE ABOUT BIKES AND CYCLING THE

iÂŤ>Ă&#x20AC;Ă&#x152;Â&#x201C;iÂ&#x2DC;Ă&#x152;Ă&#x160; -Ă&#x2022;ÂŤiĂ&#x20AC;Ă&#x203A;Â&#x2C6;Ă&#x192;Â&#x153;Ă&#x20AC; WILL BE A HIGHLY MOTIVATED AND DRIVEN INDIVIDUAL WHO CAN LEAD A TEAM OF NEW STAFF TO ACHIEVE DEPARTMENTAL SALES TARGETS AND PROVIDE OUTSTANDING CUS TOMER SERVICE 9OU WILL HAVE PROVEN PEOPLE MANAGEMENT SKILLS AND BE CONlDENT WHEN DEALING WITH BOTH CUSTOMERS AND EMPLOYEES !S A iVÂ&#x2026;>Â&#x2DC;Â&#x2C6;V YOU MUST HAVE AT LEAST ONE YEARS EXPERIENCE IN THE SERVICING AND MAINTENANCE OF BIKES BOTH ROAD AND OFF ROAD OF A VALUE OF a OR MORE 9OU MUST HAVE GOOD TECHNICAL KNOWLEDGE AND BE AWARE OF CURRENT !4" AND ROAD TECHNOLOGY !S A MEMBER OF THE #YCLE3URGERY ->Â?iĂ&#x192; TEAM YOU ARE KEY TO OUR SUCCESS SO WE WANT INDIVIDUALS WHO CAN BRING THEIR ENTHUSIASM FOR CYCLING INTO OUR STORES 9OU MUST HAVE lRST HAND EXPERIENCE OF BIKES AND CYCLING EQUIP MENT AND BE EAGER TO PASS YOUR KNOWLEDGE ON THROUGH INFORMED ADVICE TO OUR CUSTOMER

BIKEBIZ.COM

iĂ&#x153;Ă&#x160; Ă&#x17E;VÂ?i-Ă&#x2022;Ă&#x20AC;}iĂ&#x20AC;Ă&#x17E;Ă&#x160;-Ă&#x152;Â&#x153;Ă&#x20AC;iĂ&#x192; ,Â&#x153;Â&#x201C;vÂ&#x153;Ă&#x20AC;`

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4O APPLY PLEASE SEND A CURRENT #6 STATING WHICH POSITION YOU ARE APPLYING FOR TO $ONNA 3CANLAN 4HORNBERRY 7AY 'UILDFORD 3URREY '5 1" !LTERNATIVELY EMAIL YOUR APPLICATION TO HR CYCLESURGERY COM STATING WHICH STORE YOU ARE APPLYING FOR

BIKEBIZ FEBRUARY56

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trade association views

The Association of Cycle Traders

Five smart resolutions for the year ahead Tuning your business to be the sharpest tool in the box is very important in todays ‘only the strongest survive’ cycle industry. The Association of Cycle Traders has a variety of benifits for its members to help achieve the sturdiest business model in town... 1. Take the headache out of employment With the ActSmart online employment manual you get professional employment advice at your fingertips. Developed by experts and constantly updated, it can help you manage employment in important areas of your business: Pre-employment – everything you need to know about the recruitment process so you can get the right people first time and stay within the law. Includes sample application forms and job description templates. General employment – keep up to date with all the basics of employment law and employee rights. Always updated to meet latest legislation. Termination of employment

– covers topics such as disciplinary hearings, notice rights, dismissals and health / medical issues. Visit www.actsmart.biz and select ‘One Stop Shop for Information & Advice’

online speeds-up the process and gets your sales authorised within minutes. To view a ‘Me2u’ demo and the lower rates visit www.actsmart.biz and search ‘me2u’

2. Get staff Cytech accredited Still the industry’s leading training and accreditation scheme, Cytech develops skills and services and is a great way to demonstrate your offering as a specialist cycle retailer. Look out for nationwide promotion of Cytech this year, helping to give your investment even greater recognition. A full range of Cytech courses is available, which means less experienced staff can benefit from expert training on the latest products, while workshop veterans can take fast-track accreditation to recognise their existing skills. Government funded Cytech accreditation via NVQ and Apprenticeship is available through ATG 01296 468 477. Employer funded training / accreditation is available from PJCS - 07050 207369

