CORAZÓN
DESIGN PORTFOLIO OF
ERNESTO GONZALEZ
CORAZÓN
DESIGN PORTFOLIO OF ERNESTO GONZALEZ
COLOPHON SCHOOL // Academy of Art University, School of Graphic Design COURSE // Senior Portfolio INSTRUCTOR // Mary Scott STUDENT // ERNESTO GONZALEZ TELEPHONE // 925.451.9822 ADDRESS // 1841 Posey Place, Concord, CA 94519 EMAIL // ernestogonzalez316@gmail.com BOOK BINDERY // The Key 5851 Ocean View Dr, Oakland, CA TYPE OF BINDING // EXPOSED PRINTER // Giant Horse Printing 1336 San Mateo Avenue South San Francisco, CA 94080 PHOTOPGRAPHY // MIKE PASCAL & ERNESTO GONZALEZ TITLE OF BOOK // Corazon TEXT STOCK // HP Indigo 5500 on 100# Finch Fine ID text stock FONTS // Univers LT Std, LOVELO SOFTWARE // Adobe Creative Suite 6.6
Copyright © 2013 Ernesto Gonzalez All rights reserved. No part of this book may be reproduced in any form or by any means, without the permission of the owner.
DEDICATION This portfolio is for my parents, older brother and sister who have always push me to be the greatest and to not give up. Without them I wouldn’t be where I’m at and they have contributed to my success at the Academy of Art University. I’d also like to dedicate this portfolio to all my design instructors and classmates who have been huge inspiration to what I love to do.
“ The wonderful colors found everywhere in Mexican society are a natural extension of their whole cultural attitude of freedom and taking chances. “ - Jenny Hoople It’s said that artists love to wear black. Yes, but we also like color. My roots are filled with rich and vibrant colors. Life without color is lifeless.
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class // PACKAGE DESIGN class //2 GRAPHIC DESIGN instructor 2 // CHRISTINE instructor GEORGE // ANDREW JOHNSON client // UNCLEclient VININIE’S // DADA
category category // PACKAGING // PRINT
CO • RA • ZÓN :
HEART, LOVE, COURAGE, SPIRIT, COLORFUL, PASSION.
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CONTENTS
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ERNESTO GONZALEZ
DESIGN PORTFOLIO
01_pg 009 WHAT DOES DADA DO? project // DADA MUSEUM EXHIBITION
02_pg 025 WOMEN CAN BE project // PAPER PROMOTION
03_pg 037 REFUGIO BRAND TEQUILA
04_pg 049
project // ALCOHOL PACKAGING
STRANDED BOARDGAME project // BOARDGAME PACKAGING
05_pg 061 BFIT project // BALLY TOTAL FITNESS REBRAND
06_pg 075 THINKING OUTSIDE THE SHOEBOX project // SHOE INNOVATION
07_pg 087 UNCLE VINNIE’S DELI project // DELI PACKAGING
08_pg 097 RELAY RACE project // GAME APP
09_pg 107 LOGOS identity
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ERNESTO GONZALEZ
DESIGN PORTFOLIO
class // GRAPHIC DESIGN 2
instructor // ANDREW JOHNSON
client // DADA
category // PRINT
01 COLOR CAN PROVOKE and shake up the world.
01 02 03 04 05 06 07 08 09
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DADA MUSEUM EXHIBTION Dada was born out of negative reaction to the horrors of World War I. Dada rejected reason and logic, prizing nonsense, irrationality and intuition. The movement primarily involved visual arts, literature, poetry, art manifestoes, art theory, theatre, and graphic design, and concentrated its anti-war politics through a rejection of the prevailing standards in art through anti-art cultural works. OBJECTIVE // Design a museum exhibition on any subject that fits. Collateral includes museum program, announcers, webpage and poster. SOLUTION // I wanted to do a subject that would catch people’s attention instantly and so I chose the DADA movement. I took the words from the DADA manifesto and made compositions that fits the DADA look, which is nonsense and phrases being cut off and basically breaking the rules. It’s basically a commemoration to the DADA movement. I also wanted to enganged the viewer, which is why I name the exhibtion “What does Dada Do?”
