Electra Design Group Portfolio 2023

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some projects we are proud of

Client: BentallGreenOak

Project: Square William

Location: Montreal

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Client: Mosaic Homes

Project: Willow Location: Vancouver

Establish E d 2006 Reminiscent of turn-of-the-century Tudor estates in Shaughnessy, WILLOW evokes the revival style of Renaissance England and Colonial America. Authentic detailing and quality craftsmanship will enable WILLOW to age with grace and maintain a timeless appeal.

At WilloW, you’re steps from the Westside’s largest and most exciting shopping destinations.

live simply and beautifully. The finer things in life await you in the oakridge area. Exceptional shopping, culinary delights, outstanding services – all just steps from your doorstep. Minutes away, you’ll also find the charming, boutique-filled streets of Kerrisdale. With its quaint shops and Europeanvillage ambiance, Kerrisdale offers a complete and refined shopping experience.

WilloW is the perfect balance of cosmopolitan living in a relaxed setting.

Steps from first-rate schools, giving your children the opportunity to develop at some of the city’s finest public and private schools.

WilloW’s quiet tree-lined street enables a flawless balance of peace and comfort where children can grow and families can prosper.

Classic design principles and traditional handcraftmanship blends form and function to create thoughtful floor plans at WilloW.

Filled with boxwoods, maples and flowering cherry trees, WilloW’s intimate courtyards and private gardens offer serenity in the heart of a bustling city.

Visit the surrounding golf courses and magnificent parks, including the celebrated VanDusen Gardens. WilloW is also within easy reach of the airport and upcoming Canada line.

Superior craftsmanship and great attention to detail will make WilloW valued – now and in the long-term.

uptownliving

Woodland Heig H ts Live. Naturally.

Client: Synergy / Macdonald Platinum

Project: Woodland Heights

Location: Victoria

The Lifestyle Magazine for Woodland Heights

Creating a Natural Community

The Saanich Peninsula: Drink It In

Never mind the Loire Valley, and Napa can definitely wait. As it turns out, a memorable winery tour isn’t something that requires great expense, planning or even time when you live at Woodland Heights. From here, you’re within easy driving distance to some of BC’s most notable wineries and the island’s very own cider house.

In fact, taking a day (or two) to tour the Saanich Peninsula makes an ideal staycation complete with a spectacular drive with rows of lush vineyards and orchards, as well as remarkable local fare.

Along the way, you’ll find a handful of charming locally owned and operated wineries boasting some award-winning and memorable wines from crisp, fruity whites to bright rosés and robust reds.

The Symphony Vineyard, a short 20-minute drive up island, is an ideal spot to grab a picnic basket, a bottle of Symphony wine and load up on some Saltspring and Vancouver Island cheese, along with locally sourced charcuterie and smoked wild Canadian salmon for an easy (yet wonderfully indulgent) gourmet picnic.

Farther north is the Sea Cider Farm & Ciderhouse, which grows and presses its own certified organic apples using the traditional rack-and-cloth method, then ferments the juice slowly before aging it to perfection. Take a tour, then take in a glass of delicious cider and some lunch while watching the waves roll by from the Ciderhouse deck. 

