Samuelson - Managerial Economics 7e

Page 39

16

Chapter 1

Introduction to Economic Decision Making

government has refused to acknowledge international drug patents.) In return for the companies’ recent price concessions, the World Health Organization has reaffirmed the validity of the companies’ patents. In addition, recognizing the severity of the AIDS epidemic, the World Trade Organization extended until 2016 the transition period during which developing countries could be exempt from patent requirements of certain pharmaceuticals. In short, the major multinational drug companies seem willing to make selective price cuts (they are unwilling to cut prices for the poor in industrial economies) in return for patent assurances. In recent years, however, conflicts have reemerged as “middle-income” countries such as Thailand and Brazil have said they would overrule pharmaceutical patents for a number of AIDS drugs. Dramatic cuts in drug prices are but a first step. For instance, cutting the cost per patient per year from $1,000 to $200 for a combination dose of antiAIDS medication is a strong achievement. But to be truly affordable in the poorest nations, the cost would need to be reduced to about $50 per person per year. In addition, the ultimate solution for the health crisis in developing nations will require additional initiatives such as (1) resources for more doctors and hospitals as well as for disease prevention and drug distribution, (2) improved economic conditions, education, and in many regions the end of civil war, and (3) monetary aid from world health organizations and foreign governments.

Public Decisions In government decisions, the question of objectives is much broader than simply an assessment of profit. Most observers would agree that the prupose of public decisions is to promote the welfare of society, where the term society is meant to include all the people whose interests are affected when a particular decision is made. The difficulty in applying the social welfare criterion in such a general form is that public decisions inevitably carry different benefits and costs to the many groups they affect. Some groups will gain and others will lose from any public decision. In our earlier example of the bridge, businesses and commuters in the region can expect to gain, but nearby neighbors who suffer extra traffic, noise, and exhaust emissions will lose. The program to convert utilities from oil to coal will benefit the nation by reducing our dependence on foreign oil. However, it will increase many utilities’ costs of producing electricity, which will mean higher electric bills for many residents. The accompanying air pollution will bring adverse health and aesthetic effects in urban areas. Strip mining has its own economic and environmental costs, as does nuclear power. In short, any significant government program will bring a variety of new benefits and costs to different affected groups. The important question is: How do we weight these benefits and costs to make a decision that is best for society as a whole? One answer is provided by


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Bargaining

1min
page 439

Market Entry

4min
pages 437-438

Equilibrium Strategies

18min
pages 428-436

Strategic Commitments

4min
pages 399-400

Price Rigidity and Kinked Demand

3min
pages 389-390

Price Wars and the Prisoner’s Dilemma

17min
pages 391-398

Competition among Symmetric Firms

5min
pages 386-388

Concentration and Prices

6min
pages 381-383

Industry Concentration

8min
pages 376-380

Natural Monopolies

32min
pages 355-371

Five-Forces Framework

3min
pages 374-375

Barriers to Entry

14min
pages 345-351

Cartels

6min
pages 352-354

Tariffs and Quotas

22min
pages 329-341

Private Markets: Benefits and Costs

21min
pages 319-328

Decisions of the Competitive Firm

4min
pages 312-314

Multiple Products

37min
pages 282-303

Shifts in Demand and Supply

2min
pages 310-311

Market Equilibrium

8min
pages 315-318

Economies of Scope

6min
pages 275-277

Returns to Scale

8min
pages 270-274

A Single Product

3min
pages 278-279

The Shut-Down Rule

3min
pages 280-281

Short-Run Costs

8min
pages 260-264

Long-Run Costs

10min
pages 265-269

Profit Maximization with Limited Capacity: Ordering a Best Seller

6min
pages 257-259

Fixed and Sunk Costs

7min
pages 254-256

Opportunity Costs and Economic Profits

8min
pages 250-253

Multiple Plants

1min
page 234

Returns to Scale

4min
pages 221-222

Estimating Production Functions

1min
page 233

Forecasting Performance

5min
pages 186-188

Optimal Use of an Input

4min
pages 219-220

Barometric Models

2min
page 185

Fitting a Simple Trend

14min
pages 176-184

Interpreting Regression Statistics

10min
pages 164-168

Potential Problems in Regression

8min
pages 169-173

Time-Series Models

2min
pages 174-175

Uncontrolled Market Data

2min
page 155

Price Discrimination

9min
pages 122-125

Consumer Surveys

4min
pages 152-153

Optimal Markup Pricing

8min
pages 118-121

Controlled Market Studies

2min
page 154

Other Elasticities

4min
pages 111-112

Maximizing Revenue

1min
page 117

General Determinants of Demand

2min
page 105

The Demand Function

4min
pages 101-102

Step 6: Perform Sensitivity Analysis

9min
pages 35-38

The Aim of This Book

10min
pages 43-47

Public Decisions

8min
pages 39-42

Step 2: Determine the Objective

4min
pages 30-31

Step 3: Explore the Alternatives

2min
page 32

Step 4: Predict the Consequences

2min
page 33

Marginal Revenue

1min
page 67

Step 5: Make a Choice

2min
page 34
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