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ERNESTO GONZALEZ
DESIGN PORTFOLIO
class // GRAPHIC DESIGN 2 class // PACKAGE DESIGN 2
instructor // ANDREW JOHNSON
instructor // CHRISTINE GEORGE
client // DADA
client // UNCLE VININIE’S
category // PRINT category // PACKAGING
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ERNESTO GONZALEZ
DESIGN PORTFOLIO
class // PACKAGE DESIGN class //2 GRAPHIC DESIGN instructor 2 // CHRISTINE instructor GEORGE // ANDREW JOHNSON client // UNCLEclient VININIE’S // DADA
category category // PACKAGING // PRINT
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ERNESTO GONZALEZ
DESIGN PORTFOLIO
class // GRAPHIC DESIGN 2
instructor // ANDREW JOHNSON
client // DADA
category // PRINT
DADA SPITS EVERY THING OUT. 01 02 03 04 05 06 07 08 09
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ERNESTO GONZALEZ
DESIGN PORTFOLIO
class // GRAPHIC DESIGN 2
instructor // ANDREW JOHNSON
client // DADA
category // PRINT
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DESIGN PORTFOLIO
class // GRAPHIC DESIGN 2
instructor // ANDREW JOHNSON
client // DADA
category // PRINT
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ERNESTO GONZALEZ
GIFT
Indestructible Object
By adding a row of nails, Man Ray transformed
Man Ray dated this work 1923, though it was
Fountain is a 1917 work by Marcel Duchamp. It is one of the pieces which he called readymades (also known as found art), because he made use of an already existing object—in this case a urinal, which he titled Fountain and signed “R. Mutt”. The art show to which Duchamp submitted the piece stated that all works would be accepted, but Fountain was not actually displayed, and the original has been lost.
transformed in 1932 when he substituted a
a household flat-iron into a new and potentially
photograph of the eye of Lee Miller—a photographer
threatening object. The nails and burning metal
and the artist’s assistant, model, and lover—for the
suggest a violent eroticism at odds with the work’s
original eye he had used in what was then titled
title, the French word for ‘gift’. The original version,
Object to Be Destroyed. At an exhibition in 1957, a
given to the composer Eric Satie, was lost but became
group of protesting students took Man Ray at his word
well-known through Man Ray’s photographs.h of it.
by destroying it; Man Ray eventually reconstructed
Although made at the height of Paris Dada Cadeau, like Man Ray’s
and renamed the work Indestructible Object.
other objects, anticipated the exposure of hidden desires found in subsequent Surrealist objects.
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DESIGN PORTFOLIO
class // GRAPHIC DESIGN 2
instructor // ANDREW JOHNSON
client // DADA
category // PRINT
Man Ray born Emmanu an American most of his ca France. Perha simply as a m a significant c the Dada and ments, althou were informa the art world photography duced major of media and a painter abo a renowned f trait photogra for his photog renamed “ra himself.
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Home About Artists Contac t
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WHAT DOES DADA DO?
DESIGN PORTFOLIO
class // GRAPHIC DESIGN 2
instructor // ANDREW JOHNSON
client // DADA
category // PRINT
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ERNESTO GONZALEZ
DESIGN PORTFOLIO
class // TYPOGRAPHY 3
instructor // ARIEL GREY
client // FRENCH PAPER
category // PRINT
02 Beautiful, intelligent, and strong.
01 02 03 04 05 06 07 08 09
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paper promotion FRENCH : Green Powered for nearly 100 years In 1922 Frank French built French Paper Company’s own hydroelectric generator next to the mill on the St. Joseph River. Since that time we’ve produced 100% of the electricity required to make each of our papers. This clean, renewable energy source wasn’t called “Grenn Power” back then; it was called common sense.Unlike other paper companies, we dont buy “Grenn Credits” from power companies to improve our PR. Insttead, environmentalism is just another great French family tradition. OBJECTIVE // Paper Promotion. Come up with a concept + message for a paper of your choosing. Collateral included printed book, swatch cards, poster and two webshots. SOLUTION // I went with a paper called Muscletone, which is a strong and sturdy paper. The message is “Strengths found through the voices of modern women.” I implemented strong bold colors that weren’t too feminine and I wanted it to be personal, which is why I decided to use real quotes from a survey that I gave to women to get thier thoughts about what makes a strong woman in todays world. For the swatch cards, I chose to incorporate sayings from women that paved the way and used the “Walk in my shoes,” theme and used illustrations of shoes that those women would have wore.
