Fundraising

Having successfully navigated the challenges posed by COVID-19, we remain focused on reaching new audiences and keeping existing supporters engaged by combining a variety of exciting fundraising and marketing initiatives.

We know that many individuals and families have been facing their own challenges over the past year, and we are humbled by the outpouring of support that we have received. As we look ahead to the upcoming year, we are eager to continue building on this momentum, raising awareness of our life-saving work. The new North Weald airbase and Earls Colne improvements reflected the importance of investing for the future. We look forward to welcoming supporters to our new exciting interactive visitor centre at North Weald as we venture back to inperson community fundraising events.

Ray Visits Our North Weald Airbase

We were pleased to have our celebrity ambassador, Ray Winstone, visit the North Weald airbase in February 2022. As a volunteer, he gives his time for free, allowing us to record video, radio commercials and take photos to support campaigns for the year ahead, such as Air Ambulance Week, National Restart A Heart Day, Regular Giving and Sustainability. Ray continues to make an invaluable contribution to our work, helping EHAAT raise vital funds towards keeping the charity operational.

New Website and CRM Integration

Our website is the digital entry point into our charity, allowing us to share our story, expand our reach, connect with supporters and drive donations. As part of our commitment to continuously improve our online presence, we will soon begin work on the new website, which will enable us to connect with a broader demographic, increase online donations and reduce the amount of time manual input is required. We will also be integrating our customer relationship management system to protect our supporters’ data, improve efficiency and provide insight that will guide our decision-making.

Earls Colne Visitor Centre

Having successfully launched our Visitor Centre at our North Weald airbase, we are now looking at how we can replicate key elements to create a similar visitor experience at our Earls Colne airbase. We hope to have this new interactive space ready by the end of 2022 so that our supporters can visit us to learn more about the life-saving service we provide.

Reporting – PowerBI

To improve reporting across many areas, including regular giving and retail, we are looking to introduce Power BI, an interactive data visualisation software product developed by Microsoft with a primary focus on business intelligence. We plan to create a data-driven culture across our organisation by introducing Power BI.

Corporate Fundraising Manager

As we emerge from a post-covid world, we remain focused on growing and diversifying our fundraising income. To support our ambitions, we are seeking a Corporate Fundraising Manager. The successful candidate will maintain a robust pipeline of new corporate fundraising opportunities and manage a portfolio of existing corporate supporters.

Restructured Communications Team

In order to help deliver the marketing support needed to achieve our ambitions for 2022/23, we plan to restructure our Communications Team.

A Campaign & Design Manager will take responsibility for managing all campaigns across the charity, from income generation to clinical and HR. A new Fundraising & Marketing Administrator post will deliver support across many areas, including corporate fundraising, events, regular giving, CRM and marketing. With a growing team, we’ve restructured our communications department to build in-house capacity whilst utilising specialist external agencies and freelancers to enhance creativity, allowing us to be flexible, reactive and cost-efficient.