Whats in a name ekkaphap boonnoon? by Ekkaphap Boonnoon

What happened when your name is Ekkaphap Boonnoon?

You move to Douglas, Wyoming and change your name to Brian.

SELECTED WORKS OF EKKAPHAP BOONNOON

LAND OF SMILES

TEMPLE OF ART

S H AT T E R I N G O F D R E A M

THE PIXALS OF LIVES

LOVES OF ANIMALS

Royal Elephant

Ta l e s o f S i a m

Winamp

Co2Catcher

Anicolors

Branding

Packaging

Advertising

Print Collateral

We b / I n t e r a c t i v e

SCHOOL OF HOPE

ELEGANCE OF COW

PLACE OF PULSE

CIRCLE OF CONVENIENCE

WORLD OF BRANDS

ICAN University

Loretta Chesse

Project Inspire

Aero Store

Logos Design

Branding

Advertising

Packaging

Advertising

Fine Art

Print Collateral

We b / I n t e r a c t i v e

Artisans Industry Branding Packaging

Branding Advertising

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L A N D O F S M I L E S / R O YA L E L E P H A N T

CHAPT E R :

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W HAT’S I N NAME?

The Land of Smiles

PR OJE CT:

ROYA L ELEP H A N T A L C OH OL PA C K A G IN G

I NST R UCT OR :

C LASS :

S E M E S TE R :

Christine George

Packaging III

Spring 2012

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TH E L A N D OF S M I L E S

I have met many people that have travelled to experience my home country, often referred to as, “The Land of Smiles.” Often they wonder why that is. Thailand is not only known for its natural beauty, historical riches, andbeautiful climates, but it is also known for its friendly people. In our culture, we believe in carrying a smile through each obstacle life hits us with, because there is always something good to follow. Like any other country, we also have problems internally, whether it is political or environmental. Before the devasting flood in 2012, we experienced the bloodshed of Thai brothers and sisters.However, whenever there is tragedy, we will always find a way to come together as one. We smile, we offer help, and we drink as always. Without blood spill, we would not realize and understand how much we need one another.

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T E M P L E O F A R T / TA L E S O F S I A M

CHAPT E R

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W HAT’S I N NAME?

The Temple of Art

PR OJE CT:

TALE S O F SIA M GA MEB OA R D PA C K A G IN G

I NST R UCT OR :

C LASS :

S E M E S TE R :

Christine George

Packaging III

Spring 2012

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TE M P L E OF A R T

My game-board ‘Tales of Siam’ was created using inspiration drawn from the tales of Ramayan and Buddhism art. For many centuries, these tales dominated in Thailand. During the wars, many temples were built to match each king’s reign, but also to keep women and children safe from wandering enemies. Eventually, the temples became a place of education for both children and adults. To Thai people, these temples are a place of comfort and nostalgia. Many traditional Thai games were invented in these sacred temples by monks who would also use their own creativity to design the graphics and rules.

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S H AT T E R I N G O F D R E A M / W I N A M P

CHAPT E R

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W HAT’S I N NAME?

The Shattering of Dream

PR OJE CT:

W I N AMP I D EN TI TY D ES I G N

I NST R UCT OR :

C LASS :

S E M E S TE R :

To d d H e d g p e t h

Identity II

Fall 2012

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TH E S H ATTE RI N G OF DRE A M

Just like many children, I grew up with the dream of becoming a famous singer. Unfortunately that dream never came true, because my family was blinded by the stereotype of a musicianâ&#x20AC;&#x2122;s lifestyle. They always hoped I would one day be a swimmer in the nationals and nothing else. Swimming for ten painfully, unhappy years, I always found an escape in music, using my Winamp music player to find me a song I could listen to and sing along with. To this day, whenever I feel down, I can always turn to the sounds of music to make me happy once again.

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W H AATT’ ’SS I N E E/ /E K B OBOONONNONOONO N I N AA NNAAMM E K AK PAHPAHPA P

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$20 9919019011000194 This Gift Card entitles the individual with access, for the dollar value of the card to choice Awareness Management products and services which include all web based offerings, Seminars and Workshops.

$10 9919019011000194

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$15 9919019011000194 This Gift Card entitles the individual with access, for the dollar value of the card to choice Awareness Management products and services which include all web based offerings, Seminars and Workshops.

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S H AT T E R I N G O F D R E A M / C O 2 C AT C H E R

CHAPT E R

04 10

W HAT’S I N NAME?

The Pixels of Lives

PR OJE CT:

C O2 C ATC H ER PA P ER P R OMO T IO N A L

I NST R UCT OR :

C LASS :

S E M E S TE R :

Ariel Grey

Ty p o g r a p h y I I I

Spring 2012

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TH E P I XE L S OF L I V E S

Growing up in a city of Bangkok, Thailand, I witnessed the rapid advancement of technology. First it was the mobile phone and then the rise of the internet. I realized the technological changes could alter our perspectives and be beneficial to us personally and the community as a whWole. This digital boom led to my interest in technology and how it could help the Earth become a better place. My personal interest would become my inspiration. I wanted to design a book that could promote the concept of co-existence between current and futuristic technology and

the environment. Making it a healthier and more efficient place

for the human race.

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W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

CO2 CATCHER OXYGEN TECHNOLOGY RELEASER

IS ABOUT

THIS BOOK

TABLE OF CONTENT

INTRODUCTION

CH APTER:

PAGE

-6

A TECHNOLOGY

C H A PT E R :

- 16

OF A CLEAN AIR.