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ERNESTO GONZALEZ
DESIGN PORTFOLIO
class // TYPOGRAPHY 3
instructor // ARIEL GREY
client // FRENCH PAPER
category // PRINT
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DESIGN PORTFOLIO
class // TYPOGRAPHY 3
instructor // ARIEL GREY
client // FRENCH PAPER
category // PRINT
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DESIGN PORTFOLIO
class // TYPOGRAPHY 3
instructor // ARIEL GREY
client // FRENCH PAPER
category // PRINT
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1.269.683. 1100 french@frenchpape r.com
100 French Street Niles, Michigan 49120
Thoughts on Muscletone Paper from the think on paper series of promotions from French Co.
“In todays society I control my own life and how I live it .”
CORAZÓN ERNESTO GONZALEZ DESIGN PORTFOLIO
class // TYPOGRAPHY 3
instructor // ARIEL GREY
client // FRENCH PAPER
category // PRINT
CORAZÓN
ERNESTO GONZALEZ
Strong, handosme and well built, Muscletone papers will do your heavy lifting. Comprised of the ten top contenders from French’s m any paperline s, e ach 18pt/140# s heet i s built f or silkscr een, pumped f or l etterp ress, flexed for flexo, and ready to box like a c hamp. Muscletone’ s good definition holds up to CMYK printing, while the color sheets tone even the laziest print jo b.
5003 / Sno Cone
PREV
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NEXT
Paper T ype: Cover Sizes: (inches ) Weight Sheet Count Quantit y
DESIGN PORTFOLIO
class // TYPE 3
instructor // ARIEL GREY
client // FRENCH PAPER
category // PRINT
sfmoma.org
MUSCLETONE PAPER Weighing in at a hefty 140 lbs., new single-ply Muscletone is so sturdy you could use it to build a house. But unlike laminated sheets, there's no glue to dissolve on press and no layers to peel, warp, or crack during scoring, which means that you can now fold, spindle, and staple without fear of mutilation. It's stocked in six classic F rench colors plus virtually unlimited options on custom orders. Heavyweight Muscletone not only pummels laminated sheets on press, it beats them on price as well. Whether
5001 / Hot Fudge
5002 / Pink Lemonade
5006 / Kraft
5011 / Black
5003 / Sno Cone
5004 / Sweet Tooth
5044 / Madero Beach
5061 / Pure White
5005 / Whip Cream
5076 / Starch White
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DESIGN PORTFOLIO
class // PACKAGE DESIGN 3
instructor // CHRISTINE GEORGE
client // REFUGIO
category // PACKAGING
03 SALUD! cheers! Prost! Saúde!
01 02 03 04 05 06 07 08 09
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REFUGIO TEQUILA Refugio is a tequila brand, which is named after my grandfather, is rich in texture, smooth in taste and brought from the roots of Mezcala, Jalisco. OBJECTIVE // Design a packaging system for a alcohol brand of your choosing. SOLUTION // I chose to design for a non-existant brand called Refugio (named after my grandfather). This brand is suppose to be high-end, which I chose the color black (I tend to see a lot of black in high-end brands). This brand does come from Mexican origin so I found some ornaments from Mexican culture that I implmented into the logo. I also chose to use a more personalized look to the wordmark by using a hand, natural written, since this is the name of a real person. I chose to incorporate wooden objects to complement the alcohol to give it a old traditional and vintage look.