4. Help customers involved in cycle accidents Many cycle retailers already refer customers to the Cycle Claims Management helpline, which offers advice and support to cyclists who have been injured as a result of road traffic accidents, poorly maintained roads or hit-and-run incidents. Cycle Claims Management has helped hundreds of cyclists, from elite road racers and time-triallists to everyday commuters and leisure riders. It’s a value-added service which benefits your customers, and also you too. Apart from the goodwill you receive for helping a customer in need, if Cycle Claims Management accepts your customer referral they will pay you £125 if you are an ACT member. Nonmembers receive £75.00. Customers involved in accidents should call 01925 428 321. You can find out more at www.actsmart.biz and search ‘accident support’.

3. Use the ‘Me2u’ service from Black Horse and save time and money Using ‘Me2u’ means you automatically pay lower subsidies to Black Horse on every finance sale. Plus, doing everything

57 FEBRUARY BIKEBIZ

processing, and it’s not as expensive as you might think. In fact Moorepay currently handles payment of one in three salaries in the UK, so you can be sure you’re in safe hands. Moorepay ensures accurate and ontime staff payment via BACS with security sealed envelopes and full help-desk support to answer any of your questions. The firm administers all year-end tax processing and continually ensures your payroll complies with all the red-tape. To learn more visit www.actsmart.biz and search ‘moorepay’.

5. Deal with the payroll If managing your payroll is taking up too much time and is proving a distraction to developing your business, why not consider out-sourcing the administration to the experts at Moorepay. They offer discounts to cycle businesses through ActSmart. It does not matter how many staff you have, from just two or three to hundreds Moorepay can simplify your payroll

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THE BEST MARKETING JOB IN CYCLING? ALMOST CERTAINLY! ANYONE CAN SELL PRODUCT, BUT CAN YOU SELL OUR PASSION?

Commercial Manager Salary circa £35-40K, based Guildford This is the top marketing role in CTC, the UK’s national cyclists’ organisation. It’s about capturing the passion of over 60,000 cyclists and creating strategies which promote our campaigns, our membership services and our new £6million cycling development programme. Responsible for managing marketing, PR, fundraising, membership services and publications both on and off line, this job gives you the freedom to show your creativity and experience. You will be able to demonstrate through your successes to date the ability to create outstanding results and build partnerships with trading partners, suppliers and the media that will improve CTC’s impact, membership and income. You should have had direct responsibility for the development of marketing strategy in a similar environment. For more information go to www.ctc.org.uk/vacancies To apply send a full CV and covering letter with current salary details to Sue Cherry, CTC, Parklands, Railton Road, Guildford, Surrey, GU2 9JX or email sue.cherry@ctc.org.uk. CLOSING DATE 29TH FEBRUARY, 2008 - INTERVIEWS 10TH MARCH, 2008 CTC Charitable Trust is an equal opportunities employer. Charity Number 1104324

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Email: mark.sutton@intentmedia.co.uk or mail to: Saxon House, 6A St. Andrews Street, Hertford, Hertfordshire, SG14 1JA

letters page

BikeBiz is keen to publish your opinions, whether this is from letters, emails or via BikeBiz.com...

A great success STAR LETTER

Here I am on a Wednesday night, at 11.15, catching up, after the Fisher show. Firstly, I would like to say that I thought it was a very well presented show. Very good work by the team, led by Len Mifsud. Now, I can always measure a show by the amount of time I spend twiddling my thumbs between chatting to dealers. I can tell you there was not much thumb twiddling going on. Mike Cook (sales director) told me that they had more dealers through the doors on Sunday, than in the whole three days of show the year before. Monday, I understand, saw similar numbers again, so double last year and still a day to go. I don't know the numbers for Tuesday, but I suspect it was a bit less. Sunday night’s auction was breathtaking and Monday night was a no less extravagant affair. Well done Fisher. A very good show. I am looking forward to hearing just how many Dahon bikes we sold; I know it was a lot. MARK BICKERTON OF DAHON

STAR LETTER Whether it’s a handwritten, sentthrough-the-post letter, email, or a comment made on the BikeBiz forum, the best letter of the month wins a box of twelve bottles of 1-litre MucOff cleaner, supplied by Fisher Outdoor.

