Typhography in advertisement . German Toro
Typefaces all around me
LUNCH TIME
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Myriad Pro Black
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Futura extra black
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Helvetica Bold
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“When someone looks at an ad or a page on a website, they instantly know whether what they are looking at is aesthetically pleasing, or if there’s something about it that just doesn’t work. It’s a feeling you can’t quite put your finger on, unless you understand everything that goes into creating effective advertising. Typography is one of those things that can make or break a piece of creative, which is why it’s so crucial to comprehend the ins and outs of it whether you’re a student, a designer, an account executive, a business owner or any kind of marketing professional.” Chris LeBlanc