A B A B C G F E B A FORT ST BEGBIEST JOHNSON ST BURNSI G OV E R N ME N T ST ESQUIMALT RD BAY ST PANDORA AVE FOU L BA Y RD C ADBORO BA Y RD HENDERSON R D GORGE RD EAST HARRIET RD FINLAYSON COOKST CLOVERDALEAVE HILLSIDE AVE CEDARHILLCROSSRD COOK ST DALLASRD FAIRFIELDRD N EWPO R T A VE EC D AR LLHI RD R ICHMOND R D AY AV E CAREYRD BURNSIDERDW BLENKINSOP RD BEACHDR T TOWN DOW N O RI A VICT VI C T Swan Lake Hampton Park Summit Park Topaz Park Mt Tolmie Park TO UNIVERSITY OF VICTORIA Beacon Hill Park Victori General Hospita Uptown Mall Saanich Center Saanich Plaza Mayfair Shopping Centre Hillside Shopping Centre Royal Jubilee Hospital Restau R ants A Yoshi Sushi B Crystal Jade Restaurant C Sabri Indian Cuisine D Mr. Tubb’s Ice Cream Parlor E Pizzeria Prima Strada F Café Brio G Blue Fox Cafe Banks A HSBC B BMO Bank of Montreal C Vancity s chools A Pacific Christian School B Saint Andrew’s Regional High C Colquiltz Middle School D Saint Joseph Catholic School E Spectrum Community School F Tillicum Elementary School G St. Margaret School H Reynolds Secondary li BR a Ry A Saanich Library community centRe B Pearkes Recreation Centre Pa R ks A Rainbow Park B Swan Lake Christmas Hill Nature Sanctuary s ho PPing centR es Tillicum Mall Safeway London Drugs SilverCity TD Canada Trust Coast Capital Savings Kelsey’s Restaurant Montana’s Cookhouse & Saloon Saanich Plaza Save-On Foods Boston Pizza Tim Horton’s Mayfair Centre The Bay CIBC Uptown Mall Future Shop Walmart H&M Forever 21 Shoppers Drug Mart Qoola Frozen Yogurt RBC Royal Bank Hillside Centre Sears Thrifty Foods Saanich Centre London Drugs Thrifty Foods
ies Starling Lane Winery Symphony Vineyard Dragonfly Hill Vineyard & Winery Victoria Spirits Vine Vineyards Church & State Wines Ltd. Cider Farm & Ciderhouse 2 WoodlANd HEIgHTS:
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NEW RENTAL COMMUNITY 1, 2 & 3 BEDROOM HOMES WITH CONDO-QUALITY FINISHINGS NEW RENTAL COMMUNITY Register Ridgewoodplace.ca FITNESS STUDIO, LOUNGE, BBQ PATIO 24-HR SECURITY
Construction Hoarding
NEW RENTAL COMMUNITY NEW Register Ridgewoodplace.ca Register Ridgewoodplace.ca NEARBY PARKS, SCHOOLS, SHOPS, RESTAURANTS, & THE WEST COAST EXPRESS PET AND FAMILY FRIENDLY, PLAYGROUND, PATIO FOR EVERY HOME LIVE WELL 1, 2, AND 3 BEDROOM HOMES IN DOWNTOWN MAPLE RIDGE • Family & pet friendly • Free fitness center + other amazing amenities • Walk to groceries, schools, and more • Professional On-site Management Brand new, modern, condo-style rental suites www.RidgewoodPlace.ca Register today Move in this Spring www.RidgewoodPlace.ca LIVE DOWNTOWN FOR LESS A Brand New Rental Community in downtown Maple Ridge. WALKING DISTANCE TO GROCERIES, SCHOOLS & RESTAURANTS AMAZING AMENITIES INCLUDING GYM & LOUNGE MOVE IN THIS SPRING Client: Amacon Project: Ridgewood Place I & II Location: Maple Ridge Transit Shelter Ads

Project: Two St. Thomas

Hariri Pontarini Architects, Two St. Thomas offers one, two and three-bedrooms ranging in size from approximately 550 to 1,800 square feet. Remaining suites start from $2,400 for a one-bedroom, $2,800 for a two-bedroom and $5,696 for a three-bedroom.
pleasures of luxury hotel living are conjured in the long list of amenities, including:
St. Thomas Street, Toronto, ON 647.797.9578 twostthomas@bentallkennedy.com www.twostthomas.com
Designed by
The
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studio
dining room
room and more Contact us to book a tour of our model suites. YORKVILLE RENTAL LIVING YORKVILLE RENTAL LIVING Our exclusive offer. For your exquisite style. $1,000 gift value. Appliances Package  SMEG Toaster  SMEG Kettle  Nespresso machine with capsule starter pack  Wine fridge Shopping Package  Holt Renfrew Gift Card  Hudson’s Bay Gift Card  Harry Rosen Gift Card  TNT Gift Card Services Package  Credit for Dove dry cleaning  Credit for housekeeping  Credit for dog walking  Uber Eats Gift Card Culinary Package  Eataly Gift Card  Whole Foods Gift Card  Mark McEwan Gift Card  Tom and Sawyer (for pets!) Gift Card Fine Goods Package  Tiffany Tea Set ($1,000 value)  William Ashley wine glasses  Maison Birks home accessory  Wustholf Knive Set YORKVILLE RENTAL LIVING Thank you for choosing your home with us. We look forward to welcoming you. Two St. Thomas presents a carefully curated Yorkville offer. Select a preferred package or customize your own by selecting any four items of a $1,000 value, listed below. Experience your specially tailored $1,000 gift. Available on new 12-month lease terms until September 30, 2020. Terms and conditions apply. Error and omissions excepted.
- 24/7 concierge - Fitness
- Private
- Party
Client: BentallGreenOak
Location: Toronto
uptownliving The Lifestyle Magazine for Woodland Heights Woodland Heig H ts Live. Naturally. Real Estate Development, Seattle Real Estate Development, Victoria Commercial Real Estate, Shanghai
Marketing brochures for residential rental buildings
displays