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ERNESTO GONZALEZ
DESIGN PORTFOLIO
class // PACKAGE DESIGN 3
instructor // CHRISTINE GEORGE
client // REFUGIO
category // PACKAGING
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ERNESTO GONZALEZ
DESIGN PORTFOLIO
class // PACKAGE DESIGN 3
instructor // CHRISTINE GEORGE
client // REFUGIO
category // PACKAGING
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ERNESTO GONZALEZ
DESIGN PORTFOLIO
class // PACKAGE DESIGN 2
instructor // CHRISTINE GEORGE
client // REFUGIO
category // PACKAGING
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ERNESTO GONZALEZ
DESIGN PORTFOLIO
class // PACKAGE DESIGN 2
instructor instructor // CHRISTINE // CHRISTINE GEORGE GEORGE
client // UNCLE REFUGIO VININIE’S
category // PACKAGING
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ERNESTO GONZALEZ
DESIGN PORTFOLIO
class // PACKAGE DESIGN 2
instructor // CHRISTINE GEORGE instructor // CHRISTINE GEORGE
client //client REFUGIO // UNCLE VININIE’S
category //// PACKAGING PACKAGING category
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DESIGN PORTFOLIO
class // PACKAGE DESIGN 3
instructor // CHRISTINE GEORGE
client // STRANDED
category // PACKAGING
04 IF you were stranded on an island...
01 02 03 04 05 06 07 08 09
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A RACE TO RESCUE
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ERNESTO GONZALEZ
DESIGN PORTFOLIO
class // PACKAGE DESIGN 3
instructor // CHRISTINE GEORGE
client // STRANDED
category // PACKAGING
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CORAZĂ“N
stranded boardgame Stranded is a board game that consists of two teams with a total of four players on each team where the goal is to get your whole team to the finish line in order to be rescued. OBJECTIVE // Design a packaging system for a board game, which includeds the board game, board game container, pieces, and cards. SOLUTION // This is a game of risk and strategy. Since the idea is you’re stranded on an island, things can get hectic and stressfull. I made the overall look myserious because you never know what you will encounter on a island. For the pieces, I decided to use items that would normally be found after a plane crash such as a life preserve, clothing and lugage. The design is suppose to easily navigate each player throughout the board.
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DESIGN PORTFOLIO
class // PACKAGE DESIGN 3
One of your teammates is lost.
instructor // CHRISTINE GEORGE
You have been attacked by a shark
client // STRANDED
You have been bitten by a snake
? MOVE BACK 5 SPACES
You found a source of fresh water
MOVE FORWARD 5 SPACES
category // PACKAGING
A wild beast has attack you leaving you seriously injured
MOVE BACK 10 SPACES
MOVE BACK 5 SPACES
You found Seeds. plant them in order to grow food
You found materials to construct spears and bowing arrows
You are allowed to choose one of your team members to move _056 forward
MOVE FORWARD 3 SPACES
MOVE FORWARD 1 SPACE
MOVE FORWARD 5 SPACES
MISS A TURN
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ERNESTO GONZALEZ
DESIGN PORTFOLIO
class // PACKAGE DESIGN 2
instructor // CHRISTINE GEORGE
client // UNCLE VININIE’S
category // PACKAGING
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ERNESTO GONZALEZ
DESIGN PORTFOLIO
class // PACKAGE DESIGN 3
instructor // CHRISTINE GEORGE
client // STRANDED
category // PACKAGING
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ERNESTO GONZALEZ
DESIGN PORTFOLIO
ack n att e e b e You’vshark CES by 4 SPA K C A GO B
You yfish ES by Jell K FIVE SPAC C A B GO
RD REWA
RISK en fall art ave k to st h You o bac g
Ta pat ke th h is
Use the bridge
Pick a Pa th
REWAR
D
K RIS
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STA
REWARD
class // PACKAGE DESIGN 23
Finish
instructor // CHRISTINE GEORGE
client // STRANDED
category // PACKAGING
RISK
CE A P S HI S T O T OVE
ARD W E R
You’re able to build a fire with glasses
ARD W E R
M
MOVE UP TH SPACES REE
You’ve ttack been a rk by sha
Shortcut
GO BACK 3 SPACES
Yo by u’ve b GO Jelly een BA fis stu CK h ng FOU RS PAC ES
RISK
Take this path g een stun You’ve b gray by a Stin 3 SPACES GO BACK y energ e gain insects ES ’v u o Y ating SPAC by e UP FIVE MOVE
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DESIGN PORTFOLIO
class // IDENTITY 2
instructor // TODD HEDGPETH
client // BALLY
category // BRANDING
05 it’s a way of life.