PR O DUC T I O N

- 42

- 46

N e e n a h Pa p e r C o .

The Birth of Life

Urban Lifestyle

A r t i f i c i a l Tr e e

Production Note

Introduction

Wa t e r C y c l e

C i t y Po l l u t i o n

Photosynthesis

Production List

Photosynthesis

P l a n t i n g C i t y Tr e e

Te c h n o l o g y o f

Wa t e r a n d G a s

TITLE:

H 1.0079

2 6

O 15.9994

WATER, THE BIRTH OF LIFE

PAPER:

NEENAH ENVIRONMENT

2 6

19 7 0

CHAPTER:

15.9994

1 980

A B r a n d N e w Wo r l d

PAG E :

C H A PT E R :

- 30

Water is a chemical substance with the chemical formula H2O. A water molecule contains one oxygen and two hydrogen atoms connected by covalent bonds. Water is a liquid at ambient conditions, but it often co-exists on Earth with its solid state, ice, and gaseous state (water vapor or steam). Water also exists in

199 0

a liquid crystal state near hydrophilic surfaces. Under nomenclature used to name chemical compounds, dihydrogen monoxide is the scientific name for water, though it is almost never used. Water covers 70.9% of the Earth’s surface, and is vital for all known forms of life. On Earth, 96.5% of the planet’s water is found in oceans, 1.7% in groundwater, 1.7% in glaciers and the ice caps of Antarctica and Greenland, a small fraction

20 0 0

in other large water bodies, and 0.001% in the air as vapor, clouds (formed of solid and liquid water particles suspended in air), and precipitation. Only 2.5% of the Earth’s water is freshwater, and 98.8% of that water is in ice and groundwater. Less than 0.3% of all freshwater is in rivers, lakes, and the atmosphere, and an even smaller amount of the Earth’s freshwater (0.003%) is contained within biological bodies and manufactured

2 01 0

products. Water on Earth moves continually through the hydrological cycle of evaporation and transpiration (evapotranspiration), condensation, precipitation, and runoff, usually reaching the sea. Evaporation and transpiration contribute to the precipitation over land. Safe drinking water is essential to humans and other lifeforms. Access to safe drinking water has improved over the last decades in almost every part of the world, but approximately one billion people still lack access WATER, THE BIRTH OF LIFE

to safe water and over 2.5 billion lack access to adequate sanitation. There is a clear correlation between access to safe water and GDP per capita. However, some observers have estimated that by 2025 more

Wa t e r p o l i t i c s i s p o l i t i c s a f f e c t e d b y w a t e r a n d w a t e r re s o u rc e s. Fo r t h i s re a s o n , w a t e r i s a strategic resource in the globe and an important e l e m e n t i n m a n y p o l i t i c a l c o n f l i c t s. It c a u s e s h e a l t h i m p a c t s a n d d a m a g e t o b i o d i v e r s i t y. 1.6 billion people have gained access to a safe water source since 1990. The proportion of people in developing countries with access to

than half of the world population will be facing water-based vulnerability. A recent report (November 2009) suggests that by 2030, in some developing regions of the world, water demand will exceed supply by 50%. Water plays an important role in the world economy, as it functions as a solvent for a wide variety of chemical substances and facilitates industrial cooling and transportation. Approximately 70% of the fresh water used by humans goes to agriculture.

Air pollution is the introduction of chemicals, particulate matter, or biological materials that cause harm or discomfort to humans or other living organisms, or cause damage to the natural environment or built environment, into the atmosphere.The atmosphere is a complex dynamic natural gaseous system that is essential to support life on planet Earth. Stratospheric ozone depletion due to air pollution has long been recognized as a threat to human health as well as to the Earth’s ecosystems.Indoor air pollution and urban air quality are listed as two of the world’s worst pollution problems in the 2008 Blacksmith Institute World’s Worst Polluted Places report.

PAG E :

>> 86

CHAPTER:

C AR

POLLUTION

BI OHAZAR D

TITLE:

safe water is calculated to have improved from 30% in 1970 to 71% in 1990, 79% in 2000 and 84% in 2004. This trend is projected to continue. To h a l v e , b y 2 0 1 5 , t h e p r o p o r t i o n o f p e o p l e without sustainable access to safe drinking water is one of the Millennium Development Goals. This goal is projected to be reached.

URBAN AND POLLUTION

C AR

PAPER:

EXH AUST SMOKE

NEENAH ENVIRONMENT

C ARBON MONOXIDE

In cities across the globe, the personal automobile is the single greatest polluter, as emissions from a billion vehicles on the road add up to a planet-wide problem. Driving a private car is a typical citizen’s most air polluting activity. The negative effects of automotive emissions are maximum when you sit in traffic surrounded by cars, their engines idling. Everyone sitting in a traffic jam is getting poisoned. Greenhouse gases are carbon dioxide, methane, nitrous oxide and chlorofluorocarbons. These gases act like the glass covering a greenhouse, letting sunlight in but blocking some of the infrared radiation from the earth’s surface that carries heat back into space. The gases act like a blanket wherever their concentration increases. Local concentrations increase local heat and increased differences between hotter and colder regions drives weather events into more extreme ranges. Over many years, the total amount of greenhouse gases accumulates and the average temperature of the whole planet is increasing. The planet’s thermostat had been set at a pleasant average temperature of 59 degrees (F) for the last 10 thousand years or so and is now rising.In many opinion, the main concern should be the effect of heat retention on local climates right now. It is possible to imagine increasingly anomalous weather and increasing loss of life and property from greenhouse gas accumulation with little or no change in the average temperature of the planet, although, we do expect slow progressive increase in average temperatures.