renderings

logo design

AT BIG WHITE SPA RESORT SPA RESORT
SP A RESOR T AT BIG WHITE SP A RESOR T AT BIG WHITE AT BIG WHITE SPA RESORT SPA RESORT

packaging

packaging
Soft S ALL NATURAL VEAL CHEW for DOGS 6 pack ALL NATURAL LAMB CRUNCH for DOGS

book design

“We’re very excited to partner with as many local growers and producers as we do, and we’re always eager to do more. We’re especially grateful to our local farmers and ranchers. The work you do everyday is very important not only to our business but to the economic and physical health of our communities, and we commend you for your commitment and hard work.”

131
Local Thinking and acting local are nothing new for the Overwaitea Food Group: It’s simply how the company does business, now and for the past 100 years. Indeed, this Western Canadian company continues to be the number one supporter of local growers, producers and suppliers in communities across British Columbia and Alberta. In fact, the company works with more than 1,200 growers, producers and ranchers to bring quality local offerings throughout the store – including natural and organic products, along with Western Canadian beef, chicken and pork. And depending on the season, more than 75 per cent of Overwaitea’s fresh produce is sourced from familyoperated farms in British Columbia and Alberta, while more than 85 per cent of bakery items are locally produced. In addition, hundreds of Western Family items are produced right here at home – including ice cream, pet food, cheese and eggs, just to name a few.
Proudly
– Darrell Jones, President, the Overwaitea Food Group

Looking Into The Future

This book is one among many legacy projects, including award-winning educational resources that will make sure that young British Columbians will clearly see the place of Chinese Canadians in our common past. The stories collected in this book are significant because they are our history—they are us. We can proudly look into the mirror

understanding of a common history that reflects each and all of us. As this book helps show, our province has undergone great change over the last century and a half, and our future is brighter because the mirror we hold to ourselves is larger and reflects so much more of whom we are in all our diversity.