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bally gym rebrand The gym that helps you feel and look fit by offering a comfortable environment, state of the art equiptment and an affordable price. The purpose of a gym is offer a variety of exercise equiptment that you can use at a affordable price. There are other services offered such as personal trainers that are knowledgeable on how to train your body and eat right. Its all about getting healthy. OBJECTIVE // Rebrand the Bally Total Fitness gym company so it fits thier values and image. Project includes new logo, stationery and numerous applications SOLUTION // The concept behind this new logo is “call to action,” which is represented in the dark red shapes. To me, they are almost screaming, calling out or even a sonar signal telling people HEY, we’re Bally, we are the gym for you, come get fit here. Then the bar with weights on is represented in the dark gray color, which connects to gym equipment. I chose to do a dark gray color for the word mark because I think it’s nice to use some other color than always black. Total fitness was taken out because other gyms like 24 hr fitness, golds gym, planet fitness do use “gym” or fitness” within their logo and I just wanted the Bally brand to be different, unique, and simply “Bally.” Of course I would bring in “total fitness” as a secondary graphic but not within the logo. I did keep some equity from the current logo with the color red but in this logo its more “dark” red. Also a comment to the current logo is I do think the red circle is overpowering the name “Bally,” so I did make this new logo more “balance.” Lastly within the typeface; the two “L’s” are custom. I took part of the symbol in the red curvilinear shapes and place them on top part of the L’s, just to give it more personality
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ERNESTO GONZALEZ
DESIGN PORTFOLIO
class // IDENITITY 2
instructor // TODD HEDGPETH
client // BALLY
category // BRANDING
BFIT
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ERNESTO GONZALEZ
BEFORE
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DESIGN PORTFOLIO
class // IDENTITY 2
instructor // TODD HEDGPETH
client // BALLY
category // BRANDING
AFTER
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CORAZÓN
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ERNESTO GONZALEZ
DESIGN PORTFOLIO
class // IDENTITY 2
instructor // TODD HEDGPETH
client // BALLY
category // BRANDING
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ERNESTO GONZALEZ
DESIGN PORTFOLIO
class // IDENTITY 2
instructor // TODD HEDGPETH
client // BALLY
category // BRANDING
SM
BFI T
Bally Total Fitness P.O. Box 96241 Washington, DC
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DESIGN PORTFOLIO
class // IDENTITY 2
instructor // TODD HEDGPETH
client // BALLY
category // BRANDING
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ERNESTO GONZALEZ
DESIGN PORTFOLIO
class // IDENTITY 2
instructor // TODD HEDGPETH
client // BALLY
category // BRANDING
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DESIGN PORTFOLIO
class // VISUAL SYSTEMS 1
instructor // MEGUMI KIYAMA
client // TEDD CONFERENCE
category // PRINT
06 walk a mile in these
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SHOE INNOVATION A topic that was worth discussing is the innovation of shoes. I, myself am a shoe fan. There so many different types of shoes for many purposes. The main purpose is protection for our feet but it does goes beyond that. This project showcases how shoes came to be and how technology is improving shoes in ways that can be used beyond footwear. OBJECTIVE // Design conference collaterals, aimed towards the audience ages between 18-35. Through this collateral the goal is to choose an interesting subject matter that I can educate myself and the audience. Project includes one poster, website & brochure. SOLUTION // Because I’m a big sneaker shoe fan, I chose the subject of “Innovation of Shoes.” Inspiration came from how brands like Nike, Addidas, and Puma marketed themselves. I gave it an “attitude” look be placing strong statments with transparancy over some images. Also I shared information on the website part of this project about the history of shoes, shoe parts, and how one came make their own shoe because I believe this is what people would be interested in learning in the subject of shoes.
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DESIGN PORTFOLIO
class // VISUAL SYSTEMS 1
instructor // MEGUMI KIYAMA
client // TEDD CONFERENCE
category // PRINT
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DESIGN PORTFOLIO
class // VISUAL SYSTEMS 1
instructor // MEGUMI KIYAMA
client // TEDD CONFERENCE
category // PRINT
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1] Step Ahead
shoe innovation Providing more than just protection and comfor
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instructor // MEGUMI KIYAMA
client // TEDD CONFERENCE
category // PRINT
learn more visit www.1stepahead.com
class // VISUAL SYSTEMS 1
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http://www.1stepahead.com/
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History
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innovators
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shoe innovation
shoe innovations shoe parts make your own
Nike Addidas Puma Camileon Heels Switch Flops
g5 electrowetting power laces
GS Traction Plate: We radically re-engineered the traction plate spine for explosive speed: coring out a diamond silhouette for resource we have used.
Heel Counter:
response and control. Made with at least 77% castor beans, which require less water to grow than other natural materials.
