FALL 2015
This season we are looking back to where this story started - the story of my decor and lifestyle brand ELCE. It was a sunny June and we, my husband and I, had just landed at JFK, full of excitement and plans for what to see and what to experience. The view over Manhattan was magnificent, we were like kids running around the narrow streets and sucking in the NYC lifestyle. Lunch in Nolita, drinks in SoHo. Sunday soul food in Harlem. Hanging in Central Park and dreaming away. Many weeks of road tripping ahead, coast-to-coast USA in the largest car I’ve ever seen. Amazing trip, but little did we know that we would bring home a dream that would become a big part of our life.
A lot has happened since that June. We have experienced highs and lows too, it's all part of the equation. We have met so many wonderful people, worked together with so many talented people, and learned. We have developed our business, we have adjusted the methods, we have fine tuned the processes. We have learned more. And loved every moment. Our product range has grown. Our ELCE family has grown. Our own family has also grown to 4 people. Our community has grown. Our customers are now found around the world, and we love them all. We are truly humbled to read all the beautiful words every day. We are humbled to be part of the community of creative individuals. We are most humbled to learn how much our customers love their new ELCE decor. It's amazing, my dream. This season we go back to the roots, and cherish the moments that have led us to where we are today. We keep building the best thing we know - our brand. We launch new products and go into new markets. We keep growing and dream bigger. We make new goals. I hope your enjoy our new designs as much as I enjoyed creating them. I can't wait to see them at your home.
Love, Tiina
NEW YORK
This pattern is inspired by the amazing city of New York, the art deco buildings and straight streets with sudden secret turns.
CAPE TOWN
Cape Town is a tribute to the beautiful and mysterious place where modern life and nature exists side by side under the everlasting sun.
We truly have the best and most stylish customers! Daily we receive email with images from our wonderful customers around the world, styling with their beloved ELCE products. Here we are sharing some of them, more on the blog, instagram and pinterest! @hannenov
@vartnyahem48
@inredningshjalpen
@tinemonsenno
@MittLilleHjerte
@newhomebynina
PILLOWS & THROWS
CAPE TOWN DOVE CUSHION COVER 50 X 50 CM || 100% COTTON PRODUCT CODE: CCCTDOV
SHANGHAI BLACK CUSHION COVER 50 X 50 CM || 100% COTTON PRODUCT CODE: CCSHBLA
SHANGHAI LIGHT GRAY CUSHION COVER 50 X 50 CM || 100% COTTON PRODUCT CODE: CCSHLGR
PALM SPRINGS BLACK CUSHION COVER 60 X 60 CM || 100% COTTON PRODUCT CODE: CCPSBLA
HANOI WHITE CUSHION COVER 50 X 50 CM || 100% COTTON PRODUCT CODE: CCHAWHI
SANTORINI ASH GRAY CUSHION COVER 60 X 40 CM || 100% COTTON PRODUCT CODE: CCSAAGR
MOSCOW WHITE CUSHION COVER 50 X 50 CM || 100% COTTON PRODUCT CODE: CCMOWHI ATHENS CAMEL CUSHION COVER 60 X 60 CM || 100% COTTON PRODUCT CODE: CCATCAM
ATHENS GRAY CUSHION COVER 50 X 50 CM || 100% COTTON PRODUCT CODE: CCATGRA NEW YORK IRON GRAY CUSHION COVER 50 X 50 CM || 100% COTTON PRODUCT CODE: CCNYIRO
PALM SPRINGS WHITE CUSHION COVER 60 X 40 CM || 100% COTTON PRODUCT CODE: CCPSWHI
MOSCOW BLACK CUSHION COVER 50 X 50 CM || 100% COTTON PRODUCT CODE: CCMOBLA
CAPE TOWN OLIVE CUSHION COVER 50 X 50 CM || 100% COTTON PRODUCT CODE: CCCTOLI
SHANGHAI FOREST GREEN CUSHION COVER 50 X 50 CM || 100% COTTON PRODUCT CODE: CCSHFGN