Celebration CHINESE CANADIAN LEGACIES IN BRITISH COLUMBIA CELEBRATION: CHINESE CANADIAN LEGACIES IN BRITISH COLUMBIA THE PROSPECTS ARE BOUNDLESS 175
History is a mirror. If we look into our past and cannot see ourselves in it, then the mirror has distorted one of the most important ways in which we come to understand and recognize who we are. For too many years, the story of British Columbia’s history was a distorted mirror, overemphasizing only some of our society while leaving the rest in the dark. Chinese Canadians in British Columbia had been too often left in the dark, their stories and the role they had played in our collective history ignored or forgotten. The legacy projects that followed the moving apology issued by the British Columbia legislature in May 2014 for historical wrongs, including this celebration book, are a way forward in creating a new mirror on British Columbia’s history, one that reflects more accurately and fully those who helped build this province. A mirror shows both the good and the bad. Like wise this book, although celebratory of the successes and triumphs of Chinese British Columbians, has not hidden the struggles and inequities that they were forced to overcome because of racism and discrimination. We are now at a turning point in our history as a province. Reckoning and reconciling with dark moments in our past is providing a way for all British Columbians to move forward together, brought together through creating a shared
and see the values that we hold dear today reflected back. The values that are reflected so clearly in so many of the stories—faith in hard work and sacrifice, belief in education, commitment to social justice—are values that provide continuing strength to our province’s diverse society. This book and the educational resources that were created as a legacy of the apology will ensure that these values will be taught in schools around the province to our future generations. The contributions of Chinese Canadians to our province are being acknowledged. We hope this book, and the many inspiring people featured in it, will help build a bridge between all British Columbians: Indigenous, newcomers, Chinese and non-Chinese. The next chapter of Chinese Canadian history and the history of our province is being written by a new generation of community leaders who, like their earlier counterparts, are making contributions here while keeping ties to their culture They will embark on new ways to build harmony and bridge the gaps between First Nations, early settlers, and recent immigrants. The marks they will someday leave do not appear in this celebratory book, but in building upon those who have come before them, they will stand proudly on their shoulders.
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Barkerville’s Mid-Autumn Moon Festival brings ancient traditions to modern audiences while celebrating the contributions made to the economy by pioneering Chinese Canadians. Courtesy of Barkerville Historic Town Photo by Carleigh Drew
Chapter
Celebrating the People and History of the UBC School of Kinesiology MINDS AND MOTION MINDS AND MOTION UBC School of Kinesiology 124 :: MINDS AND MOTION Chapter Eight THE TREK BEYOND :: 125 Emma McCrudden was appointed in 2016 to a newly created position evenly divided between the school as lecturer in sport and exercise nutrition, and the Department of Athletics as sport dietitian for student-athletes. She qualified as a dietitian from the University of Ulster, Northern Ireland and later completed a master’s degree at England’s Loughborough University in sports nutrition and exercise physiology. She worked at the English Institute of Sport from 2008 to 2013 and was the lead dietitian for Leinster Rugby of Dublin from 2010 to 2013. After moving to Canada she joined the Canadian Sport Institute and worked with national teams, including the women’s soccer and swim teams in preparation for the 2016 Olympic Games. John Kramer’s research interests are focused on understanding the relationships between spinal cord injuries and neuropathic pain. Like ICORD colleague Chris West, he is a Michael Smith Foundation for Health Research and a Rick Hansen Institute Scholar. His research program is playing a critical role to develop neuro-imaging and quantitative sensory testing techniques to better understand how changes in the central nervous system relate to the development of neuropathic pain, and to explore the relationship between pain, neurological recovery, and other secondary health outcomes such as cardiovascular disease. with the students to review their concerns and search for a solution. Attempts were made by the school to revisit the issue with the Human Kinetics Undergraduate Society executive in the spring of 2009, and again with the subsequent executive during the 2009-10 academic year, but to no avail. In the fall of 2010, however, a new executive indicated their willingness to hear arguments in favour of the name change and to conduct a second student vote, which culminated in an online ballot in early March, 2011 in which 92 per cent of students voted in favour of the change. The opinion was shared by graduate students, who just a few weeks earlier had met to discuss and to ultimately vote unanimously in support of the new name. Based on the students’ support, a proposal was again brought forward to the School of Human Kinetics Council on March 24, 2011, and the name change to the School of Kinesiology and consequential changes in the names of the BHK and MHK degrees (to BKin and MKin, respectively), were approved by a 95 per cent majority, with 18 votes cast in favour and one opposed. The change of the name was then put forward by the provost at Senate on April 20, 2011 and approved. “It was a long process but it was worth the wait,” said Sparks, who was now in his second term as director. “In addition to approving the change, Senate conveyed congratulations for having listened to and involved our students.” Having completed a final step in forging a new identity that accurately reflected the school’s current reality and future aspirations, the next critical task was to pay close attention to another upcoming round of faculty appointments. By this time the school’s popularity among entering students was a key factor in funding faculty positions, based on a new university formula whereby all faculty and program budgets were responsive to enrollment figures. With financial matters top of mind in both the school and across the campus, Sparks was determined that the approach to hiring would be as resolutely collaborative in his second term as it had been in the first. Following an external review of the school’s outreach programs led by Sanderson in 2012, the school created an outreach manager position to support overall operations of the Active Kids and BodyWorks programs and a range of community initiatives. A key part of BodyWorks was the Changing Aging program that had been pioneered by Sonya Lumholst-Smith in the 1990s and acquired by the school in 2004 from the Department of Athletics and Recreation. The new manager, Suzanne Jolly, reported to Wendy Frisby in her role as associate director of student and community engagement and to Shannon Bredin, Gail Wilson and Barry Legh who provided program oversight. The school also supported hiring a staff member to expand international undergraduate student enrolments and coordinate international affairs. The position was capably filled in 2013 by Carlos Cantu who began to oversee the school’s international summer program and to contribute to international student recruitment as well as relationship building with peer overseas universities. These were important new staff positions, however, during this same time the school struggled to identify cognate areas for hiring faculty members that would be supported by everyone. Ultimately, a major breakthrough was reached at a retreat led by Mark Carpenter, Brian Wilson and Nikki Hodges, when the group agreed to a mixed approach – to hire a research faculty member in socio-cultural studies, a teaching faculty member in the area of statistics and A Michael Smith Foundation for Health Research and Rick Hansen Institute Scholar, Chris West is an integrative physiologist with a primary focus on how the cardiovascular and pulmonary systems respond to spinal cord injury. He conducts research as director of the Translational Integrative Physiology Laboratory located at the Blusson Spinal Cord Center, which houses the International Collaboration on Repair Discoveries (ICORD). He was part of the International Cardiovascular Health Clinic that served at the London 2012 Paralympic Games, the Socchi 2014 Paralympic Winter Games and a number of world championship events. Although he took up a new post in the Faculty of Medicine in 2018, he remains an adjunct professor in the school. All photos: Martin Dee Epilogue 9
CHAPTER By Robert Boushel Director, UBC School of Kinesiology June 1,
2018
Judie Glick and Carol Jensson
Cookbook THRIVE energy cookbook Brendan Brazier 150 Functional, Plant-Based Whole Food reciPes Sarah B. Hood WE SURE CAN! How Jams and Pickles are Reviving the Lure and Lore of Local Food
The New Granville Island Market