Plate Base:
Anatomically positioned studs maximize speed in multiple directions for optimized responsiveness on the pitch. Constructed with an eco-TPU derived from castor beans- reducing our impact on the world’s food resource and satisfying only our appetite for innovation with a material 15% lighter than traditional TPU.
Sockliner:
Our lightest and most responsive sockliner to date. Our engineers innovated a process that eliminated chemical agents and a top layer for optimized lightweight performance and lighter environmental impact.
Toe Board:
As we cut out one toeboard, all waste is re-purposed to manufacture another toeboard, creating a closed loop product. You score and we score towards our long-term goal of zero waste.
Vamp:
Kangaroo leather while improving resistance to heat and cold and better recovery after stretch. Kangalite is also better for the planet, manufactured with 35% less carbon emissions compared to traditional materials… scoring before it’s on pitch.
Materials: for a bottle.
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DESIGN PORTFOLIO
class // VISUAL SYSTEMS 1
instructor // MEGUMI KIYAMA
client // TEDD CONFERENCE
category // PRINT
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the man who made it possible for ordinary citizens to purchase shoes.
shoe innovations
shoe innovation
shoe parts make your own
Jan Matzeliger
Shoe lasting machine
Lynan Reed Blake Salvatore Dassler Rudolf Dassler Lindsay Phillips Adolf Dassler Phil Knight Bill Bowerman
Unfortunately, no machines existed that could attach the upper part of a shoe to the sole. As such, attaching the upper part of a shoe to the sole had to able to sew the parts of the shoe together were called “hand lasters” Because the hand lasters were able to charge so much money, a pair of shoes was very expensive to purchase. Finally in 1882, Metzeliger felt he had perfected his machine to solve the impossible problem. When he applied for a patent and sent his diagrams to Washington, patent reviewers could complicated that a man was dispatched from Washington to Lynn, Massachusetts to see the model itself. On March 20, 1883, patent number 274,207 was granted to Jan E. Matzeliger. Matzeliger’s machine was able to turn out from 150 to 700 pairs of shoes a day versus an
150 to 700 pairs of shoes a day, cutting shoe prices across the nation in half. On March 20, 1883 Matzeliger received a patent for the lasting machine which could adjust a shoe, drive in the nails, and
Matzeliger heard of the problem. Already extremely competent with mechanical things, such a challenge suited him perfectly. As he worked in shoe factories around Lynn and Boston, he heard it said many times that it was impossible to last shoes by machines; the job simply could not be done. In secret he wooden machine, then with a model made out of scrap iron. For ten years he worked, steadily and patiently, with no encouragement. Indeed, when the
Solved the impossible problem
the public, there were jeers of derision. Metzeliger only smiled and continued working. As a result of his work, shoe manufacturing capabilities increased prices for consumers and more jobs for workers. Matzeliger left behind a legacy of tackling what was thought to be an
shoe lasting machine
for the masses.
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shoe innovation
shoe innovations shoe parts make your own
toe cap upper lacing outsole foxing insole pull tab heel counter midsole
Ever wonder what aends vampofis?shoeOr what those things on theThis laces are called? glossary of shoe terms will help you learn more about various shoe parts.
DEscription Shoes may have a toe cap in the front upper of the shoe. Toe caps can take various forms, but the distinct types are: complete replacements for the front upper of the shoe; stitched over toecaps that add an extra layer to the upper; solid toe caps for protection, such as steel toe caps. Stitch over toe caps may be decorative in nature. Toe caps help add stength to the upper front of the shoe, an area that receives a lot of stress and wear from use.
toe cap
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DESIGN PORTFOLIO
shoe innovations shoe parts make your own shoe
[1] Step Ahead If you have a desire to make your own shoes, you can learn how to make them to look just as good or even better than shoes that are on the market.
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shoe innovation things you’ll need scissors fabric last felt spray bottle needle thread padding sole linings shoe cement heel sole
steps 1 2 3 4 5 6 7 8 9 10
shoe parts make your own shoe
“Sometimes The those which Sim
DEscription type of shoes Sneakers Boots Ballet Dress Shoes Sandals
Com, and Stiletto-Heel-Tips.Co.Uk (no endorsements).
[left] shoe lasts
shoe on thedepends design, shape and volume of the Shoe Last.
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shoe innovations
DEscription fashionable appearance. Each “shoe last “ is designed for a particular heel height, toe shape, and type of footwear. Many styles of shoes can be made on the same shoe last , but the toe shape and heel height will be the same for each pair made on that shoe last.