BIKEBIZ.COM

Legitimate trading a FROM THE FORUM thing of the past? The industry It is with dismay and great concern that I write regarding the proposal for Raleigh to open up sales to the general public. As I am located within Eastwood, this proposal will further destroy what trade we fight for. When Raleigh came to the town, I wrote to your predecessor offering any help and co-operation that I could offer, along with a warm welcome. The reason for which I write is that my turnover has been drastically reduced, because the general public are obtaining bicycles, components and accessories etc, direct from the ‘staff shop’. As I have had to obtain my supplies from the 'staff shop', I have witnessed many incidents where local residents have been purchasing goods at trade price. I have had many people come into my premises with goods purchased direct – "we walk in

and get what we want," they say. A while ago there was an open sale, which attracted many public customers, one of whom brought me a bike in a box, asking for me to assemble it. I reluctantly agreed, asking for £7.50. He refused to pay and left my shop. Shortly after I had a call from Raleigh’s offices asking me to do the job and charge it to warranty - I am still waiting to be paid. The public think genuine traders are ripping them off, because of such distorted prices, which are ruining the trade for all genuine dealers.

Thanks from Core The organizing group behind the Core Bike Trade Show would like to thank all visitors for taking the time to attend this year's show. The Core Bike show would not be made possible without all parties involved working very hard and working together in making the show a must-attend event. We hope that all of the IBD’s who took the time to attend the show at Whittlebury Hall have increased their knowledge on the 150 plus brands displayed by the 16 distributors and all visitors who spent the night in the hotel, enjoyed the evening

entertainment and leisure facilities on offer. The show is a great chance for all IBDs, media and other cycle trade members to view some of the top brands available to them from people with a passion for our sport. Thanks to everyone who attended the show for business or pleasure and to everyone involved. See you next year. THE CORE BIKE GROUP

appears divided in opinion on whether it’s worth implementing some damage limitation ahead of speculated price increases. Here are some opinion from the forum… According to a CEO of an importer I was talking to today - he reckons that Far East Manu's have increased prices by around 20 per cent in the last couple of months and that this (along with higher shipping cost) will quickly feed through ALL the supply chain into similar increases at the retail end. Certainly would be no bad thing, in my opinion, as the consumer has been getting bike gear far too cheap, for far too long. DREAM MACHINE IF this is right, I would agree that it is time for a price rise. I expect more to come when China finally allows its currency to float on the money markets. If ever. CRANKIE The price of rubber will have risen 20 per cent from September 2007 to February 2008, without doubt.

I think the days of 50p tubes are long gone (for now). Material costs are rising, some suppliers are just passing it on, some are adding a bit on top as a safety buffer. It also does not help that sea freight has almost doubled in the last 12 months too, plus UK freight costs are rising, what seems like, almost weekly. JASON I believe that there is still nine per cent duty drawback on Chinese exports, but I am reliably informed that a further four per cent will be withdrawn. It started at 19 per cent and went to 13 per cent a couple of years ago and July 1st 2007 fell another four per cent. The July drop was announced only a few days before July1st. The exporters of Chinese bike components passed on this ‘increase’ in cost to their customers. The meteoric increases in base metal prices, oil derivatives and rubber products has pushed up bicycle prices in 2007 by around eight to ten per cent. Duty drawback has added a further two per cent on average. On a 40' High Cube container you can get on average 350 adult bikes and the cost is now over $5000 including CAF (currency adjustment factor) & BAF (Bunkerage Adjustment Factor) & Peak Season Surcharges etc. One year ago the all-in costs were less than half that figure: that is over seven dollars perbike increase. STEVEN WALSH

BIKEBIZ FEBRUARY 59

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features list

Coming soon in 2008 If you would like to have your company’s products featured in BikeBiz, contact us a month in advance with your product information and high-resolution images...