S H AT T E R I N G O F D R E A M / C O 2 C AT C H E R

PAG E :

CHAPTER:

TITLE:

URBAN AND POLLUTION

PAPER:

NEENAH ENVIRONMENT

URBAN AND POLLUTION

An urban area is characterized by higher population density and vast human features in comparison to areas surrounding it. Urban areas may be cities, towns or conurbations, but the term is not commonly extended to rural settlements such as villages and hamlets.Urban areas are created and further developed by the process of urbanization. Measuring the extent of an urban area helps in analyzing population density and urban sprawl, and in determining urban and rural populations. Unlike an urban area, a metropolitan area includes not only the urban area, but also satellite cities plus intervening rural land that is socio-economically connected to the urban core city, typically by employment ties through commuting, with the urban core city being the primary labor market. In fact, urbanized areas agglomerate and grow as the core population/economic activity center within a larger metropolitan area or envelope. In the US, Metropolitan areas tend to be defined using counties or county sized political units as building blocks of much larger, albeit more condensed population units. Counties tend to be stable political boundaries; economists prefer to work with economic and social statistics based on metropolitan areas. Urbanized areas are a more relevant statistic for determining per capita land usage and densities. More than half of the world’s population lives in cities, a trend that is rapidly accelerating, especially in developing countries. In the USA, urban areas are merging into huge megalopitan areas, especially along interstate highways.

URBAN AND POLLUTION

PAG E :

Cities require and use large quantities of energy and materials, metabolizing them and generating large quantities of waste products and pollutants, resulting in unsustainable environments that adversely affect ecological integrity and diversity and human health and well-being. As many city dwellers are disconnected from the natural world, it has even been suggested that a new species “homo urbanus” is emerging.

CHAPTER:

TITLE:

URBAN AND POLLUTION

PAPER:

NEENAH ENVIRONMENT

Carbon dioxide is a naturally occurring chemical compound composed of two oxygen atoms covalently bonded to a single carbon atom. It is a gas at standard temperature and pressure and exists in Earth’s atmosphere in this state, as a trace gas at a concentration of 0.039% by volume. As part of the carbon cycle known as photosynthesis, plants, algae, and cyanobacteria absorb carbon dioxide, light, and water to produce carbohydrate energy for themselves and oxygen as a waste product. But in darkness photosynthesis cannot occur, and during the resultant respiration small amounts of carbon dioxide are produced. Carbon dioxide is also produced by combustion of coal or hydrocarbons, the fermentation of liquids and the breathing of humans and animals. In addition it is emitted from volcanoes, hot springs, geysers and other places where the earth’s crust is thin; and is freed from carbonate rocks by dissolution. CO2 is also found in lakes at depth under the sea, and commingled with oil and gas deposits As of November 2011, carbon dioxide in the Earth’s atmosphere is at a concentration of approximately 390 ppm by volume. Atmospheric concentrations of carbon dioxide fluctuate slightly with the change of the seasons, driven primarily by seasonal plant growth in the Northern Hemisphere. Concentrations of carbon dioxide fall during the northern spring and summer as plants consume the gas, and rise during the northern autumn and winter as plants go dormant, die and decay. Taking all this into account, the concentration of CO2 grew by about 2 ppm in 2009. Carbon dioxide is a greenhouse gas as it transmits visible light but absorbs strongly in the infrared and near-infrared, before slowly re-emitting the infrared at the same wavelength as what was absorbed URBAN AND POLLUTION

CASE NO.

C a r b o n d i o x i d e i n e a r t h ’s a t m o s p h e r e i s c o n s i d e r e d a trace gas currently occurring at an average

d u r i n g s u b a e r i a l e r u p t i o n s i s c a r b o n d i o x i d e . It i s e s t i m a t e d t h a t v o l c a n o e s r e l e a s e a b o u t 1 3 0 –2 3 0

concentration of about 390 parts per million b y v o l u m e o r 5 9 1 p a r t s p e r m i l l i o n b y m a s s.

m i l l i o n t o n n e s ( 1 4 5 –2 5 5 m i l l i o n t o n s ) o f C O 2 i n t o t h e a t m o s p h e r e e a c h y e a r. C a r b o n d i o x i d e i s

The total mass of atmospheric carbon dioxide i s a b o u t 3, 0 0 0 g i g a t o n n e s. It s c o n c e n t r a t i o n varies seasonally and also considerably on a

also produced by hot springs such as those at the B o s s o l e t o s i t e n e a r R a p o l a n o Te r m e i n T u s c a n y, It a l y. He r e , i n a b o w l - s h a p e d d e p r e s s i o n o f a b o u t

r e g i o n a l b a s i s, e s p e c i a l l y n e a r t h e g r o u n d . In urban areas concentrations are generally higher and indoors they can reach 10 times background l e v e l s. G a s C a r b o n d i o x i d e i s a g r e e n h o u s e g a s Five hundred million years ago carbon dioxide was 2 0 t i m e s m o r e p r e v a l e n t t h a n t o d a y, d e c r e a s i n g t o 4 – 5 t i m e s d u r i n g t h e Ju r a s s i c p e r i o d a n d t h e n slowly declining with a particularly swift reduction o c c u r r i n g m i l l i o n y e a r s a g o. Hu m a n a c t i v i t i e s s u c h as the combustion of fossil fuels and deforestation have caused the atmospheric concentration of carbon dioxide to increase by about 35% since the beginning of the age of industrialization Up t o 4 0 % o f t h e g a s e m i t t e d b y s o m e v o l c a n o e s

