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How concrete batching plants speed ups the
HOW CONCRETE BATCHING PLANT SPEED UPS THE CONSTRUCTION PROCESS?
The responsibilities to changes the dream of people having a home into reality and for that the industry requires a lot of time, patience, a good investment and upgraded technologies. The backbone of the alluring buildings and houses is 'Construction Equipment'. Well, you must be familiar with the one of the most important equipment that is 'Concrete Batching Plant.'
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With the quickening of rural and city development works, loads of clients have asked about the detailed data about the small concrete batching plant. Any kind of construction is not possible without concrete, concrete is the soul of the construction project and making.
With the presence of a batching plant, a construction site will benefit from a constant supply of bespoke mixes of high quality concrete. This means that construction projects can be completed sooner as workers never have to wait for concrete to be delivered to site. A steady supply of concrete is key to ensuring your construction siteis as productive as possible. This enables you to meet all your construction deadlines, while while getting the most out of your workforce and any hired equipment. Relying on a concrete supplier to deliever concrete to your site can result in delays. In addition to getting your concrete at a higher cost, you run the risk of delays caused by trfafic or breakdowns. With your own onsite

CONCRETE BATCHING PLANT
concrete batching plant, you can ensure that concrete is mixed yo the exact specification and quantities required. A continous supply of concrete and workable production will result in construction projects being more efficient. With a portable batching plant, construction teams are able to disassemble the plant in a short peroid of time, before moving it to the next site. This is an excellent advantage because being able to produce your own concrete can cut down your costs, increasing your profit margin. A mobile batching plant reduces transport costs by minimising the distance needed to move concrete to where it is required, thereby driving your costs down and keeping onsite disruptions to a minimum. Most of the construction contractors choose centralized batching plants to ensure consistent mixes. Thanks to the advanced technology, mobile batching plants can meet the quality levels previously only achievable at centralised plants. Nowdays no one has the time to wait for long in order to get a job done. These batching plants have been devised keeping excatly this in mind. Concrete plants have made the task of construction easier and faster. Things that used to take years in construction can now be constructed within a few months. As a result, a lot of people who are involved in the contsruction business are getting more and more inclined towards using these batching plants. On top of that, it is not hard to intall a concrete batching plant nowadays. There are many companies that are involved in the business all over the world. A plant can either be installed at the construction site or at some other location. Clients can take the help of experts in order to determine which plant would be the best suit their requirement. Clients can go through the internet in order to get a clear idea about the expenses that goes into installing a batching plant. There are batching plants well suited for high quality and production that can be equiped

with two simultaneous vehicle loading mixer points and mobile plants that have superb on-site capabilities that can also be fitted with an optional weight load system and is able to mix quality concrete that can be pumped. Concrete batching plant also offers batch plant mobile concrete dispensers. Everything is pre mixed at these plants, based on the client's need which means no raw materials and no wastage at the construction site. Concrete batching is properly mixed as opposed to hand mixed concrete that is more often than not inconsistent. Construction work can be done much quicker as there is no disruption in the schedule when using ready mixed concrete. When the ready mixed concrete is delievered , a well equipped technical crew handles the pouring and patching at the site, which means you do not have to manage any labor on site. When using traditional concrete, this invilves the use of labor for mixing as well as managemnet that takes up more effort time and money. A concrete Batching plants ideally has many more components to it. It is the assembly of tools and machines such as mixers, cement batchers, aggregate batchers, conveyors,radial stackers, aggregate bins, cement bins, heaters, cement silos. These accessories in turn are of different kinds. For example, mixers can be either horizontal or tilt up and of both types in certain cases. Whereas earlier concrete batching plants produced enormous amounts of pollution, the level of pollution has greatly reduced due to use of dust collectors in the batching plant. A concrete batching plant is equipment that mixes various ingredients to make concrete. The batching process increases the quality of concrete by removal of unwanted materials in concrete mixture. The process of concrete batching plant includes combining of concrete and other ingredients to achieve uniformity of concrete. This is process includes three methods such as random volumetric batching, volume batching, and weight batching. Concrete batching plant comprises elements such as pan concrete mixer, cement batchers, conveyors, radial stackers, bins, heaters, chillers, cement silos, batch plant control, and dust collectors. Concrete batching plant mixes the concrete in proper ratio as compared to the on-site concrete mixing plant. The mixture of chemical admixtures and hydration increases workability, durability and strength of concrete. In growing economies such as India, China, and Brazil, continuous development of the construction sector offers lucrative growth opportunities for the concrete batching plant market. However, concrete batching plant is not affordable for small or mid-size projects, as it needs large investment and set up for its installation. This factor hinders the growth of the global market for small sized construction projects. New innovations such as advanced computerized systems like automatic weighing system, chillers, conveyors, and heaters are expected fuel the demand for the concrete batching plant market during the forecast period.
