Illuminate your world For color trends and inspiration, the world has been looking to Pantone for more than two decades. Annually Pantone chooses a Color of the Year which influences product development and purchasing decisions in everything from industrial design, fashion and home furnishings to product packaging and graphic design.
T
heir selection process involves
that have withstood the test of time. The color
a worldwide search for new
experts say that these “two independent colors
color influences that involves
that highlight how different elements come
thoughtful consideration and
together to support one another best express
trend analysis. They examine lifestyles and
the mood for Pantone Color of the Year 2021.”
factors such as fashion, films and broadcast works in production, travel destinations, art
They call the union of the colors “practical
collections and new artists, and all areas of
and rock solid but at the same time warming
design. New textures, technology, materials
and optimistic.” This is a message of strength
and effects that impact color, relevant social
and positivity, a sunny, friendly, happiness
media platforms and significant upcoming
supported by thoughtful fortitude. They explain
events may all impact their choice. This year,
the color combination is “aspirational and gives
it’s clear that our 2020 experiences played
us hope. We need to feel that everything is
a major role in their choice of two colors for
going to get brighter – this is essential to the
Pantone Color of the Year 2021.
human spirit.” Illuminating fortifies the spirit with energy, clarity, and vitality, while Ultimate
PANTONE 13-0647 Illuminating is described
Gray quietly assures, invoking feelings of
as “a bright and cheerful yellow sparkling with
composure, steadiness and resilience. Pantone
vivacity, a warming yellow shade imbued with
calls this a “combination of color whose ties to
solar power.” PANTONE 17-5104 Ultimate Gray
insight, innovation and intuition, and respect
is “emblematic of solid and dependable elements
for wisdom, experience, and intelligence
which are everlasting and provide a firm
inspires regeneration, pressing us forward
foundation,” likening it to the color of pebbles
toward new ways of thinking and concepts.”
on a beach and weathered natural elements
Absolutely perfect for 2021!
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