1 0 0 m d i a m e t e r, l o c a l c o n c e n t r a t i o n s o f C O 2 r i s e to above 75% overnight, sufficient to kill insects a n d s m a l l a n i m a l s, b u t i t w a r m s r a p i d l y w h e n sunlit and the gas is dispersed by convection d u r i n g t h e d a y. L o c a l l y h i g h c o n c e n t r a t i o n s o f CO2, produced by disturbance of deep lake water saturated with CO2 are thought to have caused 3 7 f a t a l i t i e s a t L a k e Mo n o u n , C a m e r o o n i n 1 9 8 4 a n d 1 7 0 0 c a s u a l t i e s a t L a k e Ny o s, C a m e r o o n i n 1986. Emissions of CO2 by human activities are currently more than 130 times greater than the q u a n t i t y e m i t t e d b y v o l c a n o e s, a m o u n t i n g t o about 27 billion tonnes per year

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Before the advent of human-caused release of carbon dioxide to the atmosphere, concentrations tended to increase with increasing global temperatures, acting as a positive feedback for changes induced by other processes such as orbital cycles. There is a seasonal cycle in CO2 concentration associated primarily with the Northern Hemisphere growing season.Carbon dioxide content in fresh air (averaged between sea-level and 10 kPa level,varies between 0.036% and 0.039% depending on the location.Adaptation to increased levels of CO2 occurs in humans. Continuous inhalation of CO2 can be tolerated at three percent inspired concentrations for at least one month and four percent inspired concentrations for over a week. It was suggested that 2.0 percent inspired concentrations could be used for closed air spaces (e.g. a submarine) since the adaptation is physiological and reversible. Decrement in performance or in normal physical activity does not happen at this level. However, it should be noted that submarines have carbon dioxide scrubbers which reduce a significant amount of the CO2 present.

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WOOD ST OCK © 2 4 W | 8 0 T | 8 0 C | R E CYCL E A BL E SMOOT H

