Chapter 11
Youth and Entrepreneurship in Culture, Fashion and Tourism: Business Development Possibilities in Times of Crisis Jaime Gil-Lafuente, Diana Pérez-Bustamante, and Jaime Amaro-Soteras
Abstract Entrepreneurship is vital and business opportunities available to the young should be borne in mind by institutions, enterprises and other decisionmakers. In an era of new technologies and innovation, young people are particularly well-prepared and many of the new businesses that emerge in today’s knowledge society reflect this important situation, maybe more significant, if we remember the current crisis that we are experiencing. Our cultural and creative industry has great economic potential and is one of the most dynamic in Europe. It therefore makes sense to explore alternatives for the formation of enterprises in this area. Likewise, a key factor is what public and private institutions can do to offer incentives to young people’s initiatives in the fields of cultural and creative activities, fashion and tourism and eliminate the barriers they encounter when attempting to start up and develop these enterprises smoothly.
11.1
Introduction
The objective of this chapter is to analyse promotional policies and possible entrepreneurial activities available to young people in the fields of culture, fashion and tourism. Our starting point was a White Paper on Entrepreneurial Initiatives in Spain published by ESADE, a nonprofit university institution, which notes, for example, that “young Spaniards do not feel adequately prepared or educated to
J. Gil-Lafuente (*) Barcelona University, Barcelona, Spain e-mail: j.gillafuente@gmail.com D. Pérez-Bustamante • J. Amaro-Soteras Facultad de Ciencias Jurídicas y Sociales, Rey Juan Carlos University, Paseo de los Artilleros, s/n, Madrid 28032, Spain e-mail: diana.perezbustamante@urjc.es; jaime.amaro@gmail.com K. Rüdiger et al. (eds.), Entrepreneurship, Innovation and Economic Crisis: Lessons for Research, Policy and Practice, DOI 10.1007/978-3-319-02384-7_11, © Springer International Publishing Switzerland 2014
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