DEscription
[5,500]
class // VISUAL SYSTEMS 1
instructor // MEGUMI KIYAMA
client // TEDD CONFERENCE
category // PRINT
sfmoma.org
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e Greatest Inventions are mplify Necessary Tasks.”
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Nike Addidas Puma Camileon Heels Switch Flops
The oldest known leather shoe, about 5500 years old, found in Armenia.
g5 electrowetting power laces
OUR FASTEST, DEADLIEST, LIGHTEST, GREENEST BOOT. INTRODUCING THE NIKE G5. g5 Designed, developed and tested with the world’s fastest sprinters. Technical sprint spike designed for the athlete looking for a supportive “lockdown” in a lightweight package.
deadly by nature Gender / unisex category / footwear footwear type /sprint spikes season / spring /summer 2013
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CORAZÓN
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ERNESTO GONZALEZ
DESIGN PORTFOLIO
class // PACKAGE DESIGN 2
instructor // CHRISTINE GEORGE
client // UNCLE VININIE’S
category // PACKAGING
07 i said no mayo
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UNCLE VINNIE’S DELI A lot of delicatessens tend to look generic with no personality. I wanted to bring character to uncle vinnie’s deli, which is where the cartoon character comes in the logo. It’s friendly and outgoing. I love Italian food and when I went to an Italian deli near my house, it was very authentic. Family is a big part. Most of the employees were related to each other. All the food is made fresh and the deli itself has a traditional feel, which is how uncle vinnie’s deli is portrayed.They also treat their customers like family, which is an important factor and felt naming this deli Uncle Vinnie’s was approproate. OBJECTIVE // Design a packaging system for a Deli. SOLUTION // I chose an authentic Italian Deli. The cartoon character within this brand says this deli is fun and with the name “Uncle Vinnie’s,” gives it a friendly and welcoming look. When I spoke to employees at a real authentic italian deli (which most are related to each other) they said they want their customers to feel like they’re part of the family. I chose the color red because of all the meats the deli has and the checkered pattern to give it a traditional look.
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ERNESTO GONZALEZ
DESIGN PORTFOLIO
class // PACKAGE DESIGN 2
instructor // CHRISTINE GEORGE
client // UNCLE VININIE’S
category // PACKAGING
C83
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Uncle Vinnie’s Delicatessen
ERNESTO GONZALEZ
Uncle Vinnie’s Delicatessen
Uncle Vinnie’s Delicatessen
Uncle Vinnie’s Delicatessen
UNCLE VINNIE’S Deli & Catering
Uncle Vinnie’s
Uncle Vinnie’s Delicatessen
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Uncle Vinnie’s Delicatessen
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Delicatessen
Delicatessen
DESIGN PORTFOLIO
instructor // CHRISTINE GEORGE
category // PACKAGING
VI NN E L
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client // UNCLE VININIE’S
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class // PACKAGE DESIGN 2
CAT ESS
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ERNESTO GONZALEZ
DESIGN PORTFOLIO
class // PACKAGE DESIGN 2
instructor // CHRISTINE GEORGE
client // UNCLE VININIE’S
category // PACKAGING
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CORAZÓN
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ERNESTO GONZALEZ
DESIGN PORTFOLIO
class // PACKAGE DESIGN 2
instructor // CHRISTINE GEORGE
client // UNCLE VININIE’S
category // PACKAGING
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CORAZÓN
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ERNESTO GONZALEZ
DESIGN PORTFOLIO
class // VISUAL SYSTEMS 1
instructor // MEGUMI KIYAMA
client // JUST GET THERE
category // PRINT
08 unexpected detour
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CORAZÓN
just get there app A lot of delicatessens tend to look generic with no personality. I wanted to bring character to uncle vinnie’s deli, which is where the cartoon character comes in the logo. It’s friendly and outgoing. I love Italian food and when I went to an Italian deli near my house, it was very authentic. Family is a big part. Most of the employees were related to each other. All the food is made fresh and the deli itself has a traditional feel, which is how uncle vinnie’s deli is portrayed.They also treat their customers like family, which is an important factor and felt naming this deli Uncle Vinnie’s was approproate. OBJECTIVE // Design an app that one would find interesting and that focuses on color and is used as an important component. SOLUTION // I decided to do a game app. It’s basically a relay race between two teams. Both captains draft a team of animals and you must be careful because the attributes of that animal could either slow you down and be a big benificial to your team. The app is made easy and road signs are a theme used throughout. A feature in the game is to collect colors by completing a mini challenge where then you could recieve a skateboard or bicycle, which gives your team a boost.