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These materials include water, air, aggregates, cement and fly ash. A batching plant consists of a variety of parts and machines like mixer units, conveyors, aggregate and cement batchers, cemnet silos, etc. Once the quality concrete is prepared it is transported to the site on a truck with a revolving drum which is known as a transit mixer. The concrete produced out of the concrete batching plant is used in the foundations of building construction. Concrete batching plants are classified into different types accordigly different classification criteria. Depending on the construction projects, the type of material used to create the concrete can differ. Additionally, due to the travel restrictions imposed by governments, the worldwide supply chain was majorly devastated. The COVID-19 pandemic also had a major impact on the construction equipment sector. Due to the lockdown, construction activities around the world were majorly standstill. The majority of the construction projects were canceled or postponed. Containment policies led to a significant drop in economic activity.
Stationary Concrete Batching Plant
Stationary concrete batching plant as the name indicates are stationary and are located at certain distance from the construction site. The concrete is batched and transported using a truck to the construction site. Stationary concrete batching plants are easy to install. They are large in size as compared to mobile concrete batching plant. They have higher efficiency and produce good quality concrete. In the Stationary Concrete Batching Plants cement is mainly aplied as a binding material for mixing sand, water, and aggregrates and major additives as well to produce concrete in a fast manner for the civil construction projects. The gathering conveyor belt runs below the bins where weighing of aggregates takes place and the aggregate are then discharged onto the charging conveyor. Pneumatically operated gates are provided for discharge of the aggregate on to the gathering conveyor. The material is all weighed acurately and transfered to the twin shaft mixer through a slinger conveyor. These stationary concrete plant pneumatics used are of reputed make which ensure long life and superior performance for your machine. In the current Stationary concrete plants, the aggregates are stored in horizontal bins. The gathering conveyor belt runs below the bins where the weighing of aggregates takes place and the aggregates are then discharged onto the charging conveyor. Pneumatically operated gates are provided for discharge of the aggregate onto the gathering conveyor. The material is all weighed accurately and transferred to the twin shaft mixer through a slinger conveyor. The new batching plants also come with the Skip Hoist and Belt arrangement option for mixer loading. The news models can adopt silica dosing and some special addditives very easily .
Mobile Concrete Batching Plant

Mobile plants consisting of portable shaft mixers are desigened to be moveable and thus are installed on towable chassis with wheels

for maximum mobility and quick setup.Mobile batching plants are perfect for temporary constyruction sites or construction projects where the equipment would only be needed for specific and brief portions of the projects. Mobile concrete equipment can be easily installed and dismantled and as such require very minimal preparation or set up before use. Mobile concrete batching plants come pre-wired with maximum equipment installed to ensure fast installation on site. Typically a standard mobile plant can be installed in 1-2 days. There has also been the development of Containerized concrete batching plants recently. The containerized concrete batch plant is a new type of batching plant. It consists of a mixing system, control system, material storage system, weighing system, conveying system and others. Also, the container mixing plant owns the features such as small footprint, quick installation, convenient transportation and so on. Compared with ther traditional concrete plant, the container mixing plant does not need to set the legs and mounting brackets, elimnating basic design and construction.
