In Character
THE SELECTED WORKS OF ERIN CANOY
In Character
Creating characters and telling their stories
002
IN CHARACTER /
T he S elected Work s of Er in C an oy
CONCEPT
/
Design strives to bring brands, ideas, information and experiences to life, shaping the way we see everything around us. When I design, I treat each project like I’m forming a unique being. I breathe life into it through its charm and visual appearance, driven by its multiple elements from type to image. In giving it a voice, I often rediscover its background, or in special cases, mold its own history for it to communicate effectively. When designing, I create characters and tell their stories.
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IN CHARACTER /
T he S elected Work s of Er in C an oy
THE CHARACTERS
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THE EMPOWERED ARTISAN
006
THE BIPOL AR OBSERVER
044
THE REDISCOVERED CONNOISSEUR
054
THE URBAN SUBURBANITE
072
T H E L O R D LY G O U R M A N D
092
THE CR AF T Y CRUSADER
110
T H E P R O D U C T I V E P R O C R A S T I N AT O R
124
THE SCHOOLGIRL VIXEN
13 6
THE CULINARY MODERNIST
16 0
THE SURFING ACTIVIST
174
005
T H E E M P O W E R E D A R T I S A N , A N M FA T H E S I S :
One who uses her dreams to earn for her family while safeguarding an age-old tradition
006
IN CHARACTER /
T he S elected Work s of Er in C an oy
01 D E TA IL S /
P roject O ne Weave, O ne D ream
S emester Fa l l 2 010 — Spr i ng 2 012
C ourse Graduat e T hesis
C ategor y Bra nd i ng, P r i nt a nd Web
In str uctors Ph i l Ham lett ,
Ph otog raphy E r i n Ca noy,
M ichael K i lgore, M ichele R onsen ,
Mench it O ng pi n , Joel le Cu na
Hu nter Wimmer
THESIS /
A master’s thesis is a self-directed body of work driven by numerous months of extensive research and analysis on any chosen topic by the master’s degree student. This project demonstrates a full range of the student’s design skills, thinking and analysis, as well as the ability to communicate a complex topic in a simple yet compelling and engaging manner.
OBJECTIVE /
Help provide a livelihood opportunity for impoverished indigenous T’boli women living in Lake Sebu, a remote area in the southern region of the Philippines. Stimulate the waning production of the t’nalak, a traditional cloth that these women weave, by making them marketable and accessible to the outside world, turning this traditional endeavor into a self-sustaining enterprise.
APPROACH
/
To address the current situation, I developed a fictional non-profit organization called One Weave, One Dream, that aims to achieve a delicate balance between providing a source of income for the T’boli women and safeguarding their weaving tradition. It merges the idea of how the women design patterns based on their dreams, with their current dreams for a better life. This organization provides retail channels to help sell the fabric, educates the public on the unique tradition behind the t’nalak, encourages a sustainable production of raw materials as well as educates the women on basic marketing concepts and fair trade principles. As a brand, it shares an approachable voice that brings an indigenous art form into the modern world.
PROJECT /
O n e Weave, O n e D ream
CHARACTER /
T he Empowered A rti san, M FA T hesi s
007
008
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
O n e Weave, O n e D ream
CHARACTER /
T he Empowered A rti san, M FA T hesi s
009
010
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
O n e Weave, O n e D ream
CHARACTER /
T he Empowered A rti san, M FA T hesi s
011
012
IN CHARACTER /
T he S elected Work s of Er in C an oy
The t’nalak, is a traditional cloth woven on a backstrap loom by the T’boli women of Lake Sebu, a remote region within the Philippines. Often called the dream weavers, the women design the fabric patterns based from mental images found within their dreams. Making this unique textile is a tedious process that takes roughly anywhere from three to six whole months to finish, depending on the length and the intricacy of the pattern.
PROJECT /
O n e Weave, O n e D ream
CHARACTER /
T he Empowered A rti san, M FA T hesi s
013
014
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
O n e Weave, O n e D ream
CHARACTER /
T he Empowered A rti san, M FA T hesi s
015
016
IN CHARACTER /
T he S elected Work s of Er in C an oy
ONE WEAVE ONE DREAM
ONE WEAVE ONE DREAM
The identity is deeply inspired by the geometric patterns found within the t’nalak. It represents strength as well as the organic nature of the hand-woven fabric. It has an interlocking “w” to symbolize a sense of union and connection between the fabric patterns based on the weavers’ dreams and the hopes and aspirations of these women. It also represents empowerment, as if expressing a person with her arms victoriously in the air.
