Financial Planning for the utterly confused - Joel Lerner

Page 85

CHAPTER 8

Stock Market—Bulls, Bears, and Pigs 쏆쏆쏆쏆쏆쏆쏆쏆쏆쏆쏆쏆쏆쏆쏆쏆쏆쏆쏆쏆쏆쏆쏆쏆쏆쏆

“I made a killing in the market bust of 2001. I shot my broker.”

Do I Need to Read This Chapter? • Am I interested in buying stocks, but hesitant to begin? • Exactly what happens when I buy or sell a stock? • What’s the difference between common and preferred stocks? • Have I weighed the advantages and disadvantages of stock ownership? • Can I buy stocks directly from a company without using a broker? ust prior to October 19, 1987, everyone was witnessing a major surge in the stock market. Money was being made everywhere, and the golden bubble of prosperity just grew and grew. Then came the inevitable burst in 1987, again in 1989, and again with the big bang of high-tech stocks in 2001–2002. It is said that bulls can make money and bears can make money, but pigs get slaughtered. And that is exactly what happened.

J

There’s no doubt that investing in the stock market can be one of the most exciting ways of making money. Nothing quite compares with the thrill of seeing the little-known stock you picked become a hot property, perhaps doubling in price—and then doubling again and again. Microsoft, Google, and many of the other high-tech stocks are good examples. But as with any investment,

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Glossary

37min
pages 289-313

Chapter 29 Unpleasant But Necessary—Health Care Issues for Seniors

12min
pages 279-286

Chapter 28 Prenuptials and the Marriage Vow

9min
pages 271-278

Chapter 27 For Women Only—An Introduction

18min
pages 259-270

Chapter 26 Trust Me

14min
pages 249-258

Chapter 25 Will It?

14min
pages 239-248

Chapter 24 Social Security

12min
pages 229-238

Chapter 21 Planning Your Retirement—An Overview

6min
pages 201-206

Chapter 20 Mortgages—In Reverse

11min
pages 193-200

Chapter 22 The IRA

19min
pages 207-220

Chapter 23 The 401(k), the SEP, and the Keogh Plan

12min
pages 221-228

Chapter 19 Mortgages—The Finances of Homeownership

15min
pages 183-192

Chapter 18 Condominiums and Co-ops—A Living Investment

11min
pages 175-182

Chapter 17 Real Estate as Security and Investment

9min
pages 169-174

Chapter 15 U.S. Savings Bonds—Safety First

18min
pages 145-158

Chapter 16 Life Insurance—The Risk Protector

15min
pages 159-168

Chapter 14 Treasuries Are a Treasure

16min
pages 133-144

Chapter 13 Municipal Trusts and Funds—Tax-Free Alternatives

9min
pages 127-132

Chapter 12 Municipal Bonds—The Tax-Free Choice

10min
pages 119-126

Chapter 11 Ginnie Mae—The Misunderstood Instrument

13min
pages 109-118

Chapter 10 Zero Investment

11min
pages 101-108

Chapter 9 Stock Market Information—Where to Get It

12min
pages 93-100

Chapter 8 Stock Market—Bulls, Bears, and Pigs

12min
pages 85-92

Chapter 6 Mutual Funds—The Basics

12min
pages 67-76

Chapter 4 Gold, Silver, and Diamonds—Investment or Enjoyment?

14min
pages 51-60

Chapter 2 Certificates of Deposit—Old Faithful

10min
pages 33-40

Chapter 7 Mutual Funds—Spreading the Risk

10min
pages 77-84

Chapter 5 Money Market Accounts—The Parking Lot

7min
pages 61-66

Chapter 1 Annuities for Today’s Living

11min
pages 25-32

Chapter 3 Corporate Bond Market—For the Future

15min
pages 41-50
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