D ESER T ST R OM © 2 4 W | 8 0 T | 8 0 C | 1 0 0 C | R E CYCL E A BL E SMOOT H

ULTRA BRIGHT WHITE © 24W | 70T | 80T | 100T | 80C | 100C | 120DTC | RECYCLEABLE SMOOTH

MESA WHITE ©

PRODUCTION NOTE

GREEN TEA © 80T | 80C | 100C | RECYCLEABLE SMOOTH

COSMOS BLACK © 80T | 80C | RECYCLEABLE SMOOTH

BIRCH © 24W | 70T | 80T | 80C |RECYCLEABLE VELLUM

Q UEST WHITE © 24W | 80T | 80C | 100C | RECYCLEABLE VELLUM

QUEST IVORY © 24W | 80T | 80C | 100C | RECYCLEABLE VELLUM

ALMOND © 24W | 70T | 80C | RECYCLEABLE VELLUM

COT TONWOOD © 24W | 70T | 80C | RECYCLEABLE VELLUM

ASPEN © 24W | 70T | 80T | 80C | RECYCLEABLE VELLUM

TITLE

Co2 Catcher

PAPER

Ne e n a h E n v i r o n m e n t

DESIGNER

Ekkaphap Boonnoon

FONTS

Av e n i r / Sw i s s 7 2 1 / Me r c u r y

INSTRUTOR

Ariel Grey

SOFTWARE

COURSE

Ty p o g r a p h y 3

SCHOOL

Ac a d e m y O f A r t Un i v e r s i t y

Ad o b e C r e a t i v e In d e s i g n / I l l u s t r a t o r / Photoshop

PRINTER

Epson 1900 Stylus

BINDER

Bps

THIRTY - THIRTY ONE

WHITE © 80LB. TEXT SMOOTH FINISH PRINTED EPSON STYLUS 1900

THIRTY TWO - THIRTY THREE

WHITE © 80LB. TEXT SMOOTH FINISH PRINTED EPSON STYLUS 1900

THIRTY FOUR - THIRTY FOUR

WHITE © 80LB. TEXT SMOOTH FINISH PRINTED EPSON STYLUS 1900

THIRTY FIVE - THIRTY SIX

WHITE © 80LB. TEXT SMOOTH FINISH PRINTED EPSON STYLUS 1900

THIRTY SEVEN - THIRTY EIGHT

WHITE © 80LB. TEXT SMOOTH FINISH PRINTED EPSON STYLUS 1900

THIRTY NINE - FOURTY

WHITE © 80LB. TEXT SMOOTH FINISH PRINTED EPSON STYLUS 1900

FOURTY ONE - FOURTY TWP

WHITE © 80LB. TEXT SMOOTH FINISH PRINTED EPSON STYLUS 1900

PAGE// FOURTY THREE - FOURTY FOUR

WHITE © 80LB. TEXT SMOOTH FINISH

FRONT COVER

ONE

PRINTED EPSON STYLUS 1900

BALANCED WHITE © 100LB. COVER. SMOOTH FINISH PRINTED EPSON STYLUS 1900 WHITE © 80LB. TEXT SMOOTH FINISH

FOURTY FIVE - FOURTY SIX

WHITE © 80LB. TEXT SMOOTH FINISH PRINTED EPSON STYLUS 1900

FOURTY NINE - FIFTY

WHITE © 80LB. TEXT SMOOTH FINISH PRINTED EPSON STYLUS 1900

PRINTED EPSON STYLUS 1900 TWO - THREE

WHITE © 80LB. TEXT SMOOTH FINISH PRINTED EPSON STYLUS 1900

FOUR - FIVE

SIX - SEVEN

EIGHT - NINE

WHITE © 80LB. TEXT SMOOTH FINISH PRINTED EPSON STYLUS 1900 WHITE © 80LB. TEXT SMOOTH FINISH PRINTED EPSON STYLUS 1900

WHITE © 80LB. TEXT SMOOTH FINISH PRINTED EPSON STYLUS 1900

FOURTY SEVEN - FOURTY EIGHT

FIFTY ONE - FIFTY TWO

WHITE © 80LB. TEXT SMOOTH FINISH PRINTED EPSON STYLUS 1900

TEN - ELEVEN

WHITE © 80LB. TEXT SMOOTH FINISH

TWELVE - THIRTEEN

WHITE © 80LB. TEXT

PRINTED EPSON STYLUS 1900

SMOOTH FINISH PRINTED EPSON STYLUS 1900 F IF T H T E E N - S IXT E E N

WHITE © 80LB. TEXT SMOOTH FINISH PRINTED EPSON STYLUS 1900

E IGH T E E N - N IN E T E E N

WHITE © 80LB. TEXT SMOOTH FINISH PRINTED EPSON STYLUS 1900

TWENTY - TWENTY ONE

WHITE © 80LB. TEXT SMOOTH FINISH PRINTED EPSON STYLUS 1900

TWENTY TWO - TWENTY THREE

TWENTY FOUR - TWENTY FIVE

WHITE © 80LB. TEXT SMOOTH FINISH PRINTED EPSON STYLUS 1900 WHITE © 80LB. TEXT SMOOTH FINISH PRINTED EPSON STYLUS 1900

TWENTY EIGHT - TWENTY NINE

WHITE © 80LB. TEXT SMOOTH FINISH PRINTED EPSON STYLUS 1900

87<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 88

CASE NO.

S H AT T E R I N G O F D R E A M / C O 2 C AT C H E R

89<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 90

CASE NO.

S H AT T E R I N G O F D R E A M / C O 2 C AT C H E R

91<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 92

CASE NO.

S H AT T E R I N G O F D R E A M / C O 2 C AT C H E R

93<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 94

CASE NO.

LOVES OF ANIMALS / ANICOLOR

CHAPT E R

05 10

W HAT’S I N NAME?

The Loves of Animals

PR OJE CT:

A N I C OLOR F L A S H C A R D D E S IG N

I NST R UCT OR :

C LASS :

S E M E S TE R :

To m S i e u

Visual System II

Spring 2013

95<<

W H AT â&#x20AC;&#x2122; S I N A N A M E / E K K A P H A P B O O N N O O N

TH E L OV E S OF A N I M A L S

In my family, the love of animals was apparent. One memory I always thought about is playing with my best friends; my dogs Gold and Lost. I would often talk to, and draw them while we laid together. The love I had for my pets extended to all animals, both wild and domestic. My fascination of animals was due to their colors, shapes, and textures. I would collect pictures of them, and those images would become my inspiration to design these flash cards.

>> 96

CASE NO.

LOVES OF ANIMALS / ANICOLOR

97<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 98

CASE NO.

LOVES OF ANIMALS / ANICOLOR

99<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 100

CASE NO.

LOVES OF ANIMALS / ANICOLOR

101<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 102

CASE NO.

LOVES OF ANIMALS / ANICOLOR

103<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 104

CASE NO.

LOVES OF ANIMALS / ANICOLOR

105<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 106

CASE NO.

LOVES OF ANIMALS / ANICOLOR

107<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 108

CASE NO.

LOVES OF ANIMALS / ANICOLOR

109<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 110

CASE NO.

LOVES OF ANIMALS / ANICOLOR

111<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 112

CASE NO.

THE SCHOOL OF HOPE / ICAN UNIVERSITY

CHAPT E R

06 10

W HAT’S I N NAME?

The School of Hope

PR OJE CT:

I C A N U N IV ERSIT Y MU R A L D ES I GN

I NST R UCT OR :

C LASS :

S E M E S TE R :

To m S i e u

Visual System II

Spring 2013

113<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

TH E S C H OOL OF H OP E

At the age of seventeen, I made the choice to take a placement exam for a student exchange program called, “English First.” Passing the exam, I became qualified for the program. The city I would travel to was Douglas, Wyoming, a small city located 38 miles from Casper. I had no idea what I was in for. After arriving in Wyoming, I realized how much I stood out from everyone else. I was the only Asian in the entire airport and possi-bly in the town itself, this would prove to be an issue later on as I was only able to speak a little English at that time. Surprisingly, it only took me a semester to adapt to my surroundings and the new people. My school and friends were my motivation when times got rough. This expe-rience inspired me to design a series of murals and pass on the message, “I Can.”

>> 114

CASE NO.

THE SCHOOL OF HOPE / ICAN UNIVERSITY

115<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 116

CASE NO.