JANUARY ulation Core Bike Show Issue, Extra Circ ners, clea & ts ican lubr nce: Maintena tools, training courses bottles Customisation: team kits, water

APRIL

Parts an d access ories: bo ttle cage bottles, s and seats an d posts, handleb ars and grips Security : databa g system bike lock s, s, store racking

JULY BMX Computers: navigation for bikes, heart rate monitors, etc.

OCTOB sue 8 Show Is Cycle 200 and Clothing s e ri o ss e acc

FEBRU ARY Core Bik e-

Review Is sue Helmets Parts an d access Frames, ories forks, bra kes, gea rs, chain s

MAY Food and drink Women’s products

AUGU ST Eurobike

Show Is sue Illumina tion Bicycle carrier ra cks

NOVEMBER Cycle 2008 Review Stocking fillers Trailers and trailer bikes

MARCH d bikes Motorise Cs focus - AB magazine r e m s su se n Co ike ca ikes and b Folding b

JUNE Epos Events

SEPTEMBER Cycle 2008 Preview Interbike Show Issue Children’s bikes and accessories

DECEMBER Core Bike Preview Parts and accesso ries: wheels, tyres , inner tubes, pump s and repair kits

Contact: mark.sutton@intentmedia.co.uk or carly.bailey@intentmedia.co.uk 66 BIKEBIZ JANUARY

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BIKEBIZ MARKETPLACE BIKEBIZ MARKETPLACE BIKEBIZ MARKETPLACE

The BikeBiz Marketplace offers a complete marketing package of print, online and editorial visibility, allowing companies the opportunity to maintain contact with readers each month without the associated cost of full display advertising. The BikeBiz Marketplace, and its associated online version, has been designed to offer readers a directory of all products and services in the bike trade.

TO ADVERTISE IN THESE PAGES PLEASE CONTACT...

CARLY BAILEY on 01992 535647 email:

Your presence in this section ensures that your company’s details are easily found, keeping you one step ahead of your competitors.

The standard package includes: A quarter page advert in each issue Regular editorial coverage in the dedicated column Company details listed in the online directory with web link Company details listed in the BikeBiz Marketplace Contacts

To get your company featured here contact: Carly Bailey on 01992 535647 or carly.bailey@intentmedia.co.uk

Marketplace Rates: Quarter Page £175 (minimum six months)

carly.bailey@intentmedia.co.uk

BIKEBIZ MARKETPLACE CONTACTS BIKES & ACCESSORIES

RACKS

Bike-X . . . . . . . . . . . . . . . . . . . . . .info@bike-x.co.uk . . . . . . . . .www.bike-x.co.uk

Maxx Raxx Trading Ltd . . . . . . . . .0845 230 3744 . . . . . .www.maxxraxx.co.uk Pendle Engineering Ltd . . . . . . . . . .01282 699555 . . . .www.pendle-bike.co.uk

COMPONENTS Bob Elliot & Co Ltd . . . . . . . . . . . . .01942 826647 . . . . . .www.bob-elliot.co.uk Magura . . . . . . . . . . . . . . . . . . . . . . .0800 0323145 . . . . . . . .www.magura.com Pace Cycles Limited . . . . . . . . . . . .01751 432929 . . . .www.pace-racing.co.uk Upgrade . . . . . . . . . . . . . . . . . . . . . . . .01403 711611 . . .www.upgradebikes.co.uk USE Ltd . . . . . . . . . . . . . . . . . . . . . . .01798 344477 . . . . . . . . . . .www.use1.com EPOS/IT RMS . . . . . . . . . . . . . . . . . . . . . . . . .0845 833 3767 . . . . . . . . .www.mspos.co.uk HELMETS Paligap . . . . . . . . . . . . . . . . . . . . . . .01179 823 673 . . . . . .www.paligapltd.co.uk Stash . . . . . . . . . . . . . . . . . . . . . . . .023 9252 9982 . . . . . . . .www.stashkit.com

RESPRAYS & REPAIRS Argos Racing Cycles . . . . . . . . . . . .0117 972 4730 . . . . .www.argoscycles.com SHOP INSURANCE Butterworth Spengler . . . . . . . . . .0800 107 5545 www.cycleshopinsurance.co.uk TRAINING SERVICES Aylesbury Training Group . . . . . . . .01296 468464 . . . .www.atg-training.co.uk WATER BOTTLES AMBA . . . . . . . . . . . . . . . . . . . . . . . .01392 829903 www.amba-marketing.com Wildoo Ltd . . . . . . . . . . . . . . . . . . . .08709 771550 . . . . . . . .www.wildoo.co.uk