PROJECT /
O n e Weave, O n e D ream
CHARACTER /
T he Empowered A rti san, M FA T hesi s
017
018
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
O n e Weave, O n e D ream
CHARACTER /
T he Empowered A rti san, M FA T hesi s
019
PROJECT /
O n e Weave, O n e D ream
CHARACTER /
T he Empowered A rti san, M FA T hesi s
0 21
022
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
O n e Weave, O n e D ream
CHARACTER /
T he Empowered A rti san, M FA T hesi s
023
024
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
O n e Weave, O n e D ream
CHARACTER /
T he Empowered A rti san, M FA T hesi s
025
026
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
O n e Weave, O n e D ream
CHARACTER /
T he Empowered A rti san, M FA T hesi s
027
028
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
O n e Weave, O n e D ream
CHARACTER /
T he Empowered A rti san, M FA T hesi s
029
030
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
O n e Weave, O n e D ream
CHARACTER /
T he Empowered A rti san, M FA T hesi s
0 31
The retail catalog provides consumers a selection of products made with the t’nalak. These items range from framed swatches, wall hangings, room dividers to table runners and mats. By presenting them within modern interiors, the catalog helps the buyers to visualize how these unique pieces can fit into their homes.
032
IN CHARACTER /
T he S elected Work s of Er in C an oy
034
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
O n e Weave, O n e D ream
CHARACTER /
T he Empowered A rti san, M FA T hesi s
035
036
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
O n e Weave, O n e D ream
CHARACTER /
T he Empowered A rti san, M FA T hesi s
037
038
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
O n e Weave, O n e D ream
CHARACTER /
T he Empowered A rti san, M FA T hesi s
039
040
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
O n e Weave, O n e D ream
CHARACTER /
T he Empowered A rti san, M FA T hesi s
0 41
042
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
O n e Weave, O n e D ream
CHARACTER /
T he Empowered A rti san, M FA T hesi s
043
THE BIPOL AR OBSERVER :
One who is haunted by the strange voices in his head amidst the booming music in the background
044
IN CHARACTER /
T he S elected Work s of Er in C an oy
02 D E TA IL S /
P roject K nee Deepen
S emester Spr i ng 2 010
C ourse E xper imenta l T y pog raphy
C ategor y P r i nt
In str uctor Sta n Z ien ka
Ph otog raphy E r i n Ca noy
OBJECTIVE /
Create an experimental typographic poster that interprets any chosen song. Explore various ways of looking at type through the use of analog methods without the help of photo-editing software.
APPROACH /
For this particular project, I chose Knee Deepen, a song by the group Moloko, wanting to express Roisin Murphy’s eerily haunting voice. The nature of this project drove me to look for a song that was open to interpretation with multiple layers for me to explore. Through the various lines of words and different weights in type, I wanted to express the idea of a person hearing voices in their head as if they were answering back to each other. The process involved a combination of type and images printed on acetate sheets and swatches of colored cellophane that were projected unto a wall through an old overhead projector. I manually twisted and turned the materials and photographed them in different angles to create unique compositions.
PROJECT /
K n ee D eepen
CHARACTER /
T he Bipolar Observer
045
046
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
K n ee D eepen
CHARACTER /
T he Bipolar Observer
0 47
048
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
K n ee D eepen
CHARACTER /
T he Bipolar Observer
049
050
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
K n ee D eepen
CHARACTER /
T he Bipolar Observer
0 51
1998 | I AM NOT A DOCTOR
MOLOKO
KNEE DEEPEN Knee deepen We deepen the game In deeper Don’t walk away We will remember you No, we won’t forget No, no fear of regret And though we are the ones who walk into the night We won’t vanish out of sight We get over it, we go beyond We find a way to get along We move, we move, we move, we move on So come on, if you want to come along
Knee deepen We deepen the game In deeper Don’t walk away
Just foolish dreamers We aspire Do we deserve all that we desire? If you decide that we can’t set your heart alight We’ll walk on into the night We know that there’s no need to fear We are there we are here We move, we move, we move, we move on So long We’re long gone
Knee deepen We deepen the game In deeper Don’t walk away
Go on, go on, go on Go on and on
Knee deepen We deepen the game In deeper Don’t walk away
THE REDISCOVERED CONNOISSEUR :
One who sails the seven seas looking to fill their teacup with exotic flavors the world has to offer
054
IN CHARACTER /
T he S elected Work s of Er in C an oy
03 D E TA IL S
/
P roject R ebra nd i ng the R epubl ic of Tea
S emester Fa l l 2 011
C ourse Packag i ng 2
C ategor y Identity a nd Packag i ng
In str uctor Ch r isti ne G eorge
I llu strati on s E r i n Ca noy
OBJECTIVE
/
Rebrand the existing Republic of Tea identity and develop a sustainable packaging system for any five of their current lines. Create an organized categorization of the teas while keeping their brand equity in mind. A minimum of nineteen packaging pieces are required at the end of six weeks complete with a new identity.