THE SCHOOL OF HOPE / ICAN UNIVERSITY

117<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 118

CASE NO.

THE SCHOOL OF HOPE / ICAN UNIVERSITY

119<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 120

CASE NO.

THE SCHOOL OF HOPE / ICAN UNIVERSITY

121<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 122

CASE NO.

THE SCHOOL OF HOPE / ICAN UNIVERSITY

123<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 124

CASE NO.

THE SCHOOL OF HOPE / ICAN UNIVERSITY

125<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 126

CASE NO.

THE SCHOOL OF HOPE / ICAN UNIVERSITY

127<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 128

CASE NO.

THE SCHOOL OF HOPE / ICAN UNIVERSITY

129<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 130

CASE NO.

E L E G A N C E O F C O W / L O R E T TA C H E E S E FA C T O R Y

CHAPT E R

07 10

W HAT’S I N NAME?

The Elegance of Cow

PR OJE CT:

LORE T TA C H EESE FA C T ORY B R I E PA C KA GI N G

I NST R UCT OR :

C LASS :

S E M E S TE R :

Christine George

P a c ka g i n g I I

Spring 2011

131<<

W H AT â&#x20AC;&#x2122; S I N A N A M E / E K K A P H A P B O O N N O O N

TH E E L E GA N C E OF C OW

Moving to the state of Wyoming from Bangkok, Thailand, I have experienced a duality of lifestyles. From a big city to a small town was an immense change, I was clearly going through a culture shock. Everything I was once familiar with, was being replaced with farms, cows and tremendously large empty fields. I even had to change the pace of living I was accustom to, I couldnâ&#x20AC;&#x2122;t be in a rush because it tended to startle people. However, though my lifestyle had changed so drastically, I would never regret moving there. Wyoming reminded me of how happy a person can be with little to do, and it was the place in which I found my passion for art and design. The beautiful empty spaces and farm life was my inspiration to create the package design for Lorettaâ&#x20AC;&#x2122;s brie cheese.

>> 132

CASE NO.

E L E G A N C E O F C O W / L O R E T TA C H E E S E FA C T O R Y

133<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 134

CASE NO.

E L E G A N C E O F C O W / L O R E T TA C H E E S E FA C T I R Y

135<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 136

CASE NO.

E L E G A N C E O F C O W / L O R E T TA C H E E S E FA C T I R Y

137<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 138

19 8 2

L I T Y Q U A

A N I C E R

IE R

CALIFORNIA

MEDIUM

NATURAL

AND

SHARP

CHEDDAR

CHEESE, FLAVORED JACK CHEESE, COLBY JACK CHEESE (ALSO KNOWN AS CO-JACK) AND MANY

80% 63%

DIETARY FIBER

SUGARS 1G PROTEIN

50G

VITAMIN A

28%

CALCIUM *

44%

PERCENT

CALORIE

VITAMIN C

D A I LY

D I E T.

LOWER

YOUR

IRON

VA L U E S

ARE

D A I LY

VA L U E S

DEPENDING

YOUR

BASED M AY

CALORIE

2,000

HIGHER NEEDS

OTHERS AMERICAN’S FAVOURITE CHEESES

209%

1509MG

TOTAL CARBOHYDRATE

CHEESE

CHEESE, ALSO FONTINA CHEESE, MONTEREY JACK

I E BR

SODIUM

240MG

THE LORETTA CHEESE FACTORY 252 LORETTA DRIVE

LORETTA, CA 95551

S I N C E

CHEESE

CHEDDAR), HAVARTI

B (BOTH

Q U A L I T Y

Q U A L I T Y C E S I N

CHEESE, INCLUDING

A M E R I C AN

1 9 8 2

REAL

584

102%

CHOLESTERROL

MAKER. WE ARE PRODUCING OVER 34 VARIETIES OF

FROM FAT

FACTORY

CALORIES

% DAILY VALUE*

PREMIUM NATURAL AND ORGANIC CHEESES. LORETTA CHEESE

802

66G

SATURATED FAT 42G TRANS FAT

CALORIES

TOTAL FAT

RUN BUSINESS, DEDICATED TO MAKING THE FINEST

1 9 8 2

A M E R I CAN

AMOUNT PER SERVING

VALLEY OF NORTHERN CALIFORNIA IN THE DAIRY CENTER OF HUMBOLDT COUNTY. WE ARE A FAMILY-

B R I E

1 9 8 2

SERVING SIZE 240 G

CHEESE FACTORY" IS NESTLED IN THE EEL RIVER

A M E R I CA N

C E S I N

NUTRITION FACTS

OUR CALIFORNIA CHEESE COMPANY "LORETTA

Q U AL IT Y

I E BR

L N AT U R E

1 9 8 2

A M E R I CA N

Y IT

LORETTA’S BRIE

REAL CALIFORNIA CHEESE PRODUCT

C E S I N

1 9 8 2

I E BR

C E S I N

Q U AL IT Y

L N AT U R E

2 98

KG ) W T 35 . 2 O Z ( 2 . 2 LB S 1

Y IT

I E BR QUALITY

L CALIFO IA CHEESE RN

A N I C E R

L I T Y Q U A

B R I E

NET

Y IT

REA

SOFT BRIE CHEESE

19 8 2

FINE

KEEP

S I N C E

SOFT BRIE CHEESE

ESSE F A CH AC TT T

B R I E

ESSE F A CH AC TT T

2 98

S I N C E

B R I E

E L E G A N C E O F C O W / L O R E T TA C H E E S E FA C T I R Y

L I T Y Q U A

A N I C E R

2 98

S I N C E

1 9 8 2

CASE NO.