GEARS Cycle Division . . . . . . . . . . . . . . . . .0845 0508500 . .www.thecycledivision.com

WEBSITE SERVICES I-BikeShop.com . . . . . . . . . . . . . . . .01709 511766 . . . . . .www.i-bikeshop.com

LIGHTING Exposure Lights . . . . . . . . . . . . . . . . .01798 344477 . . .www.exposurelights.com

BIKEBIZ.COM

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BIKEBIZ MARKETPLACE BIKEBIZ MARKETPLACE BIKEBIZ MARKETPLACE

BIKES AND ACCESSORIES

COMPONENTS

n ce a m r o f r e P r Po w e r You UK Distribution Accessories & Bikes

Locks for life

www.bike-x.co.uk

Luggage

e: info@bike-x.co.uk

COMPONENTS

MAGURA Bike Parts UK Tournament Way Unit A, Ivanhoe Industrial Estate Ashby de la Zouch Leicestershire LE65 2UU Sales phone +49-7333-962629 d.coull@magura-bikeparts.de Service phone 01530-837195 fax 01530-811286 service_uk@magura.de

THE PASSION PEOPLE www.magura.com

www.magura.com 64 BIKEBIZ FEBRUARY

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BIKEBIZ MARKETPLACE BIKEBIZ MARKETPLACE BIKEBIZ MARKETPLACE

COMPONENTS

5)& 03*(*/"- #3*5*4) #3"/% -&"%*/( 5)& '*&-% */ -*()58&*()5 1"354

130%6$5 /".& 56-" #"3

130%6$5 /".& 3"$& 45&.

130%6$5 /".& "-*&/ 1045

%DRHFMDC @MC L@CD HM SGD 6, AX 64& -SC %HRSQHATSHNM AX 64& ".#" .@QJDSHMF (QDXUHKKD &MSDQOQHRDR

EPOS

BIKEBIZ.COM

VVV 64& BNL GEARS

BIKEBIZ FEBRUARY 65

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BIKEBIZ MARKETPLACE BIKEBIZ MARKETPLACE BIKEBIZ MARKETPLACE

HELMETS

Pro-Tec Helmets: - 01179 823 673 Full range of Full Face, XC, BMX, Dirt Jump helmets & Body Armour in stock

Auger Full Face Helmet Built around one of the most well-ventilated EPS liners on the market, the Auger utilizes ! NEW a Fiberglass shell construction with 20 vents that keep air ďŹ&#x201A;owing over and around the head at all times. 4 colours 4 sizes

Cyphon

Classic

4 colours 3 sizes

8 colours 4 sizes

W: www.paligapltd.co.uk E: info@paligapltd.co.uk T: 01179 823673 F: 01179 825500

LIGHTS

66 BIKEBIZ FEBRUARY

RACKS

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BIKEBIZ MARKETPLACE BIKEBIZ MARKETPLACE BIKEBIZ MARKETPLACE

RACKS

RESPRAYS & REPAIRS

SHOP INSURANCE

TRAINING SERVICES

Vd bnudq dudqxsghmf eqnl sgd bneedd ons sn sgd lnmdx ons `mc ` vgnkd kns hm,adsvddm For specialist cycle shop insurance call:

0800 107 5545 or apply online at: www.cycleshopinsurance.co.uk

BIKEBIZ.COM

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BIKEBIZ MARKETPLACE BIKEBIZ MARKETPLACE BIKEBIZ MARKETPLACE

WATER BOTTLES

WEBSITE SERVICES

68 BIKEBIZ FEBRUARY

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BIKEBIZ MARKETPLACE BIKEBIZ MARKETPLACE BIKEBIZ MARKETPLACE

ADVERTISER INDEX #

2pure ............................................................................................35 2 x 2 ..............................................................................................47