APPROACH
/
Founded in 1992, The Republic of Tea has been revolutionary in introducing new flavors into the market and is one of the leaders in the tea industry today. Inspired by their tag line, “The Purveyors of The Finest Teas,� I turned to the idea of trade and exploration with a modern twist. I envisioned the brand on its tea expedition, setting sail to scour the world for quality teas. Taking cues from the age of exploration, I utilized materials and textures such as the screened back map on the labels, cork lids, official seals and a shipping crate. The combination of these materials kept the packaging unique while fulfilling the need to be sustainable.
PROJECT /
R ebranding T he R epubli c of Tea
CHARACTER /
T he R edi scovered C onn oi sseur
055
056
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
R ebranding T he R epubli c of Tea
CHARACTER /
T he R edi scovered C onn oi sseur
057
058
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
R ebranding T he R epubli c of Tea
CHARACTER /
T he R edi scovered C onn oi sseur
059
060
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
R ebranding T he R epubli c of Tea
CHARACTER /
T he R edi scovered C onn oi sseur
0 61
062
IN CHARACTER /
T he S elected Work s of Er in C an oy
Playful patterns were created for each tea line to represent various landscapes. They helped set each line apart and further express the idea of trade and exploration.
PROJECT /
R ebranding T he R epubli c of Tea
CHARACTER /
T he R edi scovered C onn oi sseur
063
064
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
R ebranding T he R epubli c of Tea
CHARACTER /
T he R edi scovered C onn oi sseur
065
066
IN CHARACTER /
T he S elected Work s of Er in C an oy
This limited edition Imperial Republic tea set features four rare and exquisite loose-leaf teas contained in Japanese tea cups. The set is beautifully housed in a mini 7” x 7” x 4.5” shipping crate.
PROJECT /
R ebranding T he R epubli c of Tea
CHARACTER /
T he R edi scovered C onn oi sseur
067
068
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
R ebranding T he R epubli c of Tea
CHARACTER /
T he R edi scovered C onn oi sseur
069
070
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
R ebranding T he R epubli c of Tea
CHARACTER /
T he R edi scovered C onn oi sseur
0 71
THE URBAN SUBURBANITE :
One who longs for the day when commuting to work doesn’t mean wasting a few hours stuck in traffic
072
IN CHARACTER /
T he S elected Work s of Er in C an oy
04 D E TA IL S
/
P roject New Urba n ism Symposium
S emester Spr i ng 2 011
C ourse T y pog raphy 3
C ategor y P r i nt
In str uctor A r iel Grey
OBJECTIVE
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Envision a conference on any chosen topic and use experimental typography for the overall design. Develop a variety of conference materials such as a takeaway catalog on the topic, a mailer and a two-sided poster.
APPROACH
/
Urban and suburban sprawl in America is an epidemic that affects the way America’s neighborhoods, cities, and towns are built. This is partly characterized by the increase in traffic, long distance between work and home, inefficient public transportation as well as others. With this in mind, I created the New Urbanism Symposium which creates awareness on the matter by highlighting the negative effects of sprawl. The design style for the symposium uses big and bright blocks of type and color moving through the pages as if they were encroaching on the layouts. A number of information graphics, statistics and overwhelming aerial shots of sprawling neighborhoods fill the book to explain sprawl’s adverse effects on our health, landscape, wildlife, economy and overall well-being.
