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The
Miracle Called
The unique, innovative, pro-poor partnership has changed the face of healthcare in Gujarat By Jashvant Prajapati
108
The 108 Emergency Management Services run by GVK EMRI and Government of Gujarat is a typical example of a PPP (Public Private Partnership) project that has won the reputation for being exceedingly prompt in their response. The service caters to Police, Fire and Medical emergencies, 24X7, all across Gujarat. GVK EMRI has signed MoUs with 12 states and 2 Union Territories for providing the 108 service. Today, the 108 service comprises of a fleet of 3000 ambulances, which are based across the country. The efficiency of the organisation comes from cutting edge technology and dedicated professionals. The launch of 108 Services in Gujarat on 29th August 2007 heralded a new era of emergency medical care in the state. The service has revolutionised the way by which healthcare is rushed to people who are facing an emergency. GVK EMRI has attended to more than 26 lakh emergencies till date and saved 1, 28,479 lives. More than five hundred
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1
1
Life saved in a critical emergency every 14 minutes
1
Ambulance dispatched every 42 seconds
Baby born in 108 Ambulance every hour
108
is the “Life Saviour” of Gujarat!!
108-Ambulances have covered more than 6.10 crore population in all the districts. Everyday, 108 responds to over 2500 emergencies and saves (on an average) around 100 lives. 99 percent of the calls received at the toll free number –‘108’ are attended to within three seconds, which is at par with the best global standards.
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Milestones Efficient Response – Entire State Covered way before the target!
Covered Population of 6.10 crore in 26 districts - scattered over 267 talukas, covering more than 18000 villages, providing free service, 24X7
Life Saviour – Catastrophes well managed!
22 108-Ambulances saved 62 lives during serial Bomb Blasts on 26th July 2008 in Ahmedabad Four of its employees sustained severe injuries while attending to these emergencies 15 108-Ambulances along with 65 paramedic provided relief during Bihar Floods in August 2008 Pioneered Inter Facility Transport via 6 Advance Life Saving Ambulances and shifted more than 200 victims of Hooch Tragedy, when adulterated liquor horrified the victims and their innocent families in July 2009 Prompt and dedicated services provided relief to citizens of Gujarat whose lives were threatened by Hepatitis B and H1N1 viruses in August 2009 Hon’ble Chief Minister, Mr. Narendra Modi dedicated state-of-the-art Emergency Response Centre at Kathwada to people of Gujarat on 1st July 2010
Gandhian Innovation
Amazed by the efficiency, scale and precision of this service, Dr. C K Prahlad called this project as Gandhian Innovation in Harvard Business Review in its May 10 edition.
India’s First State owned Emergency Response Centre
Hon’ble Chief Minister, Mr. Narendra Modi dedicated state-of-the-art Emergency Response Centre at Kathwada to people of Gujarat on 1st July 2010
Expansion of Services
50 new ambulances flagged off by Hon’ble Chief Minister on 1st July 2010, raising the strength of fleet to 506
Awards and Recognition
Piramal Foundation and IIMA awarded this project with Piramal Prize for democratizing health care in India in December ‘10.
Everyone is pleased with the prompt response. In particular, the villagers in remote locations consider it to be a blessing that a well-equipped ambulance becomes available so quickly at their doorstep! The Paramedic (EMT) provides affectionate pre-hospitalisation care, while safely taking them to the nearest health facility. This miraculous three-digit number has brought confidence, hope and smiles in lives of millions of people of Gujarat. The passion, integrity, empathy, motivation and professionalism of the 108 Team is a significant differentiator of this service. Headquartered at its state-of-the-art Emergency Management Centre in Kathwada, Ahmedabad, a passionate team of 2600 people and a fleet of 506 high-tech Ambulances respond to more than 70,000 Emergencies in a month. The service has directly contributed in reduction of MMR
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and IMR in Gujarat. The number of institutional deliveries in Gujarat has increased tremendously over last 3 years, as 35 percent of the total emergencies handled by 108 comprise of pregnancy-related cases. The Emergency Management Centre at Kathwada has become a centre of attraction for people from all walks of life. Students, corporates, academicians, healthcare specialist and members of panchayats and municipalities visit the centre to observe and witness the success story of this miraculous three digit number 1-0-8. “To have served 26 lakh people of Gujarat, who were distressed by varied kinds of emergencies is a matter of immense pride for us. This trust reposed by people of Gujarat in 108 Services has humbled us and further inspires us to do better. We appreciate the PPP initiative of Government of Gujarat and their continuous support to this service. The shared vision is big and with the kind support of everyone, Team 108 is committed to save lives, 24X7 and establish many more landmarks.”
Author Jashvant Prajapati, Chief Operating Officer, GVK EMRI, Gujarat