iDesign PORTFOLIO
Ting / ttying.e@gmail.com
To see the world, things dangerous to come to, to see behind walls, to draw closer, to find each other and to feel. That is the purpose of life. - The Secret Life of Walter Mitty
RESUME TSAI TING YING
EDUCATION
Industrial Designer Mar.��.����
EXPERIENCE
Location/ Taoyuan. Taiwan Mob/ +������������ Mail/ ttying.e@gmail.com
WORKING
03-06 / NATIONAL TAOYUAN SENIOR HIGH SCHOOL 06-10 / DEPARTMENT OF INDUSTRIAL DESIGN, TATUNG UNIVERSITY 08 / YEDUO DESIGN 09 / INTERLINK ENTERRISE 10-11 / ABOC0M SYSTEMS, INC. 11-13 / JIUYU FISHING TACKLE CO, LTD 13-14 / FORHOUSE CORPORATION 14-15 / KLUB MANUFACTURING CORP.
EXHIBITION
無設限 07/ UNNAME 08/ 荒唐 09/ 新一代設計展 10/ 新銳五十 10/
SKILLSET
PHOTOSHOP/ ILLUSTRATOR/ COREDRAW/ INDESIGN/ SKETCH ALIAS/ SOLIDWORK/ PRO ENGINEER/ C4D/ KEYSHOP/
BIOGRAPHY 自小在充斥著熱情黏膩家族愛的大家庭中長大,因此在人際往來 上互動良好.而在家中長輩殷殷教誨下常對晚輩無私地分享自身 經驗與想法,使得我習慣聆聽不同的意見並接納思考,雖然母親護 犢心切的看管照護與父親有原則的放養理念有所衝突,但也能在 良好的溝通及漸進式的溫和堅持下取得獨立的自主權. 在求學的不同階段交到了許多不同個性喜好的朋友,因此涉獵了 不少各領域的事物,而也是在這個階段受朋友影響接觸了工業設 計,自此便義無反顧地踏上了這條不歸路.在人生最無憂的青春時 期不曾後悔揮霍過,只遺憾沒有把握住時間學習更多的東西,這也 提醒我在今後的每個機會都要全力以赴並從中學習成長.
設計是經過理解,消化,分析後,運用知識想法導出理想結果的過程.
PRODUCT DESIGN ����-���� 2008
2009
2010
BOOKCHAIR FURNITURE DESIGN THE OTHERS-BUFFER BLOCKS MATERIAL ART DESIGN TWIG APPLIANCE DESIGN MeNU GREEN DESIGN �GPS GPS DESIGN TAKE INTERLINK DOUBLE INTERLINK ARCH IF CONCEPT COMPETITION MR UCARE VISION OF PROJECT MELTING LITE-ON COMPETITION LIFE CLOCK TAIWAN INTERNATION COMPETITION RED YOUNG DESIGNERS’ EXHIBITION
求學階段的作品雖然現在看來稚嫩且過於理想,但在案子行進中,不論是獨立作業或團隊合作,從前期市場調查分析,概 念設定,草繪建模到包裝文案皆全程參與,也能更完善實踐自己的想法,在無太多現實阻力下衝盪出許多有趣的作品.
INTERLINK ENTERPRISE | DOUBLE OF STATIONERY CONCEPT /09
TAKE .09
喫
INTERLINK ENTERPRISE | STATIONERY CONCEPT
BALANCE .09
KETTLE DESIGN OF CONCEPT PROJECT
LIFE CLOCK CHERISH YOUR LIFE
Have you ever treasure your time in daily life? Have you noticed about your clock and considered the time's meaning? Life clock is different from other clock. Two part assemble life clock, the top part which have light inside, and can turn around at 360 degrss. The bottom part express the layout, only show the time , when top part's light put into it, you can see the time,while the top part up side down, you cant't see the.The source about life clock is come from Buddhism festival,take the cup which have water inside and put down into the tan,that represent bring the new life from now on.
RED .20 YODEX FURNITURE DESIGN OF FAIRY STORY ON THE SUBJECT From the beginning, this thing is not just fairy tales! Each story has its own special background if you trace it back. People wrote it down by hearing it when the time goes by Gradually, simplified modification allows us to face the fact that more and more blind. Keen to find the truth, people began to have their own interpretation of fairy tales... For you, Separated by many years of your childhood. What’s come up in your mind when you see the fairy tales again?
