Samuelson - Managerial Economics 7e

Page 265

242

Chapter 6

Cost Analysis

We have described the firm’s short-run cost function in tabular and graphic forms. The cost function also can be represented in equation form. The repair company’s short-run cost function is C C(Q) 270 (30Q .3Q2),

[6.2]

where output is measured in thousands of units and costs are in thousands of dollars. (You should check this equation against Figure 6.1 for various outputs.) The first term is the firm’s fixed costs; the term in parentheses encompasses its variable costs. In turn, short-run average cost is SAC C/Q, or SAC 270/Q (30 .3Q).

[6.3]

The first term usually is referred to as average fixed cost (fixed cost divided by total output); the term in the parentheses is average variable cost (variable cost divided by total output). According to Equation 6.3, as output increases, average fixed cost steadily declines while average variable cost rises. The first effect dominates for low levels of output; the second prevails at sufficiently high levels. The combination of these two effects explains the U-shaped average cost curve. Finally, treating cost as a continuous function, we find marginal cost to be SMC dC/dQ 30 .6Q.

[6.4]

We observe that marginal cost rises with the level of output.

Long-Run Costs In the long run, the firm can freely vary all of its inputs. In other words, there are no fixed inputs or fixed costs; all costs are variable. Thus, there is no difference between total costs and variable costs. We begin our discussion by stressing two basic points. First, the ability to vary all inputs allows the firm to produce at lower cost in the long run than in the short run (when some inputs are fixed). In short, flexibility is valuable. As we saw in Chapter 5, the firm still faces the task of finding the least-cost combination of inputs. Second, the shape of the long-run cost curve depends on returns to scale. To see this, suppose the firm’s production function exhibits constant returns to scale. Constant returns to scale means that increasing all inputs by a given percentage (say, 20 percent) increases output by the same percentage. Assuming input prices are unchanged, the firm’s total expenditure on inputs also will increase by 20 percent. Thus, the output increase is accompanied by an equal percentage increase in costs, with the result that average cost is unchanged. As long as constant returns prevail, average cost is constant.


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Bargaining

1min
page 439

Market Entry

4min
pages 437-438

Equilibrium Strategies

18min
pages 428-436

Strategic Commitments

4min
pages 399-400

Price Rigidity and Kinked Demand

3min
pages 389-390

Price Wars and the Prisoner’s Dilemma

17min
pages 391-398

Competition among Symmetric Firms

5min
pages 386-388

Concentration and Prices

6min
pages 381-383

Industry Concentration

8min
pages 376-380

Natural Monopolies

32min
pages 355-371

Five-Forces Framework

3min
pages 374-375

Barriers to Entry

14min
pages 345-351

Cartels

6min
pages 352-354

Tariffs and Quotas

22min
pages 329-341

Private Markets: Benefits and Costs

21min
pages 319-328

Decisions of the Competitive Firm

4min
pages 312-314

Multiple Products

37min
pages 282-303

Shifts in Demand and Supply

2min
pages 310-311

Market Equilibrium

8min
pages 315-318

Economies of Scope

6min
pages 275-277

Returns to Scale

8min
pages 270-274

A Single Product

3min
pages 278-279

The Shut-Down Rule

3min
pages 280-281

Short-Run Costs

8min
pages 260-264

Long-Run Costs

10min
pages 265-269

Profit Maximization with Limited Capacity: Ordering a Best Seller

6min
pages 257-259

Fixed and Sunk Costs

7min
pages 254-256

Opportunity Costs and Economic Profits

8min
pages 250-253

Multiple Plants

1min
page 234

Returns to Scale

4min
pages 221-222

Estimating Production Functions

1min
page 233

Forecasting Performance

5min
pages 186-188

Optimal Use of an Input

4min
pages 219-220

Barometric Models

2min
page 185

Fitting a Simple Trend

14min
pages 176-184

Interpreting Regression Statistics

10min
pages 164-168

Potential Problems in Regression

8min
pages 169-173

Time-Series Models

2min
pages 174-175

Uncontrolled Market Data

2min
page 155

Price Discrimination

9min
pages 122-125

Consumer Surveys

4min
pages 152-153

Optimal Markup Pricing

8min
pages 118-121

Controlled Market Studies

2min
page 154

Other Elasticities

4min
pages 111-112

Maximizing Revenue

1min
page 117

General Determinants of Demand

2min
page 105

The Demand Function

4min
pages 101-102

Step 6: Perform Sensitivity Analysis

9min
pages 35-38

The Aim of This Book

10min
pages 43-47

Public Decisions

8min
pages 39-42

Step 2: Determine the Objective

4min
pages 30-31

Step 3: Explore the Alternatives

2min
page 32

Step 4: Predict the Consequences

2min
page 33

Marginal Revenue

1min
page 67

Step 5: Make a Choice

2min
page 34
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