Dry Mix Concrete Batching Plant
Modern-day dry mix concrete plant consists of the cement silos, feeding system, control system, weighing system, mixing system. Cement silos are the container to keep and supply raw materials such as cement, sand, and fly ash according to the necessity of the production. The feeding system is a bridge to connect the aggregates and the mixing system. The accuracy of the weighing system determines the quanity of the mixed materials, so it has a great effect on the quality of mixed concrete. Dry mix concrete batching plant only weigh all the materials as per concrete formula, and then discharge them into concrete mixer trucks. The process of mixing all materials is done in a concrete mixer truck. Throughout the process, a concrete mixer truck is responsible for both transportation and mixing. Dry mix concrete batching plant does not have the mixing system as the one 'wet mix' concrete batching plant possesses. Therefore, the dry mix concrete batching plant overcomes some inhernt defects of the 'wet mix' concrete batching plant has which is not only suitable for the working conditions of the wet mix concrete batching plant but also for extreme conditions such as high temperature, high heat, high altitude and long transportation distance etc.
Wet Mix Concrete Batching Plant
Modern wet batching concrete plants combine all the ingredients required to make concrete before it is moved to the mixing trucks. Central-mix batching plants utilise plantmounted mixers where you place all the concrete ingredients. Latest-model adopts a twin shaft paddle mixer, which has a strong mixing quality. This can ensure there is no or less residual in the twin shaft concrete mixer, save materials and save cost. With a central mix plant, all loads see the same mixing action and there is an initial quality control point when discharging from the central mixer. Wet mix plants are accessible in versatile and
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stationary models. The best mechanical design worked into the item seeks for uniform mixing without detachment, concrete proportioning and blending of aggregates and included substances. The wet mix plant conveys precisely mixed cold mix, emulsion treated mixes, etc.
Compact Concrete Batching Plant
Compact Concrete Batching Plants are made up of smaller units of pre-desigened or pre-wired production equipment that are often transported in batches to be finally assembled at the site they are to be used. This ensures that transportation is both faster and easier. This compact design ensures that the compact concrete plant combines some of the mobility advantages of the mobile batching plants and the performance prowess of the stationary concrete batching plant. Compact concrete plant is designed to minimise work on site during installation and is plumbed and tested at the manufacturing facilities. This type of plant mainly transport the ingredients smartly and also reduce the pollution factors emission. Horizontal Concrete Batching Plant
Horizontal concrete batching plant series has a simple but robust design. The assemblies are optimised for cost-effective transport and quick assembly. A modern and easy-to-operate control system rounds off the attractive overall package. A wide variety of cocrete recipes are produced reliably and in high quality. The plant is equipped with a powerful ring-pan mixer and produces up to 69 m³ of fresh concrete per hour. Depending on the requirements, the newer model series is equipped with a pan mixer or a twin-shaft mixer. While designing the plant, high importance was attached to the access thereby faciliating maintenance. In addition, the generously dimensioned space allows this plant to be offered in a wide variety which can be taken from a midular system. These high cpapcity, heavy duty plants are the fisrt choice wherever large quantities of concrete are required.
Incline Concrete Batching Plant
New generation incline concrete batching plant integrated with advanced PLC technology automation that allow sto perform functionalities like high speed weighing, automatic scale tolerance checking, inventory monitoring, reports generation including batch wise, load wise, data wise, recipe wise and production wise reports for a better and cost effective concrete manufacturing process. The newly designed Twin shaft mixer and Planetary Mixer enables efficent mixing of concrete with less wastage and improved quality parameters with concrete mixing plant. This is a proficient concrete production unit which is designed to give optimum mixing performance while reducing the operation and production costs with lesser maintenance required.