DraMa 戲。具化
PROJECT & PROPOSAL ABO COM 2010-2011
JIUYU FISHING 2011-2013
FORHOUSE 2013-2014
KLUB 2014-2015
Product Proposal Design Element Analysis Mitchell Avocet III FightDrag J-Stream Breeze combo TroutReel for Berkley Project Rage Spinng Reel Berkley LS /PLSS Low profile Presentation BackCard Presentation T Series Spinning Reel Lancelot Surfcast Part Design Advertisement Presentation LED Lamp Product Design Custom Lighting Design Professional Coffee Machine Hot Water Delivery Machine Professional Tea Machine
工作之初在心態上做了很大的調整,隨著專案合作的人事領域漸廣,一個決定影響的層面也逐之增加,因此在處理 事情上更為謹慎細心.也因為在與許多專業領域的人接觸共事下,體會到了協商溝通的困難度與重要性.
There are two ways to live your life. One is as though nothing is a miracle, the other is as though everything is a miracle. - Albert Einstein
JIUYU FISHING | Mitchell Avocet III FightDrag 2011 FightDrag series 3D model Alias Auto Studio/ Solidwork
JIUYU FISHING | TroutReel for Berkley Project 2012 Trout Reel parts design and 3D model Alias Auto Studio/ Solidwork
JIUYU FISHING | T Series Spinning Reel 2013 T series parts design and 3D model Alias Auto Studio/ Solidwork
A
Sanded Black Frame Gun Metal Spool (grey) Green Fly Line
A2
A1
B
Sanded Black Frame Gun Metal Spool (a bit blue color) Green Fly Line
JIUYU FISHING | TING TSAI | 12.12’11
mm/m 0.4/295
1
Ball Bearing
Rubber
1
Ball Bearing
mm/m 0.4/295
Stainless Steel
EVO FISHING / ARTWORK & BOX DESIGN
海力士漁具
具 士漁
G e a r Ra ti o 4.1:1 m m -m / 0 .4 0 -3 3 0 N O . -M / 6 -3 0 0
海力
0.4 3 -2 6 0 7 -2 6 0
0.4 7 -2 2 0 8 -2 2 0
sticker
250
(mm)
170
170
72
430
(mm)
74
300
470
sticker
JIUYU FISHING | Berkley LS /PLSS CONCEPT
JIUYU FISHING | LOW PROFILE CONCEPT
KLUB | Professional Coffee Machine 2015 KC Series User Experience and Product Design Solidwork
Operating Processes / Visual Design
�� �� KC series specially designed for the ultimate coffee experts. Whenever the filter locks on the brewing head, the “click” can always ignite your eager to a cup of perfect coffee. It is produced with high-quality parts and designed to produce optimum steam and water pressure for extracting a perfect espresso.
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A�
Other
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Drop Lamp In the ring of life I'll reign love And the world will notice a king When all is darkest, I'll shine a light And use a success you'll find in me It's the greatest Can you feel it - The World's Greatest
FORHOUSE | Product Design And Brand Strategy 2013 LED Lamp Product Design Subsidiary Brand Straegy
FORHOUSE
OLD PRODUCT LINE
FORHOUSE
量
BRAND STRATEGY PROPOSAL
商照為主 充實產品線
New Product Value 多元產品線
BRAND
Postioning
NEW PRODUCT LINE
PRODUCT
質
MARKET 短程目標 品牌認知度 優良穩定供應商 行銷通路測試調整
長程目標
A
FLATAZ / Flataz / flataz / - ( flat and zool ) / from Proto-Germanic - 朝氣蓬勃/無限發展可能的/精煉且挑剔的/動人或令人滿意的/
B
ADAGIO / Adagio / adagio / - <Italian>at ease/<song>slowly/<ballet>slow, enfolding movements with the greatest amount of fluidity and grace as possible - 柔和/舒緩/令人放心的/優雅而極致
C
SAVOUR / Savour / savour / - to appreciate, enjoy or relish something/ distinctive sensation/interest and enjoyment
D
BEAM / Beam / beam / - support in structural/balance bar in sports/ smile expansively/a ray or shaft of light - 眾所注目的/支持依靠/喜悅的
- 品牌視覺確立 - 強化品牌形象 標準字 標準色 標誌 元素
.......