team work

The Electra Design Group Team

Li Eng-Lodge – Creative Director

As the founder and principal of Electra Design Group Ltd. since 1999, Li has both an extensive knowledge and a strong background in designing print and online materials for the property development and property management sector. An accomplished graphic designer and creative director, Li has designed annual reports, books, displays, signage –while also specializing in logo design and overseeing all aspects of Electra Design Group. Li’s vast professional experience and adept project management skills enable her to work with the Electra team in an effective, efficient and coordinated manner, with Li being the main client contact.

Soojin Cha – Web Production Manager

With years of design experience in the on-line industry, Soojin Cha brings her user experience knowledge and deep technical understanding to the team. Her experiences range from web interface design & development, mobile UI design, email marketing campaign management to e-commerce. She also presented “On-line Presence and Digital Profile” at University of Toronto and Miziwe Biik’s Aboriginal Business Resource Centre.

Diane Robertson – Designer

Diane has been the Senior Designer at Electra Design for the past several years. Her varied educational background includes a Bachelor’s Degree in Fine Art from the prestigious Emily Carr Institute of Art + Design and a Publishing Techniques and Technologies Diploma from Langara College.

Christine Rowlands – Writer & Editor

Christine Rowlands has written stories and content for FortisBC, Tourism New Westminster, the Yellow Pages, and other business, travel and real estate projects. She’s also a certified copy editor and proofreader who helps perfect punctuation and grammar for publications like alive, Business in Vancouver, Western Investor and more. She takes time away from the computer to ride her bike and Vespa and volunteer as a dog walker for Elderdog.

Ernst Vegt – Colour Management / Photoshop

Ernst Vegt has spent +40 years in the graphic arts field specializing in colour reproduction and is a certified G7 Expert by IDEAlliance. He has taught colour reproduction at VCC, BCIT, and Auckland University of Technology, New Zealand. His customers include printing companies, book publishers, art galleries, giclée printers, artists, photo-labs, advertising agencies and signage companies.

companies we work for Amacon Anipet Arsenal Pulp Press Bentall Green Oak GWL Realty Advisors Douglas & McIntyre Jim Pattison Group Lija Macdonald Platinum Marketing Overwaitea Food Group Pacific Academy School Penguin Books Provincial Government of BC Raicon Revera Retirement Living University of British Columbia Lisa Eng-Lodge would love to hear from you E electradesign@shaw.ca | T 604.708.9774 | www.electradesigngroup.com

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