Containerized concrete batching plant
The containerized concrete batch plant consists of mixing system, control system, material storaage system, weighing system,

conveying system and others. in addition, the container mixing plant owns the features such as small footprint, quick installation, convenient transportation anmd so on. Compared witht the traditional concrete plant, the container mixing plant does not need to set the legs and mounting brackets, eliminating basic design and construction. The container concrete batching plant has excellent environmental performance, convenient transportation and simple installation. It is suitable for supplying concrete production of various types such as hydropower, highways, ports, airports, bridges and other construction projects, as well as the construction of commercial concrete batching plants.
The rising infrastructural investments in the developing countries of Asia Pacific, Europe and North America is the key factor supporting the growth of concrete batching plant market. Growth of the market is predominantly driven by the development of large scale infrastructural projects in Asia Pacific as well as other regions spurred by economic recovery. Moreover, governments of major economies are focussing on development of transportation facilities and strengthening energy infrastructure. Further, innovation in the technology required for the production of concrete aggregates has led to the increased efficiency of manufacturing process, leading to significant productivity as well as high quality concrete. The above mentioned factors are expected to boost the demand for concrete batching plants in the near future and this in turn drives the growth of concrete batching plant market. On the other half, recent trends in the market for concrete batching plants have been impacted by the economic slowdown. As the various large scale infrastructural projects have either delayed or stalled over the past year, manufacturers have been focussing on medium and small scale projects at present. The major challenges identified in the global concrete batching plant market include the fluctuation in the cost of components of batching plants as well as change in energy prices. The key trends identified in the global concrete batching plant market include utilization of batching plants by commercial concrete manufacturing facilities. However, ecological
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indicators have become more and more demanding, which include dirt disposal and residual concrete recycling.
The consideration of the region-wise segmentation of the market, Asia Pacific is expected to dominate the global concrete batching plant market over the forecast period followed by Europe, North America and other regions. Owing to the increasing infrastructural investments in the developing countries such as China and India, the demand for the concrete batching plants is expected to upsurge in the near future. However, the rise in population in China and India at a very rapid rate is another factor pushing the demand for infrastructure development and thus in turn pushing the growth of Asia Pacific concrete batching plant market.
Global Ready Mix Concrete Batching Plant Market 2021-2025. The analyst has been monitoring the ready mix concrete batching plant market and it is poised to grow by $ 77. 70 mn during 2021-2025, progressing at a CAGR of 3% during the forecast period. Some of the examples of the market Participants in the global Concrete Batching Plant market include Meka Concrete Batch Plants, Elkon, AMMANN GROUP, Vince Hagan Company, Rexcon LLC, BMH Systems, Aquarius Engineers Pvt. Ltd., SANY GROUP, Zoomlion Heavy Industry Science & Technology Co. Ltd. and Apollo Infratech Pvt. Ltd. among others. The manufacturers of concrete batching plant are increasingly focussing on R & D activities in order to enhance their market presence in the global concrete batching plant market. The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geographies, application, and industry. The global concrete batching plant market is segmented on the basis of product, end-user industry, and region. On the basis of type, the market is classified into stationary concrete batching plant and mobile concrete batching plant. Based on end-user industry, it is categorized into residential constructions and nonresidential constructions. Region wise, it is analyzed across North America, Asia-Pacific, Europe, and LAMEA. The key players that operate in the global concrete batching plant market are Ammann, CON-E-CO, Elkon, HaoMei Machinery Equipment, Odisa Concrete Equipment, Schwing-Stetter, South Highway Machinery, Shantui Janeoo, Fangyuan Group, and Liebherr.