ATB Sales ....................................................................................39 ATG ..................................................................Inside back cover Avocet ..........................................................................................51

Bellelli ..........................................................................................20 Boca Bearing ..............................................................................19 Buffera ......................................................................................5,12

Chicken & Sons ........................................................................70 Company of Cyclists ..............................................................61 Continental Tyres......................................................................52 Core Bike ....................................................................................62 C2C................................................................................................58 Cycle Division ....................................................................18, 51

Extra ..............................................................................................29

Fisher Outdoor ......................................................................9,51

Greyville ..............................................................................54, 58

Halfords........................................................................................55

Ison ................................................................................................30

Kensson........................................................................................12 Kool Stop ....................................................................................43

Madison ................................................................Cover, 2, 4, 23 Mission ........................................................................................51 Moore Large ........................................................................15,18

Paligap ..........................................................................................17 PCM ..............................................................................................36 Powacycle ..................................................................................15 Progressive Bikes ......................................................................39

Raleigh..........................................................................................49 Rush Bikewear ..........................................................................18 Rutland Cyclingr........................................................................54

Seasonally Unadjusted ..........................................................54 Silverfish ..............................................................Back cover, 26 Snow and Rock..........................................................................56

Weldtite ......................................................................................56 Windwave ..................................................................................33

Yellow ..........................................................................................44

Zefal ................................................................................................4

BIKEBIZ.COM

COMPANY PROFILE

Maxx Raxx TEL: 01342 841 989 EMAIL: info@maxxraxx.co.uk

Why should bicycle dealers/suppliers contact Maxx Raxx? This is the bike rack that your customers want. We get regular feedback confirming that having chosen a MAXXRAXX, customers are not only extremely satisfied with the product, they actively recommend the rack - and the shop who supplied it - to their friends and family. What makes the Maxx Raxx service/product unique within the cycle trade? Strength, speed and ease of use and above all, customer satisfaction. You can safely carry up to five bikes (if the vehicle is strong enough). Once the foot is fixed to the tow bar, anyone can install the rack on their own and be ready to leave in minutes with all bikes secured. The same rack can be used as garage storage for the bikes and it even doubles as a work station. The best product within the last ten years is: Our five-bike rack, available for Premier, 4x4 and Discovery models. Only for use on very strong vehicles but exactly the product needed if your customer has a large family and a car with a nose weight rating of over 100kgs. Very popular with owners of vehicles such as Land Rovers, Audi Q7, Honda CR-V, and Toyota Land Cruisers. How does your company test its products prior to marketing? We employ testing procedures which comply with the proposed industry standards for safety and reliability. There is at present no compulsory standard but this proposal, currently under

consideration by the ISO standards governing body, provides detailed bench and field testing procedures including overload limits and repeated use of fully loaded racks over rough terrain. What plans for expansion does the company have in the near future? We strongly believe the safest and most secure way to transport bikes is by using a tow bar. We are currently developing a rack for mounting directly onto the ball, due for release this summer. It will allow traders to stock a rack thatâ&#x20AC;&#x2122;s suitable for use on any tow bar but especially for the popular Swan Neck tow bars. When was Maxx Raxx founded and by who? The product was originally designed and developed by Max Burgess and Martin Stack in 1994. Demand has steadily grown with many satisfied customers still regularly using racks that are over ten years old. In 2004, Max was joined by his current business partner, Geoff Doling to form MAXXRAXX Trading Ltd to provide a strong and reliable supply chain to our network of trade customers. How many staff does the company employ and do the majority ride bikes? We are a small company but yes, the majority of us do ride, including both of the directors. In fact, the idea for the product came about when Max was trying to transport all the bikes of the family while on holiday and there was nothing available to carry four bikes. Geoff uses his bike for almost every journey he makes near his home. He also enjoys cycling days out, but not more than 30 miles (no stamina these days) and mainly on designated cycle routes.

BIKEBIZ FEBRUARY 69

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spokesman

IN THE SADDLE Sponsored by adidas cycling and available from Chicken & Sons 01582 873329

‘Those here in 2010 will be websavvy, with pro-trained staff‘ Retailers should follow the giants, says Spokesman. Train up an IT literate youngster in order to put your website on the map. Follow this by a spanner coaching course and business will take care of itself...