PROJECT /
New Urbani sm Symposium
CHARACTER /
T he Urban Suburbanite
073
0 74
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
New Urbani sm Symposium
CHARACTER /
T he Urban Suburbanite
075
076
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
New Urbani sm Symposium
CHARACTER /
T he Urban Suburbanite
077
078
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
New Urbani sm Symposium
CHARACTER /
T he Urban Suburbanite
079
080
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
New Urbani sm Symposium
CHARACTER /
T he Urban Suburbanite
0 81
084
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
New Urbani sm Symposium
CHARACTER /
T he Urban Suburbanite
085
086
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
New Urbani sm Symposium
CHARACTER /
T he Urban Suburbanite
087
088
IN CHARACTER /
T he S elected Work s of Er in C an oy
+
RAPIDLY SPRAWLING INTO MADNESS
13–14 CAR TRIPS PER FAMILY PER DAY IN AMERICA
THE NEW URBANISM SYMPOSIUM RETROFITTING AMERICA’S LANDSCAPE AGAINST SPRAWL
+
+
$175,000 FOR AN ADDITIONAL SAFETY PATROL TEAM FOR ONE YEAR
2,266 SQ. FT. AVERAGE SIZE OF NORTH AMERICAN SUBURBAN HOME IN 2000
+
+
25,000,000 ACRES NATURAL LAND CONVERTED INTO URBAN AND SUBURBAN DEVELOPMENTS BETWEEN 1982 AND 1997
$400,000 IS SPENT FOR PAVING FIVE MILES OF ROADWAY
+
PROJECT /
> Radiant
STUDENT
$630_Early Bird Rate Before July 18 $700_Standard Fee Through August 27 $800_Late Fee After August 27
$430_Early Bird Rate Before July 18 $500_Standard Fee Through August 27 $600_Late Fee After August 27
New Urbani sm Symposium
CHARACTER /
T he Urban Suburbanite
SIGNATURE
EXP. DATE
CARD NUMBER
ZIP EMAIL
STATE PHONE
SPUR & RENEWING URBAN SPACES Metcalf, Laura Tam, Egon Terplan
> Gabriel
CITY
EFFECTIVE TRANSPORTATION AND NEW URBANISM Duany
> Andrés
ADDRESS
SMART GROWTH MANUAL Duany and Jeff Speck
> Andrés
TITLE
HEALTHY PUBLIC SPACES Kent
> Ethan
TICKET PRICES PROFESSIONAL
VISA
SEND COMPLETED FORM TO: New Urbanism SF c/o 2012 New Urbanism Symposium 1724 18th St. Unit 5C San Francisco, CA 94107
FILM SHOWING City Sprawling From Grace, Driven to Madness
>
SMART GROWTH AMERICA > Geoffrey Anderson
COMPANY
CONFERENCE VENUE Moscone Center 747 Howard St. San Francisco, CA 94103 415-974-4000 www.moscone.com
SMART GROWTH AND ARCHITECTURE Katz
> Peter
BIKE TO BASICS Francisco Bike Coalition
NAME
SPUR 654 Mission St. San Francisco, CA 94105 415-781-8726 www.spur.org
PUT YOUR SHOES ON > Walk San Diego
2012 SYMPOSIUM
ORGANIZED BY New Urbanism SF 1724 18th St. Unit 5C San Francisco, CA 94107 415-504-4353 www.newurbanismsf.com
> San
SMART GROWTH > John O. Norquist
To register for the 2012 New Urbanism Symposium , please visit www.newurbanism2012.com or send this form with your credit card details or a check payable to “New Urbanism SF”
WWW.NEWURBANISM2012.COM
NEW URBANISM > James Howard Kunstler
NEW URBANISM
SEPTEMBER 13–15 2012
The 2012 New Urbanism Symposium is a large step in helping America overcome the negative effects of sprawl on our nation’s communities, environment and health. Joined by a number of experts in the field of urban planning and development, the current issues affecting us in relation to this epidemic will be tackled as possible solutions will be introduced and discussed. > At its core, The New Urbanism is an urban design movement changing the way our cities and towns are built. The New Urban developments establish walkable neighborhoods and transit-oriented developments, allowing us to easily get to one place to another. By increasing the accessibility and efficiency of public transportation, not only are less carbon emissions produced and traffic is reduced, but home, work and school is easier to get to for kids, elderly and people who do not want to drive. It allows the building of more diverse and mixed-housing arrangements for everyone as well as well-maintained public spaces for recreation. New Urbanism is the way to change and revitalize our living environments for the future and for other next generation.