Indian Market Overview of Concrete Equipment
India concrete equipment market is projected to cross $ 1,300 million by 2024, exhibiting a CAGR of 13% on account of anticipated growth in construction industry, increasing foreign investments, and rising number of smart city projects in the country. On the basis of value, batching plant segment is the largest segment in India concrete equipment market. The growth of the segment is led by growing customer preference for high capacity and technologically advanced batching plant. On the basis of value, batching plant segment is the largest segment in the Indian concrete equipment market. The growth of the segment is led by growing customer preference for high capacity and technologically advanced batching plant. However, factors such as increasing number of construction projects, shorter completion time, and the demand for customized solutions by end-users are further fuelling growth of this segment. Additionally, government is also supporting the Indian concrete equipment market by liberalizing taxation policies for the construction industry such as GST and custom duty. In 2018, the government of India reduced the
GST on concrete equipment from 28% to 18%, which will help the concrete equipment manufacturers to reduce the overall cost of equipment and other operational losses. Although, factors such as increasing number of construction projects, shorter completion time, and demand for customized solutions by end-users are further fuelling growth of this segment. Government initiatives towards infrastructure development is further boosting the demand for concrete equipment in India. Some of the construction projects in the country include Smart City Mission, AMRUT, the Atal Mission for Rejuvenation of Urban Transformation, Metro Rail in urban areas, Bharatmala, and Sagarmala, among others. In addition, government is also supporting India concrete equipment market by liberalizing taxation policies for construction industry such as GST and custom duty. In 2018, the government of India reduced the GST on concrete equipment from 28% to 18%, which will help the concrete equipment manufacturers to reduce the overall cost of equipment and other operational losses.
The Importance of Concrete Batching Plants in Sustainable development
Across the world there has been much emphasis on the sustainability of each and every project or activity being undertaken. The sustainable approaches to construction and development must be sought at all times in order to efficiently manage the resource base from depletion, environmental degradation and even climate change. In other words, sustainable development meets the needs of the present generation without affecting the ability of future generations to meet their own needs.
The Global Concrete Consumption

Concrete is consumed in massive quantities in the whole world in various activities of building and construction, roads and railways, residential areas and many more. These are important infrastructural requirements that enable the economy to progress rapidly for people to better their living standards. The preparation methods of concrete must be in such a ways that the demands to the natural environment are kept at minimum for sustainability to be achieved. The concrete batching plant is an equipment used in concrete preparation that has enhanced sustainability in construction.
The Energy Efficiency
For sustainable processes to be achieved, efficiency in energy use
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must be achieved. The Concrete mixing plant is designed to maximize production with reduced energy usage by having highly efficient engines with minimum maintenance requirements and more durability. The energy saving is also achieved through lower electricity consumption and use of gravity assisted material feeding system as well as computerized controls that precisely calibrate all ingredients of the mixing plant.
Water conservation during Operation
In concrete preparations there is heavy water usage in the operation. The batching plant combines all the required materials in mixing of concrete to create a homogenous mix used in construction. Batching equipment is designed in such as way as to ensure optimum usage of water and other materials to achieve a good mix. This includes the ability of some equipment to recycle wet concrete mix before setting and thus reduce wastage.
The Green Technology Equipment
With the development of green commercial concrete plants, the problem of environmental pollution has been effectively tackled. This model of the ready mix concrete plant increases the material utilization ratio thus creating an overall material saving. Increased material saving from the concrete batching plant in turn increases the productivity and profitability is the operation. In the current construction industry the demand for increased efficiency is high and the central equipment in this process is the RMC plant or the Ready Mix concrete plant. In some cases there has been need for all batching equipment to be easily movable to locations closer to construction site to reduce material movement to the site. Some advanced batching equipments may be fitted with twin shaft mixers that increase the production output to up to 160 m3 /hr. The assembly process of the batching plant is also made faster and easy, and with easy to clean concrete handling piping and conveyance systems. Note:- The concrete batching plant has been important equipment in the construction industry and when effectively used, it has enabled sustainable development to be achieved. More sustainability will be achieved with enhanced technology, water saving initiatives and enhanced efficiency of the batching plants. CM
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MR. AKIRA KITAGAWA
Idemitsu Lube India Pvt Ltd is a leading manufacturer of Automobile and Industrial Lubricants from Japan with more than 100 Yrs of experience globally. The aim of the comapny is to progressively work towards providing environment friendly, high quality and latest technology lubricants to their customers. Idemitsu also takes pride in manufacturing wide range of Industrial Oils and Special products like Metal Working Fluids & Maintenance oils like Hydraulic Oil, Cutting Oil, Turbine Oil, Quenching oils, Punch Oil, Rust Preventive Oil, Robot Grease etc. The company is continuously innovating with with high performance products keeping pace with advancements in technology and market needs.
