SUCCESS STORY Million-Dollar Marketing

BY CHANGING THE NARRATIVE AND STAYING MINDFUL OF MARKETING, KYLE ROSKO AND MARCY BRAUN WERE ABLE TO COMPLETE THE HIGHEST SALE EVER IN MONTAUK OUTSIDE OF ITS WATERFRONT PROPERTY.

By ASHLEY RYAN

Set back from the coastline — but still offering spectacular ocean views from New York’s Long Island — the modern, six-bedroom home located at 14 Maple Street was consistenly on the market for seven straight years. But that all changed when Kyle Rosko, a licensed real estate salesperson for The Eklund | Gomes Team, got involved.

After first visiting the house in 2015, Rosko told a friend that he would one day sell a house just like that one. The home had only been on the market for a couple of months, and it wouldn’t be until 2021 that he took over the listing.

“The problem was this house rented for a ridiculous number every single year and the brokers were not mindful of allowing access and allowing it to be presented properly,” Rosko explains. “… And if you’re not able to see a property and you really want to get a true feeling of it, it has to be represented perfectly.” g E

THE HAMPTONS DIVISION OF EKLUND | GOMES

The power team of Kyle Rosko & Marcy Braun record the highest sale in Montauk for a non-waterfront property in history.

14 Maple St., Montauk, New York 11954 6 beds | 8 baths

7,300 square feet

SOLD: $14,000,000

His solution was to partner with DroneHub Media, a company that often assists Eklund | Gomes in creating high-quality video content. Though Rosko is selective about the visuals he uses to showcase his listings, he says the video crafted by the media group was executed perfectly and allowed him to persistently and impressively market the property. Rosko was able to get the home on multiple magazine covers, including Douglas Elliman Magazine, where it was able to shine.

Ringing in at 7,300 square feet, the house, which was built in 2014, was groundbreaking for its time. “It’s immaculate,” Rosko adds. “It’s a very unique experience for Montauk. You feel like you’re in Malibu, which is very different than the typical aesthetic of the Hamptons.”

As such, it wasn’t the house itself that was holding the team back from a sale. “We didn’t have to change the property, we had to change the narrative of the investment opportunity,” Rosko says. “… The analytical, in-depth work that we did as a team to present it to potential buyers was a lot more than had been done previously.” He cites Julia

Spillman-Gover, CEO of The Eklund | Gomes Team, as one of the most pivotal parts of the deal, as the two worked closely to get everything organized and completed. Through talented teamwork and marketing, Rosko sold the property in October 2022 for $14 million.

Through it all, Rosko says he learned to never give up. “Always take a step back and allow a reset,” he says. “This property, we had it on the market for a year then took a fresh look as a team and … relaunched it like it had never been on the market before. And I think that push really got us the attention … to get the property sold.”

First Person Getting To Know The Eklund Gomes Family

Iam a first generation Nigerian American woman. I was born and raised in Maryland and currently reside in New York City. Working as an agent allows me to wear many hats that have contributed to my success. I am assertive, smart, savvy and focused. Being able to listen and guide my clients in some of the biggest transactions of their lives is something that I am proud of. My clients trust me to keep it real and have honest communication with them. I believe buyers and sellers and really just people in general want to feel that what matters to them also matters to the individual they are entrusting in.