+
MOSCONE CENTER SAN FRANCISCO, CA
CHECK
RETROFITTING AMERICA’S LANDSCAPE AGAINST SPRAWL
NAME ON CARD
MASTERCARD
AMERICAN EXPRESS
NEW URBANISM
089
T H E L O R D LY G O U R M A N D :
One who uses his proud lineage to satisfy his penchant for crafting a wide array of fine foods
092
IN CHARACTER /
T he S elected Work s of Er in C an oy
05 D E TA IL S
/
P roject D ittmer ’s Del i kat essen
S emester Fa l l 2 011
C ourse Packag i ng 2
C ategor y Identity a nd Packag i ng
In str uctor Ch r isti ne G eorge
OBJECTIVE
/
Redesign a deli meat line and deli products for either an existing company or a fictional one. Rebrand their existing identity and strengthen the brand equity through the overall look that spans a variety of products. Create a system for meat packs, oils, spices and condiments, to take-out containers and even utensils.
APPROACH
/
Dittmer’s Gourmet Meats & Wurst-Haus, a family-owned German butcher shop and delicatessen, has served the Bay area since their debut in 1978. They take pride in their award-winning meats, freshly made sausages and homemade specialty items. I chose to reinvent this deli by embracing their German heritage and elevating the brand to match their moderately high price range. The new identity is a take on the traditional family crest which highlights Dittmer’s as a family-run business. I also shortened the name and used the original German spelling, “delikatessen.” The overall traditional design features a bilingual approach with both the English and German name on its labels.
PROJECT /
D ittmer’s D elik atessen
CHARACTER /
T he L ordly G ourmand
093
094
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
D ittmer’s D elik atessen
CHARACTER /
T he L ordly G ourmand
095
096
IN CHARACTER /
T he S elected Work s of Er in C an oy
DITTMERS D E L I K AT E S S E N
The new identity is deeply inspired by traditional family crests that were used to identify a person’s lineage. This approach highlights the deli as being a family-run business, started by Dittmer himself. The classic mark is contained in a circle, serving as a seal of approval to the various finely made German products.
PROJECT /
D ittmer’s D elik atessen
CHARACTER /
T he L ordly G ourmand
097
098
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
D ittmer’s D elik atessen
CHARACTER /
T he L ordly G ourmand
099
10 0
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
D ittmer’s D elik atessen
CHARACTER /
T he L ordly G ourmand
101
10 2
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
D ittmer’s D elik atessen
CHARACTER /
T he L ordly G ourmand
10 3
10 4
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
D ittmer’s D elik atessen
CHARACTER /
T he L ordly G ourmand
10 5
10 6
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
D ittmer’s D elik atessen
CHARACTER /
T he L ordly G ourmand
10 7
10 8
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
D ittmer’s D elik atessen
CHARACTER /
T he L ordly G ourmand
10 9
THE CR AF T Y CRUSADER :
One who battles the world of mass-production and consumerism by reverting to the lost art of making
110
IN CHARACTER /
T he S elected Work s of Er in C an oy
06 D E TA IL S
/
P roject Ha nds O n
S emester Fa l l 2 0 0 9
C ourse Visua l C ommu n ications L ab
C ategor y P r i nt
In str uctors Hu nter Wimmer,
S ewn Elements E r i n Ca noy
Ph i l Hamlett , Jeremy St out
OBJECTIVE
/
Engage in extensive research on any chosen topic and explore the problem in 360 degrees from how it affects society, education, the environment, politics and others. Compile the data and gathered insights into a comprehensive book while including some opportunities where design can be used to address the problem.
APPROACH
/
Being an avid crafter, I explored the topic of handmade items in response to consumerism and mass-produced goods. The output, Hands On: Remembering the art of making, recounts the journey of handicraft from its historical beginnings to where it has found itself today. It encourages its readers to engage in crafting as well as supporting handmade items. Because of this topic, I bound the book myself, stitched the felt sleeve and the title in front, including other elements within the book. I also added various colored strings that run through the chapter openers as well as bits of buttons and pins.