Q. When did IDEMITSU start its operations in manufacturing and distribution of lubricants in India?
Idemitsu was founded in 1911, with one goal to deliver lubricants to meet the needs of every person in the world. Since our foundation we have leveraged our lubricants business to control the friction in all kinds of machinery, including cars, rail, heavy manufacturing and power plants that support industrial innovation. This history fuels our passion for boundless motion—our passion to work in close partnership with our clients to achieve ultimate productivity and reduced fuel consumption.
For more than 100 years, Idemitsu’s “Heart of Technology” has perfectly and harmoniously created worldwide lubrication patterns. They can be found quietly at work in smartphones, video game consoles, air conditioners, lithium-ion batteries, and even the pens you use every day. Idemitsu entered India in 2006, worked as a sales and marketing company to support our global customer base. In 2013, Idemitsu established manufacturing plant in Patalganga, Distt. Raigad, Maharashtra India, which has the ‘state-of-the-art' blending, filling, and packaging facilities for producing high-performance lubricants that adhere to international quality standards and product specifications. Our aim is to progressively work towards providing environment friendly, best in class high quality products and unique tailor-made formulations with latest technology lubricants to our customers.
Q. What are the key factors which inspired you to expand the business venture in India?
India is one of the growing and largest automobile industry and is expected to become the 3rd largest in the world by 2030. India holds a very good potential and is a growing / developing market. There is good demand for Japanese technology automobile vehicles in India market which we see as good opportunity to deliver High Quality OEM standard products to consumers. India is also a prominent auto exporter and has strong export growth expectations for the near future. There are several initiatives by the Government of India and major automobile players in the Indian market are expected to make India one of the leaders in the two-wheeler and four-wheeler market in the world in near future. The two wheelers segment dominates the market in terms of volume owing to a growing middle class and a huge percentage of India’s population being young. Moreover, the growing interest of companies in exploring the rural markets further aided the growth of the sector.
Q. How has the Lubricant Market of India evolved over the last five years?
The last five years have been a roller coaster ride for the whole automobile sector. India has gained international recognition as one of the key nations in the automobile sector. Several companies are aggressively establishing manufacturing facilities in India. Despite the ongoing challenge of COVID-19, the Indian automotive industry seems to be overcoming most of its challenges. The industry is also gaining from fresh tailwinds as the rebalancing of the global supply chain, government export subsidies, and technological innovations that open up new market opportunities. These developments will help create opportunities at all levels of the automotive value chain. Due to the COVID-19 impact in the first half of 2020, the industrial sector in the country witnessed a negative impact in 2020. During the pandemic period, automobile production has been halted, and plants were temporarily shut down. This, in turn, affected the demand for lubricants in 2020 as the lubricant sector works parallelly with the Automobile sector.
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Q. What is your take regarding the distribution channels for both Automotive and Industrial Lubricants in India?
Idemitsu believes in delivering value, be it product or service. Being partner to almost all major global OEMs we are committed to not only providing best in class high quality products and unique tailor-made formulations as well as on-time services. Idemitsu India ensures prompt on-time deliveries to our customers through our Pan India network of 3PL warehouses. As far as Idemitsu brand products are concerned, in-line to our brand philosophy we are engaging / contacting with distributors who are well aware of key values of Idemitsu. Our focus is to appoint key retailers / mechanics in areas where mainly Japanese technology vehicles are available. We already have pan India distribution network and working to strengthen it further towards sustainable business.
