S O P H I S T I C AT E D E L E G A N C E F O R T H E C O N T E M P O R A RY W O M A N
BRAND STORY
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TABLE OF CONTENTS Brand Story
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Persona
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Lifestyle concept
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This side J ew el l er y & S w i ms u i t S/S 2018.
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feminine strength, contemporary sophistication, independent style
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Daily Elegance Lifestyle
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BRAND STORY
Contemporary sophistication
Daily Elegance was founded by a team of Swedish designers living in Spain and Miami with a passion for fashion, interiors and beauty. Inspired by the classic, elegant Spanish woman and the Miami modern lounge style, they combine these influences with the sophisticated Scandinavian look. The elegant, comfortable style is for the contemporary woman of our time. With products from home decor to fashion she will find beautiful variations inside the same brand. Daily Elegance always provides her with sophisticated elegance and practical solutions.
Right side Room Fragrance s e r i e , G arden ia Harm o n y A/W 2017.
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Caring for her home and body contemporary sophistication and Daily Eleganceare are the ultimate choice for her.
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PERSONA
Feminine strength
The Daily Elegance woman is a strong woman of our time. She indulges herself in her lifestyle and her values in life that are just a little more mature. With her classical style she seeks timeless solutions and products that are resistant to the fast consumption environment. The Daily Elegance woman wants to look and feel luxurious and elegant, both on the inside and on the outside. Necessity and a daily need for beautiful solutions are a part of her lifestyle. With her strong personality she seeks various impressions from her travels and places around the world. She is a visionary with a modern and open mind. Caring for her home and body Daily Elegance is the perfect brand for her - SHE is DAILY ELEGANCE. Left side C u ff b ra c el et & Lace b ra l et t e, S / S 18 c ol l ec t i on .
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Left side R oom Fragrance ser i e Asia n Winte r A/W 18 , Green Tea & Bergamo t.
Independent lifestyle
This lifestyle concept was created with a focus on what the woman in our time needs to feel elegant in her daily life. Our inspiration is elegant and contemporary women. With our concept we want to help her select beautiful, quality products for a more comfortable fashion with a sophisticated look. We make it easier and more efficient for our female client to combine products from all areas, like decor and fragrance, fashion, jewelry and bags. We place them in the same world, with a story and with a concept that she can use in her daily life. “Our mission is: To make her feel special in her daily life�.
CONCEPT 11
Top left page W h i t e v i s c os e & l a c e top , S / S 1 8 c ol l ec t i on
Bottomleft page G l a s s Va s e & c a n d l e h ol d er A/ W 2 0 1 8
Right page L ea t h er w a l l et , A/ W 1 8 Fra g ra n c e c a n d l e, M a g n ol i a D r ea m S / S 1 8 . N ec k l a c e, g ol d S / S 1 8 . L a c e b ra l l et t e, b l a c k S / S 1 8 .
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‘‘She treasures her values and indulge herself in her daily lifestyle’’
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Top image M a r b l e Tra y w i t h g ol d d et a i l s A/ W 2 0 1 7 . D a i l y El eg a n c e j ew el l er y
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CONTACT
Mai n Of f i c e & Sh o w ro o m Euro p e D ai l y E l eg an ce G rim s b yg atan 2 4 SE-2 1 1 2 0 M al m ö S we de n Ph: + 4 6 4 0 2 4 8 0 3 0 inf o @ dai l ye l e g an ce .s e Cus to me r Se r vi c e Euro p e Open : M o n -Fr i 8 a.m .-4 .3 0 p .m . orde r @ dai l ye l e g an ce .s e +46 4 0 2 4 8 0 3 0 Of f i c e U S Eigh tm o o d I NC 530 1 N Fe de ral Hwy Boc a Rato n FL 3 3 4 8 7 Ph: + 1 ( 8 0 0 ) 3 6 3 -8 0 7 3 Fax: + 1 ( 3 0 1 ) 8 9 5 -5 0 2 9 Cus to me r Se r vi c e USA Open : M o n -Fr i 8 a.m .-5 p .m . E T cus to m e r s e r vi ce .u s @ 8 m o o d.co m Ph:+ 1 ( 8 0 0 ) 3 6 3 -8 0 7 3 Fax: + 1 ( 3 0 1 ) 8 9 5 -5 0 2 9 Sal e s Nin a.Lar s s o n @ dai l ye l e g an ce .s e +46 ( 0 )4 0 2 4 8 0 3 0 Mar k e ti ng /P r Mar i a.He dm ar k @ dai l ye l e g an ce .s e +46 ( 0 )7 0 3 9 6 6 2 5 0 Desi g n D en i ce .Ryde n f o r s @ dai l ye l e g an ce . s e +46 ( 0 )7 0 3 1 4 4 1 8 3
dai l ye l e g an ce _ o f f i ci al