PROJECT /
Hand s O n
CHARACTER /
T he Craf ty Cru sa d er
111
112
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
Hand s O n
CHARACTER /
T he Craf ty Cru sa d er
113
114
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
Hand s O n
CHARACTER /
T he Craf ty Cru sa d er
115
116
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
Hand s O n
CHARACTER /
T he Craf ty Cru sa d er
117
118
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
Hand s O n
CHARACTER /
T he Craf ty Cru sa d er
119
12 0
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
Hand s O n
CHARACTER /
T he Craf ty Cru sa d er
121
12 2
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
Hand s O n
CHARACTER /
T he Craf ty Cru sa d er
12 3
T H E P R O D U C T I V E P R O C R A S T I N AT O R :
One who starts the day with a schedule at hand but accomplishes tasks not on the list
12 4
IN CHARACTER /
T he S elected Work s of Er in C an oy
07 D E TA IL S
/
P roject Sta r ti ng Su nday
S emester Fa l l 2 0 0 9
C ourse T y pog raphy 3
C ategor y P r i nt
In str uctors A r v i R aquel- Sa nt os,
I llu strati on s E r i n Ca noy
Dave Mu ro
OBJECTIVE
/
Design a typographic narrative on any chosen topic by exploring ways to integrate type and image on a page. Let the concept of the book drive the overall mood.
APPROACH
/
This book chronicles a day in the life of a procrastinator. It starts off with one lazy Sunday dedicated to finishing work and the desire to be productive. Throughout the day, random tasks intervene creating a downward spiral of getting many other things accomplished but not the actual task at hand. The use of hand-drawn type and illustrations playfully flow throughout the book, creating a somewhat spontaneous mood.
PROJECT /
Starting Sund ay
CHARACTER /
T h e P roductive P rocra stin ator
12 5
12 6
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
Starting Sund ay
CHARACTER /
T h e P roductive P rocra stin ator
12 7
12 8
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
Starting Sund ay
CHARACTER /
T h e P roductive P rocra stin ator
12 9
13 0
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
Starting Sund ay
CHARACTER /
T h e P roductive P rocra stin ator
131
13 2
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
Starting Sund ay
CHARACTER /
T h e P roductive P rocra stin ator
13 3
13 4
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
Starting Sund ay
CHARACTER /
T h e P roductive P rocra stin ator
13 5
THE SCHOOLGIRL VIXEN :
One who masks those raging desires within through a faรงade of innocence and charm
13 6
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T he S elected Work s of Er in C an oy
08 D E TA IL S
/
P roject Dav id Ly nch F i lm Festiva l
S emester Spr i ng 2 010
C ourse I nteg rat ed C ommu n ications
C ategor y Identity, P r i nt , Web
In str uctor Hu nter Wimmer
Ph otog raphy E r i n Ca noy
OBJECTIVE
/
Create a hypothetical film festival for a chosen director based on a running thread that ties all the filmmaker’s works together. Envision the entire event from location, festival schedule and featured films. Develop multiple deliverables such as tickets, festival catalog, poster and advertisements, giveaways and many others, while capturing the style and essence of your director.
APPROACH
/
Intrigued by the films of American director and auteur, David Lynch, I envisioned the festival revolving around his idea that everything has a surface holding twisted secrets underneath. These five chosen films take a look through the dark lens of our everyday life, unearthing the bizarre mysteries and perverse realities we often see or would rather choose not to see. The overall visual direction uses strong diagonal lines as if slicing through images and fragmenting them to create a disconnect with what is shown. It also features mysterious female models emerging from the darkness, concealing parts of themselves. The festival title, The Owls Are Not What They Seem, is a recurring line taken from the popular 80’s television series, Twin Peaks, created by David Lynch and Mark Frost.
PROJECT /
D avid Lynch F ilm Festival
CHARACTER /
T he S ch oolg irl V i x en
13 7
13 8
IN CHARACTER /
T he S elected Work s of Er in C an oy
14 0
IN CHARACTER /
T he S elected Work s of Er in C an oy
One of the most creative and experimental directors of our time, David Lynch is a master at creating visually stunning and beautifully twisted, controversial films that leave you feeling unsettled and dumbfounded. His use of non-linear storytelling, juxtaposition of bizarre dreams plus corrupted underbellies are just a part of what this director is made of. Not only is he creative as a filmmaker, but Lynch is also a painter, photographer, sculptor, songwriter and music-producer.