139<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 140

CASE NO.

E L E G A N C E O F C O W / L O R E T TA C H E E S E FA C T I R Y

141<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 142

CASE NO.

E L E G A N C E O F C O W / L O R E T TA C H E E S E FA C T I R Y

CHAPT E R

08 10

W HAT’S I N NAME?

The Place of Pulse

PR OJE CT:

P ROJ E CT IN SP IRE MU S I C F ES TI VAL D E S IG N

I NST R UCT OR :

C LASS :

S E M E S TE R :

Tr o y A l d e r s

Visual System I

Spring 2012

143<<

W H AT â&#x20AC;&#x2122; S I N A N A M E / E K K A P H A P B O O N N O O N

TH E P L A C E OF P UL S E

After living in Wyoming for two and a half years, I moved to San Francisco to pursue my passion as a Graphic Designer. I chose San Francisco because I believe it is a truly unique city, with a constant array of inspiration everywhere, this metropolitan area has a way of tapping into your passions. Block after block, the streets are full of life and art. With such a high energy, this city is the perfect hub for music and entertainment. This energetic feeling and rhythm of San Franciscoâ&#x20AC;&#x2122;s nightlife was the essence behind designing Project Inspire.

>> 144

CASE NO.

PLACE OF PULSE / PROJECT INSPIRE

145<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 146

CASE NO.

PLACE OF PULSE / PROJECT INSPIRE

147<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

ABOUT THE FESTIVAL

WHAT TO EXPECT

EXPERIENCE

THE DJ

BUY TICKET

VISITOR INFO

THE DJ

420 MASON STREET SAN FRANCISCO CALIFORNIA 94102 (415) 693-0777

>> 148

CASE NO.

PLACE OF PULSE / PROJECT INSPIRE

149<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 150

CASE NO.

PLACE OF PULSE / PROJECT INSPIRE

Project Inspired Festival www.projectinspired.com

PRO PRO JECT JECT INSINSPIRE PIRE

151<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 152

CASE NO.

PLACE OF PULSE / PROJECT INSPIRE

153<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 154

CASE NO.

CIRCLE OF CONVENIENCE / AERO STORE

CHAPT E R

09 10

W HAT’S I N NAME?

The Circle of Convenience

PR OJE CT:

A E R O ST ORE S TOR E B R A N D PA C K A G IN G

I NST R UCT OR :

C LASS :

S E M E S TE R :

Michael Osbo r n e

Packaging IV

Spring 2013

155<<

W H AT â&#x20AC;&#x2122; S I N A N A M E / E K K A P H A P B O O N N O O N

TH E C I RC L E OF C ON V E N I E N C E

As a student, living in a city you learn that paying attention to labels and signage can be essential to you choosing an item at a store. When I go shopping for food or personal care, I search for a product that appears trustworthy, reliable, and healthy. As human beings, our first judgements are usually based off of appear-ance. Package design has a dominance over the opinions and decisions of soci-ety. Life could be easier, even just a little if convenience played a bigger role in helping us make that decision. This idea is where the inspiration was drawn to create the label designs.

>> 156

CASE NO.

CIRCLE OF CONVENIENCE / AERO STORE

157<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 158

CASE NO.

CIRCLE OF CONVENIENCE / AERO STORE

159<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

AERO STORE:

Aero is a store brand that maintain a smart design and modern edge that meets the standards of the department store. There is no place for a so-called generic brand here. Aero’s store brand extends across the categories of beauty products, food, kitchenware, and office supplies. Each category has its own unique color scheme and set of rules, but each remains unmistakably Aero.

PRODUCT:

COMPETITORS

KEY ADJECTIVE:

Pasta

Williams - Sonoma

Simple

Food & Drink

Crate And Barrel

Iconic

Skin Care

Whole Food

Modern

Body Care

Trader Joe’s

Hair Care

Walmart

Kitchen Tools

Kmart

Office Suppies

Sam’s Club Costco Safeway

>> 160

CASE NO.

CIRCLE OF CONVENIENCE / AERO STORE

ENDORSED BRAND

S TA N D A L O N E B R A N D

161<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 162

CASE NO.

CIRCLE OF CONVENIENCE / AERO STORE

163<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 164

CASE NO.

CIRCLE OF CONVENIENCE / AERO STORE

165<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 166

CASE NO.

CIRCLE OF CONVENIENCE / AERO STORE

167<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 168

CASE NO.

CIRCLE OF CONVENIENCE / AERO STORE

169<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 170

CASE NO.

CIRCLE OF CONVENIENCE / AERO_INDUSTRY

CHAPT E R

09.1 10

CI R CL E O F CO N VEN IEN C E:

The Home of Cooks

PR OJE CT:

I N D U S T RY U R B A N C OOKWA R E PA C K A G IN G

I NST R UCT OR :

C LASS :

S E M E S TE R :

Michael Osbo r n e

Packaging IV

Spring 2013

171<<WW

W H AT â&#x20AC;&#x2122; S I N A N A M E / E K K A P H A P B O O N N O O N

DE S C RI P TI ON :

We will approach design with a more upscale, modern and urban look and feel. The style will be minimalist with few colors in order to exude class and not hinder the usability of the products.

