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T R E D F OR by eileen
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E C A S I NG
Content Trend synopsis Innovators key influencers early adopters Consumer tribe key drivers menswear phasing phase 1 illusion phase 2 futuristic phase 3 loneliness key silhouette details print & texture key shapes packaging & labelling future trend references
T
he trend ‘Isolation’ illustrates the advanced technologies and online personas that are redefining the human connection and communication, with online social networks, blog and GPSenabled forums making it possible to share experience online and manage real-life meaning from a virtual platform. Through technology, humans are becoming alienated and disconnected in this increasingly fragmented digital society and it intensifies the feelings of loneliness, isolation and anxiety
ISOLATION Autumn/ Winter 2017
I N N O VAT O R S
The world’s first holographic smartphone that grab people’s attention has been released by Estar technology company in China. The smartphone Takee are able to track user’s eye movement in order to display the ‘holographic’ images. Also, users can slide the screen up in the air without touching the screen, or interact with them for different actions like wave of the hand to shift to the next slide
Palmer Luckey, the founder and Inventor of Oculus Rift. The virtual reality headset that allows users to step right into the movies or games and completely immerse themselves in a virtual world. The headset provides 360° head tracking, allowing users to seamlessly look around the virtual world just like in real life.
The new social network that people are obsessing about is the facebook killer called ‘Ello’. It features an elegant, simple, highly visual design with no-ads, created by designer Paul Budnitz. Ello is different from Facebook and other popular social networks, the inspiration come from people who tired of pop-up advertisements and having their information data sold to the third parties. Ello even has a manifesto, which clearly states that Ello will never run advertisements or sell your information.
KEY INFLUENCES William Adams, known as will.i.am, is an American rapper, songwriter DJ and creative director. One of the founding members of The Black Eyed Peas’. He launches his Iphone accessory, called i.am+ foto. soho, with the concept of marrying fashion to technology. Also, William adams proves himself to be an amazing role model and he inspires the younger generation to be at the forefront of the digital technology industry. Other than this, he also lauched a new gadget, called the i.am. PULS, an Internet-connected wristband that functions like a smartphone, without requiring a phone.
Ewdison Then, the co-founder behind Slashgear, a serial entrepreneur and blogger. He updates the latest news about all kinds of technology and apps. Also, his blog is consistent with its updates the readers to become the first to get a hold of a new fantastic gadget or app.
E A R LY A D O P T E R S
e-Active
Fun Seekers
Stressed Striver
A college student who prefer life online. She feels comfortable using online technology to communicate with people who surround her. Use the web as a place to do what she wants and share her thoughts and feeling. She thoroughly enjoys online shopping, because it is often cheaper, and more easier, and quicker. She would buy everything online if she could. Spends time at home rather than hanging out with friends. She can’t imagine the world without the computers!
A passionate and versatile graphic designer. He is mischievous, has a sense of humour, open minded and interested in the world outside the city. Keen to get new products and the latest technology. Use internet to play his favourite online game and checking email and Facebook. Prefer outdoor activities, such as cycling, skateboarding, skiing. He doesn’t like shopping, spend twice as much a year buying clothes online.
A woman who works in the professional field. She is strong, ambitious and know what she wants in her life. She proves you can have it all- a family, a career, status and a packed social life. Keeping in touch with her children and family by texting, email, and Skype. Prefer Luxury brands as It provides an excellent quality and durability. She loves spending time outside in nature with her children during the weekend.
