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ERDAL SWARTZ TEAM

AS A

SECOND-GENERATION

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Eichler specialist, the Erdal Swartz Team from Atria Real Estate has been part of the local Silicon Valley Eichler community for over three decades.

The company was founded by Bay Area natives and award-winning agents Kevin Swartz and Pelin Erdal, who understand the unique needs of Eichler homes and their homeowners.

With more than $1 billion in sales to date and helping more than 400 Eichler owners buy or sell their homes, the team is ranked as the number one Eichler home expert in Silicon Valley, and in the top one percent of Santa Clara County agents.

“We care deeply about our work, and that’s so important in this business,” says Kevin. “It’s difficult to have longevity in the real estate industry if you don’t have high integrity and you’re not truly invested in your clients’ success.”

It seems fitting that the Erdal Swartz Team’s motto reads ‘it’s your move, let us make it remarkable,’ because that’s precisely what they aim for, taking care of the entire process so their clients only have to focus on starting their new life after the move.

“Our philosophy is simple,” adds Pelin. “As parents and business owners, we know firsthand how busy life can be. So we uniquely streamline every client experience, with each step of the buying and selling process designed to make clients feel taken care of.”

Their overwhelming positive online reviews are further proof of the Team’s ability to deliver results. “With a business that is largely referral based, we rely heavily on word of mouth, repeat clients, and our reputation in the community,” says Kevin.

But where clients truly find value is in the Team’s unparalleled knowledge of the Eichler homes’ atypical features such as their post-andbeam construction, radiant heating, and roofing system, just to name a few.

“A thorough understanding of the ins and outs of Eichlers is critical when working with homeowners on pricing and selling strategy, and also when answering questions from new buyers and their agents about Eichler maintenance, repairs, remodeling options, and costs,” says Kevin.

The Atria team strongly believes in giving back to their community. “With the help of our clients, we’ve been able to support local causes, like Sunnyvale schools and college scholarships to graduating high school seniors and school walk-a-thons,” says Kevin.

As the Erdal Swartz Team, Kevin and Pelin are consummate professionals not only highly skilled in their work, but also deeply connected to a sense of purpose and passion for what they do.

Eichler Real Estate Marketing

Serving the San Mateo Area 650-208-7355

Brokerage: Coldwell Banker glennsennett@yahoo.com www.glennsennett.com

MANY REALTORS FIND their way to the Eichler sales transaction, but few of them can back the sale with first-hand knowledge and appreciation of how enjoyable it is to live in such a home. Glenn Sennett of Coldwell Banker is one of those exceptions.

“It really is a lifestyle living in an Eichler,” Sennett says. “And it’s one that I enjoy. I’ve lived in the San Mateo Highlands for more than 30 years.”

Sennett says that many realtors see the enthusiasm surrounding the Eichler niche as a novelty, but that his understanding of it has really paid off “I’ve been able to develop a 60 percent market share, with 450-plus successful closed transactions and counting, since I’ve been working the Highlands,” he says. “There really are only a few people selling Eichlers consistently.”

Many Eichler fans, says Sennett, seek the genuine article homes that are original and unscathed. He often hears potential buyers mentioning how they would love to get back to the future. “The original-looking Eichlers are the hottest items,” he admits. “There are so many people that want them, in order to preserve them and make them historical homes. People look at these houses as mid-century classic homes.”

Though Sennett’s primary focus is the San Mateo Highlands, he does not see that area as his only market. He uses techniques honed a 40-year career to great effect, even in other surrounding neighborhoods.

Sennett says his first move when selling a house is getting the pest, home, and radiant heat inspections and repairs taken care of. He then stages the house expertly and usually advocates for a landscaping update.

”Cosmetic upgrades like paint, carpet, and landscaping, in addition to minor repairs, can often result in an ‘as is’ transaction,” he says. “I tell my clients that if they invest a few thousand dollars into upgrades and repairs, not only will they get back every penny and then some, but they will also generate multiple offers and a higher sale price!”

When you put everything together, Sennett’s vast Eichler experience, use of technology his website is an active marketing tool and his proven track record all point to him as a smart choice to sell your own Eichler, if and when that times comes.

SO YOU’R E THINKING about selling or buying an Eichler or other mid-century modern home in Marin County. Then, on a lark, you try calling 415-EICHLER. Or you go to the supermarket and see a woman getting out of a car with California plates reading ‘EICHLER,’ and you get up the nerve to approach a total stranger about your search. Or you go 21st century on the subject, search the Internet, and hit on EichlerForSale.com.

Regardless of your approach, you’re about to meet Renee Adelmann, today’s leading figure of modernist home realty in Marin County.

“I specialize in Eichlers,” Adelmann says of her longtime professional focus, which has also included sales of numerous other mid-century modern homes. “I’ve been selling them for the last 17 years. One of our four offices is even in an Eichler neighborhood,” she adds of her Terra Linda office.

Eichlers are a personal passion for Renee and her husband/business partner Barry Adelmann, born at first in their departure from San Francisco to buy a suburban home for their family.

“If we were going to live in the suburbs, we wanted to have a place that was cool and modern,” she explains of buying and moving to her first Eichler home in San Rafael’s Terra Linda neighborhood. Later the Adelmanns purchased and moved to their second

Eichler, a double-A-frame model in Lucas Valley.

“Eichlers have a tendency to attract cool, fun people,” Renee says of her neighbors.

Just as the integration of exterior with interior design first attracted her to the Eichlers, she says the homes are by design a healthy place to live, extending to the local public schools her children attend.

“It’s really hard to have a bad day in an Eichler. You’re enjoying the nature around you. It’s just a happy place to live,” Adelmann says assuredly.

“I’ve sold more Eichlers than any other agent in the last 17 years,” Renee points out, noting that Barry is the licensed broker for Bay Area Modern Real Estate as well as Gold Country Modern Real Estate, which includes more than 25 team members.

Adelmann says she also enjoys selling other modernist homes besides the approximately 1,500 Eichlers in Marin, especially those designed by noted Bay Area architects Warren Callister and Roger Lee. This success in selling, she says, is founded in her admiration of the genre.

“I like the modern design of these homes,” she says, also noting the comparatively modest price of older, moderate-sized modernist homes, including Eichlers. “It’s nice because it brings modern to the masses, and within a budget.”

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