>> 172

CASE NO.

CIRCLE OF CONVENIENCE / AERO_INDUSTRY

173<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 174

CASE NO.

CIRCLE OF CONVENIENCE / AERO_INDUSTRY

175<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 176

CASE NO.

CIRCLE OF CONVENIENCE / AERO_INDUSTRY

177<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 178

CASE NO.

CIRCLE OF CONVENIENCE / AERO_INDUSTRY

179<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 180

CASE NO.

CIRCLE OF CONVENIENCE / AERO_ARTISAN

CHAPT E R

09.2 10

W HAT’S I N NAME?

The Food of Choice

PR OJE CT:

A RT I S AN I TA L I A N GOU R M E T PA C K A G IN G

I NST R UCT OR :

C LASS :

S E M E S TE R :

Michael Osbo r n e

Packaging IV

Spring 2013

181<<

W H AT â&#x20AC;&#x2122; S I N A N A M E / E K K A P H A P B O O N N O O N

DE S C RI P TI ON :

The Artisan brand is an icon of the big city lifestyle. Revered as a hubfor the discovery of new culinary trends. Artisan brand is to be the defining brand in gourmet food retail in cities. We will use design inspired by the neo-classical look and use it to attract thetrust of our customer base. The modern mixed with classical details will give off a high-end vibe.

>> 182

CASE NO.

CIRCLE OF CONVENIENCE / AERO_ARTISAN

183<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 184

CASE NO.

CIRCLE OF CONVENIENCE / AERO_ARTISAN

185<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 186

CASE NO.

CIRCLE OF CONVENIENCE / AERO_ARTISAN

187<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 188

CASE NO.

CIRCLE OF CONVENIENCE / AERO_ARTISAN

189<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 190

CASE NO.

CIRCLE OF CONVENIENCE / AERO_ARTISAN

191<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 192

CASE NO.

WORLD OF BRANDS /LOGOS AND POSTERS

CHAPT E R

10 10

W HAT’S I N NAME?

The World of Brands

PR OJE CT:

LOGO A N D P OST ER OTH ER S C H OO L W O R K S A N D F R E E L A N C E

SCHOOL :

YEAR:

S E M E S TE R :

Academy of A r t

2009-2013

3 years 6 months

193<<

W H AT â&#x20AC;&#x2122; S I N A N A M E / E K K A P H A P B O O N N O O N

TH E WORL D OF BRA N DS

In the 21st century, whether we realize it or not, branding plays a significant role in our lives. The importance of a brand is to convince a group of people that you can provide them with what they need and that your company ishonest. Brands work as a visual solution to communicating between a company and its audience. With every problem, there is alwaysa way to resolve it. My goal is to be that designer; using my knowledge to help solve visual problems and create a connection with an audience. This is my world. These are my brands.

>> 194

CASE NO.

WORLD OF BRANDS /LOGOS AND POSTERS

195<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 196

CASE NO.

WORLD OF BRANDS /LOGOS AND POSTERS

197<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 198

CASE NO.

WORLD OF BRANDS /LOGOS AND POSTERS

199<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

>> 200

CASE NO.

WORLD OF BRANDS /LOGOS AND POSTERS

201<<

W H AT ’ S I N A N A M E / E K K A P H A P B O O N N O O N

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CASE NO.

WORLD OF BRANDS /LOGOS AND POSTERS

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WHAT’S IN NAME?

THANK YOU

MY FAMILY:

Thank you mom, dad, Pâ&#x20AC;&#x2122;Best, Pâ&#x20AC;&#x2122;Bond, for always being there for me no matter what happen. Thank you for finally starting to support me on whichever path i take. I know all hard thing you did was to push me to go far. This work is delicated to you all.

MY INSTRUCTOR:

Special thanks to Mary Scott. Word can not express my appreciation and gratitue for all theopportunity, your help and guidence. Thanks also to Tom Sieu, Christine George, Bob Slote, Aerial Grey, Michael Osborne, Todd Hedgpeth, Troy Adlers, Kele Dobrinski, Renee Darcy, and Nancy Madura, June Roys for sharing your knowledge and help shaping me into a designer I am today.

MY FRIENDS:

The amazing and talented people I have met, a lifelong friends that have affected my creative process and personal life. Thank you for being so awesome. Stay amazing. Amy Chumyung Lee, Ara Dizon, Cody Maemori, Crystol Funk, Dee Shin, Desirae Rider, Ju Suk lee, Khristina Jairam, Madiline Roguschko, Mallory Huntsinger, Palawit Teeravithayapinyo, Patt Ongsombatt, Ryan Huntsinger, Stephanie Hutomo, and Sunny Song.

ACADEMY OF ART UNIVERSITY

School of Graphic Design 79 New Montgomery Street San Francisco, California WHAT’S IN A NAME

EKKAPHAP BOONNOON

No part of this publication can or allow to be reproduced without express permission from Ekkapahap Brian Boonnon.

COURSE:

Senior Portfolio

PRINTER

Giant Horse Printing

COURSE NO.

BINDING

GR 460

The Key Binding and Printing

COURSE DIRECTOR:

Mary Scott

TYPEFACE:

Swiss 721 PAPER STOCK:

PHOTOGRAPHY:

100 lbs stock papers

Crystol Funk Ekkaphap Boonnoon

SOFTWARE:

Sarocha Modpadit

Adobe Creative Suite CS6

CAMERA:

Nikon D90