The Common Attitude: Use technology as communition tool / inquisitive/ spend money on newest technology
CONSUMER TRIBE
DIGITAL WARRIORS ‘Isolation’ tribe grew up and surrounded by the latest technology, they have never known a world without computers. This tribe prefers using online technology to get in touch with their friends and family, rather than face to face conversation. The younger generation spends most of their time using digital technology. As a matter of fact, 90% of them use their smartphone to check their social media sites before they step out of bed in the morning. They placed technology as their priority in their lives, and it also reflected in how they spend their money on latest technical gadgets, such as smartphones and computers. The new innovation of Holographic smartphones and latest Oculus Rift make them even more creative and inquisitive. Access to technology and devices is fueling their ability to stay social 24/7. Millennials and Gen X make up this tribe, as they discover the new ways of living, communicating and spending leisure time
KEY DRIVERS Virtual Relality Artificial Intelligence Innovation Of Loneliness
Phase 1
I l lu s io n
Optical illusions are playing our imagination, the way you see, feel and experience. The virtual world and physical world are melting together. In 3D virtual world where users can socialize, connect and create using free voice and text chat. This phase tells the effects
transcend
the
physical
and
psychological rules that govern our sense. A complete colours palette of increasing brights from sky blue to oxford blue
Trend examples
imagination
Technological
visionary
Digital prints play with optical illusions and form kaleidoscopes from simple geometric shapes. In this light, snippets of the human form reflect the concept of distortion in a minimalistic jigsaw collage Colour is a key language. Here it is used to communicate a sense of wonder and gives a distinct look. Simple printed shirts advance via spongy neoprene or light-weight woven into shiny Arctic explorer looks
Phase 2
F U T U R I ST I C
This phase illustrates the rise of technology taking the fashion world by storm, from blogging to live streaming of shows and creating brand dialogues by using social media. Advancement in robotics will revolutionise the way we live and future retails. The robots will increasingly encroach on the jobs that humans used to do
Trend examples
Futuristic
innovative
creative
Metallics and transparent plastic are really best left for urban sportswear where a touch of gold never fails to create provocative dynamics. Swarm greys gives way to metallic silver and technical pales for a futuristic colour scale. A strong focus on innovative, future-inspired fabrications including transparent plastics, metallic coatings.
menswear
The phase communicates by a strong colour palatte ranging from light grey to dark leads, the overall feel of this phase lends itself to darkness, loneliness, and fear. it depicts how technology is being used as a replacement for genuine human interaction.
PHASE 3 Loneliness
Trend examples
Insecure
unproctected
fearful
The strong and Isolation atmosphere saturates the phase. The dark colours and geometric shape give a strong impact on this looks. The colour palette in tones ranging from light greys to dark lead, it gives a deeper moody feeling. Inspired by lonely, worried, and depressed emotions. Luxury leather, traditional tweeds gabardine, light-weight woven tops which combine an elegant yet stunning look.
K E Y SI L H O U E T T E
The simple appeal of a short-sleeved sweatshirt is combined with spongy materials that introduce a smarter level of stiffness to these relaxed sports-inspired silhouette.
The comfortable and familiar quality of classic sportswear silhouette is emphasised and elevated by transparent plastic and metallic to create a futuristic sporty look.
D E TA I LS
Metal Zippers
Turtleneck
PRI N T AN D T E X T UR E Geometry and graphic line, digital prints play with optical illusions, or hooded jackets come in a transparent and metallic fabric are vital to the interpretation of the trend.
KEY SHAPES The sharp lined geometry and urban sports shapes are key for this trend with digital prints and diverse fabric choices. Transparent and metallics are incorporated to give a futuristic feel to the key shapes.
PACKAGI NG & L AB Ell ING Strong blacks and the airy open nature of whites create a bold, minimal yet striking design. Dark and light, independent existences, giving a complete isolation.
Future Trend Losing our humanity Technology is taking over every aspect of our life and make our life even easier. The way in which we experience fashion will be significantly different. In the future trend, designers will envision the structures, shapes, and material, transforming garments from passive receivers into active technological tools. Technology is changing the way we behave, there is going to have a profound impact to our relationship with technology. It separates us from every other species, and destroy a distinctly human procedure, communication. In the future society, we will lose the distinctions of emotional connection. Humans will become obsolete in the workforce as robots will progressively encroach on the jobs that humans used to do. Through technology, we can immersed in 3D virtual world where users can socialize, connect and create using free voice and text chat. An innovation that allowed for the replacement of virtually all human labour could do. In the end, human labour will not longer exist and We all will lose our humanity, our interests outside of the Internet, losing our ability to communicate, think and discover.
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