Trencherman’s Brewing Co. TEAM PUFF PAINT
Trencherman’s Brewing Co. TEAM PUFF PAINT
Trencherman’s Brewing Co. TEAM PUFF PAINT
Who is Trencherman’s? 2 dudes, brewing beer at home with funky ingredients from around the world What’s not to love?
Trencherman’s Brewing Co. TEAM PUFF PAINT
Our objective: TEAM PUFF PAINT wants to give you practical & sustainable solutions and platforms to get your name out to as many beer heads in Chicago as possible.
Trencherman’s Brewing Co. TEAM PUFF PAINT
/BRANDING
trench·er·man noun
1. A hearty eater. 2. One who frequents another’s table
Trencherman’s Brewing Co. TEAM PUFF PAINT
/BRANDING
Trencherman’s personality has an inherent duality. Worldly, yet very Chicago. Brewed with world class ingredients, but brewed at home. Trencherman’s sounds very formal or familial, but it means glutton.
Trencherman’s Brewing Co. TEAM PUFF PAINT
/BRANDING
tagline
Trencherman’s Brewing Co.
Homespun beer from worldly gluttons.
local
global
funny
Trencherman’s Brewing Co. TEAM PUFF PAINT
/BRANDING
logo
Trencherman’s Brewing Co. TEAM PUFF PAINT
/BRANDING
logo
Torn edges hint at the “homemade” quality
Updated version of a historic blackletter typeface
Chicago stars Banner shape is a traditional symbol, done in a modern way
Utilitarian tag line typeface
Trencherman’s Brewing Co. TEAM PUFF PAINT
/BRANDING
fonts primary
FAKIR SMALL CAPS
secondary
ALPHA HEADLINE PRO BOLD
Trencherman’s Brewing Co. TEAM PUFF PAINT
/BRANDING
mascot
Due to how Chicago Trencherman’s is, and how sports oriented Chicago is, Trencherman’s needs a mascot. This mascot needs to encompass the duality of Trencherman’s personality. He needs to reference the notion of the Old-fashioned globe-trotting glutton, but done in a style that is unique, quirky and attractive to the palette of Chicago’s beer enthusiasts.
Trencherman’s Brewing Co. TEAM PUFF PAINT
/BRANDING
mascot
Trencherman’s Brewing Co. TEAM PUFF PAINT
/BRANDING
mascot
Visual library of Thurgood, doing different things to be used for different collateral.
regular
cheers!
burp!
let’s go!
burger.
Trencherman’s Brewing Co. TEAM PUFF PAINT
/PACKAGING 3 part modular sticker system.
Trencherman’s Brewing Co. TEAM PUFF PAINT
/PACKAGING Part 1 Circular stickers are professionally printed in large quantities and used on the bottles, but also on the streets. (And on coasters.)
Trencherman’s Brewing Co. TEAM PUFF PAINT
/PACKAGING Part 2 “Farmer’s Market” style labels.
BREW
Filling in the sheet with handwritten names, ingredients and batch numbers
CONTENTS
will retain the “homespun” quality. Then the sheets can easily be photocopied. BREW
BREW
BREW
CONTENTS
CONTENTS
CONTENTS
BATCH No
BATCH No
BATCH No
Trencherm ansBrewingCo.com
Trencherm ansBrewingCo.com
Trencherm ansBrewingCo.com
BREW
BREW
BREW
CONTENTS
CONTENTS
CONTENTS
BATCH No
BATCH No
BATCH No
Trencherm ansBrewingCo.com
Trencherm ansBrewingCo.com
Trencherm ansBrewingCo.com
BREW
BREW
BREW
CONTENTS
CONTENTS
CONTENTS
BATCH No
BATCH No
BATCH No
Trencherm ansBrewingCo.com
Trencherm ansBrewingCo.com
Trencherm ansBrewingCo.com
BREW
BREW
BREW
CONTENTS
CONTENTS
CONTENTS
BATCH No
BATCH No
BATCH No
Trencherm ansBrewingCo.com
Trencherm ansBrewingCo.com
Trencherm ansBrewingCo.com
BATCH No Trencherm ansBrewingCo.com
Trencherman’s Brewing Co. TEAM PUFF PAINT
/PACKAGING Part 3 The neck sticker creates a visual ID system for the different beers with a color system. This way different beers are easily identifiable. The color pallete chosen for the neck stickers are picked up from a vintage map. They are bright and identifiable but yellowed for that “fake sophisticated” look.
Trencherman’s Brewing Co. TEAM PUFF PAINT
/PACKAGING System
Trencherman’s Brewing Co. TEAM PUFF PAINT
/EXPERIENTIAL Trencherman’s needs to hit the streets in order to get as many beers into people’s mouths as possible. Throw tastings! • at people’s houses • at BYOB restaurants • host dinner & beer nights at restaurants
Bring in revenue! • sell the damn beer at the tastings.
To help Trencherman’s out, we’ve created some collateral.
Trencherman’s Brewing Co. TEAM PUFF PAINT
/EXPERIENTIAL To be used at wild postings, up at bars, artwork can be used on the website or on Facebook invites.
Trencherman’s Brewing Co. TEAM PUFF PAINT
/EXPERIENTIAL
Trencherman’s Brewing Co. TEAM PUFF PAINT
/EXPERIENTIAL
Trencherman’s Brewing Co. TEAM PUFF PAINT
/DIGITAL
And, we built you this website on Word Press “Currently Brewing” is a self updating status bar for the beer you are currently brewing. It automatically updates what stage the beer you are brewing is in based on the dates you put in. It also automatically updates your twitter whenever the beer has hit a new step in the process. “Ye Old Fashioned Web Log” is the place where we can utilize the clients inherently charming personalities and world travels into a blog that can generate interest, maximize website hits, and promote the personality of the brand. Blog about pairings you recommend for your beer, different unique ingredients you’re discovering on your travels, and vimeo the brewing process. “Forthcoming Tastings” is a place that will have quick details about all your upcoming tastings, along with links to the Facebooks event pages that you are already using to send out invites.
Trencherman’s Brewing Co. TEAM PUFF PAINT
/DIGITAL Beer description pages have already been set up for your current beers, just fill in the info! We even added a Google map for what places around the world the beers were influenced by.
Trencherman’s Brewing Co. TEAM PUFF PAINT
/DIGITAL Here is a sample events listing. We added a comments section where people can leave you guys feedback about how excited they are about the event or how delicious the beer they tried was!
Trencherman’s Brewing Co. TEAM PUFF PAINT
/DIGITAL The back end CMS is built on WordPess and makes it super easy to update and add content to your website. You could even do it after you’ve had a few!
Trencherman’s Brewing Co. TEAM PUFF PAINT
/DIGITAL Also, we made this for you: http://twitter.com/brewgluttons
TEAM PUFF PAINT