Why Microsoft Azure is growing faster than AWS
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Among the public cloud providers, Azure has the fastest growth, while AWS's growth has been flat. With more than 5 years of experience helping companies migrate to the cloud, here are a few points that I believe are driving this growth: ⚍ Microsoft knows corporate games. In the cloud computing competition, Microsoft was initially late to the party but had their wake-up alarm soon. They were defeated in the smartphone competition with Apple and Google, but they have developed rapidly in the field of cloud computing. Microsoft quickly started working and capitalizing on their corporate relationships. Instead, Amazon must build a corporate customer base from scratch.
⚍ Microsoft has a strong large partner ecosystem that can help drive Azure's growth. Startups with DIY-style founders coding in the basement are not as concerned about corporate security or interference with business users as banks or manufacturing companies. However, when companies want to move their ERP or production systems to the cloud, they will not be able to afford any downtime or security risks. That's why it's important to have a trusted partner as your solution consultant. Neither AWS nor Google has a strong partner base in the enterprise space.
⚍ Hybrid cloud: Microsoft knows that companies may not want to migrate their production systems or all their applications to the public cloud. Their trump card is a hybrid cloud powered by Azure Active Directory.
⚍ Office 365 is a major success for Microsoft, and for companies already using Office 365 in Dubai, Azure seems to be a natural extension to make it easier for businesses to transition to the cloud.
⚍ Azure has become a broad and comprehensive platform that can provide basic services (such as WordPress hosting) to very advanced workloads (such as machine learning or natural language processing or blockchain).
⚍ Microsoft is more open now and has strong support for both Linux and open source software.