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ERNESTO GONZALEZ
DESIGN PORTFOLIO
class // VISUAL SYSTEMS 1
instructor // MEGUMI KIYAMA
client // JUST GET THERE
category // PRINT
Just Get There
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CORAZÓN
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ERNESTO GONZALEZ
DESIGN PORTFOLIO
instructor // MEGUMI KIYAMA
client // JUST GET THERE
category // PRINT
Just Get There
RACE NOW
OPEN MAP
CHOOSE CITY ROUTE TSelect desir ed city belo w or create y our o wn route in any city in the world .
CREATE A ROUT E
RACE NOW
HILLS BART
MUNI
TAXI
FERRY
CABLE CAR
TRAFFI C
EARTH QUAKE
$25
SAN FRANCISCO, CALIFORNIA
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HILLS
TYPE IN THE DESIRED DESTINATION
‹
class // VISUAL SYSTEMS 1
CREATE ROUTE Type in desired city in any place of the world to create a custom route for the race.
A B
GLOBE MAP
GO BACK
UNITED STATES
AL AM
CA
CD DD
OPEN MAP
KEYBOARD
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ERNESTO GONZALEZ
CREATE ROUTE
TYPE IN THE DESIRED DE STINATION
+
SAN FRANCISCO, CALIFORNI A
A B
Use your finger on the map to create a custom r oute.
CONCOR D, CALIFORNI A
SAN FRANCISCO , CALIFORNIA
CITY MAP
-
ARE YOU SURE THIS IS THE ROUTE YOU WANT?
NO
YES
Total Distanc e: 55.7 mi.
GO BACK
CHANGE ROUTE
SELECT PLAYER
EAGLE
Draft your team but be cautious who you pick, their abilities may or may not slow you down
Speed: 30 mph Ability: land. Strong eyesite allows to see far ahead of
CHARACTERS
SELECT
RACE NOW
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TIME LIMIT
:59
CHOOSE LINEU P Drag your pla yers to desire d running o rder.
ARE YOU SURE THIS IS THE LINEUP YOU WANT?
NO
YES
LINEUP
RACE NOW
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3
2
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6
Select any of the transit options to get schedules
TYPE IN THE DESIRED DES TINATION
RACE NOW
111 Post St reet San Francisco, CA 9455 8
According to your desired destination, the best route would be to take the BART Train.
GO BACK
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BARTM
UNI
FERRY
SCHEDULES
TAXI
CABLE CAR
CHEAPE ST
SHORTES T DISTANCE
DESIGN PORTFOLIO
class // VISUAL SYSTEMS 1
instructor // MEGUMI KIYAMA
client // JUST GET THERE
category // PRINT
CURRENT MONEY VALUE
TIME
23:58
$25
OPEN MAP
AWARD
‹
Choose between bycycle, skateboard or rollerblades
RIDDLE NOW RACE
Its greater than God and more evil than the devil. The poor have it, the rich need it and if you eat it you’ll die. What is it? n
CURRENT BET: $5
:59
KEYBOARD
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ERNESTO GONZALEZ
DESIGN PORTFOLIO
category category // PACKAGING // PRINT
Just Get There
client //client JUST // GET UNCLE THERE VININIE’S
A relay race where you draft a team of animals and must get to the finish line with the fastest time. Choose your route carefully .
instructor instructor // CHRISTINE // MEGUMIGEORGE KIYAMA
CHOOSE YOUR SPEED WISELY
class // VISUAL PACKAGE SYSTEMS DESIGN 12
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ERNESTO GONZALEZ
DESIGN PORTFOLIO
09 identify the reason
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ERNESTO GONZALEZ
CAT ESS
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DESIGN PORTFOLIO
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category // PACKAGING
VI NN
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client // UNCLE VININIE’S
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instructor // CHRISTINE GEORGE
UN
class // PACKAGE DESIGN 2
CAT ESS
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ERNESTO GONZALEZ
DESIGN PORTFOLIO
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