Communication history booka A History of Communications advances a new theory of media that explains the origins and impact of different forms of communication - speech, writing, print, electronic devices, and the Internet - on human history in the long term, allowing us to see for the first time what is truly new about the Internet, what is not, and where it is taking us.
Communication history book
Communication history book
Communication history book Douglas Antonio Boscehtti
2020 City of Goldcoast, ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced, transmitted, stored, or used in any form or by any means graphic, eletronic, or mechanical. For product information and technology assistance, contact us at Cengage Learning Customer Support 1 800 354 9706
ACKNOWLEGMENTS
Many thanks to our editor, John Mcintosh, for having the vi-
sion to take this book to next level and Payton Hawes for making it a reality. Thank you Cameron Lodzins and Edward Souza, from the Gold Coast Council, that has started the project to share the exceptional passion for communication. Last, but not elast, we`d like to thank Arina Leeing, our publisher, without whom this book would not exist.
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CONTENT 08 TYPES OFVISUAL COMMUNICATIONS __________________________ 09 SLIDE PROJECTOR_________________________________________ 09 MEMOS__________________________________________________ 10 WHITEBORD______________________________________________ 10 VIDEO___________________________________________________ 11 PAPER HANDOUT__________________________________________ 12 METHOD OF VISUAL COMMUNICATION________________________ 13 MAP____________________________________________________ 14 ART____________________________________________________ 14 LANGUASE_______________________________________________ 15 COLOR__________________________________________________ 15 SOCIAL MEDIA____________________________________________ 16 TYPOGRAPHY____________________________________________ 16 BIBLIOGRAPHY____________________________________________ 17 INTRODUCTION _________________________________________
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INTRODUCTION
This
Communication history book provides a comprehensive overview of how human communication has changed and is changing.
amines the past, attempting that underlie each of these great evolutions-revolutions in human communication.
Focusing on the evolutions and revolutions of six key changes in the history of communication – becoming human; creating writing; developing print; capturing the image; harnessing electricity; and exploring cybernetics – the author reveals how communication was generated, stored, and shared.
Designed as an introduction for history of communication classes, the text examines the past, attempting to identify the key dynamics of change in these human, technical, semiotic, social, political, economic, and cultural structures, in order to better understand the present and prepare for possible future developments.
This ecological approach provides a comprehensive understanding of the key variables fnication classes, the text ex-
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TYPE OF VISUAL COMMUNICATIOS
Slide projector
photographic A device that is used to view slides by using opti-
cal and mechanical methods. It contains an electric light bulb. focusing lenses. reflector and condensing lenses. a holder that holds the slide. A flat piece of heat absorbing glass is often placed between the condensing lens and the slide, to avoid damaging the slide. This glass absorbs infrared. Light passes through the transparent slide and lens, and the resulting
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image is enlarged and projected onto a screen. So the audience can view its reflection. The image may be projected onto a translucent “rear projection� screen. That is used for continuous automatic display for close viewing. This form of projection also avoids that peoaple who look at the show interrupt the light stream or bump into the projector. Slide projectors were common in the 1950s and 1960s as a form of entertainment; family members and friends would gather to view slideshows.
Memos
a memorandum, A memo, also known as or “reminder�, is
used for internal communications regarding procedures or official business within an organization. Unlike an email, a memo is a message you send to a large group of employees, like your entire department or everyone at the company. You might need to write a memo to inform staff of upcoming events, or broadcast internal changes. A memo has a header that clearly indicates who sent it and who the intended recipients are. Pay particular attention to the title of the individual(s) in this section. Date and subject lines are also present, followed by a message that contains a declaration, a discussion, and a summary.
Whiteboard
A whiteboard is a glossy, usu-
ally white surface for making nonpermanent markings an evolved version of the blackboard, but with a smoother surface allowing rapid marking and erasing of markings on their surface. The popularity of whiteboards increased rapidly in the mid-1990s and they have become a fixture in many offices, meeting rooms,
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school classrooms, and other work environments. The first whiteboards were very expensive and were made of an enameled steel. Cheaper versions were then produced, including laminated chipboard, high-pressure laminates and steel boards with a matte-finished or glossy white usually polyester or acrylic, coating. Enameled whiteboards, also referred to as porcelain, and sometimes glass boards, have the advantage that markings can be erased completely; other materials tend to become stained over time. Enameled boards are more expensive and less used in commercial environments, but in more demanding environments with heavier use, such as educational establishments, porcelain boards are considered superior.
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Video An
electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media. Video was first developed for mechanical television systems, which were quickly replaced by cathode ray tube systems which were later replaced by flat panel displays of several types. The use of digital techniques in video created digital video. It could not initially compete with analog video, due to early digital uncompressed video requiring impractically high bitrates. Practical digital video was made possible with discrete cosine transform (DCT) coding, a lossy compression process developed in the early 1970s.
