Collaborations

Daily Paper has been very successful within the collaborative field, with projects all ranging within the art, fashion, music or sport sector. “Nowadays, not only are notable names wearing the pieces, but they’ve also collaborated with the likes of Alpha Industries, Wizkid, Havana Club, Leomie Anderson, and NPO Elman Peace.” (Taylor, n.d.). Examples of this is their, merchandise collaboration with Soulection in Amsterdam, their two collaborative collections with the Van Goh museum in 2020 and their collaboration with major competitor Off-white this year. These collaborative projects all inevitably help the growth of emerging contemporary brands like Daily Paper, helping to expand into new markets and delve into further product development. (See Ansoff Matrix in appendix 3).