marketing with design Design with marketing
Who is White Marketing Design?
White Marketing Design is a small company with big company experience gained over the last 26 years. All our employees have marketing or design qualifications, which creates a powerfully integrated team. We’ve had great success from small targeted campaigns through to large fully integrated projects. Our clients (past and present) illustrate our flexibility and determination to work successfully across various industries; striving to understand our clients business to best create successful marketing and design communications.
> Expertise
> Experience
> Integrity
Innovation in concept and design is vital, be it for a brochure, catalogue, program or any form of print material or multimedia but only if it is based on firm communication objectives. We believe that every single item we create must have a clear and simple concept behind it – one that flows from your brief. We strive to bring something extra to our part of your project and to ensure that it adds to the surrounding elements of the marketing mix.
> Creativi
It’s all about experience Some clients past and present
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It’s clichéd but we do take into consideration the “big picture”. The success of a smooth job lies in the initial strategy and planning stage. We strategise to understand who it is we’re speaking to. There’s just no point in doing a TV campaign if our target market spends most of their time online does it! Furthermore, there’s no point in being really formal if our target market is more relaxed and informal! It’s something so simple yet so many agencies just don’t do it! We believe it’s crucial to the success of your campaign that we all get right up front who it is we’re talking to, the tone they like to be spoken, what media we will be using to speak to them, and when in the day, week, month, season, or year we will be talking to them! We invest time upfront in a campaign to ensure that you understand and we understand key timings for each minor and major objectives for a campaign, going as far as approval, delivery, and feedback dates from us to you, and also you back to us; ensuring we meet our final deadline – the campaign start. Everything we believe should be well planned so that a campaign reaches it’s number one objective – being successful!
we do all the worrying
so you don’t have to.
> Project Management
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> solutions
> Creativity
Over the years, our management team has virtually done it all – and we’re looking to do it all again and more! TV, radio, online, out of home, press, packaging… the list goes on, and now grows with new media and new technologies! Our management team stays in touch with all of these options so to be able to provide you with the best solution to your assignment. Our management team will provide you service second-to-none. It’s our job to know the status of each of your projects at all times. We’ll provide you with regular work-in-progress reports outlining each task, it’s status and next step, who it will be actioned by and the date it will be completed. We like to get down and dirty when the going gets tough. We manage all the jobs from the initial brief through to the final delivery.
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We know we know, your deadline was yesterday. The thing that really makes us stand out is that we get the job done right first time, without double handling, clarifying everything upfront and delivering when we say we would – if not earlier! It’s the ‘Oh crap’ jobs that we handle in the blink of an eye – and because we take the worry from you, it’s less stress that you have to worry about!
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It’s all about BUDGET, BUDGET, BUDGET! Over our 26 years, we have developed strong relationships with our suppliers – but we also look to new suppliers to keep our prices down to keep to your budget. It’s tough times not just now but always and our mentality is to treat your money like it’s our own. We believe in value for money. Low, competitive prices for high quality, creativity work.
ItIt all all begins begins with with an an idea..... idea.
It’s funny – ad agency’s can often get caught up in trying to do great award winning creative, and in the process, spend a lot of time promoting how they’ve won so many awards!
We develop more than just pretty pictures – we put together ideas and concepts that talks to your target market so to help achieve your objectives and drive sales. Awards can just be a secondary for us.
We’ve won awards too…but we’re more interested in telling you how we do great creative that works for you, delivers results and helps you connect to your audience and your customers.
Furthermore, it’s not just the picture that tells the story – it’s how it’s produced. The execution is key, and using surfaces like wood, plastics, or tin have great impact rather than the safe option.
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> Brand strategy development and corporate identities
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> Promotions and merchandising
> Marketing and Marketing Support
> Copywriting
> Above-the-line executions including Television, Radio, and Outdoor >
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> Graphic design; including all facets of corporate literature, packaging and print
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> Below-the-line executions including all areas of direct mail
> Multimedia and online strategy and design >
> Project and strategic management
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What do we bring to the table?
marketing with design Design with marketing Unit 10, 85 Dover Street Richmond 3121 Victoria, Australia Telephone (03) 9421 1555 Facsimile (03) 9421 5455 Email wmd@wmdesign.com.au