Samuelson - Managerial Economics 7e

Page 221

198

Chapter 5

Production

How many hours of labor should the firm hire, and how much output should it produce? To answer these questions, we apply the fundamental rule MRPL MCL. First, observe that labor’s marginal product is MPL dQ/dL 60 2L. In turn, labor’s marginal revenue product is MRPL ($2)(60 2L) 120 4L. Setting this equal to $16, we obtain 120 4L 16. The optimal amount of labor is L 26 hours. From the production function, the resulting output is 884 units. Finally, the firm’s operating profit (net of its labor cost) is ($2)(884) ($16)(26) $1,352.

PRODUCTION IN THE LONG RUN In the long run, a firm has the freedom to vary all of its inputs. Two aspects of this flexibility are important. First, a firm must choose the proportion of inputs to use. For instance, a law firm may vary the proportion of its inputs to economize on the size of its clerical staff by investing in computers and software specifically designed for the legal profession. In effect, it is substituting capital for labor. Steeply rising fuel prices have caused many of the major airlines to modify their fleets, shifting from larger aircraft to smaller, fuel-efficient aircraft. Second, a firm must determine the scale of its operations. Would building and operating a new facility twice the size of the firm’s existing plants achieve a doubling (or more than doubling) of output? Are there limits to the size of the firm beyond which efficiency drastically declines? These are all important questions that can be addressed using the concept of returns to scale.

Returns to Scale The scale of a firm’s operations denotes the levels of all the firm’s inputs. A change in scale refers to a given percentage change in all inputs. At a 15 percent scale increase, the firm would use 15 percent more of each of its inputs. A key question for the manager is how the change in scale affects the firm’s output. Returns to scale measure the percentage change in output resulting from a given percentage change in inputs. There are three important cases. Constant returns to scale occur if a given percentage change in all inputs results in an equal percentage change in output. For instance, if all inputs are doubled, output also doubles; a 10 percent increase in inputs results in a 10 percent increase in output; and so on. A common example of constant returns to scale occurs when a firm can easily replicate its production process. For instance, a manufacturer of electrical components might find that it can double its


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Bargaining

1min
page 439

Market Entry

4min
pages 437-438

Equilibrium Strategies

18min
pages 428-436

Strategic Commitments

4min
pages 399-400

Price Rigidity and Kinked Demand

3min
pages 389-390

Price Wars and the Prisoner’s Dilemma

17min
pages 391-398

Competition among Symmetric Firms

5min
pages 386-388

Concentration and Prices

6min
pages 381-383

Industry Concentration

8min
pages 376-380

Natural Monopolies

32min
pages 355-371

Five-Forces Framework

3min
pages 374-375

Barriers to Entry

14min
pages 345-351

Cartels

6min
pages 352-354

Tariffs and Quotas

22min
pages 329-341

Private Markets: Benefits and Costs

21min
pages 319-328

Decisions of the Competitive Firm

4min
pages 312-314

Multiple Products

37min
pages 282-303

Shifts in Demand and Supply

2min
pages 310-311

Market Equilibrium

8min
pages 315-318

Economies of Scope

6min
pages 275-277

Returns to Scale

8min
pages 270-274

A Single Product

3min
pages 278-279

The Shut-Down Rule

3min
pages 280-281

Short-Run Costs

8min
pages 260-264

Long-Run Costs

10min
pages 265-269

Profit Maximization with Limited Capacity: Ordering a Best Seller

6min
pages 257-259

Fixed and Sunk Costs

7min
pages 254-256

Opportunity Costs and Economic Profits

8min
pages 250-253

Multiple Plants

1min
page 234

Returns to Scale

4min
pages 221-222

Estimating Production Functions

1min
page 233

Forecasting Performance

5min
pages 186-188

Optimal Use of an Input

4min
pages 219-220

Barometric Models

2min
page 185

Fitting a Simple Trend

14min
pages 176-184

Interpreting Regression Statistics

10min
pages 164-168

Potential Problems in Regression

8min
pages 169-173

Time-Series Models

2min
pages 174-175

Uncontrolled Market Data

2min
page 155

Price Discrimination

9min
pages 122-125

Consumer Surveys

4min
pages 152-153

Optimal Markup Pricing

8min
pages 118-121

Controlled Market Studies

2min
page 154

Other Elasticities

4min
pages 111-112

Maximizing Revenue

1min
page 117

General Determinants of Demand

2min
page 105

The Demand Function

4min
pages 101-102

Step 6: Perform Sensitivity Analysis

9min
pages 35-38

The Aim of This Book

10min
pages 43-47

Public Decisions

8min
pages 39-42

Step 2: Determine the Objective

4min
pages 30-31

Step 3: Explore the Alternatives

2min
page 32

Step 4: Predict the Consequences

2min
page 33

Marginal Revenue

1min
page 67

Step 5: Make a Choice

2min
page 34
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