Future of Wonderland

In terms of the future of Wonderland, they currently target 20–40-year-olds which is the majority of the millennials. By 2030 Generation Z and Generation Alpha will be a vital target audience and key to their success, whilst Wonderland have made steps to become more tech savvy. Generation Z find relatable editorials more insightful and interesting as well, purchasing digital publications as expected from Alpha. Alpha is the first generation to be submerged into a world surrounded by technology, having information so easily accessible at their fingertips (Jones, 2022). The question is will Alpha or Generation Z still be purchasing physical magazine publications or will they look for digital content. In response to this I have created a video with an animation effect to support my final image and communicate with Generation Z and generation Alpha, bringing in a digital aspect and making it interactive and inspiring.