.
..
E L C. I M O N E C. Â P R O J E C T
P O R T F O L I O
CONTENTS ENTREPRENEURSHIP PROJECT 4-6 CSR PROJECT 10-12
MARKETING PLAN PROJECT 1-3 STRATEGIC MANAGEMENT PLAN 7-9
TYPE: GROUP PROJECT DURATION: 12 WEEKS
MARKETING PLAN PROJECT BRIEF DESCRIPTION Management of a new product or service offer that will be offered to a new target market.
OBJECTIVES External, Internal and SWOT factors Determine marketing strategy Describe 'Customer Group' Integration of 4P's
IDEA Boyner Group is joining the supermarket business for the first time. The main aim is to expand organic segment, changing the common display of product sections to enhance customer experience and integrate an organic themed cafe inside stores to gain competitive advantage.
01
CHALLENGES OF THE PROJECT
02
Strong competitors Identifying the right technology to fit customer needs
FEATURES THAT MAKE THIS PROJECT STAND OUT After qualitative research, it was concluded that iBeacon technology was the most beneficial tool to engage customers in-store Placing an organic themed cafe in-store to intensify customer satisfaction.
03
DETAILS THAT DISTINGUISH THIS PROJECT FROM OTHERS Competitor analysis
Comprehensive positioning strategy
IDEA INSPIRATION
IKEA STORES PUBLIX STORE IN SOUTH TAMPA/ FLORIDA
Realistic ROI ROS measurements
TYPE: GROUP PROJECT DURATION: 15Â WEEKS
ENTREPRENEURSHIP PROJECT BRIEF DESCRIPTION Development of a comprehensive business plan for a new company to persuade investors to provide financing.
OBJECTIVES Find an innovative idea Write an executive summary and a mission statement Describe proposed business Execute an internal & external analysis Build a management, marketing, and financial plan
IDEA To provide a portable device to end dependency on restaurants and markets for travelers, hospital attendants, Vegans\Vegetarians, and patients with certain diseases such as celiac.
04
CHALLENGES OF THE PROJECT
05
Financial planning of an imaginary product Industry analysis Limited budget
FEATURES THAT MAKE THIS PROJECT STAND OUT Detailed market research Favourable consumer feedback Accurately evaluated situational analysis
06
DETAILS THAT DISTINGUISH THIS PROJECT FROM OTHERS Execution of an actual survey
Real-life visual design of the product
IDEA INSPIRATION
TRADITIONAL JAPANESE BENTO
TYPE: INDIVIDUAL PROJECT DURATION: 12 WEEKS
STRATEGIC MANAGEMENT PLAN BRIEF DESCRIPTION Implementation of a detailed strategic plan for a real life case & business
OBJECTIVES Use PESTEL framework to monitor the macro-environmental factors. Execute an industry analysis Identify competitive advantages via VRIO analysis Evaluate industrial competition using PORTER's 5 Forces Identify current problems & find solutions
CHOSEN COMPANY & INDUSTRY Mutlubiev - Cleaning Industry
07
CHALLENGES OF THE PROJECT
08
Detecting changes in the ever-shifting
and competitive business environment to set meaningful priorities Finding useful data Assessing industry position of a young firm
FEATURES THAT MAKE THIS PROJECT STAND OUT Solid qualitative research Successful service differentiation Implementation of proper tools & technology
VRIO, PESTEL & PROBLEM IDENTIFICATIONS/SOLUTIONS
09
CORPORATE SOCIAL RESPONSIBILITY PROJECT BRIEF DESCRIPTION Giving a social dimension in core value proposition of the chosen company
OBJECTIVES Detect a current social problem Explain the aim & objectives of the project in detail Identify potential risks & impacts Ensure sustainability of the project Prepare operations & costs chart
IDEA To inform women regarding potential prenatal problems and describe necessary measures to prevent them.
10
11
CHALLENGES OF THE PROJECT Organising events & planning operations Finding an idea without contradicting current products of the company
FEATURES THAT MAKE THIS PROJECT STAND OUT Only project that achieved feasible sustainability goals Consistent operational details
12
DETAILS THAT DISTINGUISH THIS PROJECT FROM OTHERS Achieved easier access to capital
Successfully integrated project with the products of the company
THANK YOU! TO VIEW MY OTHER PROJECTS PLEASE VISIT: https://prezi.com/user/zjc26kpfkeif/prezis/ https://issuu.com/elcim.onec PROJECT WOMB: https://prezi.com/view/b0jhaP7En5vfywJVKS2S/ I-CHEF: https://prezi.com/view/e26XJOWLL5jQdNbFYZb0/