PROJECT /
D avid Lynch F ilm Festival
CHARACTER /
T he S ch oolg irl V i x en
141
14 2
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
D avid Lynch F ilm Festival
CHARACTER /
T he S ch oolg irl V i x en
14 3
TWIN PEAKS: FIRE WALK WITH ME
BLUE VELVET
IN THE DARK WORLD OF DAVID LYNCH
INLAND EMPIRE
LOST HIGHWAY
MULHOLLAND DRIVE
MYSTERY AND MADNESS
WHAT
ARE NOT
theowlsarenotwhattheyseem.com
Belasco Theatre Los Angeles
OCTOBER 19–24 2010
14 6
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
D avid Lynch F ilm Festival
CHARACTER /
T he S ch oolg irl V i x en
14 7
14 8
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
D avid Lynch F ilm Festival
CHARACTER /
T he S ch oolg irl V i x en
14 9
15 0
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
D avid Lynch F ilm Festival
CHARACTER /
T he S ch oolg irl V i x en
151
15 2
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
D avid Lynch F ilm Festival
CHARACTER /
T he S ch oolg irl V i x en
15 3
15 4
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
D avid Lynch F ilm Festival
CHARACTER /
T he S ch oolg irl V i x en
15 5
15 6
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
D avid Lynch F ilm Festival
CHARACTER /
T he S ch oolg irl V i x en
15 7
15 8
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
D avid Lynch F ilm Festival
CHARACTER /
T he S ch oolg irl V i x en
15 9
THE CULINARY MODERNIST:
One who favors household appliances that are as sleek and sophisticated as the bike he rides
16 0
IN CHARACTER /
T he S elected Work s of Er in C an oy
09 D E TA IL S
/
P roject L ambretta Velo ce
S emester Fa l l 2 010
C ourse Packag i ng 3
C ategor y Packag i ng
In str uctor Tom McNu lty
Ph otog raphy M isha Aver yask i n
OBJECTIVE
/
Select an existing brand that would not be associated with decor or kitchenware and extend it into the home category. Create a packaging line of five household appliances that embody the chosen brand and would cater to its existing audience.
APPROACH
/
Started In 1847, Lambretta is popularly known as the Italian line of scooters originally manufactured in Milan by Fernando Innocenti. This Lambretta Veloce line I created features a collection of five streamlined appliances that are designed with the same precision and style as the classic Italian scooters. Named “Veloce”, which in Italian, means “speed,” refers to the power of the appliances and serves as a nod to the motorbikes. These five sleek and modern additions to your home are not just made to stand out but are built to last, performing with exceptional quality and efficiency.
PROJECT /
L ambretta Veloce
CHARACTER /
T h e Culin ar y Mod erni st
161
16 2
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
L ambretta Veloce
CHARACTER /
T h e Culin ar y Mod erni st
16 3
16 4
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
L ambretta Veloce
CHARACTER /
T h e Culin ar y Mod erni st
16 5
16 6
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
L ambretta Veloce
CHARACTER /
T h e Culin ar y Mod erni st
16 7
16 8
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
L ambretta Veloce
CHARACTER /
T h e Culin ar y Mod erni st
16 9
17 0
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
L ambretta Veloce
CHARACTER /
T h e Culin ar y Mod erni st
171
17 2
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
L ambretta Veloce
CHARACTER /
T h e Culin ar y Mod erni st
17 3
THE SURFING AC TIVIST:
One who protects the coastline ecosystem while actively enjoying all that it has to offer
174
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T he S elected Work s of Er in C an oy
10 D E TA IL S
/
P roject O cea n Paci f ic: L ive F ree
S emester Fa l l 2 010
C ourse Natu re of Identity
C ategor y Bra nd i ng a nd Identity
In str uctor Hu nter Wimmer
Ph otog raphy Sa ra h L ee, Va r ious S ou rces
OBJECTIVE
/
Select an either dead, dying or defunct brand that could benefit from a complete rebranding effort. Research the brand’s history to capture its essence and reinvigorate it through the development of a new identity, visual brand standards and brand extensions.