Q. What drove IDEMITSU to launch a variety of products? Did you foresee a certain demand for this in the country especially with the changing dynamics in the two-wheeler industry?
We wanted to expand Idemitsu brand’s high-quality lubricants for Indian market as well as globally. With 110+ years of expertise in developing lubricants for almost all major automobile OEMs, lead development of all new range of Idemitsu brand engine oils with unique product benefits offerings. We have also introduced Idemitsu new engine oil series with latest technology and clear differentiation. With increase of new technology vehicles in retail we see huge demand for Idemitsu brand product in Indian retail market.
Q. In India there are a large number of biking communities, will your company be directly addressing them too to generate interest among these set of users? How do you intend on doing that?
It is a culture which is widespread in the western countries and has been initially steady but now is rapidly picking up in south east asia countries as well as in India. South East Asia is one of the biggest markets of motorcycle today especially for young generation(Indonesia, Thailand, Malaysia) and they are enthusiastic about racing even more than that in Europe. Considering the fact we are in favor to support and encourage Motorcycle races as a sport in India. Hence, Idemitsu has been sponsoring the pinnacle of global Motorcycle racing since many years. The Idemitsu is associated with competition that seeks to promote the careers of riders from Asian countries, and more as they aim to improve their skills and strive to be the top riders and eventually reach the World Championship. Based on Idemitsu’s mission to contribute to the society and the people as well as for the next generations through our activities and superior technology offerings, in India we are associated with Honda for the Honda Racing Talent hunt and cup, which is designed to create awareness and giving right platform to young talented riders which also include providing professional training and preparing them for world championship. As part of this programme, interested riders / enthusiast as young as 12-year-old are selected and trained under professionals. With respect to addressing the need of high quality powerful performing engine oils in India, we have launched complete range of engine oil which are based on race-bred formula which maintains high performance even at super high temperature conditions to support powerful acceleration, horse power and torque. We have our presence across India through our selective retail channels, we are focused to increase awareness and visibility through both online and offline channels while supporting our global vision.programme, interested riders / enthusiast as young as 12-year-old are selected and trained under professionals. With respect to addressing the need of high quality
powerful performing engine oils in India, we have launched complete range of engine oil which are based on race-bred formula which maintains high performance even at super high temperature conditions to support powerful acceleration, horse power and torque. We have our presence across India through our selective retail channels, we are focused to increase awareness and visibility through both online and offline channels while supporting our global vision.
Q. What kind of a market response are you expecting from this new development? And what kind of a response have you got so far from the announcement to the promotion campaigns?
We have just introduced new Idemitsu Brand product to the Indian market. It is too early to release a statement on market response on our new product range. However, initial response is as expected, new products are getting well accepted by entire value chain, and we are getting quite good feedback about our products and its performance from end users who have experienced new Idemitsu series of product.
Q. What potential does the lubricant market of India has in the long run?
Every modern business area is being affected by technology, and the automotive sector is no exception. Idemitsu has always believed in producing and supplying products in accordance with the precise specifications of OEMs. At Idemitsu, we insist on developing precisely tailored formulas to meet needs, and as a lubricant expert, we use cutting-edge nanoscale technology to create Nano tailored oil of unrivaled precision. Considering the evolution happening in automobile industry, we are working on future technologies to develop best quality lubricants for next generation engines. Also, as market is getting more conscious, demand for eco-friendly, energy saving, lower viscosity, high performing fully synthetic lubricants are now getting mainstream in the world. India is following the trend and it will be so in the near future. As Idemitsu is a pioneer of low viscosity technology with unique tailor-made formulations expertise, supplying tailor-made oils to Global car manufactures. We have know-how and technologies to develop and provide products on requirements not only for existing technology but also for next generation like EV. CM
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