Digital video was later capable of higher quality and, eventually, much lower cost than earlier analog technology. After the invention of the DVD in 1997, and later the Blu-ray Disc in 2006, sales of videotape and recording equipment plummeted. Advances in computer technology allows even inexpensive personal computers and smartphones to capture, store, edit and transmit digital video, further reducing the cost of video production, allowing program-makers and broadcasters to move to tapeless production. The advent of digital broadcasting and the subsequent digital television transition is in the process of relegating analog video to the status of a legacy technology in most parts of the world. As of 2015, with the increasing use of high-resolution video cameras with improved dynamic range and color gamuts, and high-dynamic-range digital intermediate data formats with improved color depth, modern digital video technology is converging with digital film technology.
Paper Handout They
give your audience something to take away from your presentation, to review later. They are one more way for your listeners to be reminded of you and your key messages. Handouts are especially useful if your presentation is highly technical or complex. They can further explain important information. For example, you may want to include in your handout supporting data that you chose not to include in your presentation, such as contact information, case studies, references, marketing literature, or other collateral materials.
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METHOD OF VISUAL COMMUNICATON
Methods refer to the
manual and digital processes used to make visual communications.
For this study, drawing, painting, printing, photography, collage, three-dimensional processes and digital-based methods are appropriate. Drawing can be used for the purposes of observation, visualisation and presentation. We anderstand that media and materials are applied with different methods to create two and three-dimensional presentations.
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Methods include traditional and contemporary techniques, and processes such as drawing, painting, printing, digital processes, collage, photography, and 3-dimensional processes. Drawing conventions are used to observe objects, visualise and present ideas, and students acquire specific skills in both manual and digital drawing conventions. There are many types of content, all incorporate at least some of the following elements: interactivity, iconography, illustration, supporting text, graphs, data visualization, and animation.
Traditional
Maps Creation
of a map is not only a technical process, but involves many subjective factors of its designers. Thus, to the designers, realizing and answering the question, how to design a map to satisfy the cognitive characteristics of its readers, is the key of guiding a map creation. Additionally, to map’s readers, they are best entitled to judge the quality of a map and gives feedbacks as to making changes of a map so to make it better meet the requirements of its readers, such as easier reading and understanding and more availability of information, etc.
Art
It is most basic level, visual
communication design (formerly graphic design) is a creative process that combines the visual arts and technology to communicate ideas. It begins with a message that, in the hands of a talented designer, is transformed into visual communication that transcends mere words and pictures. By controlling color, type, movement, symbols, and images, the visual communication designer creates and manages the production of visuals designed to inform, educate, persuade, and even entertain a specific audience
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Language
The human ability to com-
municate abstract concepts is what separates us from all other organisms on The Globe. Humans are social creatures (Aitchinson 1976; Sandstrom et al 2014). Social creatures operate within social systems. Social systems depend upon communication between their constituent parts to exist and function. The more complex the social system, the more complex are its’ communicative requirements. Commercial / NFP organisations are human social systems. Therefore these organisations depend upon communication between their constituent parts to exist and function.
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The Organisation comprises people: No matter what the organisational structure, at its most fundamental level the primary facilitator underpinning any commercial entity is communication; Communication via Language.
Color
Colors have a deep con-
nection with human emotions and experiences, they create an optical effect on us, to put simply, they communicate optically and emotionally. Amongst all visual communication components, colors have a central aspect as they create depth in the portrait thereby constituting a depth in the hierarchy as well. Needless to say, the right use of colors enhances the effect of form in the representation.
New
Typography
Social Media It is most basic level, visual Social Media are
a significant part of contemporary communication. It is estimated that, by the end of 2016, over 2 billion people worldwide will be using social media platforms such as Facebook and Twitter, to communicate, interact, and undertake a range of formal and informal activities and practices. It is therefore vital that we understand social media platforms and their usage. With a shared interest in the social significance of visual communica-tion in social media, the five articles in this special issue contrib-ute to a small body of empirical research on visual meaning making resources in the context of social media environments, including blogs, Tumblr and Instagram.
communication design (formerly graphic design) is a creative process that combines the visual arts and technology to communicate ideas. It begins with a message that, in the hands of a talented designer, is transformed into visual communication that transcends mere words and pictures. By controlling color, type, movement, symbols, and images, the visual communication designer creates and manages the production of visuals designed to inform, educate, persuade, and even entertain a specific audience
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BIBLIOGRAPHY
- www.indeed.com
- www.edrawsoft.com
- sharonshamladesign.wordpress.com
- www.printmag.com
- techmaish.com
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