Samuelson - Managerial Economics 7e

Page 219

196

Chapter 5

Production

Extra workers are assigned to less productive tasks. These workers generate additional output but at a diminishing rate.

Optimal Use of an Input The law of diminishing returns means that the firm faces a basic trade-off in determining its level of production. By using more of a variable input, the firm obtains a direct benefit—increased output—in return for incurring an additional input cost. What level of the input maximizes profits? As before, we look at the firm’s marginal profit, but this time we look at marginal profit per unit of input. We increase the input until the marginal profit per unit of input is zero. In analyzing this input decision, a definition is helpful. Marginal revenue product is the formal name for the marginal revenue associated with increased use of an input. An input’s marginal revenue product is the extra revenue that results from a unit increase in the input. To illustrate, suppose the auto parts supplier is considering increasing labor from 20 to 30 workers. According to Table 5.2, the resulting marginal product is 4.5 parts per worker. Suppose further that the supplier’s marginal revenue per part is constant. It can sell as many parts as it wants at a going market price of $40 per part. Therefore, labor’s marginal revenue product (MRPL) is ($40)(4.5) $180 per worker. Similarly, the MRPL for a move from 30 to 40 workers is ($40)(5.0) $200 per worker. More generally, labor’s marginal revenue product can be expressed as MRPL (MR)(MPL),

[5.2]

where MR denotes marginal revenue per unit of output.3 Now consider the marginal cost of using additional labor. The marginal cost of an input is simply the amount an additional unit of the input adds to the firm’s total cost.4 If the firm can hire as many additional workers as it wishes at a constant wage (say, $160 per day), then the marginal cost of labor is MCL $160. (In some cases, however, the firm may have to bid up the price of labor to obtain additional workers.) Now note that the additional profit from adding one more worker is the revenue generated by adding the worker less the worker’s marginal cost. M L MRPL MCL. In calculus terms, MRPL dR/dL (dR/dQ)(dQ/dL) (MR)(MPL). It is important to distinguish between the marginal cost of an input and the marginal cost of an additional unit of output. Taking labor as an example, MCL is defined as C/ L, the cost of hiring an extra worker. In contrast, the added cost of producing an extra unit of output is MC C/ Q. 3 4


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Bargaining

1min
page 439

Market Entry

4min
pages 437-438

Equilibrium Strategies

18min
pages 428-436

Strategic Commitments

4min
pages 399-400

Price Rigidity and Kinked Demand

3min
pages 389-390

Price Wars and the Prisoner’s Dilemma

17min
pages 391-398

Competition among Symmetric Firms

5min
pages 386-388

Concentration and Prices

6min
pages 381-383

Industry Concentration

8min
pages 376-380

Natural Monopolies

32min
pages 355-371

Five-Forces Framework

3min
pages 374-375

Barriers to Entry

14min
pages 345-351

Cartels

6min
pages 352-354

Tariffs and Quotas

22min
pages 329-341

Private Markets: Benefits and Costs

21min
pages 319-328

Decisions of the Competitive Firm

4min
pages 312-314

Multiple Products

37min
pages 282-303

Shifts in Demand and Supply

2min
pages 310-311

Market Equilibrium

8min
pages 315-318

Economies of Scope

6min
pages 275-277

Returns to Scale

8min
pages 270-274

A Single Product

3min
pages 278-279

The Shut-Down Rule

3min
pages 280-281

Short-Run Costs

8min
pages 260-264

Long-Run Costs

10min
pages 265-269

Profit Maximization with Limited Capacity: Ordering a Best Seller

6min
pages 257-259

Fixed and Sunk Costs

7min
pages 254-256

Opportunity Costs and Economic Profits

8min
pages 250-253

Multiple Plants

1min
page 234

Returns to Scale

4min
pages 221-222

Estimating Production Functions

1min
page 233

Forecasting Performance

5min
pages 186-188

Optimal Use of an Input

4min
pages 219-220

Barometric Models

2min
page 185

Fitting a Simple Trend

14min
pages 176-184

Interpreting Regression Statistics

10min
pages 164-168

Potential Problems in Regression

8min
pages 169-173

Time-Series Models

2min
pages 174-175

Uncontrolled Market Data

2min
page 155

Price Discrimination

9min
pages 122-125

Consumer Surveys

4min
pages 152-153

Optimal Markup Pricing

8min
pages 118-121

Controlled Market Studies

2min
page 154

Other Elasticities

4min
pages 111-112

Maximizing Revenue

1min
page 117

General Determinants of Demand

2min
page 105

The Demand Function

4min
pages 101-102

Step 6: Perform Sensitivity Analysis

9min
pages 35-38

The Aim of This Book

10min
pages 43-47

Public Decisions

8min
pages 39-42

Step 2: Determine the Objective

4min
pages 30-31

Step 3: Explore the Alternatives

2min
page 32

Step 4: Predict the Consequences

2min
page 33

Marginal Revenue

1min
page 67

Step 5: Make a Choice

2min
page 34
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