ATHENS PEA GREEN CUSHION COVER 50 X 50 CM || 100% COTTON PRODUCT CODE: CCATPGN
SHANGHAI MUSTARD YELLOW CUSHION COVER 50 X 50 CM || 100% COTTON PRODUCT CODE: CCSHMYE
SANTORINI GOLD CUSHION COVER 60 X 40 CM || 100% COTTON PRODUCT CODE: CCSAGOL
KUALA LUMPUR ORANGE CUSHION COVER 50 X 50 CM || 100% COTTON PRODUCT CODE: CCKLORA
SINGAPORE TURQUOISE CUSHION COVER 50 X 50 CM || 100% COTTON PRODUCT CODE: CCSITUR
KUALA LUMPUR PEACOCK CUSHION COVER 50 X 50 CM || 100% COTTON PRODUCT CODE: CCKLPEA
BEIJING BLUE CUSHION COVER 50 X 50 CM || 100% COTTON PRODUCT CODE: CCBJBLU
BEIRUT STONE CUSHION COVER 50 X 50 CM || 100% COTTON PRODUCT CODE: CCBESTO
BEIRUT PLUM CUSHION COVER 50 X 50 CM || 100% COTTON PRODUCT CODE: CCBEPLU
HANOI DUSTY BLUE CUSHION COVER 50 X 50 CM || 100% COTTON PRODUCT CODE: CCHADBL
SINGAPORE NAVY CUSHION COVER 50 X 50 CM || 100% COTTON PRODUCT CODE: CCSINAV
ISTANBUL STONE CUSHION COVER 50 X 50 CM || 100% COTTON PRODUCT CODE: CCISSTO
PALM SPRINGS BLACK MAKE UP BAG (SMALL) 20 X 10 CM || 100% COTTON PRODUCT CODE: BAPSBLA_S
PALM SPRINGS BLACK MAKE UP BAG (LARGE) 30 X 20 CM || 100% COTTON PRODUCT CODE: BAPSBLA_L
BAGS BEIJING BLUE MAKE UP BAG (SMALL) 20 X 10 CM || 100% COTTON PRODUCT CODE: BABJBLU_S
BEIJING BLUE MAKE UP BAG (LARGE) 30 X 20 CM || 100% COTTON PRODUCT CODE: BABJBLU_L
ATHENS CAMEL MAKE UP BAG (SMALL) 20 X 10 CM || 100% COTTON PRODUCT CODE: BAATCAM_S
ATHENS CAMEL MAKE UP BAG (LARGE) 30 X 20 CM || 100% COTTON PRODUCT CODE: BAATCAM_L
PALM SPRINGS WHITE KITCHEN TOWEL 45 X 60 CM || 100% COTTON PRODUCT CODE: KTPSWHI
PALM SPRINGS WHITE POTHOLDER 20 X 20 CM || 100% COTTON PRODUCT CODE: POPSWHI
SINGAPORE NAVY KITCHEN TOWEL 45 X 70 CM || 100% COTTON PRODUCT CODE: KTSINAV
SINGAPORE TURQUOISE KITCHEN TOWEL 45 X 70 CM || 100% COTTON PRODUCT CODE: KTSITUR
KITCHEN & DINING
ATHENS GRAY NAPKIN 45 X 45 CM || 100% COTTON PRODUCT CODE: NAATGRA
PALM SPRINGS WHITE NAPKIN 45 X 45 CM || 100% COTTON PRODUCT CODE: NAPSWHI
SINGAPORE NAVY NAPKIN 45 X 45 CM || 100% COTTON PRODUCT CODE: NASINAV
SINGAPORE TURQUOISE NAPKIN 45 X 45 CM || 100% COTTON PRODUCT CODE: NASITUR
SANTORINI ASH GRAY RUNNER 60 X 160 CM || 100% COTTON PRODUCT CODE: RUSAAGR
SANTORINI ASH GRAY TABLE CLOTH 160 X 240 CM || 100% COTTON PRODUCT CODE: TCSAAGR
SANTORINI ASH GRAY KITCHEN TOWEL 40 X 60 CM || 100% COTTON PRODUCT CODE: KTSAAGR
NEW YORK IRON GRAY KITCHEN TOWEL 40 X 60 CM || 100% COTTON PRODUCT CODE: KTNYIRO
LET’S CONNECT INSTAGRAM || PINTEREST || HOUZZ www.elcestockholm.com
@Elcestockholm #ElceStyledBy #FunAndFabulous #DecorateLikeAPro
Join our fabulous and creative squad on Instagram! Get featured? Tag us with #ElceStockholm
ELCE STOCKHOLM is the interior lifestyle brand for the stylish consumer looking for sophisticated design with a modern and colorful twist. The company was founded in 2011 by Tiina Wilén, a passionate traveler who finds her inspiration from cities, buildings, nature and history. All our collections are known for the mix of fabulous colors and sophisticated patterns – inspired by the most beautiful places on Earth. “
” Says Tiina. Our designs are classic with fresh colours, and mix well with any style. We love how geometric progressions create harmony and bold statements at the same time. We adore classic clean lines, contrasts, symmetry and balance in decor. We also love mixing patterns and scales for an interesting look.
Welcome to our dream.
SWEDEN & INTERNATIONAL info@elcestockholm.com
NORWAY linn@fiskerudbrands.no
FINLAND gun.winter@witex.fi
WWW.ELCESTOCKHOLM.COM www.elcestockholm.com/media