APPROACH
/
I decided to revisit Ocean Pacific, a once coveted surfing brand in California that sought to meet “the demands of surfers in and out of the surf.” I looked into their early beginnings as a grass roots company and redirected the brand to its original embodiment of the love of surfing and the laid-back lifestyle it left behind. The refreshed Ocean Pacific unleashes its naturally adventurous side, challenging people to “Live Free.” It encourages an active beach lifestyle while advocating the protection of the beaches and oceans all around through its initiatives and activities. It keeps sustainability and conservation at its core through the innovative and environmentally-friendly products that help its target market perform fully.
PROJECT /
O cean Pa cif i c: Live F ree
CHARACTER /
T he Surf ing Activi st
17 5
17 6
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T he S elected Work s of Er in C an oy
PROJECT /
O cean Pa cif i c: Live F ree
CHARACTER /
T he Surf ing Activi st
17 7
17 8
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
O cean Pa cif i c: Live F ree
CHARACTER /
T he Surf ing Activi st
17 9
18 0
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
O cean Pa cif i c: Live F ree
CHARACTER /
T he Surf ing Activi st
181
18 2
IN CHARACTER /
T he S elected Work s of Er in C an oy
Dynamic and organic, this new mark encompasses the new Ocean Pacific’s holistic, earth-conscious and carefree nature. It resembles a glowing sun or a ripple with the inner ring representing man and land and the two outer rings emanating from the center to represent water and the sun. It signifies our interconnection with the world or the ocean around us as we actively ride the waves while respecting nature.
PROJECT /
O cean Pa cif i c: Live F ree
CHARACTER /
T he Surf ing Activi st
18 3
18 4
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
O cean Pa cif i c: Live F ree
CHARACTER /
T he Surf ing Activi st
18 5
18 6
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
O cean Pa cif i c: Live F ree
CHARACTER /
T he Surf ing Activi st
18 7
18 8
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
O cean Pa cif i c: Live F ree
CHARACTER /
T he Surf ing Activi st
18 9
19 0
IN CHARACTER /
T he S elected Work s of Er in C an oy
The new Ocean Pacific advocates the protection of our environment. Act, our active line, features clothing and gear made with sustainable fabrics and materials. Protect, promotes our eco-friendly locations from recreational centers to island getaways. Finally, Impact encourages the protection of beaches and marine life through research and volunteer efforts such as beach cleanups and oil spill teams.
PROJECT /
O cean Pa cif i c: Live F ree
CHARACTER /
T he Surf ing Activi st
191
19 2
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
O cean Pa cif i c: Live F ree
CHARACTER /
T he Surf ing Activi st
19 3
19 4
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
O cean Pa cif i c: Live F ree
CHARACTER /
T he Surf ing Activi st
19 5
19 6
IN CHARACTER /
T he S elected Work s of Er in C an oy
PROJECT /
O cean Pa cif i c: Live F ree
CHARACTER /
T he Surf ing Activi st
19 7
One who is grateful for the support of many
19 8
IN CHARACTER /
T he S elected Work s of Er in C an oy
THANK YOU
/
To all my mentors whose constant guidance, encouragement and tough love have pushed me to where I am today: Phil Hamlett, Hunter Wimmer, Michael Kilgore, Mary Scott, Michele Ronsen, Christine George, Ariel Grey, Scott Crisp, Shel Perkins To my amazing Mom and Dad for their unyielding support in this path I’ve chosen; My big Canoy and Ongpin family that have stood by the roadside to cheer me on To my friends and fellow classmates who helped me get through those late nights, tight deadlines, breakdowns and celebrations; To my amazing thesis / portfolio study group that have made the last stretch more bearable To Cyril Yarisantos who believed in me from the day I left Manila; I am more than grateful for the love, laughter and support but most especially for teaching me to fuel all my passion and strength into what I love doing To the Supreme Artist above that inspires me everyday
19 9
Š 2 012 A L L RI G H T S R E S E R V E D.
No part of this book may be used or reproduced in any manner without the written consent of designer, Erin Canoy. All the respective works have been appropriately identified and credited. Any omissions found within will be noted and corrected in subsequent editions.
ACADEMY OF ART UNIVERSITY
School Of Graphic Design 79 New Montgomery Street San Francisco, CA 94105
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IN CHARACTER /
T he S elected Work s of Er in C an oy