Branding Portfolio

Page 1

[branding]



[branding]

Eleanor O’Donnell



Tom Red [Clothing Brand] Brief: masculine, distinctive, using the colours red and black and to incorporate a dog.



iQ Quattro Quorum [Nightclub Bar Restaurant] Brief: modern, vibrant, young.



We Sell DIY [Online DIY Outlet]

Belclare, Westp

ort, Co. Mayo.

Brief: strong, sharp, with reference to a generic non-specific structure.

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HOPE [Healthy Options Project Erris] Brief: friendly, all embracing, colourful, people coming together, support.



GĂŠaga [Community Youthreach Group] Brief: young, to incorporate branches without being overly obvious or using a tree image.



Westire Technology [Communications and Technology Business] Brief: clean, modern, incorporate a wave structure and the colours red, green and blue.



MacAuliffe’s Pharmacy [Prescriptions Medicines Beauty Health] Brief: friendly, soft, professional, clean without appearing sterile.

Station Road, Castlebar, Co. Mayo. Tel.:



The Di Club [Dundalk Intercultural Club] Brief: colourful, indicating different races coming together and working together.

The Dundalk Intercultural Club Logo shape based on a generic building/roof shape, it does not refer to any specific type of building so that it is nonspecific and can refer to multiple structures. The word DIY is emphasised by using uppercase letters and through its size in relation to the other words.



MSPA [Mayo Suicide Prevention Alliance] Brief: colorful, hopeful, supportive, people helping each other.



Blue Thunder [Fast Food Outlet] Brief: modern, clean, with reference to the wild west and cowboys.



Sailor’s Bar & Restaurant [Seafood Restaurant & Bar] Brief: rugged, weathered, friendly, seaside, seafood.



Kachina [Natural Spa] Brief: modern, clean, smooth, indulgent, incorporating a happy person.



Salon@ StLouis [Hair & Beauty Course Provider] Brief: feminine, modern, striking.

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