CORE BRAND VALUE
- 品味/風格獨特的/趣味/吸引力
- 完善核心價值
PRODUCT PROPOSAL
CONCEPT
3G
由需求界定機種類型
智慧
由機種類型劃分使用者
整體概念/反璞歸真 由需求出發 人文關懷 從家庭開始
型
DESIGN ELEMENTS SOP ID ROADMAP
3G
ROADMAP
慧 非智 2G
DESIGN ELEMENTS PRODUCT PROPOSAL
普通 型
DESIGN ELEMENTS SOP
DESIGN ELEMENTS SOP END
DESIGN ELEMENTS SOP
ID ROADMAP
ID ROADMAP
3G 非智慧型
ID ROADMAP
we are family
2G 普通型 color combination
color combination
color combination
3G 智慧型
DESIGN ELEMENTS SOP
ID ROADMAP
象徵身份地位的經濟主力
對手機需求量大的年輕族群
對手機需求量較低的老人兒童
中性外型/時尚簡約/2種顏色配置風格
著重娛樂上網功能/外型較為設計感/流行配件的一環
人性介面/人因機體/把成本回饋到價格上
/聯繫/親情/原點 /家族特徵 /優惠方案
手機快捷通話鍵/輕/求救鍵/耐摔耐髒
DESIGN ELEMENTS SOP
DESIGN ELEMENTS SOP
DESIGN ELEMENTS SOP
ID ROADMAP
DESIGN ELEMENTS SOP
ID ROADMAP
ID ROADMAP
ID ROADMAP
需求 /選擇 /歸類客群 價錢 /外型 /功能 /機種 /介面 /操控方式 /使用習慣 /新事物接受度
客群 /象徵意義 /使用者需求
設計元素 /家族特徵 3 G S M A R T
T O U C H Q W E R T Y
3 G F E A T U R E
經濟主力 /商務人士 /科技玩家
B A R 2 G F E A T U R E
雙薪家庭
能力 /辦公 /資訊 科技潮流 /滿足感 /資訊
即時性 /行動辦公 新知 /即時性 /操控性
年輕族群 高階人士
能力 /配件 /娛樂 /社交 地位 /資訊
新鮮 /獨立性 /差異性 /變化 操控性 /身份特徵
打工族 對手機需求較不大者
通訊 /娛樂 通訊
價格 /外型 價格 /外型
老年人
通訊 /安心感 /緊急求救
手感 /直覺操作 /功能 /耐磨損髒汙
小孩 弱勢族群
通訊 /安心感 /緊急求救 通訊 /安心感 /緊急求救
手感 /直覺操作 /耐磨損 /耐磨損髒汙 /玩具 手感 /感官回饋 /簡易操作 /耐磨損髒汙
abo family 概念 /方向
年輕族群 /高階人士
S L I D E R C L A M S H E L L
T A K E C A R E
地位 /通訊
商務人士 科技玩家
T O U C H Q W E R T Y
金字塔
經濟主力
B A R
打工族 /對手機需求較不大者
B A R
老年人 /小孩 /弱勢族群
家族概念 /第一代 /家族特徵 親情 /聯繫 /系列 3 G S M A R T / O R I G I N 2 G F E A T U R E / G R I D
下一代產品
PRODUCT PROPOSAL
AB-GRID
設計元素 /家族特徵
4
GHI
7
PQRS
2
ABC
3
DEF
5
JKL
6
MNO
8
TUV
9 WXYZ
0
E
操作
操作
情境模式
2 G F e a t u r e 播放器
C L A M S H E L L A 音量 B 耳機孔 C M I R C O U S B / D I I V A D 前攝像頭
1
D
/字型不受限 /主打鍵可加可不加
#
通話
主菜單
短信
通訊錄
F A
E
F
C
B
2011 X ABO PHONE
設計元素 /家族特徵 G 功能選單
AB-ORIGIN
A
B
首頁
3 G S m a r t / 3 G F e a t u r e T O U C H
返回
F C
快捷鍵圖示
A 電源 /螢幕鎖 B 耳機孔 C 音量鍵 /相機模式下對焦 D 快門鍵 /長按進入相機模式 E M I C R O U S B / D I I V A
電源 /螢幕鎖 相機 D
F 前攝像頭 E
G
M I C R O U S B 3 . 5 m m耳機孔 卡槽插入孔 音量 /焦距 短信
2011 X ABO PHONE
主打
掛話
IMAGE PROPOSAL
- More Natural
Advertisement Presentation
Combo BackCard Presentation
J-Stream Brand Image January 2013
J-Stream Brand Image January 2012
IMAGE PROPOSAL
Seminar Poster NCHU Seminar Image September 2013
Subsidiary Brand Visual Everlight Subsidiary Brand March 2014
thanks to all those that helped !
Ting / ttying.e@gmail.com Location / Taoyuan. Taiwan +������������