Identifying Key Collaborators - Cortilia. STRATEGY & PLANNING.

What is Cortilia?

Originally Cortilia was called “Geomercato”, a platform created to provide customers in Milan with a selection of fruits and vegetables delivered by the farmers themselves, in order to optimize transport routes to reduce environmental impact. After a few months of conversion, in November 2011, was delivered the first subscription box fruit and vegetables!

Today, Cortilia still pursues the same goal: to deliver regional fruits and vegetables with short supply chains to customers in Italy. 70% of the products sold by are local (therefore they come from a producer within a radius of less than 200 km) and 99% are Italian.

Cortilia, seasonal vegetables and fruits, biodiversity, short supply chains, organic farming and traceability are particularly important.

Cortilia does not sell pumpkins all year round, but only when pumpkins are in season. Moreover, there is not only one type of pumpkin to buy, but many different species (because we eat only 12 plant species and 5 animal breeds make up 70% of our meals). Growing many species strengthens biodiversity. Moreover, Cortilia buys only from local farmers. The buyer can trace the origin of each vegetable thanks to the high level of digitalization at Cortilia.

Partnership of Cortillia and Bosco Mangericcio.

Goals of Cortillia

How the goals Cortilia’s support our project

Organic food

Local and small farms are promoted by Cortillia. Biodiversity and organic farming is extremely important to Cortillia.

Community

There is a large local community, especially in Milan, as the company was founded here in 2011. The community is still only connected online and has no real meeting place. A real meeting place would help to connect the community even closer.

Transparency

Through local suppliers, Cortillia has short supply chains and always fresh products directly from the producer. Cortillia also wants to convey this to its customers through maximum transparency.

Seasons

It is important for Cortillia to offer seasonal products. This means that not every product is available every season.

Tradition

In the future, Cortillia would like to promote biodiversity and various traditional Italian fruits and vegetables even more. To do this, however, customers need to know how to use products.

Restaurants

Cortilia.horeca is a pilot project in which Cortillia provides bars and restaurants with the freshest, most seasonal, local and sustainable products.

Financing

Cortillia wants to retain local customers and become a leader in local and organic agriculture.

Cortillia can advise on the choice of plants and establish contact with local farmers. In this way, the “Bosco Mangericcio” project can become a pilot project for local agroforestry cultivation systems.

Cortilia as initiator and organizer can offer workshops in the “Bosco Mangericcio” on her website. Thus, the project around the food forest immediately reaches an important interest group, a group that wants to eat a balanced and local diet.

Through the workshops offered in the food forest, Cortillia can show maximum transparency and show customers through the food forest agronomic cultivation whites, walk the Cortillia factory or hold discussions about the future of agribusiness and food.

From the concept of seasonal cultivation derives the concept for nature trails in the food forest, which vary according to the season, lead to the discovery of the properties of the plants.

In the Food Forest there are references to the use of flowers, fruits and berries in the kitchen. In this context, the organization of tastings and cooking classes that can take place within the framework of Cortillia Workshops is also envisaged.

With the connection of Cortillia and local bars and restaurants, a cooking workshop by a restaurant chef in the food forest is conceivable. Or small “dinner evenings” with a local chef and the products from the garden.

Cortillia can support the project financially in exchange for offering workshops in the garden and advertising in the garden for their ordering service.

Location Cortillia has the main seat next to the property “Bosco Mangericcio”.

Cortillia can take over the maintenance of the garden, either by financing gardeners and keepers or by having its own employees who want to be involved in the garden.