HAVING spent my youth working for a national supermarket chain, I was fortunate to have an excellent first manager who could see the potential in me, even though my attitude to life in the real world was to earn a wage and spend the money. First I spent it on my bike; it had to have Campag. I was lucky enough to have a big brother who managed a cycle shop. The training was excellent, starting as a butcher, (the lowest form in those days) then my manager pushed me into the grocery side, then in to self-service. Movement and promotion came early, working in one of the prestige shops in London. I realised quite early that, although I was not in any way an academic, I had common-sense and could climb the ladder to management. Most of the managers had served in World War Two, and had a different aspect on life and were prepared to help the younger generation move on. As the company grew in the ‘60s and ‘70s Americanstyle management training became the norm. If you had the basics of an education you were able to take on skills and positions that one never believed attainable. Somehow the company with regular training courses turned us into

passionate, dedicated managers. We worked to well thought-out procedures and systems, known as ‘standing instructions.’ You could transfer from a branch in London to Timbuktu and all the procedures would be the same. The problem I see currently is the total lack of retail training that the majority of cycle retailers are prepared to invest in. We no longer have apprenticeship schemes as in days past, but we do have many young people leaving school who have common-sense. With an ever changing marketplace in retailing, having efficient staff answering the telephones, dealing with the web orders and who are able to explain the range of differentials within our trade is essential. Knowledge of the computer and being able to deal with all the aspects of web ordering will become as important as shop floor sales. We now understand the importance of mechanical training. Cytech is the benchmark for the industry, but there is a total lacking within all the other aspects of retailing. Both Halfords and B&Q have invested in shop floor training; no longer do you get a bland answer from the shop floor staff. Our industry is way behind. Those who survive and improve will be those retailers who see the wisdom of retail training and exist in 2010 and beyond. The retailers who have been steaming ahead are those who have invested in training and moved away from the low-end junk market, concentrating on the quality products. Why sell a cycle under £300 apart from junior bikes? The current customer generally is looking to buy a cycle for a specific reason. A website is essential either to get the customer to the store or place your business on the map. The site must be all whistles and bells, a promotional window and different. Concentrating on less than three ranges of cycles can make life easier. Do have a telephone number that allows the potential browser to talk to someone. Good description and commendations can be more interesting than the discount sites; not all potential customers are looking for price only. Knowledge of the product does give confidence, especially for the new customer to cycling.

A website is now essential to get the customer to the store or to place your business on the map... and then there are web sales.

coming soon…

APRIL Next month Motorised bikes Consumer magazine focus ABCs Folding bikes and bikes cases

Parts and accessories Bottle cages, seats and seatposts, handlebars and grips Security - databag systems, cycle locks and store racks

MAY Food and drink Women’s cycle products

Terry Dolan Italian Solutions What bikes do you own? Carbon road bike and a carbon mountain bike, Dolan's, of course. In your opinion, where is the best place to ride? Lancashire. In the west there are plenty of flat routes and in the north the Trough of Bowland and Belmont moors, etc. You can combine both in a day’s ride. What’s your business background? I worked in shipyards as a coppersmith and then took up framebuilding at Harry Quinn's in 1977 and set up my own framebuilding business in 1978. Next year it’s our 30th anniversary. What's the biggest adrenaline rush achievable on a bike? Putting your hands in the air at the end of a race, especially when you have been dropped on every climb and struggled to get back on. How long have you been with Italian Solutions and what's your role within? I formed Italian solutions in 1996 after a serious car crash Left me unable to work for eight months. During that time I decided that even if I could not physically build frames, I could design and import them. At that time, the most popular alloy frame was Shogun and Carrati sport frames, but importing ceased just as aluminium was really taking off. So I contacted a Taiwanese company, ordered some sample frames and then ordered Sintema forks from Italy – and in six months was Importing and distributing Dedaccia Sintema Syntace and OEM aluminium frames. We now bring in over 6,000 frames a year and 9,000 carbon forks. My role now is designing and sourcing Frames and components, as well as the Dolan brand of frames which is now being distributed in over 12 countries, thanks to the exposure and involvement with British cycling's track programme.

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