PROFESSOR SLOAN corporate identity SPRING 2012
table of contents GREENVALE VINEYARDS LOGO MAAZA FINE INDIAN CUISINE LOGO
the assignment PICK A BUSINESS FROM THE LIST BELOW AND BEGIN EXPLORATION TO CREATE A NEW LOGO & IDENTITY SYSTEM NEWPORT MANSIONS MUSEUM OF HISTORY GREENVALE VINEYARDS THE STIRRING SPOON
CROSSROADS RI RI JAPAN SOCIETY DEFENDERS OF ANIMALS PIPPIN ORCHARDS
research
. LOCATED IN PORTSMOUTH, RHODE ISLAND ON AQUIDNECK ISLAND KNOWN FOR IT’S RICH SOIL, TEMPERATE CLIMATE, AND LOCATION TO WATER MAKE PERFECT CONDITIONS FOR HARVEST
meet the vineyard
. PRODUCES SMALL QUANTATIES OF ESTATE GROWN WINES
. OPERATED BY CORTLAND AND NANCY PARKER, FOURTH GENERATION WINE
5
concepts 1
BARN & HORSE STABLE
2
AQUIDNECK ISLAND
3
HORSE WEATHERVANE
4
WINE LEAF
BEFORE GREENVALE WAS A WINERY, IT WAS A FUNCTIONING HORSE STABLE THE LOCATION IS WHAT MAKES THIS WINERY UNIQUE A PLAY ON THE HISTORY OF THE VINEYARD A CLASSIC SYMBOL OF A WINERY
computer exploration
color options GREENVALE
GREENVALE
GREENVALE
GREENVALE
GREENVALE
GREENVALE
V I N E YA R D S
V I N E YA R D S
V I N E YA R D S
V I N E YA R D S
V I N E YA R D S
V I N E YA R D S
the
completed logo GREENVALE V I N E YA R D S
logo number two
the assignment SELECT A THEME FOR A RESTAURANT BELOW, AND DEVELOP A CONCEPT. DESIGN A SYMBOL AND TYPE THAT REPRESENTS THE CONCEPT OF YOUR RESTAUANT ASIAN JAPANESE INDIAN
MEXICAN CARIBBEAN GREEK
name ideas CURRY IN A HURRY FAST FOOD INDIAN JOINT MAAZA
TASTY, DELICIOUS IN SANSKRIT
HENNA INDIAN TATTOO DESIGNS ABHILASHA DESIRE IN SANSKRIT
inspiration
meet the vineyard
henna designs
traditional dance
indian cuisine
type exploration
color combinations
maaza
maaza
rough final sketch
suggestions
. GET RID OF WHITE OUTLINES . EXPLORE MORE TYPE OPTIONS . SMOOTH THE BOTTOM OF HENNA SHAPE
the
completed logo
the end.